Non-Alcoholic Beer product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
St. Pauli Girl, Non-Alcoholic Pilsner, 6pk, 12 Fl Oz Bottles
Becks, Non Alcoholic, 6pk, 12 Fl Oz
Erdinger Non-alcoholic Weisse, 6pk, 11.3 oz bottles
Athletic Brewing Company Craft Non-Alcoholic Beer - 6 Pack x 12 Fl Oz Cans - Run Wild IPA - Low-Calorie, Award Winning - The Ultimate Sessionable IPA Subtle Yet Complex Malt Profile
Heineken Non-alcoholic Beer, 12 Oz, 6 Ct

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Non-Alcoholic Beer product in question has a relatively high customer satisfaction rating of 4.56 out of 5, based on 124 reviews. This suggests that customers are generally pleased with the product and find it to be of good quality. As an AI language model, I would advise that it is important to continue to monitor customer feedback and address any concerns or issues that may arise. Additionally, it may be helpful to gather more data on customer preferences and use that information to improve the product or develop new offerings that better meet customer needs. Overall, it appears that the Non-Alcoholic Beer product is performing well in terms of customer satisfaction, but there is always room for improvement and growth.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is summer, the most common location is athletic train, the most common behavior is drink . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the non-alcoholic beer product are the customer's husband and family, with friends also being a significant user group. This suggests that the product may be popular among those who enjoy socializing and spending time with loved ones. In terms of usage, the product is primarily used as a drink, with some customers also using it for its balancing properties. This suggests that the product may be popular among those who are health-conscious and looking for a non-alcoholic alternative to traditional beer. The top places to use the product are athletic training and vacation destinations like Bali, as well as casual settings like BBQs. This suggests that the product may be popular among those who enjoy an active lifestyle and also those who enjoy relaxing and socializing in casual settings. Based on this data, it seems that the customer profile for this product may be health-conscious individuals who enjoy spending time with loved ones and engaging in both active and casual activities. To appeal to this customer profile, the product could be marketed as a healthy and refreshing alternative to traditional beer that can be enjoyed in a variety of settings, from athletic training to vacation destinations to casual BBQs with friends and family.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 2 negative reviews are lager, can. The most mentioned elements about lager are less tasty(50.00%).
The top 5 positive reviews are flavor, taste, hop, fizz, beer. The most mentioned elements about flavor are good(12.50%), rich(12.50%).
less tasty50.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards Non-Alcoholic Beer is mixed. The top con aspect mentioned most is "lager," which suggests that consumers may not enjoy the taste of this type of beer. Additionally, the top 5 cons mentioned are "lager," "can," "undefined," "undefined," and "undefined," which indicates that there may be some confusion or lack of clarity around the product. On the positive side, the top pro aspect mentioned most is "flavor," which suggests that some consumers do enjoy the taste of Non-Alcoholic Beer. However, the top 5 cons mentioned are "flavor," "taste," "hop," "fizz," and "beer," which suggests that there may be some inconsistency in the flavor profile of these products. To improve the product development and selection of Non-Alcoholic Beer, it may be helpful to focus on improving the taste and flavor profile of these products. Additionally, providing more clarity around the product, such as labeling and marketing, may help to reduce confusion and increase consumer understanding. Finally, it may be helpful to conduct further research to better understand consumer preferences and develop products that meet their needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the information provided, it seems that customers are buying a non-alcoholic beer product. The top feature that motivates buyers to purchase this product is the product description, which is mentioned 100% of the time. This suggests that customers are looking for detailed information about the product before making a purchase. Some possible reasons why the product description is so important could be that customers want to know the ingredients, the brewing process, the taste profile, and any health benefits or nutritional information. They may also be interested in learning about the brand's story, values, and mission. To optimize the Amazon listing for this product, it would be important to focus on creating a compelling and informative product description that highlights the key features and benefits of the non-alcoholic beer. This could include using descriptive language, providing high-quality images, and incorporating customer reviews and ratings. It may also be helpful to use relevant keywords and tags to improve search visibility and attract more potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
0.5 % abv or identify1
0.5 % abv or identify
6 % abv1
6 % abv
alcoholic section1
alcoholic section
flavor fresh1
flavor fresh
good thing1
good thing
in usa1
in usa
not apply state liquor tax1
not apply state liquor tax
pony keg or keg for1
pony keg or keg for
special effect more special1
special effect more special

Based on the information provided, it is unclear what specific customer expectations are for non-alcoholic beer. However, in general, customers who purchase non-alcoholic beer may be looking for a beverage that provides the taste and experience of beer without the alcohol content. They may also be looking for a healthier alternative to traditional beer. To meet these expectations, sellers of non-alcoholic beer should prioritize product development that focuses on taste and quality. Non-alcoholic beer should be brewed with high-quality ingredients and should have a taste that is comparable to traditional beer. Additionally, sellers should consider developing non-alcoholic beer that is low in calories and sugar to appeal to health-conscious customers. In terms of marketing promotion factors, sellers should focus on highlighting the taste and quality of their non-alcoholic beer. They should also emphasize the health benefits of drinking non-alcoholic beer, such as lower calorie and sugar content. Additionally, sellers should consider partnering with fitness or wellness influencers to promote their non-alcoholic beer as a healthy alternative to traditional beer. Overall, sellers of non-alcoholic beer should prioritize product development that focuses on taste and quality, as well as marketing promotion factors that emphasize the health benefits of drinking non-alcoholic beer.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Stephanie O.
Tastes like beer, very satisfying alcohol free alternative. Refreshing beverage.
IMO this is just like the regular Heineken. It has good taste and there is zero alcohol which this recovering alcoholic needs, i don’t drink any alcohol. Try it, it’s great and no super full hungover feeling.
DisappointedMay 2021
I expected great things from Heineken. Not as good as Becks and Clausthaler non alcoholic beers
Very annoyedJan. 2023
Ordered this and both times they sent me alcoholic kinda annoyed but I know the product is good just can’t seem to get it through fresh oh well back to Ralph’s I go
product is fine but calling it 'alcohol' and requiring photo iD at pickup is annoying
We like the flavor and don’t notice that this brand does not have alcohol because it’s not watery
Im not gonna lie. Miss the real thing but this really quality substitute. Best non alcoholic beer yet though
Heineken NA is practically undrinkable. Worse than O'Douls. Go for Beck or St. Pauli NA for $2 less per six-pack
Good flavorApr. 2019
It's excellent! I gave up drinking a year ago, but missed beer. Now I can bring this to family functions and not feel left out! I was always hesitant to try the other NA beers because they still have .3%alc. Its great that this is a flat 0! The taste isn't 100% that of regular Heineken, but its close enough that I don't mind and really enjoy drinking it. I would reccomend this to anyone!
Taste just like a beer only without the alcohol obviously, great product for those designated drivers for the night, an expecting mommy craving a cold one, or someone who isnt trying to break their sobriety but crave the taste of a cold brew here n there. no alcohol what so ever but could have food me lol 5 stars !!

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