Nursing product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
HOFISH 3PACK Full Bust Seamless Nursing Maternity Bras Bralette S-XXL with Extra Bra Extenders & Clips
Womens Nursing Tank Tops Built in Bra for Breastfeeding Maternity Camisole Brasieres
VIISHOW Women's Short Sleeve Loose Plain Maxi Dresses Casual Long Dresses with Pockets
BerryGo Women's Boho V Neck Ruffle Floral Wrap Maxi Dress
Ekouaer Women's Maternity Nursing Pajama Set Breastfeeding Sleepwear Set Double Layer Short Sleeve Top & Pants Pregnancy PJS

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for nursing products on Amazon is 4.42, which indicates a relatively high level of customer satisfaction. With a total of 18,233 reviews, this suggests that there is a significant number of customers who have purchased and reviewed nursing products on the platform. The high average rating implies that customers are generally pleased with the nursing products they have purchased. This could be attributed to the quality, functionality, and overall satisfaction experienced by customers. It also indicates that the majority of customers have had positive experiences with their purchases. Based on this information, my advice would be to continue focusing on maintaining the quality and functionality of nursing products. It is crucial to consistently meet customer expectations and address any potential issues promptly. Additionally, encouraging customers to leave reviews can help build trust and attract more potential buyers. Monitoring customer feedback and addressing any negative reviews or concerns promptly is also important. This will help maintain a high level of customer satisfaction and ensure that the nursing products continue to meet the needs of customers. Overall, the data suggests that the nursing category on Amazon has a strong customer satisfaction rate. By maintaining product quality, addressing customer concerns, and encouraging reviews, sellers can continue to attract and retain satisfied customers in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is everyday, the most common location is around the house, the most common behavior is nurses . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is primarily used in nursing, with nurses being the top users of the product. The top three users mentioned are daughter, mother, and son, which suggests that the product may be used in caring for elderly or sick family members. The top three places to use the product are around the house, hospital, and house, which further supports this idea. Given this information, it is likely that the customer profile for this product is someone who is caring for an elderly or sick family member, possibly in a nursing or caregiving role. They may be looking for a product that can help them provide better care for their loved one, whether at home or in a hospital setting. Based on this analysis, some suggestions for the customer profile might include targeting nursing and caregiving professionals, as well as family members who are caring for elderly or sick loved ones. Marketing efforts could focus on the convenience and ease of use of the product, as well as its effectiveness in helping to provide better care. Additionally, highlighting the product's versatility in being able to be used in a variety of settings (around the house, hospital, etc.) could be a selling point for potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are material, pad, fabric, bra, cup. The most mentioned elements about material are slim(2.97%), easily stain by breast milk(0.61%).
The top 5 positive reviews are material, bra, fit, fabric, tank. The most mentioned elements about material are soft(5.90%), good(4.54%).
easily stain by breast milk0.61%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the material is the most important aspect for both the pros and cons of nursing products. While material is the top pro aspect mentioned, it is also the top con aspect mentioned. Other cons mentioned include the pad, fabric, bra, cup, fit, and tank. It is important to note that the data does not provide specific details about what aspects of the material are being praised or criticized. However, it is clear that the material is a crucial factor in the overall satisfaction of nursing products. To improve product development and selection, it may be helpful to focus on improving the quality and comfort of the materials used in nursing products. Additionally, addressing common issues with pads, fabrics, bras, cups, and fit could also lead to more satisfied customers. Overall, it is important to listen to customer feedback and use it to inform product development and selection. By addressing common concerns and improving key aspects of nursing products, companies can create products that better meet the needs and expectations of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality2

Based on the data provided, it seems that customers in the nursing category are primarily motivated to buy a product based on its product description. This is the top reason mentioned, accounting for 62.26% of customer mentions. This suggests that customers highly value detailed and accurate information about the product before making a purchase decision. There could be several reasons why product description is the top feature for buyers in this category. Firstly, nursing products may have specific features or functionalities that customers need to know about before making a purchase. A comprehensive product description can provide them with the necessary information to assess whether the product meets their requirements. Secondly, nursing products may have different variations or options available, such as different sizes or models. A detailed product description can help customers understand the differences between these options and choose the one that best suits their needs. Lastly, nursing products may have specific usage instructions or care guidelines that customers need to be aware of. A well-written product description can provide this information, ensuring that customers have a clear understanding of how to use and maintain the product effectively. Based on these findings, optimizing the Amazon listing for nursing products should focus on enhancing the product description. Here are some suggestions: 1. Provide detailed and accurate information: Ensure that the product description includes all relevant details about the product, such as its features, specifications, and benefits. Be specific and highlight any unique selling points. 2. Use clear and concise language: Write the product description in a way that is easy to understand and avoids technical jargon. Use bullet points or subheadings to break down information into digestible sections. 3. Include high-quality images: Supplement the product description with high-resolution images that showcase the product from different angles. This can help customers visualize the product and make an informed decision. 4. Incorporate customer reviews: Include positive customer reviews in the product description to build trust and credibility. This can further reinforce the value and quality of the product. By optimizing the product description and providing customers with comprehensive information, you can increase the likelihood of attracting and converting potential buyers in the nursing category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
know sooner24
fit good
2 size down13
size down
2 size up
down size
size down 1 size
up two size
large size12
size large
big size
large size
additional support9
more support
option for more support
hold up7
hold up-
hold up
hold up good
less colorful6
more color
sew in
built in bra
shelf bra
bra fit

