Needlework product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 14
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Needlework category has a high level of customer satisfaction. With an average rating of 4.51 out of 5 and a total of 6279 reviews, it suggests that customers are generally happy with the product. However, it's important to note that there may be some outliers or biased reviews that could skew the data. It's always a good idea to read through a variety of reviews to get a better understanding of the product's strengths and weaknesses. If you're considering purchasing this product, it's recommended to take the time to read through the reviews and make an informed decision based on your own needs and preferences. Additionally, it's always a good idea to check the seller's return policy and customer service options in case you encounter any issues with the product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is couch, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, which falls under the category of Needlework, is frequently associated with mentions of "daughter," "brother," and "kid." This suggests that the product is popular among individuals who have family members, particularly children, who engage in needlework activities. Furthermore, the top three places where this product is used are the couch, canvas, and sewing machine. This indicates that customers prefer to utilize the product in comfortable and convenient settings, such as while relaxing on the couch or working on a canvas or sewing machine. In terms of usage, the most common purposes for this product are as a gift and for diamond painting. The high number of mentions for "gift give" suggests that customers often purchase this product to give as presents, possibly indicating that it is well-received and appreciated by recipients. The significant number of mentions for "diamond painting" implies that this product is frequently used for this specific needlework technique, which involves creating intricate designs using small, colorful gems. Based on this analysis, we can draw some conclusions about the potential customer profile. The data suggests that the target audience for this product is likely individuals who have family members, particularly children, who are interested in needlework. These customers value comfort and convenience, as indicated by the preference for using the product on the couch or with a sewing machine. They also appreciate the versatility of the product, as it can be used for various needlework techniques, with diamond painting being a popular choice. To cater to this customer profile, it would be beneficial to emphasize the product's suitability for gifting, highlighting its appeal as a thoughtful and creative present. Additionally, marketing efforts could focus on the product's compatibility with different needlework techniques, particularly diamond painting, to attract customers who are specifically interested in this form of art. Providing tutorials or guides on how to use the product for diamond painting could also be a valuable resource for potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are thread, instruction, lid, container, case. The most mentioned elements about thread are slim(1.82%), breaks easy(0.84%).
The top 5 positive reviews are color, thread, quality, container, product. The most mentioned elements about color are good(12.06%), vibrant(5.61%).
breaks easy0.84%
tangle together0.84%
start break0.70%
look good4.77%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect mentioned most in the Needlework category is related to the thread, while the top pro aspect mentioned most is related to the color. The top 5 cons of the vacuum are thread, instruction, lid, container, and case, while the top 5 cons of the tip are color, thread, quality, container, and product. Overall, it seems that the thread is a significant pain point for customers in the Needlework category, while color is a significant selling point. It's worth noting that the top cons for the vacuum and tip are also related to the thread, which suggests that this may be a common issue across different products in this category. To address this issue, product development and selection should focus on improving the quality of the thread used in these products. Additionally, it may be helpful to provide more detailed instructions for using the products, as this was also mentioned as a con for the vacuum. Finally, it may be worth exploring different container and lid options to address the issues mentioned in the top cons for these products. By addressing these pain points, it's likely that customer satisfaction and loyalty will increase, leading to more sales and positive reviews.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
variety in color2
amaze range of color1

Based on the data provided, it seems that customers in the Needlework category are primarily motivated to buy products based on the product description. This is likely because Needlework is a hobby that requires specific materials and tools, and customers want to ensure that they are purchasing the right product for their needs. Additionally, the fact that the product is recommended by friends and has attractive advertising may also play a role in the decision-making process. To optimize Amazon listings for this category, it would be important to focus on creating detailed and accurate product descriptions that highlight the features and benefits of the product. This could include information about the materials used, the size and dimensions of the product, and any special features or functions. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, it would be important to use relevant keywords and tags to ensure that the product appears in relevant search results and is easily discoverable by customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
1kg spool5
1000m spool
individual spool
large spool
spool big
heavier sturdier5
more sturdy
more sturdier
more wool5
more yarn
more plain wool
more wool
more wool and good instruction
black black white white4
black white
less colorful4
more color
less color
big size container3
container big
container large
container big3
container big

Based on the customer expectations mentioned, it seems that customers in the Needlework category are looking for products that are big, come in 1kg spools, and are heavier and sturdier. The desire for bigger products could indicate that customers are looking for materials that will allow them to complete larger projects without having to constantly restock. The preference for 1kg spools could be related to convenience, as it would mean fewer spool changes during a project. The emphasis on heavier and sturdier products suggests that customers are looking for materials that will hold up well over time and be able to withstand the wear and tear of frequent use. To meet these expectations, sellers in the Needlework category could prioritize product development that focuses on creating larger spools of heavier, sturdier materials. They could also consider offering bulk discounts or subscription services that allow customers to purchase larger quantities of materials at a discounted rate. In terms of marketing promotion factors, sellers could highlight the convenience and cost-effectiveness of larger spools, as well as the durability and longevity of heavier, sturdier materials. They could also consider showcasing customer projects that were completed using their products, as this could help potential customers envision the possibilities of what they could create with the materials.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Dawn Brownlow
I use fullJul. 2020
Love it
Containers and box are sturdy and close tightly. Only downside is that containers fall easily if box isn't full. Definitely does the job and it's nice that blank labels are included. Would buy again.
Love them, great for left over drills!!
Bedlam Mary
SturdyMar. 2020
Love these little containers for beads. Easy to load and easy to disperse. Easy to attach labels.
cheryl barry
Nice size for left over beads
Very happy with product
Georgie Girl
Great buyJul. 2021
Very helpful for when I do my crafts and it's all organized. I use this for my paint by number diamond posters it holds so many different colors
Tiny, but good for diamond painting
John A. Drew
The containers are too small to be useful for most projects.
shelia v.
Just the right size

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