Natural product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Watkins Strawberry Extract, 2 Fl. Oz., 1-Pack
Pure Bulgarian Rose Extract for Baking and Mixology. Culinary Aromatics with Spritzer and Dropper. Keto Friendly, Vegan, Gluten Free. (Rose, 2 Oz w/ Spritzer & Dropper)
Watkins Pure Almond Extract, 2 Fl Oz (Pack of 1)
Vanilla Bean Paste for Baking - Heilala Vanilla, the Choice of the World's Best Chefs and Bakers, Pure Vanilla Paste Made Using Sustainably and Ethically Sourced Vanilla Beans, Hand-Picked from the Kingdom of Tonga, Twin Pack - 2.29 oz (2 Pack)
Watkins All Natural Original Gourmet Baking Vanilla Extract, 4 Fl Oz (Pack of 1)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the product in question is 4.63 out of 5, which indicates a relatively high level of customer satisfaction. Additionally, with a total of 11,981 reviews, it suggests that the product has garnered a significant amount of attention and feedback from customers. The fact that the product falls under the category of "Natural" could imply that it is related to natural or organic products, which often appeal to a specific segment of customers who prioritize natural ingredients or environmentally friendly options. Considering the high average rating and the substantial number of reviews, it can be inferred that customers are generally satisfied with this product. However, it is important to note that individual preferences and experiences may vary, so it's always a good idea to read through a range of reviews to get a comprehensive understanding. Based on this information, my advice would be to continue focusing on maintaining the quality and effectiveness of the product. Encouraging customers to leave reviews and feedback can also help in gaining further insights and improving the product if necessary. Additionally, considering the growing demand for natural products, it might be beneficial to emphasize the natural aspects of the product in marketing and product descriptions to attract more customers who value such qualities.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is holiday, the most common location is grocery, the most common behavior is baking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most commonly associated with family-oriented activities such as baking and grocery shopping. The top three users mentioned are mother, family, and friend, which suggests that the product may be popular among those who prioritize natural ingredients and healthy eating habits for their loved ones. The top three places to use the product are all related to grocery shopping, with grocery being the most commonly mentioned location. This indicates that customers are likely to purchase the product while doing their regular grocery shopping. Additionally, the kitchen is also a popular location for using the product, which suggests that customers are likely to use it for cooking and baking at home. The top two usages of the product are both related to baking, with "baking" and "bake something" being the most commonly mentioned phrases. This suggests that customers are likely to use the product as an ingredient in their baking recipes. Based on this data, it can be inferred that the customer profile for this product is likely to be health-conscious individuals who prioritize natural ingredients and enjoy baking and cooking at home. They may also be family-oriented and enjoy spending time with loved ones in the kitchen. To better cater to this customer profile, the company could consider marketing the product as a healthy and natural ingredient for baking and cooking, and emphasize its family-friendly qualities. They could also consider partnering with grocery stores to promote the product in-store and offer recipe ideas for customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bottle, product, taste, smell, seal. The most mentioned elements about bottle are leak(2.24%), small(1.02%).
The top 5 positive reviews are flavor, vanilla, taste, quality, product. The most mentioned elements about flavor are good(24.02%), rich(3.92%).
no seal0.61%
like like2.10%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category being analyzed is "Natural." Let's break down the sentiment analysis and draw conclusions from the information given. Cons: The top con aspect mentioned most frequently is the bottle, accounting for 12.63% of the mentions. Additionally, the top five cons of the vacuum are the bottle, product, taste, smell, and seal. This suggests that customers have concerns regarding the packaging, quality, and sensory aspects of the product. The flavor is also mentioned as a con for the tip, along with vanilla, taste, quality, and the product itself. These cons indicate that there may be issues with the taste, quality, and overall satisfaction of the natural products in this category. Pros: On the positive side, the top pro aspect mentioned most frequently is flavor, accounting for 34.31% of the mentions. This indicates that customers appreciate the taste of the natural products in this category. Suggestions for Product Development and Selection: Based on the cons mentioned, it would be beneficial for product development to focus on improving the packaging, taste, smell, and overall quality of the natural products. Addressing these concerns can help enhance customer satisfaction and increase the appeal of the products. When it comes to product selection, it would be wise to prioritize natural products that have a strong and appealing flavor. This aligns with the positive sentiment expressed by customers. Additionally, considering customer feedback regarding the cons mentioned, it would be beneficial to select products that have positive reviews regarding their packaging, taste, smell, and overall quality. By addressing the mentioned cons and selecting products that align with the positive sentiment, the category can improve customer satisfaction and attract more consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
pure vanilla extract3