Analysis of Customer Expectations for the Nursing Category: Based on the provided data, it is evident that customers have three key expectations in the Nursing category: fit, knowing sooner, and bras. Let's delve into each expectation and provide suggestions for product development prioritization and marketing promotion factors. 1. Fit (16 mentions): Customers in the Nursing category highly value products that provide a comfortable and proper fit. This indicates that sellers should prioritize developing nursing products that cater to various body types and sizes. Offering a wide range of sizes and adjustable features can help ensure a better fit for customers. Additionally, incorporating feedback from nursing mothers during the product development process can lead to improved designs that meet their specific needs. 2. Know Sooner (24 mentions): The phrase "know sooner" suggests that customers desire quick and accessible information. Sellers should focus on providing clear and detailed product descriptions, including information about materials, features, and functionality. Additionally, offering size guides and fitting recommendations can help customers make informed decisions. Providing prompt responses to customer inquiries and offering live chat support can also enhance the overall customer experience. 3. Bras (5 mentions): The mention of bras indicates that customers are specifically looking for nursing bras. Sellers should prioritize the development of nursing bras that are both functional and comfortable. Key factors to consider include easy access for breastfeeding or pumping, adjustable straps, and soft, breathable materials. Offering a variety of styles and designs can cater to different preferences and body shapes, ensuring a wider appeal to customers. Suggestions for Product Development Prioritization: 1. Conduct market research: Gather feedback from nursing mothers to understand their specific pain points and preferences. This will help identify areas for improvement and guide product development decisions. 2. Focus on fit and comfort: Prioritize developing nursing products that offer a wide range of sizes, adjustable features, and comfortable materials. Consider collaborating with experts in the field to ensure optimal design and functionality. 3. Innovate for convenience: Explore ways to make nursing products more convenient, such as incorporating quick-release mechanisms, easy-to-use clasps, or innovative nursing bra designs. Suggestions for Marketing Promotion Factors: 1. Highlight fit and comfort: Emphasize the superior fit and comfort of your nursing products in marketing materials. Use testimonials or customer reviews to showcase positive experiences. 2. Provide detailed product information: Ensure that product descriptions include comprehensive details about sizing, materials, and features. Use visuals, such as size charts and fitting guides, to assist customers in making informed decisions. 3. Engage with customers: Utilize social media platforms and online communities to engage with nursing mothers. Respond promptly to inquiries and provide helpful information to build trust and establish your brand as a reliable resource. By prioritizing fit, addressing the need for quick information, and focusing on nursing bras, sellers can better meet customer expectations in the Nursing category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I'm about a 40 C-D 240 lbs, I bought the Lg size a lot of ladies talked about the fabric, and it it's like polyester. I like that it's double lined so you don't really need the padding. I'm not pregnant or breastfeeding. It's so hard to find something comfortable, and I like the adjustable in front plus these clips don't open easy, so no worries there. Though I can adjust the padding easier now. Not just a "moms" bra
I've never left a review in my life but these nursing bras are junk. Within two months all three bras have had a clasp break. The return window is closed and I'm safety pinning my last bra till my others come in the mail.
These are constantly recommended in my pregnancy group so I ordered them and another more expensive popular brand. I’m a 36ddd pre pregnancy but not sure what size they are now so I went with a large because in other brands XL was always to big. The band fit fine but the cups were small, I was spilling out from the sides and they didn’t give any room in case I got engorged either. They are not for big heavy breasts. If you have big breasts I would just spend the $40 on the more popular brand, you definitely get what you pay for. I don’t recommend these.
This is probably the best nursing bra I've had. And I've tried a bunch since I've nursed 4 of my kids. The only criticism I have is that the pads move around and my nursing pads don't stick to them.
Vanessa U
Product keeps breaking at the clips
ComfyMar. 2021
Extremely comfy, fits true to size
ComfortableSept. 2022
These are comfortable and fit as expected.
I love these nursing bras. They’re so comfortable, complementing, easy access for nursing, and affordable.
BraMar. 2021
No lo e usado pero cuando lo comentare de nuevo
I really loved these, but I ordered big because of all the reviews I read and they fit a hair large at the time, but then after nursing a while my boobs shrunk and now they don't fit at all. I wish I wouldn't have ordered them so big. They come with extenders and those would have sufficed.

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