Nesting Tables product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Nathan James Stella Round Modern Nesting Coffee Set of 2, Stacking Living Room Accent Cocktail Tables with Industrial Wood Finish and Powder Coated Metal Frame, Reclaimed Oak/Black
Nesting Table Set of 2 Bamboo End Table for Living Room Side Table for Bedroom Triangle Modern Coffee Table (White & Pink)
Modern Nesting Coffee Table Set of 2 for Living Room Balcony Office, Round Wood Accent Side Coffee Tables with Sturdy Metal Frame, Easy Assembly(Marble)
BAMEOS Bamboo Nesting Triangle End Table,Set of 2 Coffee Table Modern Minimalist Side Table for Living Room, Balcony in White & Grey
aboxoo Coffee Table Nesting White Set of 2 Side Set Golden Frame Circular and Marble Pattern Wooden Tables, Living Room Bedroom Apartment Modern Industrial Simple Nightstand

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Nesting Tables product on Amazon has a high level of customer satisfaction. With an average rating of 4.48 out of 5 and a total of 1873 reviews, it suggests that many customers have had a positive experience with this product. If you are considering purchasing Nesting Tables, it is important to read through the reviews carefully to get a sense of what customers liked and disliked about the product. Additionally, it may be helpful to compare this product with similar products in the same category to ensure that you are getting the best value for your money. Overall, it seems that Nesting Tables is a popular and well-liked product on Amazon, and if you are in the market for this type of product, it may be worth considering.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is living room, the most common behavior is store blanket . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the product are kids, followed by daughters and sons. This suggests that the product may be popular among families with children, particularly those who are looking for functional furniture options for their kids' spaces. In terms of the top three places to use the product, the living room takes the lead with a significant number of mentions, followed by general rooms and apartments. This indicates that the product is versatile and suitable for various living spaces, making it appealing to a wide range of customers. When it comes to the usage of the product, the most common purpose mentioned is storing blankets, followed by general storage needs. This suggests that customers are interested in the product's ability to provide practical storage solutions, which is likely a key selling point for this particular category of nesting tables. Based on this analysis, the customer profile for this product could be families with children who are seeking versatile furniture options for their living rooms or general rooms in their apartments. These customers are likely looking for functional pieces that offer storage solutions, such as storing blankets or other items. To cater to this customer profile, it would be beneficial to highlight the product's durability, child-friendly features, and its ability to seamlessly blend into various living spaces. Additionally, emphasizing the convenience and practicality of the storage options provided by the nesting tables would likely resonate with this target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are table, screw, leg, top, big table. The most mentioned elements about table are wobbly(1.58%), break(1.19%).
The top 5 positive reviews are table, size, color, quality, design. The most mentioned elements about table are easy to assemble(12.75%), look good(12.08%).
not real wood1.19%
come apart0.79%
big table3.95%
easy to assemble12.75%
look good12.08%
good quality2.24%
good for a small space2.01%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the table is the most important aspect of the Nesting Tables category, with both the top con and pro being related to it. The top 5 cons mentioned are related to the table, including the screw, leg, top, and size. On the other hand, the top pro mentioned is also related to the table, with 36.47% of respondents mentioning it. In terms of the other cons mentioned, they include the color, quality, and design of the product. These are important factors to consider when developing and selecting products in this category, as they can greatly impact customer satisfaction. To improve the Nesting Tables category, product developers should focus on improving the quality and design of the product, as well as ensuring that the table is sturdy and well-constructed. Additionally, offering a variety of colors and sizes can help to appeal to a wider range of customers. Overall, the Nesting Tables category has both pros and cons, with the table being the most important aspect. By focusing on improving the quality and design of the product, as well as offering a variety of colors and sizes, product developers can help to improve customer satisfaction and increase sales in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
like the idea1
nesting ability… . it1
small one nest in the large one1

Based on the data provided, it seems that customers are primarily motivated to buy Nesting Tables based on the price and product description. It's possible that customers are looking for a functional and affordable solution for their home decor needs, and the product description helps them understand the features and benefits of the product. The fact that product description is the top feature mentioned suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the materials used, the dimensions of the tables, and any special features or benefits. To optimize Amazon listings for Nesting Tables, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of the product. They should also consider pricing their products competitively to appeal to price-sensitive customers. Additionally, sellers could consider using high-quality images and customer reviews to help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
light wood4
real wood
foot taller3
inch taller
decent quality2
good quality
last long2
last long
lighter in weight2
long for height2
2 set1
2 to set
2 size big1
2 large

Based on the customer expectations mentioned, it seems that customers are looking for nesting tables that are big, made of light wood, and are a foot taller than the average nesting table. To meet these expectations, sellers could prioritize product development by creating nesting tables that are larger in size, made of light wood materials such as bamboo or pine, and have a taller height than traditional nesting tables. Additionally, sellers could consider offering nesting tables in a variety of finishes and colors to appeal to a wider range of customers. In terms of marketing promotion factors, sellers could highlight the unique features of their nesting tables, such as their size and material, in their product descriptions and advertising. They could also showcase the versatility of nesting tables and how they can be used in different spaces, such as living rooms, bedrooms, and home offices. Overall, by prioritizing product development and marketing efforts to meet customer expectations, sellers can increase the appeal and desirability of their nesting tables and attract more customers to their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

A nice tableJan. 2023
The table is nice, decent size, decent price. Easy to assemble. Instructions are easy to follow.
brenda colon
Nice. DecoOct. 2022
Assembly instruction should be more detailed Bottom Corner of leg came damaged
BummedOct. 2022
This is not gold metal, it's a painted yellow, trying to look gold The metal pieces don't match the instructions. There are 3 holes where the instructions suggest 4, etc. Really wished this was the one, but I will be returning.
The product is okay, but I wouldn’t recommend getting these due to its price. They don’t look like $100 basket. Overall it’s okay, but I would recommend keep shopping around
Easy to assemble & very cute
Great tableAug. 2021
This table is amazing. Brought it for my office and everyone loves it. This table is worth it in my opinion.
Kayla Allen
 So cute and perfect for a small area! Feel like I got two for the price of one! It’s a look gyals buyyyyy
Looks great , easy to assemble and serves the purpose
This table exceeded my expectations. I love that it nests so it doesn't always take up a lot of room in my small living room. The flexibility is great when we have company. Would recommend.
Ashley zhao
Stylish, very easy to assemble (took me less than 30mins), well made! Def recommend buying

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