Based on the data above, it seems that customers in the Natural category are primarily motivated by brand reputation and product description when making purchasing decisions. Price is also a factor, but it appears to be less important than the other two factors. One possible reason why product description is the top feature is that customers in the Natural category are often looking for specific benefits or ingredients in their products. A detailed product description can help them determine whether a particular product meets their needs. To optimize an Amazon listing for this category, it would be important to focus on creating a strong brand reputation and providing a detailed product description. This could include highlighting any natural or organic ingredients, explaining the benefits of the product, and providing clear and accurate information about how to use it. Additionally, it may be helpful to include customer reviews and ratings to build trust and credibility with potential buyers. Finally, pricing should be competitive but not the primary focus, as customers in this category are likely willing to pay a premium for high-quality natural products.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more vanilla flavor18
more flavor
more vanilla flavor
more vanilla
concentrated vanilla flavor
good vanilla flavor
pure vanilla extract10
pure vanilla extract
quality vanilla extract
vanilla extract paste
pure vanilla
real vanilla extract
big bottle10
big bottle
bottle big
big bottle of other variety
last long6
last long
last awhile
last forever
bottle glass6
glass bottle
glass container
down in price5
price down
price down to
french vanilla5
fresh vanilla
good quality vanilla
high-quality vanilla
glass tumbler5
glass bottle
strong vanilla flavor5
strong taste of vanilla
strong vanilla bourbon flavor
strong vanilla flavor
strong vanilla scent flavor
vanilla good flavor

Analysis of Customer Expectations for the Natural Vanilla Flavor Category: Based on the customer feedback, it is evident that there is a strong demand for more vanilla flavor, pure vanilla extract, and a larger bottle size. These expectations highlight the importance of delivering a high-quality, natural vanilla product to meet customer preferences. Here are some suggestions for sellers regarding product development prioritization and marketing promotion factors: 1. Enhance Vanilla Flavor: Customers have expressed a desire for more intense vanilla flavor. Sellers should focus on developing products that provide a rich and authentic vanilla taste. This could involve using high-quality vanilla beans or exploring innovative extraction techniques to maximize the flavor profile. 2. Emphasize Pure Vanilla Extract: Customers value the purity of the vanilla extract. Sellers should prioritize offering products that are made solely from natural vanilla beans without any artificial additives or flavors. Highlighting the purity of the extract can help build trust and attract customers who prioritize natural ingredients. 3. Consider Bottle Size: Customers have shown a preference for larger bottles. Sellers should consider offering options with bigger bottle sizes to cater to this demand. This can provide convenience to customers who frequently use vanilla extract in their cooking or baking, reducing the need for frequent repurchases. 4. Highlight Natural Sourcing: Given the category is "Natural," it is crucial for sellers to emphasize the natural sourcing of their vanilla products. Customers are increasingly conscious of the origin and production methods of the ingredients they consume. Promote the use of sustainably sourced vanilla beans and transparently communicate the production process to build trust and appeal to environmentally conscious consumers. 5. Packaging and Labeling: Consider packaging designs that convey the natural and premium qualities of the product. Clear labeling indicating the use of natural ingredients, the absence of artificial additives, and the extraction method can help customers make informed choices. Additionally, eco-friendly packaging materials can align with the natural category and attract environmentally conscious consumers. 6. Educate and Engage: Develop marketing campaigns that educate customers about the benefits of natural vanilla flavor and pure vanilla extract. Share recipes, tips, and usage ideas to engage customers and encourage them to incorporate vanilla into their culinary experiences. Utilize social media platforms, recipe blogs, and cooking demonstrations to create a community around the product. By prioritizing these factors in product development and marketing strategies, sellers can align their offerings with customer expectations, differentiate themselves in the market, and build a loyal customer base for their natural vanilla flavor products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

We love Watkins mint flavoring! My wife puts a few drops in her coffee each morning--wouldn't drink it any other way. Less expensive than the grocery store and with the subscription we never run out!
MINTApr. 2019
bill vasaly
Used it in frosting for a cake.
Nice flavorJul. 2016
This has a very nice minty flavor. I have used it to make chocolate mint banana ice cream with my Yonanas machine.
Dang it came with sooooo many bottles! Lol I have mint for days!
Jim H
FreshSept. 2021
A great tasting and freshly bottle.
I use this in my homemade toothpaste. It has a strong flavor that almost mimics the minty taste we're used to.
Happy Hawaii
Great for flavoring ice tea and great for adding to solution in stunning and killing cockroaches
Liz Mandigo
Watkins mintMar. 2021
Everything ok
Great taste!Feb. 2016
Great taste but pours poorly. Difficult to get just a few drops as it pours out. I am experienced at pouring things as I've lived over 50 years but I can't get just a few drops instead of more than I want.

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