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Night Out product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
4
Total Reviews
3,438
This insight is based on the data from the best seller products. The top 5 of them are:
GlorySunshine Women's Elastic Waist Solid Palazzo Casual Wide Leg Pants with Pockets
B08KG1C58N
Women's J2 Love Faux Leather Bell Botom Flare Pants
B07VXBPLX9
Briggs New York Women's Plus Size Pull on Dress Pant Average & Short Length
B009NBZ6ZG
The Drop Women's Theor Vegan Leather Trouser
B0B1DR93QV
commando Women's Perfect Control Faux Leather Flared Leggings
B09N9W3S3N

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Amazon BSR product in the Night Out category has a relatively high level of customer satisfaction. With an average rating of 3.96 out of 5 and a total of 3438 reviews, it suggests that many customers have had positive experiences with the product. However, it's important to note that there may be some room for improvement, as the rating is not quite at a perfect 5. It's possible that some customers have had negative experiences or encountered issues with the product. To improve customer satisfaction, it may be helpful for the seller to gather feedback from customers and address any common issues or complaints. Additionally, providing clear and detailed product descriptions, as well as responsive customer service, can also help to increase customer satisfaction and encourage positive reviews.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is summer, the most common location is around the house, the most common behavior is lounge . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most commonly used by individuals in their homes, particularly in the lounge area. Additionally, it appears that the product is used by individuals who are likely to go out at night, as the category is "Night Out." The top three users of the product are daughters, wives, and mothers, which suggests that the product may be popular among women. Furthermore, the fact that the product is frequently used around the house and in the office suggests that it may be used for relaxation or stress relief. Given this information, it may be beneficial for the company to target women who are likely to go out at night and who are interested in relaxation and stress relief. Additionally, the company may want to consider marketing the product as a gift for daughters, wives, and mothers, as these individuals appear to be the most frequent users of the product. To further understand the customer profile, the company could conduct surveys or focus groups to gather more information about the specific needs and preferences of their target audience. This could help the company tailor their marketing efforts and product development to better meet the needs of their customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pant, material, fabric, fit, waistband. The most mentioned elements about pant are long(6.27%), get thin(3.41%).
The top 5 positive reviews are pant, material, fabric, fit, panty. The most mentioned elements about pant are comfortable when wear(15.20%), fit good(8.13%).
Cons
pant23.12%
long6.27%
get thin3.41%
see through1.97%
a little large1.61%
big1.25%
material21.33%
fabric15.05%
fit2.33%
waistband1.79%
Pros
pant34.66%
comfortable when wear15.20%
fit good8.13%
comfortable soft4.07%
good2.71%
long enough1.16%
material15.10%
fabric11.71%
fit6.87%
panty6.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the Night Out category is the pant, accounting for 23.12% of the mentions. The top 5 cons mentioned are pant, material, fabric, fit, and waistband. On the other hand, the top pro aspect mentioned most is also the pant, accounting for 34.66% of the mentions. From this data, we can conclude that the pant is a significant factor in both positive and negative aspects of the Night Out category. It appears that the fit and material of the pant are areas of concern for customers, while the waistband is also mentioned as a con. However, the pant is also highlighted as a pro aspect, indicating that it has positive attributes as well. To improve product development and selection in this category, it would be beneficial to focus on addressing the cons related to the pant, such as improving the fit, material, fabric, and waistband. Understanding customer preferences and addressing these concerns can lead to a better overall experience for customers. Additionally, it would be helpful to gather more specific feedback on other aspects of the product, apart from the pant, to gain a comprehensive understanding of customer needs and preferences in the Night Out category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others6
pocket3
look good2
attractive design1
dry quickly1

Based on the given data, it seems that the product description plays a significant role in motivating customers to buy this product in the Night Out category. The fact that it has 100% mentions suggests that customers find the product description to be the most important feature when making their purchasing decisions. There are several reasons why the product description might be the top feature for buyers in this category. Firstly, a well-written and detailed product description can provide customers with all the necessary information about the product, including its features, benefits, and specifications. This helps customers make informed decisions and understand what they can expect from the product. Additionally, a compelling product description can create a sense of desire and excitement, especially for a Night Out category product. It can highlight the unique selling points, such as its stylish design, comfort, or versatility, which are crucial factors for customers looking for products to enhance their night out experiences. Based on this information, some suggestions for Amazon listing optimization could include: 1. Ensure that the product description is clear, concise, and engaging. Use persuasive language to highlight the product's key features and benefits. 2. Include high-quality images that showcase the product from different angles and in various settings. Visuals can complement the product description and provide customers with a better understanding of what they are purchasing. 3. Consider incorporating customer reviews and testimonials in the product description. Positive feedback from previous buyers can build trust and credibility, further motivating potential customers to make a purchase. 4. Optimize the product title and keywords to improve search visibility. Use relevant keywords that customers are likely to search for when looking for Night Out products. By focusing on these optimization strategies, sellers can enhance the product's appeal, increase customer engagement, and ultimately drive more sales in the Night Out category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more color & style15
more color
in different color8
in other color
in different color
pocket for8
pocket
another color7
other color
in another color
small size6
size small
small size
small
fit4
fit
more4
more
in pocket3
pocket
large size3
large size
size large
navy3
navy
in navy

