Nicotine Gums & Lozenges product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 34
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Amazon Basic Care Mini Nicotine Polacrilex Lozenge, 4 mg (Nicotine), Stop Smoking Aid, Mint Flavor; Quit Smoking with Mint Nicotine Lozenge, 216 Count
Amazon Basic Care Nicotine Lozenge 4 mg, Reduce Nicotine Cravings and Stop Smoking with a Nicotine Replacement Therapy, 168 Count
GoodSense Nicotine Polacrilex Coated Gum 4 mg (Nicotine), Fruit Flavor, Stop Smoking Aid; Quit Smoking with Nicotine Gum, 100 Count
quit smoking gum
Stop Smoking Aid

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for the category "Nicotine Gums & Lozenges" on Amazon, we can draw a few conclusions. Firstly, the average ratings for products in this category are not available (NaN), which means we don't have a clear picture of the overall customer satisfaction level. However, we do know that there have been a total of 4928 reviews, indicating a significant number of customers have shared their experiences. Without the average ratings, it's challenging to gauge the overall customer satisfaction accurately. However, we can assume that the number of reviews suggests a reasonable level of interest and engagement from customers. It's important to note that the absence of average ratings could be due to various reasons, such as insufficient data or a wide range of ratings that make it difficult to calculate a meaningful average. To provide some advice based on this limited information, it would be beneficial to explore the individual reviews in more detail. Look for patterns or common themes among the feedback to gain insights into customer satisfaction. Pay attention to both positive and negative reviews to understand what customers appreciate and what areas need improvement. Additionally, consider conducting market research to identify popular and highly rated products within the "Nicotine Gums & Lozenges" category. Analyze their features, customer reviews, and overall ratings to gain a better understanding of what customers value in these products. This information can help guide your decision-making process and potentially lead to offering products that align with customer preferences. Remember, customer satisfaction is crucial for any business, so it's essential to continuously monitor and improve your products based on customer feedback.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is morning, the most common location is pocket, the most common behavior is quit smoking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary use of the Nicotine Gums & Lozenges is to quit smoking, with 158 mentions. This suggests that the product is primarily marketed towards individuals who are trying to quit smoking. Additionally, the top three users of the product are husbands, friends, and family members, which suggests that the product is often purchased by individuals who are trying to support a loved one in their efforts to quit smoking. The top three places to use the product are in a pocket, in a car, and on a plane, which suggests that the product is often used on-the-go. This could be because individuals who are trying to quit smoking may experience cravings throughout the day and need a convenient way to manage them. Based on this data, it seems that the customer profile for this product is likely to be individuals who are trying to quit smoking, as well as their loved ones who are supporting them in their efforts. These individuals are likely to be busy and on-the-go, which is why they prefer a product that is portable and easy to use. To better serve this customer profile, it may be helpful to offer additional flavors or varieties of the product to appeal to a wider range of tastes. Additionally, marketing efforts could focus on the convenience and portability of the product, highlighting how it can be used on-the-go to manage cravings throughout the day.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are gum, flavor, lozenge, texture, taste. The most mentioned elements about gum are stale(1.25%), sticky(0.75%).
The top 5 positive reviews are flavor, taste, gum, lozenge, minty taste. The most mentioned elements about flavor are good(13.90%), like like(2.84%).
