Novelty Candles product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/20
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
734
This insight is based on the data from the best seller products. The top 5 of them are:
English Leather Candle, Premium Scented Candles for Men & Women | All-Natural Soy Candles, Leather Scented Candle | Ultra Clean Burn Mens Candles, Non-Toxic Aromatherapy Candles
B092QDGPVM
UOKPT Lavender Scented Candle Gifts for Women Unique Friendship Gift for Best Friend BFF Bestie Personalized Birthday Christmas Presents for Mothers Sister Men Female Coworker
B09L44C9XH
Gifts for Mom Mom Birthday Gift Funny Mother's Day Thanksgiving Christmas Gifts for Mom from Daughter Son Unique Presents Lemongrass Sage Candles
B09YXGQR1N
Fairy's Gift Scented Candles - Funny Relaxation Gifts for Women, Men, Coworker - Novelty Gifts, Fun Gifts for Her, Dad, Mom, Boss - Cool Valentines Day, Bday, Office, Relaxing Gifts for Women, Friend
B08RCTZHCV
GSPY Scented Candles - Sisters Gifts from Sister - Sister Gifts, Gifts for Sister, Sister Gifts for Women - Funny Valentines Day, Birthday Gifts for Sister, Little, Big Sister, Sister in Law, Sisters
B0B8ZKYN89

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Novelty Candles in question is quite high at 4.63 out of 5. This indicates a generally positive customer satisfaction level. Additionally, with a total of 734 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these candles. The high average rating and the substantial number of reviews indicate that customers are generally satisfied with the Novelty Candles. This suggests that the product is likely of good quality and meets the expectations of buyers. The positive feedback from customers is a strong indicator that the candles are well-received and provide an enjoyable experience. Based on this information, my advice would be to continue maintaining the quality and customer satisfaction levels. It would be beneficial to encourage customers to leave reviews after purchasing the candles, as this can help attract more potential buyers and build trust in the product. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction and loyalty. Overall, the data suggests that the Novelty Candles have been well-received by customers, with a high average rating and a significant number of positive reviews. By focusing on maintaining quality and addressing customer needs, the product can continue to thrive in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is christmas, the most common location is room, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, we can draw a few conclusions about the customer profile and their preferences for the Novelty Candles product. Firstly, it is evident that the customer's immediate family members play a significant role in their mentions. The mother, sister, and boyfriend are the top three users mentioned, indicating that the customer may be purchasing these candles for their loved ones. This suggests that the customer values personal relationships and enjoys sharing unique and thoughtful gifts with their family. Secondly, the top three places mentioned for using the product are the room, house, and bathroom. This implies that the customer enjoys creating a cozy and pleasant atmosphere in their living space. They may appreciate the ambiance and relaxation that candles can provide, making their home environment more enjoyable. Lastly, the most frequently mentioned usage of the product is as a gift, particularly for occasions like birthdays. This suggests that the customer sees Novelty Candles as a suitable and appealing present option. They may enjoy surprising their loved ones with creative and unique gifts that bring joy and excitement. Based on these findings, it is likely that the customer profile is someone who values personal relationships, enjoys creating a cozy home environment, and appreciates giving thoughtful gifts. To cater to this customer profile, it would be beneficial to focus on marketing the Novelty Candles as ideal gifts for special occasions like birthdays, anniversaries, or even as a way to show appreciation to loved ones. Additionally, highlighting the candles' ability to enhance the ambiance of different rooms in the house, including the bathroom, could also be effective in attracting this customer segment. Overall, understanding the customer profile and their preferences can help tailor marketing strategies and product offerings to better meet their needs and desires.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, candle, scent, glass, packaging. The most mentioned elements about smell are good(18.60%), unpleasant(4.65%).
The top 5 positive reviews are candle, scent, smell, lavender smell, light. The most mentioned elements about candle are smell so nice(10.00%), burn well(3.33%).
Cons
smell34.88%
good18.60%
unpleasant4.65%
basic2.33%
lackluster2.33%
overwhelm2.33%
candle23.26%
scent9.30%
glass4.65%
packaging2.33%
Pros
candle25.83%
smell so nice10.00%
burn well3.33%
fresh2.50%
good2.50%
look good1.67%
scent11.67%
smell10.83%
lavender smell5.83%
light3.33%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that smell is the most commonly mentioned con aspect, accounting for 34.88% of the responses. The top five cons mentioned for novelty candles are smell, candle, scent, glass, and packaging. On the other hand, the top pro aspect mentioned is candle, which accounts for 25.83% of the responses. From this information, we can conclude that scent and smell play a significant role in people's perception of novelty candles. While some may enjoy the scent and ambiance created by these candles, others may find it overwhelming or unpleasant. Additionally, the presence of glass and packaging as cons suggests that customers may have concerns about the quality or durability of the product. To improve product development and selection in this category, it would be beneficial to address the issue of smell. Offering a variety of scents or providing options for unscented candles could cater to a wider range of preferences. Additionally, ensuring that the packaging is sturdy and visually appealing could enhance the overall customer experience. Furthermore, it might be helpful to conduct market research or gather feedback from customers to understand their specific preferences and expectations regarding novelty candles. This information can guide product development, allowing for the creation of candles that align more closely with customer desires. In summary, while novelty candles have the advantage of creating a pleasant ambiance with their candle aspect, the issue of smell is a significant concern for many customers. By addressing this concern and focusing on improving packaging and product quality, manufacturers can enhance the overall appeal and satisfaction of their novelty candles.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
bright color1
funny message1
hilarious1
humorous1
label1

