Numeric Keypads product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Foloda Number Pads, Wireless Eexternal Data Entry Numeric Keypads 22 Keys 2.4G Num Pad for for Laptop, PC, Desktop, Surface Pro, Notebook
Wireless Numeric Keypad, TRELC Mini 2.4G 18 Keys Number Pad, Portable Silent Financial Accounting Numeric Keypad Keyboard Extensions with Wireless Mouse for Laptop, PC, Desktop, Notebook (White)
Bluetooth Number Pad, Lekvey Aluminum Rechargeable Wireless Numeric Keypad Slim 34-Keys External Numpad Keyboard Data Entry Compatible for Macbook, MacBook Air/Pro, iMac Windows Laptop Surface Pro etc
havit Bluetooth Number Pad, USB Wireless Numeric keypad 26 Keys Portable Mini Financial Accounting Rechargeable Numeric Pad for Laptop Desktop, PC, Surface Pro,Notebook (Black)
Rottay Number Pad, Mechanical USB Wired Numeric Keypad with Blue LED Backlit 22 Key Numpad for Laptop Desktop Computer PC Black (Blue switches)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the average rating for the Numeric Keypads category on Amazon is 4.36 out of 5, with a total of 2860 reviews. This suggests that customers are generally satisfied with the products in this category. However, it's important to note that this data only provides a snapshot of customer satisfaction and doesn't necessarily reflect the quality of all products in the category. It's possible that some products may have higher or lower ratings than the average, and it's important to read individual reviews and do additional research before making a purchase. If you're considering purchasing a Numeric Keypad on Amazon, my advice would be to read through the reviews carefully and pay attention to any common issues or complaints that customers have mentioned. Additionally, consider the specific features and functionality that you need in a keypad and look for products that meet those requirements.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is everyday, the most common location is desk, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Numeric Keypad product are individuals who are likely to use it for work-related purposes. The top three users mentioned are the wife, husband, and family, which suggests that the product is likely to be used in a home office or small business setting. The top three places to use the product are the desk, office, and computer bag, which further supports this idea. The top two usages of the product are travel and data entry, which suggests that the product is likely to be used by individuals who need to work on-the-go or who require a more efficient way to input data into their computer. This could include individuals who work in fields such as accounting, data analysis, or programming. Based on this data, it is likely that the customer profile for this product is someone who is tech-savvy and values efficiency in their work. They may be someone who works from home or runs a small business, and they likely require a reliable and portable tool to help them complete their work tasks. To better target this customer profile, it may be helpful to focus marketing efforts on the product's portability and efficiency features. Highlighting the product's ability to make data entry tasks faster and more accurate, as well as its ability to be easily transported, could be effective in attracting this customer base. Additionally, targeting small business owners and individuals who work from home could be a good strategy, as these individuals are likely to be the primary users of this product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are mouse, key, keypad, keyboard, button. The most mentioned elements about mouse are do not stay work(3.67%), bad(1.31%).
The top 5 positive reviews are battery life, key, keypad, product, battery. The most mentioned elements about battery life are good(7.25%), phenomenal(0.66%).
Computers & Accessories > Computer Accessories & Peripherals > Input Devices > Numeric Keypads
do not stay work3.67%
not ergonomic0.79%
battery life9.45%
have not have an issue0.44%
no issue0.44%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common negative aspect of numeric keypads is the mouse, followed by issues with keys, keypads, keyboards, and buttons. On the other hand, the most commonly mentioned positive aspect is battery life. Overall, it appears that users are generally dissatisfied with the physical aspects of numeric keypads, such as the mouse and keys, while they appreciate longer battery life. This suggests that manufacturers should focus on improving the physical design of their products, while also prioritizing battery life. To improve product development and selection, manufacturers could consider conducting user surveys or focus groups to better understand what users are looking for in a numeric keypad. They could also invest in research and development to create more ergonomic and user-friendly designs, while also exploring new battery technologies to extend battery life even further. Additionally, manufacturers could consider offering a wider range of products to cater to different user needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
touch id3
number pad2
blue mechanical switch1

Based on the data provided, it seems that customers are primarily motivated to buy Numeric Keypads based on the product description. This suggests that customers are looking for detailed information about the product before making a purchase. There could be several reasons why product description is the top feature. For one, Numeric Keypads may be a technical product that requires a lot of explanation to understand its features and benefits. Additionally, customers may be looking for specific features or compatibility information that can only be found in the product description. To optimize an Amazon listing for Numeric Keypads, it would be important to focus on creating a detailed and informative product description. This could include highlighting key features, providing compatibility information, and addressing common customer questions or concerns. Additionally, it may be helpful to include high-quality images and videos that showcase the product in action. By providing customers with all the information they need to make an informed purchase, sellers can increase the likelihood of a successful sale.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
backlit by default
backlit display
white backlight
keypad work well
more suitable keypad
numeric keypad
program keypad
number pad4
number pad
number pad heavy
number pad similar
number pad thin
battery long2
battery last long
clear option2
clear button
-- I wish is were back lit - but at the price point I'm not griping1
I kinda wish it was backlit, but I can't complain about that.
Disappointing that the initial order didnt work, a bit of an inconvience but I appreciate a new/smaller company who is willing to work with their customers to resolve complaints.1
I have ordered something else and hope it works.
Fingers crossed for a good battery life.1
I hope the battery life is long.
Here's hoping the replacement is as good!1
Hopefully, the replacement will have better construction/QC.

