Nasal Sprays & Drops product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/01/22
Top 1
Average Ratings
4.6
Total Reviews
9,660
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Nasal Sprays & Drops, has a total of 9660 reviews on Amazon. However, the average rating for the product is not available (NaN). Without knowing the average rating, it is difficult to determine the level of customer satisfaction with the product. However, the fact that there are a significant number of reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it may be helpful to read through some of the reviews to get a better sense of what customers are saying about it. Look for patterns in the reviews, such as common complaints or praise, to help inform your decision. Additionally, you may want to consider reaching out to the manufacturer or seller to inquire about the missing average rating and to ask any questions you may have about the product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is hospital, the most common behavior is breath . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this nasal spray or drop product are parents with children, as "kid," "son," and "daughter" are the top three mentioned users. Additionally, the product is most commonly used in hospitals, followed by homes and pharmacies, indicating that it may be used for both medical and personal use. The top two usages of the product are for breathing and travel, suggesting that the product may be used to alleviate nasal congestion during travel or for general respiratory health. Given this information, it is likely that the customer profile for this product is parents with young children who may be prone to respiratory issues or congestion. The product may also appeal to individuals who frequently travel and want to maintain respiratory health while on the go. To better target this customer profile, the company could consider marketing the product as a family-friendly solution for respiratory health, emphasizing its effectiveness for children and its convenience for travel. They could also consider partnering with pediatricians or family doctors to promote the product's benefits for children's respiratory health. Additionally, the company could explore expanding its distribution to travel-related retailers or online marketplaces to reach customers who prioritize respiratory health during travel.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, bottle, spray, nozzle, pump. The most mentioned elements about product are do not spray(0.68%), cause and allergic reaction(0.46%).
The top 5 positive reviews are product, spray, nasal spray, mist, xylitol. The most mentioned elements about product are easy to use(1.92%), moisturizes(1.51%).
Cons
product9.36%
do not spray0.68%
cause and allergic reaction0.46%
bad quality0.23%
big0.23%
burn severely with it is first use0.23%
bottle6.39%
spray4.11%
nozzle2.97%
pump2.51%
Pros
product20.74%
easy to use1.92%
moisturizes1.51%
easy to administer0.96%
effective0.96%
gentle0.55%
spray9.34%
nasal spray5.63%
mist5.36%
xylitol2.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of Nasal Sprays & Drops is the product itself, accounting for 9.36% of the mentions. Additionally, the top five cons mentioned are related to the product, bottle, spray, nozzle, and pump. On the other hand, the top pro aspect mentioned most is the product itself, accounting for 20.74% of the mentions. From this information, we can conclude that the product itself plays a significant role in both the positive and negative aspects of this category. It is important to note that the specific issues mentioned with the product include concerns about the bottle, spray, nozzle, and pump. These aspects might be causing dissatisfaction among users. To improve product development and selection in this category, it would be beneficial to address the mentioned cons. For example, manufacturers could focus on improving the design and functionality of the bottle, spray, nozzle, and pump to enhance the overall user experience. Additionally, gathering more specific feedback from users regarding their concerns could help identify other areas for improvement. Furthermore, it is crucial to consider the positive aspect mentioned most, which is the product itself. This indicates that there are aspects of the product that users appreciate. Understanding what makes the product stand out positively can guide further development and selection. Manufacturers should continue to prioritize these positive aspects while addressing the mentioned cons to create a more satisfying experience for users. Overall, by addressing the cons related to the product and leveraging the positive aspects, manufacturers can enhance the development and selection of Nasal Sprays & Drops, leading to improved customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others50
natural2
natural ingredient2
safe2
allow for a low dose1

Based on the data provided, it seems that the primary motivation for customers to buy nasal sprays and drops is through recommendations from friends. This suggests that word-of-mouth marketing and personal referrals are highly effective in this category. However, it's also worth noting that a significant percentage of customers (19.15%) are influenced by the product description. This suggests that having a clear and compelling product description is crucial for attracting potential buyers. To optimize Amazon listings for nasal sprays and drops, sellers should focus on creating detailed and informative product descriptions that highlight the benefits and features of their products. They should also consider leveraging customer reviews and testimonials to build social proof and credibility. Additionally, sellers could consider offering promotions or discounts to incentivize customers to try their products and leave positive reviews.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
help6
help
work5
work
big bottle4
big bottle
bottle big
bottle large
is not expensive4
is not expensive
know sooner4
sooner
longer lasting4
last longer
longer lasting result
brush for deep cleaning3
cleaning brush
cheap3
cheap
good3
good
good suction3
suction good
good suction

Based on the customer expectations mentioned, it seems that customers are looking for nasal sprays and drops that are effective in helping with their nasal congestion and related issues. They also seem to prefer products that come in larger bottles, which may suggest that they are looking for value for their money. To meet these expectations, sellers in this category should prioritize product development that focuses on creating effective nasal sprays and drops that provide quick relief from congestion and other related symptoms. They should also consider offering larger bottle sizes to appeal to customers who are looking for value. In terms of marketing promotion factors, sellers should focus on highlighting the effectiveness of their products in helping customers with their nasal issues. They should also emphasize the value that customers can get from purchasing larger bottle sizes. Additionally, they could consider offering promotions or discounts to encourage customers to try their products. Overall, by prioritizing product development that meets customer expectations and focusing on effective marketing promotion factors, sellers in the Nasal Sprays & Drops category can attract and retain customers who are looking for relief from nasal congestion and related issues.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

D. McDonald
Purchased
Money saverJul. 2022
Seems same as the name brand.
Ron Edwards
Purchased
Great valueAug. 2021
The product was delivered promptly. Great price for a product as good as any brand name.
Nickelpickel
Purchased
Works great for me.
Mr. G
Purchased
The shelf-life was acceptable, I don't think it will expire before using the product. And it is as effective as the name-brand product for nasal congestion relief.
Kelly Parker
Purchased
Great ProductFeb. 2022
A great product, great value. As good as a name brand.
Mek Boyz
Purchased
I apply as directed and it barley works, if it even really does!!!! I wake up in the middle of the night suffocating for air because this spray doesn't even unclog 10% of a single nostril. I apply no more than one or two sprays as to not overwhelm my system but it does NOT WORK!!! I AM DYING & SUFFOCATING FOR AIR!! Absolutely useless and I want a refund.
Works exactly as it should and will not expire before I use them all up.
auntsuzy
Purchased
Good productg at a good price
DJ Faz
Purchased
Aller-Flo Fluticasone Propionate by KIRKLAND SIGNATURE keeps my environmental allergies in check. If I didn't use this, I wouldn't be able to go outside most of the year. This is great for allergies of all kinds. The price is very reasonable. Please check with your doctor before starting to use this nasal spray. I highly recommend this nasal spray for anyone who suffers with allergies.
Jeff S.
Purchased
I ran across these in a spur of the moment search and purchased something I use for three quarters of the year and paid one third the big box store price.

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