do not taste good0.50%
like like2.84%
minty taste4.40%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most common negative aspect of nicotine gums and lozenges is the presence of gum, which was mentioned in the top 1 con aspect and in the top 5 cons for both vacuum and tip products. Other common cons include flavor, lozenge, texture, and taste. On the positive side, the most commonly mentioned pro aspect is flavor. Overall, it seems that consumers are primarily concerned with the taste and texture of these products, with gum being a particularly disliked aspect. To improve product development and selection, manufacturers may want to focus on creating products with more appealing flavors and textures, while also considering alternative delivery methods that do not involve gum. Additionally, it may be helpful to conduct further research to better understand consumer preferences and develop products that meet their needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
'crunch ' of the gum1
cherry flavor candy1
compare to nicorette1

Based on the data provided, it seems that the primary motivation for customers to buy nicotine gums and lozenges is the price, as it was mentioned in 66.67% of cases. This suggests that customers are looking for affordable options when purchasing these products. However, it is worth noting that the product description is also a significant factor, mentioned in 26.67% of cases. This indicates that customers are interested in understanding the features and benefits of the product before making a purchase. To optimize Amazon listings for nicotine gums and lozenges, it is crucial to focus on improving the product description. Here are a few reasons why the product description is the top feature and some suggestions for optimization: 1. Educate customers: Provide detailed information about the product, including its ingredients, dosage, and how it works. This will help customers make informed decisions. 2. Highlight benefits: Emphasize the benefits of using nicotine gums and lozenges, such as helping with smoking cessation, reducing cravings, or providing a healthier alternative to smoking. 3. Differentiate from competitors: Clearly state what sets your product apart from others in the market. Whether it's a unique formulation, longer-lasting effects, or a specific flavor variety, highlight these features to attract customers. 4. Use customer reviews: Incorporate positive customer reviews and testimonials in the product description. This can build trust and credibility, reassuring potential buyers about the effectiveness of the product. 5. Optimize keywords: Conduct keyword research to identify relevant terms customers are searching for. Incorporate these keywords naturally throughout the product description to improve visibility in search results. By focusing on these aspects, you can enhance the product description and increase its impact on customer decision-making. Remember, while price is important, a well-crafted product description can help differentiate your product and attract customers who are looking for specific features and benefits.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
texture less7
texture less
petite size5
mini size
small size
4 mg
strong 5mg
less pricey4
more affordable
less expensive
flavor good
flavor improve3
flavor more robust
improve on flavoring
rethink flavor
large lozenge3
large lozenge

Based on the customer feedback, it seems that there are a few key expectations that customers have for Nicotine Gums & Lozenges. Firstly, customers are looking for help in quitting smoking, which suggests that they are seeking a product that can effectively support them in their efforts to quit. Secondly, customers are looking for a texture that is less noticeable, which suggests that they may be put off by products that are too chewy or have a strong taste. Finally, there are a significant number of customers who are expressing a desire to quit altogether, which suggests that there may be an opportunity for sellers to focus on marketing their products as a way to help people quit smoking for good. In terms of product development prioritization, it would be wise for sellers to focus on developing products that are effective in helping people quit smoking, while also paying attention to texture and taste. This could involve experimenting with different formulations and flavors to find a balance that appeals to customers. Additionally, sellers may want to consider developing products that are specifically designed to help people quit smoking altogether, rather than simply reducing their nicotine intake. When it comes to marketing promotion factors, sellers should focus on highlighting the effectiveness of their products in helping people quit smoking, while also emphasizing the texture and taste of their products. This could involve using customer testimonials to showcase the benefits of their products, as well as highlighting any unique features or benefits that their products offer. Additionally, sellers may want to consider partnering with smoking cessation programs or other organizations that can help promote their products to a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I quit vaping and was looking to use some gum to take the edge off the nicotine withdraw. I saw these lozenges and thought I would give them a try. I noticed how incredibly small they are and thought nothing of it. I read all the included information and directions before starting. These taste ok, they’re not gross but definitely not a flavor I would choose to have. My biggest downfall with using this product is that they are very small (highly concentrated). Apparently I cannot have something in my mouth without chewing it and even though I fully understood you could not bite into these, without even thinking about it I began to chew it after it had been in my mouth for awhile. The box does warn against this and it is absolutely my own fault. But I can tell you that this made me so sick And I felt like I had overdosed on nicotine (which I had). The effects lasted about an hour and a half. So these did not work for me bc I’m a compulsive chewer, but they may work for you. At the end of the day, I prefer the gum over the lozenges
I bought this flavor, especially after reading a comment about them tasting like Lemon Heads. Noooo! They taste like as if I sprayed Lysol in my mouth. And 81 little tablets for $40 is not exactly a good value. Now that I think about it, it's pretty overpriced.
Great item for the option for weaning off of a very bad habit.. these come in 3 small tube packages, think small roll of lifesavers- with a twist top lid. Very easy and convenient to travel with.. there are 27 in each tube (odd number, I know!) and can fit in any pocket/purse. The ease in which these are packaged and used-make it a viable option without causing any extra angst and also, keeping it very discrete. To use, just put a small lozenge in mouth (I prefer under the tongue) and let it dissolve. I do wish the taste was a lot heavier in “mint” flavor- as that would be best to mask any off putting taste.. I do find the flavor is fine.. but, not great! I like these have the ability to break in half- as I’ve done so, on my own.. It gives me the ability to use less- and after all, that is my ultimate end goal. The amazon price point is less then most major name brands.. but, not by much. Overall, I do wish these were much more affordable for all the right reasons- If, one is wanting to quit the terrible habit it would be nice if something to help do so, was a more feasible option to everyone.. Comparing active ingredients… These match up to main brands in the same way. Giving confidence in the fact, that a secondary brand can be just as successful as the others. Hope this info. helps.. feel free to let me know!