Analysis of Customer Expectations for the Night Out Category: Based on the mentioned customer expectations, it is clear that customers in the Night Out category are primarily looking for more color and style options in their clothing choices. This indicates a desire for unique and fashionable items that stand out during a night out. Additionally, customers have expressed a preference for having different color options available, allowing them to choose the one that best suits their personal style and preferences. Another important expectation mentioned by customers is the inclusion of pockets in the clothing items. This suggests that customers value functionality and convenience, as they want a place to store their essentials while enjoying a night out. Suggestions for Product Development Prioritization: 1. Expand Color and Style Options: Sellers should focus on developing a wide range of color and style options to cater to the diverse preferences of customers. This could involve experimenting with different patterns, prints, and textures to create unique and eye-catching designs. 2. Incorporate Functional Pockets: Prioritize the inclusion of pockets in clothing items designed for the Night Out category. Consider different pocket styles and placements that are both practical and aesthetically pleasing. 3. Quality and Durability: Ensure that the products are made from high-quality materials that can withstand the wear and tear associated with a night out. Customers value durability and longevity in their clothing choices. Marketing Promotion Factors: 1. Visual Appeal: Emphasize the vibrant colors and stylish designs of the products in marketing materials. Use visually appealing images and videos to showcase the range of options available. 2. Personalization: Highlight the ability for customers to choose from a variety of colors and styles, allowing them to express their individuality. Emphasize the uniqueness and exclusivity of the products. 3. Convenience: Highlight the functional aspects of the clothing items, such as the presence of pockets. Emphasize how these features enhance the overall experience of a night out. 4. Social Media Influence: Leverage social media platforms to showcase customer testimonials, outfit inspiration, and collaborations with influencers. Encourage customers to share their experiences and tag the brand, creating a sense of community and engagement. By prioritizing product development based on customer expectations and incorporating these marketing promotion factors, sellers can better cater to the needs and desires of customers in the Night Out category, ultimately driving sales and customer satisfaction.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Rita
Purchased
Love this brand, excellent quality, I bought a black pair first, then bought a blue pair ,these pants are so comfortable, I'm waiting on a brown pair , the grey ones are out if stock, but I'm checking daily,Ladies !!! these pants are a MUST HAVE ....you won't be disappointed.
lori
Purchased
These are really nice dress pants--they're well made and fit true to size (at least for me). However, it is important to note that there is a significant difference between the standard sizes and the W sizes. I've tried three times over the past year to get a pair of these pants in navy since I love all four pairs of my black ones, but each time I've received a 20 rather than the 20W that I ordered. (Thank goodness for the ease of Amazon Prime returns.) The W sizes have a bit more room in the hips and a slightly longer/taller rise, and I need and want both of those options. Vendors, if you read customer feedback, please make sure that you're matching your stock to the orders you receive from Amazon! I wouldn't have even placed an order if only the 20 was listed as being available. Thanks. <;) P.S. I just noticed that when my review posted, it indicates that I purchased the 20 size rather than the 20W; perhaps the issue is with the Amazon order page rather than the vendors...?
Brenda Taylor
Purchased
Just fine!Sept. 2020
Just fine !
Based on having owned this brand and other reviews, I ordered these and they are everything I hoped for. Fit perfectly, stretch a little, look professional while they feel casual. Great buy, fast delivery.
glanders
Purchased
Form bSept. 2019
Extremely comfortable.
jodimae
Purchased
I have gotten these in the past in a few colors because I felt that they fit me well, and they looked dressier than most of my other pants. I've lost a good amount of weight since I've bought them before, so I tried these in a smaller size, and I was so excited that the fit great and still look as dressy.
mrs snow
Purchased
ComfortMay 2022
That the length was longer than expected, super nice pant.
bossette1
Purchased
Nice fit!Jul. 2018
The pants were a gift. I was worried about the length, but the fit was right. Nice pants!
Lloyd Larson
Purchased
Nice ProductNov. 2021
Over all the pants were too loose. Baggy in the upper leg area. Nice product though, just didn't fit my wife. Decided to go with another brand
Always loved Briggs slacks and am never dissatisfied. Love the fit and the style.

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