Network Attached Storage product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 9
2023/01/06
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
3,941
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for the Network Attached Storage product on Amazon is not available (NaN). However, there are a total of 3941 reviews for this product, indicating that it is a popular item among Amazon customers. Without knowing the average rating, it is difficult to determine the level of customer satisfaction with this product. However, the fact that there are so many reviews suggests that customers are actively engaging with the product and sharing their experiences with others. If you are considering purchasing this Network Attached Storage product, it may be helpful to read through some of the reviews to get a better sense of what customers like and dislike about it. Additionally, you may want to consider reaching out to the manufacturer or seller to ask any questions you may have about the product before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is night, the most common location is house, the most common behavior is backup . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this Network Attached Storage (NAS) product are individuals who prioritize family, followed closely by their spouse and friends. This suggests that the product is likely being used in a personal or home setting, as opposed to a professional or business environment. The top two uses of the product are for backup purposes and to reach the Plex server, indicating that users are likely utilizing the NAS to store and access media files such as movies, TV shows, and music. The fact that the top three places to use the product are the house, office, and closet further supports the idea that the product is being used for personal storage and organization. Based on this data, it is likely that the customer profile for this product is someone who values family and personal relationships, and who prioritizes the organization and accessibility of their media files. They may be someone who enjoys watching movies and TV shows at home, and who wants to ensure that their media library is easily accessible and backed up in case of data loss. To appeal to this customer profile, it may be beneficial for the product to emphasize its ease of use and accessibility, as well as its ability to securely store and backup important files. Marketing efforts could also focus on the product's ability to streamline media organization and make it easy to access and enjoy favorite movies and TV shows.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, instruction, software, drive, app. The most mentioned elements about product are slow(0.90%), offline(0.45%).
The top 5 positive reviews are rack, product, setup, software, interface. The most mentioned elements about rack are solid(5.12%), good quality(1.68%).
Cons
product10.80%
slow0.90%
offline0.45%
not set up0.34%
will not connect0.34%
bad0.22%
instruction7.20%
software5.40%
drive5.17%
app3.37%
Pros
rack10.78%
solid5.12%
good quality1.68%
is not hard to put together1.06%
great size0.62%
easy to build0.53%
product7.95%
setup6.98%
software3.45%
interface3.36%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the Network Attached Storage (NAS) category has both pros and cons. The top pro aspect mentioned most is the rack, which suggests that users appreciate the ability to easily store and organize their data. On the other hand, the top con aspect mentioned most is the product, which could indicate that users have issues with the overall quality or functionality of the NAS devices. The top 5 cons mentioned include product, instruction, software, drive, and app, which suggests that users may have difficulty setting up and using the NAS devices, as well as issues with the software and hardware components. Additionally, the top 5 cons of the tip include rack, product, setup, software, and interface, which further highlights the issues with the product and software. To improve the NAS category, product development should focus on improving the quality and functionality of the devices, as well as providing clear and concise instructions for setup and use. Additionally, software development should focus on improving the user interface and addressing any bugs or issues that users may encounter. When selecting a NAS device, users should consider the quality of the product, the ease of setup and use, and the availability of software updates and support.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others15
synology3
reliable2
youtube2
2 . 5 gb networking1

Based on the data provided, it seems that customers primarily buy Network Attached Storage (NAS) products due to the product description, brand reputation, and price. However, the product description appears to be the top motivating factor for buyers in this category. There are several reasons why the product description is likely the top feature influencing customers' purchasing decisions. Firstly, a detailed and informative product description helps customers understand the features, specifications, and benefits of the NAS device. It allows them to assess whether the product meets their specific needs and requirements. Additionally, a well-written product description can highlight the unique selling points of the NAS device, such as its storage capacity, data transfer speeds, security features, and compatibility with various operating systems. This information helps customers make an informed decision and increases their confidence in the product. To optimize Amazon listings for NAS products, it is crucial to focus on enhancing the product description. Here are a few suggestions: 1. Provide comprehensive details: Ensure that the product description includes all relevant information about the NAS device, such as its technical specifications, storage capacity, connectivity options, and any additional features. Be clear and concise while highlighting the key benefits. 2. Use engaging language: Craft the product description in a way that captivates potential buyers. Use persuasive language to emphasize the advantages of the NAS device and how it can solve their storage needs effectively. 3. Include customer reviews: Incorporate positive customer reviews and testimonials within the product description. This helps build trust and credibility, as potential buyers can see real experiences from other customers. 4. Utilize bullet points and subheadings: Organize the product description using bullet points and subheadings to make it easier for customers to scan and find the information they need quickly. 5. Optimize for search: Use relevant keywords in the product description to improve its visibility in search results. Research popular search terms related to NAS devices and incorporate them naturally into the description. By focusing on these optimization strategies, sellers can enhance the product description and increase the likelihood of attracting and converting potential buyers for NAS products on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good instruction8
instruction good
good instruction
good6
good
improvement5
improve
improve on
improvement
more4
more
cable management3
cable management
cable management feature
good cable management options.more
10 port2
10gb port
10gbe port
address update2
address in update
address via update
app update2
app upgrade
support apps update
bottom2
bottom
top or bottom
extra screw2
more screw

