Needle Felting Supplies product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Needle Felting Kit,Wool Roving 40 Colors Set,Needle Felting Starter Kit,Wool Felt Tools with Felting Tool Instruction Included for Felted Animal Needle Felting Supplies
Velvet Repair Patch, Self-Adhesive Flannel Fabric Patch, Multi Colors, Microfiber Patch,Can be Used to Patch Sofas, Car Seats, Handbags, Jacket Holes and Tears (Beige)
Boye Interlocking Needlepoint, Knitting, and Crochet Blocking Boards, 12'' W x 12'' L, 4pc
Merino Wool Roving, Premium Combed Top, Color Grey - Heathered, 21.5 Micron, Perfect for Felting Projects, 100% Pure Wool, Made in The UK
MOMODA BAODLON 50 Colors Fibre Wool Yarn Roving for Needle Felting Hand Spinning DIY Craft Materials

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the needle felting supplies product in question has a high level of customer satisfaction. With an average rating of 4.64 out of 5 and a total of 2235 reviews, it is clear that many customers have had positive experiences with this product. As a result, my advice would be to continue to focus on providing high-quality needle felting supplies and excellent customer service. It may also be helpful to encourage satisfied customers to leave reviews on Amazon, as this can help to increase the product's visibility and attract new customers. Overall, it seems that this needle felting supplies product is a popular and well-regarded choice among customers, and with continued attention to quality and customer satisfaction, it is likely to remain so in the future.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is couch, the most common behavior is needle felting . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are daughters, followed by kids and friends. This suggests that the product may be popular among women who are looking for a creative outlet or hobby. The top three places to use the product are on the couch, at Hobby Lobby, and in the car. This suggests that users may be using the product in their free time, either at home or while traveling. The top two uses of the product are for needle felting and gift giving. This suggests that users may be using the product to create handmade gifts for friends and family, or to create items for their own use. Overall, the data suggests that the customer profile for this product is likely to be women who are interested in crafting and DIY projects. They may be looking for a creative outlet or a way to make personalized gifts for loved ones. Based on this analysis, some suggestions for the customer profile could include targeting women who are interested in crafting and DIY projects, as well as those who are looking for unique gift ideas. Marketing efforts could focus on the convenience of using the product at home or on-the-go, as well as the satisfaction of creating handmade items. Additionally, highlighting the versatility of the product for different types of needle felting projects could help attract a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are needle, wool, color, instruction, handle. The most mentioned elements about needle are fragile(5.42%), do not fit(5.00%).
The top 5 positive reviews are color, wool, quality, needle, product. The most mentioned elements about color are good(10.02%), look good(2.81%).
do not fit5.00%
look good2.81%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most commonly mentioned con aspect of Needle Felting Supplies is the needle, which is mentioned in both the top 1 and top 5 cons. Additionally, wool and color are also frequently mentioned as cons. On the other hand, the top pro aspect mentioned is color. Overall, it seems that the quality of the needles and wool could be improved, as these are mentioned as cons. Additionally, clearer instructions and a more comfortable handle could also be beneficial for users. However, the fact that color is mentioned as a pro aspect suggests that users appreciate having a variety of colors to choose from. To improve product development and selection, it may be helpful to focus on improving the quality of the needles and wool, as well as providing clearer instructions and a more comfortable handle. Additionally, offering a wide range of colors could continue to be a selling point for this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
3 different size needle1
soft texture1

Based on the data provided, it seems that customers are primarily motivated to buy needle felting supplies due to advertising attraction, price, and product description. However, product description appears to be the top feature influencing their purchasing decisions. There could be several reasons why product description is the most influential factor. Firstly, needle felting supplies require specific features and qualities, and customers rely on the product description to ensure they are purchasing the right items for their needs. A detailed and accurate product description can provide essential information about the materials, sizes, and functionalities of the supplies, helping customers make informed decisions. To optimize Amazon listings for needle felting supplies based on this data, here are a few suggestions: 1. Enhance product descriptions: Ensure that the product descriptions are comprehensive, highlighting the key features, benefits, and potential uses of the supplies. Use clear and concise language to convey the information effectively. 2. Include high-quality images: Alongside the product description, include high-resolution images that showcase the needle felting supplies from different angles. This will give customers a better understanding of the product's appearance and quality. 3. Provide customer reviews: Encourage customers to leave reviews and ratings for the needle felting supplies. Positive reviews can build trust and credibility, influencing potential buyers to make a purchase. 4. Competitive pricing: While price was mentioned as a motivating factor, it is important to ensure that the needle felting supplies are competitively priced compared to similar products in the market. Conduct market research to determine the optimal pricing strategy. 5. Utilize targeted advertising: Since advertising attraction was mentioned as a significant factor, consider investing in targeted advertising campaigns to reach potential customers who are interested in needle felting supplies. This can help increase visibility and attract more buyers. By implementing these optimization strategies, you can improve the visibility, appeal, and overall conversion rate of your needle felting supplies on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more wool3
more wool
add more color2
augment more basic color
more color
few color2
few color
instruction on
large size2
big size
last long2
last long
more natural color2
more natural color
more neutral color
24 bag with big amount1
24 bag with big amount

Based on the information provided, it is unclear what specific customer expectations are for Needle Felting Supplies. However, in general, customers who are interested in this category may be looking for high-quality materials that are easy to work with and produce consistent results. They may also be interested in a wide variety of colors and textures to choose from, as well as tools and accessories that make the felting process easier and more efficient. To meet these expectations, sellers of Needle Felting Supplies should prioritize product development that focuses on quality, variety, and ease of use. This could include sourcing high-quality wool and other materials, developing new colors and textures, and creating tools and accessories that are specifically designed for needle felting. In terms of marketing promotion factors, sellers should focus on highlighting the unique features and benefits of their products, such as their quality, variety, and ease of use. They should also consider offering tutorials or other educational resources to help customers learn how to use their products effectively. Additionally, they could consider partnering with influencers or other industry experts to help promote their products and build brand awareness. Overall, by prioritizing product development and marketing promotion factors that meet customer expectations, sellers of Needle Felting Supplies can build a loyal customer base and grow their business over time.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Luiselis Dona
ExcelenteMay 2022
Lo práctico
Candice Dent
Not impressedApr. 2020
Very pretty and soft however, its a lot less yarn than I thought and its very easy to pull apart. I wanted to make a baby blanket with this but it may be difficult.
B. Braden
Beautiful soft wool. Great quality
Karen Conner
NiceJan. 2022
Nice product
Susan M. Ahlstrom
PurchasedEarly review
Love the soft color combination!! Great price for the amount of roving here.
A. Olson
I am a newish spinner and this is spinning up very easily. I didnt have to do any prep to the fiber and the color is as pictured. It is soft enough for me to work with but it is not a super fine merino.
Made a cotton candy wig
Love the softness and workability
allan webster
RV Nanny
I bought purple.....MUCH darker purple than appears on Amazon. love the color!!!! I am still learning to spin, so will be curious, but glad I am learning on a budget friendly roving

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