Non-Alcoholic Wine product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Ariel Cabernet Sauvignon Non-alcoholic Wine 6 Pack
Ariel Dealcoholized Cabernet Sauvignon, 750 ML
Sutter Home Fre Chardonnay Non-alcoholic Wine 750ml
Sutter Home Fre Brut Non-alcoholic Champagne Wine - The best NA Brut on the market!
Sutter Home Fre Premium Red Blend Non-alcoholic Wine

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Non-Alcoholic Wine product on Amazon has a decent customer satisfaction rating with an average rating of 3.91 out of 5. Additionally, there are a significant number of reviews, with a total of 844, which indicates that this product has been purchased and tried by many customers. However, it's important to note that the data only provides a limited view of customer satisfaction. It's possible that there are other factors that are not reflected in the data, such as shipping times, packaging, or customer service, that could impact overall satisfaction. If you're considering purchasing this product, it may be helpful to read through some of the reviews to get a better understanding of what customers liked and disliked about the product. Additionally, you may want to consider trying a small sample before committing to a larger purchase to ensure that the product meets your expectations. Overall, while the data suggests that the Non-Alcoholic Wine product on Amazon has a decent customer satisfaction rating, it's important to do your own research and make an informed decision before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is holiday, the most common location is grocery store, the most common behavior is pregnant . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the non-alcoholic wine are friends, husbands, and wives. Friends were mentioned the most with 26 mentions, followed by husbands with 18 mentions, and wives with 14 mentions. This suggests that the product is popular among social circles and within the context of relationships. When it comes to the top three places to use the product, the grocery store was mentioned the most with 7 mentions, followed closely by "grocery" with 6 mentions, and restaurants with 3 mentions. This indicates that customers primarily consume non-alcoholic wine at home, likely during meals or social gatherings. In terms of usage, the data reveals that the product is frequently associated with pregnancy, with 9 mentions. Additionally, 7 mentions suggest that customers enjoy drinking non-alcoholic wine as a substitute for traditional wine. This implies that the target audience for this product may include pregnant women or individuals who prefer non-alcoholic alternatives to alcoholic beverages. Based on this analysis, it is recommended to target the product towards social circles, emphasizing its suitability for gatherings and celebrations among friends. Marketing efforts should also focus on promoting the product's availability in grocery stores, highlighting its convenience for at-home consumption. Additionally, targeting pregnant women and individuals seeking non-alcoholic alternatives to wine could be a viable strategy, emphasizing the product's health benefits and ability to provide a similar experience to traditional wine without the alcohol content.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are flavor, product, taste, bottle, wine. The most mentioned elements about flavor are gross(5.56%), bad(2.78%).
The top 5 positive reviews are flavor, taste, wine, crisp wine, bottale. The most mentioned elements about flavor are good(20.00%), like like(3.64%).
do not seem right2.78%
sickly sweet2.78%
like like3.64%
crisp wine1.82%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that flavor is the most significant aspect of Non-Alcoholic Wine, both in terms of positive and negative feedback. While flavor is mentioned as a pro by 27.27% of respondents, it is also listed as a con by 19.44% of respondents. Other common cons include product quality, taste, bottle design, and wine-like characteristics. To improve the product, it may be helpful to focus on enhancing the flavor profile and addressing any issues with taste or product quality. Additionally, it may be worth exploring different bottle designs or packaging options to improve the overall user experience. Finally, it may be helpful to consider the target audience for Non-Alcoholic Wine and tailor the product development and selection accordingly. For example, if the product is primarily marketed towards individuals who are looking for a healthier alternative to traditional wine, it may be beneficial to focus on developing products with lower sugar content or other health benefits.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy non-alcoholic wine based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, taste, and serving suggestions. Other factors that influence customer purchasing decisions include advertising attraction and recommendations from friends. However, these factors are less important than the product description. To optimize an Amazon listing for non-alcoholic wine, it is important to focus on creating a detailed and informative product description. This could include information about the wine's flavor profile, serving suggestions, and ingredients. Additionally, it may be helpful to include customer reviews and ratings to provide social proof and build trust with potential buyers. Finally, it may be beneficial to invest in advertising to increase visibility and attract more customers to the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
dry version2
dry version
good flavor2
good flavor
taste like wine2
taste like wine
$ 5 per bottle1
$ 5 per bottle
1 8th teaspoon of real wine1
1 8th teaspoon of real wine
ashamed label1
ashamed label
bacteria like1
bacteria like
bottle individually market as hard cider1
bottle individually market as hard cider
price cheap
close taste to sparkle wine1
close taste to sparkle wine