Just like a normal "mint"! Not huge. Not gooey. Not weird. Citrus nice subdued flavor. The mint is just that minty but not too strong. The price is higher than some of the other generic brands but the likeness to a regular mint hands down is worth the trade off.
i think these are a pretty good deal. The box comes with 3 small containers of 27 lozenges in each (81 total). The price of the box is $28. The container should fit in any pocket easily. They have a lime citrus flavor that my fiancé liked. These are 4mg of nicotine. He said it lasted in his mouth for a good 10-15 minutes. It seemed like a good, strong dose of nicotine to him. One of these helped curb his craving to smoke for almost 2 hours. One thing he didn’t like is it gave him heartburn and made him burp. He says this has happened to him with other nicotine lozenges. It might just be a reaction he has when taking nicotine sublingually.
I'm not a smoker but I use nicotine lozenges occasionally to raise my blood pressure when it's low (they're good vasoconstrictors). These are better tasting than the mint or cherry ones. They are a bit sweet and don't irritate the tissue in my mouth as much as the mint. They seem about as strong and long-lasting as all the other ones, but are a significantly better buy than the name brand. They're made by Perrigo, who pretty much seems to make all generic/store brand nicotine lozenges I've seen except for the ones from Costco. I like the taste of these and the fact that they're small so they can be carried easily in my purse for times that I need them (like anytime I'm going to have to stand very long and don't want to faint). I would recommend these more than the other flavors. My only complaint is that I prefer the container the Nicorette minis come in (this is a screw top, and it came open in my purse a couple of times and spilled). Otherwise, these are great.
This is sold under different brands, but I tried others and found, for some reason Amazon has the cleanest open and the best dissolving tablets. It also helps that they are about the cheapest.
Great helpOct. 2020
These are a tremendous help for curbing the cravings fir tobacco. They're not very big and they taste good, so they're nit a hardship to use. I highly recommend them.
Good ValueApr. 2021
I got these for a friend. She said they are good for the job but they are strong and you will taste the nicotine. She stated they are a little to string for her but they do the job. She stated you can eat a peppermint after this to help.
Smoking is addictive in so many ways. Generally, it starts with an 'urge to socialize' during your teenage days when you most likely got introduced to smoking cigarettes, later on that same regular cigarette smoking hooks you to this addictive substance known as 'nicotine' among 1000's other chemicals that cigarette smoking releases to your body when you smoke each puff from a cigarette. Chemical dependence starts instantly on your first puff of cigarette. So if you are reading this Please *DO NOT* try to smoke even a single puff of cigarette ever in you life! - It is highly addictive habit forming experience!. Stay away from cigarettes and second hand smoking whenever possible. The need for this highly addictive nicotine drug is both 'part physical' and more 'part mental'. You must overcome both these types of addictions to stop smoking cigarettes for good. Nicotine Replacement Therapy (NRT) such as this product reviewed here only deals with the "physical dependence" of nicotine. You still need to have a strong will power to overcome the mental aspects of the highly addictive drug. For that you do need support of your family and friends and try to keep a positive outlook of life if you want to ever stop smoking real cigarettes for good. The product reviewed here was attempted for few weeks and I found that it does work in getting your cravings under control. The 4mg Mint Mini Lozenges are somewhat similar size of tic-tac and while it does work effectively it does have some strange texture. It seems it has crystalline structures inside the mini lozenge. The taste of citrus is not something one would expect in a lozenge thus requires you acquire a new taste for acceptance but thankfully, the lozenge does not dissolve fast which is good. Anyways, under no circumstances you should chew this, if you do, you will find that it will give you very bitter taste and chalky feeling in your mouth followed by hiccups. Just consume like any other lozenges slowly enjoying the sweet mint taste and you should be fine. While It is not easy, this product may help you control your urges of smoking real cigarettes but you need to have strong determination to quit before you start using the product. This product like many other brands on the market has 'Nicotine polacrilex' as the active ingredient which helps you combat the physical nicotine withdrawal symptoms when you stop smoking. Rating the product with three stars!

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