Based on the customer feedback, it is clear that backlight, keypad, and number pad are the most important features that customers expect in a numeric keypad. Customers expect the backlight feature to ensure visibility in low-light conditions, while the keypad and number pad features are essential for easy and accurate data entry. To prioritize product development, sellers should focus on improving these key features to meet customer expectations. For example, they could develop numeric keypads with brighter and more customizable backlight options, more responsive and durable keypads, and larger and more ergonomic number pads. In terms of marketing promotion factors, sellers should highlight these key features in their product descriptions and marketing materials. They could also offer product demonstrations or trials to showcase the ease of use and accuracy of their numeric keypads. Additionally, they could offer promotions or discounts to incentivize customers to try their products and leave positive reviews, which can help attract more customers in the future.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

J. Huesmann
Works fine, except the instructions say it's supposed to be called "BT No." But the name that popped up when I paired is "Namando."
My new laptop is missing the keypad & I use numbers a lot. This keypad takes an AA battery - not a big deal to me. I read thru the reviews but decided to take a chance. Should have listened. When it connects & stays connected, not a problem. Keys are chucky but my laptop sits on fan & the chunkiness makes it almost level with the laptop, so it doesn't bother my wrist jumping back and forth. But it constantly shows a green blinking light to pair even though my laptop is showing it already is paired. Should not have to re-pair to my laptop over & over. Getting used to using the number row, even though a keypad is easier.
I got it to attach it to my laptop, never could. It should come with an USB port like wireless mouses, but it doesn’t even though it has a little square room for it when you remove the battery lid and also in the picture on the box it has a little usb attached to the computer. But ok. I ordered a replacement thinking it was just mine that didn’t come with it, and turns out none of them do. Overall I can’t really say if it works or not since I couldn’t use it
The only issue I've had is it has disconnected from blue tooth once and I had to go back in and reconnect. Otherwise its perfect
I use this thing as a little streamdeck of sorts and it works great. It's membrane, but other than that its great. The pairing was extremely simple and took only about a minute. It has solid range and feels good to type on.
Poor DesignSept. 2022
If you’re used to using a 10-key, then this numeric keypad will be difficult to use. First of all, the “5” key lacks a nub to let your middle finger know that you’re in the correct position. Additionally, the “+” sign should be where your pinky finger can easily reach without moving your whole hand. Instead, the “+” sign is located above the “Back Space” key which means you could accidentally hit the Back Space. Moreover, I’d rather have a USB charger than be required to have an AAA battery as there is no on/off switch to limit battery usage or does it go into sleep mode? Regardless, the instruction fail to clarify. Speaking of buttons, there is no “C” button either. Lastly, there needs to be a no skid pad includded.
Little thingsApr. 2021
I'm so very used to using the number pad for a lot of things since my work computer is a PC and has the ease of a number pad. However, I have a 2013 MacBook Pro and it connected easily, just followed the directions that were prompted on the screen and started using it immediately. There's no lag time between typing the numbers and them appearing on the screen. Very pleased with this purchase!
M Gruenloh
My wife wanted a number keypad for her computer. I ordered this one for her. She is happy. I am happy. Happy wife...happy life.
I ordered this as I'm in the middle of updating my and my partner's keyboards to mechanical keyboards which can be repaired quickly if one key stops working correctly. Since we don't do a lot where we need the number pads, I've chosen to set us up with tenkeyless main keyboards and secondary number pads that we can pull out when we need to use them and save the desk space the rest of the time. This one looked like a solid choice from the description, but is just disappointing all around. Instead of being rechargeable, it uses a AAA battery; while I realize I could just use rechargeable AAAs, it's an extra hassle that I really don't want to have to deal with--I keep one cord on my desktop that's dedicated to recharging whatever needs it at the time (keyboard, phone, headset, desk vacuum, BT speaker, etc.) and prefer to be able to use it. The Bluetooth is kind of laggy and especially slow to wake up if it's gone into sleep mode, and there is no option to run a wired connection. And, most egregious in my eyes, is that while the title and description claims this is a mechanical keyboard, it neither feels nor acts like a mechanical switch, and when I pulled a keycap off to check, it's clearly a membrane switch; that's not just a "eh, this could be marketing overstating battery life by 10%", it's a significant misrepresentation as to the nature of the product, and leads me to think quite poorly of the seller. I'm glad I got this free for review, because if I'd paid for this, I'd be returning it for a full refund; as it is, it'll end up getting put in the laptop bag for travel, where we don't carry anything small that we care about having stolen or forgetting in a hotel room.
Hard to add much content to this review. The 10 key would not link up with my daughters new MacBook Pro, so it could not be used. Thusly I cannot rate this product on ease of use, sheerness or thickness. Can’t rate what won’t work.

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