Analysis of Customer Expectations for Non-Alcoholic Wine: When it comes to the category of Non-Alcoholic Wine, it's important for sellers to understand the expectations of their customers. While the provided information is limited with undefined mentions, we can still make some general observations and suggestions based on common customer expectations for this category. 1. Taste and Quality: Customers expect non-alcoholic wines to offer a taste and quality comparable to traditional alcoholic wines. The flavor profile should be rich, well-balanced, and enjoyable. Sellers should prioritize developing products that can deliver on these expectations by investing in research and development to create non-alcoholic wines that closely mimic the taste and complexity of their alcoholic counterparts. 2. Variety and Options: Customers appreciate having a wide range of options to choose from. Sellers should consider offering a diverse selection of non-alcoholic wines, including different grape varieties, blends, and styles. This will cater to various preferences and allow customers to find the perfect non-alcoholic wine for their specific tastes. 3. Health Benefits: Non-alcoholic wine is often chosen by individuals who want to enjoy the experience of drinking wine without the effects of alcohol. Customers expect these products to be healthier alternatives, potentially offering benefits such as lower calorie content, reduced sugar, and natural ingredients. Sellers should prioritize product development that focuses on these health-conscious aspects, ensuring that their non-alcoholic wines align with the wellness trends and preferences of their target market. Suggestions for Product Development Prioritization: Based on the analysis of customer expectations, sellers should prioritize the following aspects in their product development: 1. Taste and Quality: Invest in research and development to create non-alcoholic wines that closely resemble the taste and complexity of alcoholic wines. 2. Variety and Options: Offer a diverse range of non-alcoholic wines, including different grape varieties, blends, and styles, to cater to various customer preferences. 3. Health-conscious Features: Develop non-alcoholic wines with lower calorie content, reduced sugar, and natural ingredients to align with the health-conscious preferences of customers. Marketing Promotion Factors: To effectively promote non-alcoholic wines, sellers should consider the following factors: 1. Education and Awareness: Educate consumers about the benefits and features of non-alcoholic wines through marketing campaigns, social media engagement, and informative content. Highlight the taste, quality, variety, and health-conscious aspects to generate interest and awareness. 2. Targeted Advertising: Identify and target specific customer segments who are more likely to be interested in non-alcoholic wines. Tailor marketing messages and campaigns to resonate with their preferences and needs. 3. Sampling and Tasting Events: Organize sampling events or collaborate with restaurants and bars to offer non-alcoholic wine tastings. This allows customers to experience the product firsthand and helps build brand recognition and loyalty. 4. Online Presence: Establish a strong online presence through a user-friendly website, social media platforms, and online marketplaces. Engage with customers, respond to inquiries, and provide detailed product information to build trust and credibility. By understanding customer expectations, prioritizing product development, and implementing effective marketing strategies, sellers can better meet the needs of their target market and drive the success of their non-alcoholic wine offerings.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

NA beer has been a godsend for the alcoholic in our house. We SO wanted this to work the same way - since wine had been the drink-of-choice before it became problematic. But this is so terrible that not even a recovering alcoholic will touch it. A couple of sips and it went down the drain. Super sweet with an unpleasant weirdness as well. Not good.
Too SweetAug. 2020
If you like sweet - this is for you! It was too sweet for me. Tasted like sparkling apple cider to me.
Bruce Byrne
Very much like a champagne. Works great when you have to be alcohol free.
Too sweetNov. 2020
I found this one excessively sweet. I did manage to get through the bottle, albeit by mixing it with various juices to make sparkling juice, so two stars I guess? But I won't be buying this brand again unless they make some major changes. How is it that dealcoholized beer has gotten so good (Athletic Brewing!), but dealcoholized wine is still lagging way behind? Is it because there's generally two or three times the percentage of alcohol in wine, compared to beer, so when you remove it there is simply less to work with?
Mr. Ed
Fantastic shipping and protection of product. Great flavor. Would highly recommend to those who want to celebrate but don't drink alcoholic beverages
Mark S.
Grape juiceMay 2020
Being a big champagne drinker, I was expecting a better taste. Tastes like carbonated grape juice, not champagne. Disappointing
Ms. Bluz
Too sweet and too expensive! I found something at our local Safeway that was just as good or better for less than one third of the price
Chuck Tudor
this wine is gross! I am an avid wine drinker thinking a good non alcoholic would be a direction for me to go. This tastes like cabernet grape juice. Won't be buying another bottle! Haven't tried the chardonnay yet.
K. Koontz
Tastes so similar to actual champagne!
I had tried the St. Regis chardonnay and was pleased. So, I tried the Ariel two pack. I finished the chardonnay. It was dreadful. Very, very watery. As if you put ice in it, walked away and came back 30 minutes later. I am working on the cabernet now and it is just as bad. Skip this. Next up the Sutter Home Fre. It uses a different technique, "spinning cone" to dealcoholize. We'll see.

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