Based on the customer expectations mentioned, it is clear that customers are looking for clear and concise instructions when it comes to Network Attached Storage (NAS) products. This is likely due to the fact that NAS devices can be complex and difficult to set up, so customers want to ensure that they are able to use the product effectively. Additionally, customers are looking for products that are of good quality and provide reliable performance. This is likely due to the fact that NAS devices are often used to store important data, so customers want to ensure that their data is safe and secure. Finally, customers are looking for improvements in NAS products, which suggests that there may be some areas where current products are lacking. This could include areas such as ease of use, compatibility with other devices, or additional features that customers would find useful. Based on these customer expectations, sellers of NAS products should prioritize product development in areas such as clear and concise instructions, product quality and reliability, and improvements to existing products. Additionally, marketing promotion factors should focus on highlighting these areas of product development, as well as any unique features or benefits that the product offers. By doing so, sellers can better meet customer expectations and differentiate their products from competitors in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

J
Purchased
Finally!Jan. 2021
after years of having so many external hd's and many failing, i finally went the way of NAS. Honestly i was always scared, thinking its expensive, and so hard to set up. Honestly it was easy. Few youtube videos to build my confidence. The NAS was overall fairly priced. Whats expensive is those drives!
WaY
Purchased
Having a blast using this for a few months now. Very good support from Synology with a variety of different apps to install and configure.
I replaced an older Netgear 4 bay NAS with this one and the Synology is far superior in most ways. I did add the two NVMe SSDs for read and write cache and upgraded the memory to 8GB. 1) My disks and the unit run cooler. 2) The unit is whisper quiet while keeping everything cool. 3) It is much faster as far as responsiveness, responds like an internal disk or SSD when looking at files etc. (I'm sure the 500GB of SSD cache has a lot to do with that) 4) Using the duel Gbit interfaces in bonded mode I am able to sustain ~ 230 MB/sec write speeds (115 MB/sec from two different systems doing simultaneous backups. 5) User interface is good and easy to use 6) Lots of built in and downloadable apps available for most anything you want to do. 7) Built the 4 disk 56TB RAID 5 and optimized it in 20 hours which is much faster than my old unit with the same disks. 8) CPU seems to have plenty of power for running the extra apps. My CPU utilization is about 26% under heavy dual system backups. 9) The Hyperbackup app works well and was fairly easy to setup to use rsync to a TrueNAS system. Overall I am quite happy with the DS920+ and would recommend it to anyone looking for a great home or home office NAS
Amr AboTaleb
Purchased
Great NAS, DSM 7 is super user friendly, Device can accept 16GB drivers which is amazing, had maxed it out with SSD cache and 20GB memory, Plex is flying, I have a couple of VM’s and 9 Dockers, amazing NAS
PieVsCake
Purchased
Great NAS that I used to replace my Windows 10 workstation for Backup, Plex, and video surveillance duties. Setup was quick, however I did my homework and googled instructions for the tasks I needed accomplished ahead of time. The setup wizard only walks you thru the basic settings of the unit and doesn’t even touch on most of the features that make this unit the power house that it is. Make a list of things you want your NAS to do, check the UTubes for a good guide and you won’t be disappointed. One thing I noticed is that this unit only comes with 4gb of ram. Again this is enough for “Basic” use. You will want to upgrade to at least the max “supported” ram of 8gb to do anything with video surveillance or VM’s. You can upgrade this box to 20gb total using non-supported modules. Just keep in mind that is “not supported” and synology will be unable to assist you with any problems while such modules are installed. I used this 920+ for about 2 weeks with the base 4gg. Performance was fine for basic file sharing and single backup operations. Use of the Plex server caused a bit of lagging if other operations were also going on. I then upgraded my unit with another 4gb for a total of 8gb (max supported by Synology tech support). Plex was a lot more happier with this configuration and I was able to stream regardless of any backup tasks going on. This is when I threw in a wrench and tried to do VMs as well. Depending on the OS you are using, Windows in particular just won’t be happy with anything less then 4gb assigned to the VM. That being said, with a max of 8 gb on the NAS I was only able to field one VM and even then I was back to stuttering streams etc. To solve my issue I went outside the boundaries of supported specs and upgraded my 920+ to 20gb total by using a single 16gb dimm. Let me tell you, this thing handles everything I need it to now. I may need to upgrade to a stronger unit CPU wise down the line but for what this unit is targeted at it handled it 100%. Just be sure to upgrade the memory for what your trying to do.
Ryuji Iwamoto
Purchased
GreatOct. 2020
That’s so great
Jeffrey Kroll
Purchased
System works as expected out of the box. Slide drives in to caddy's -- Turn on -- Add drives to Array.... put stuff on drives.
Delivered quickly. The description matches.
P. Do
Purchased
Works GreatDec. 2020
I use this to backup dropbox, work onedrive, personal onedrive, google drive and run a plex server. My only issue is that it does not do 4K (H265) video transcoding well with Plex (I believe the CPU/GPU doesn't support H265 natively ). I have not tried yet with DS VideoStation software, but because it is limited to just apple and smartphones. I have yet to get the M.2 cache for it, (but did get a crucial 16GB ram upgrade for it) so I can't attest how well the cache works... for my usage, the cache is not necessary as the seagate ironwolf drives max out the ethernet throughput at around 100-120mb/s and I am not doing constant writes to documents or other things, but I don't see much of a speed issue with opening and writing documents too much. I also like that it support dockers (appears to fully support it like a regular computer minus the monitor support, so I have gotten VNC working for a linux install)
Jane
Purchased
A great ProductSept. 2022
I love this server it has never let me down. The DS920+ has served me well.

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