Based on the information provided, it seems that customers are primarily motivated to buy Novelty Candles based on the product description. This suggests that customers are looking for unique and interesting candles that stand out from traditional options. Some possible reasons why the product description is the top feature could include the fact that customers are looking for candles that are visually appealing, have a unique scent, or are designed for a specific occasion or theme. Additionally, customers may be drawn to candles that have a humorous or playful element, such as those with unusual shapes or designs. To optimize Amazon listings for Novelty Candles, sellers should focus on creating compelling product descriptions that highlight the unique features of their candles. This could include using descriptive language to convey the scent, shape, and design of the candle, as well as including high-quality images that showcase the product in use. Additionally, sellers may want to consider using targeted keywords and optimizing their listings for search engines to increase visibility and attract more customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
good3
good
automatic timer2
timer feature
timer option
big2
big
less scent2
more scent
2 min timer1
timer
Candle was a little smaller than I expected, and I wish it came in a larger size, because I love it!!!1
decent size candle
arrive without oil stain1
arrive without oil stain
battery last through wedding1
battery last through wedding
big around hand1
large than palm of hand
box color1
box same color

Analysis of Customer Expectations for Novelty Candles: Based on the mentions provided, it seems that customers have three main expectations for novelty candles: they should be good in quality, have an automatic timer feature, and be big in size. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Good Quality: Customers expect novelty candles to be of high quality. This means that sellers should focus on using premium materials, ensuring proper craftsmanship, and delivering a product that meets or exceeds customer expectations. Prioritizing quality control during production and investing in reliable suppliers will help maintain consistent quality levels. 2. Automatic Timer: The mention of an automatic timer suggests that customers desire convenience and functionality. Incorporating a timer feature into novelty candles can enhance the user experience by allowing them to set a specific duration for the candle to burn. This feature could be prioritized in product development to cater to customer expectations. 3. Big Size: The preference for big novelty candles indicates that customers are looking for a visually impactful product. Sellers should consider offering a range of sizes, including larger options, to cater to different customer preferences. Prioritizing the development of larger-sized novelty candles can help attract customers who seek a statement piece or want a longer-lasting candle. Product Development Prioritization Suggestions: - Focus on ensuring consistent high-quality standards throughout the production process. - Invest in research and development to incorporate an automatic timer feature into novelty candles. - Offer a variety of sizes, including larger options, to cater to different customer preferences. Marketing Promotion Factors Suggestions: - Highlight the quality of the novelty candles in marketing materials, emphasizing the use of premium materials and craftsmanship. - Showcase the convenience and functionality of the automatic timer feature, emphasizing how it enhances the user experience. - Emphasize the visual impact of big-sized novelty candles, showcasing them as statement pieces or long-lasting options. - Leverage social media platforms and influencers to create visually appealing content that showcases the unique features and benefits of the novelty candles. - Consider offering promotions or discounts to encourage customers to try the novelty candles and generate positive word-of-mouth. By prioritizing product development based on customer expectations and incorporating these suggestions into marketing promotion factors, sellers can better meet customer needs and increase the appeal of their novelty candles in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Evan
Purchased
Tastes lightApr. 2022
There's no lavenderz Have peculiar smell. Package is damaged
What a funny compliment for your man-Plus a good smelling candle!
GrossJun. 2022
I would be embarrassed to give this to my mother. Seriously, tumbling out of her vagina? 🤢 But hey, let’s make sure we can’t talk about sex education in school and whine about grooming 🙄
Sarah
Purchased
This was a gift for my husband and I honestly wasn’t expecting it to smell as good as it does! Will be purchasing again just because of the scent! And the message was good too haha
I love humor like this - out it in my guest bathroom & everyone who reads it laughs
anonymous
Purchased
Nice and bright with a subtle flicker.
I got this candle to suprise my mother lol, she loved it, the scent is so good, it smells like a mens scent but my mother liked it so i would recommend it for anyone!!!
Kelly Wright
Purchased
Perfect GiftOct. 2022
Bought this for my sister! It’s so nice! Has a very clean smell!!! She loves it and I do too! Would purchase again!
Great gift for a secret Santa gift.
Thea G.
Purchased
HappyNov. 2022
Used as a get well candle

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