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Nursing & Maternity Bras product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/15
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.3
Total Reviews
29,080
This insight is based on the data from the best seller products. The top 5 of them are:
HOFISH 3PACK Full Bust Seamless Nursing Maternity Bras Bralette S-XXL with Extra Bra Extenders & Clips
B0BKPQTFYW
Hands Free Pumping Bra, Momcozy Adjustable Breast-Pump Holding and Nursing Bra
B0991PKVCP
Medela 3 in 1 Pumping and Nursing Bra, Hands Free Pumping Bustier and Easy Expression
B09WWS4QQS
GXXGE 4Pack Nursing Bra for Breastfeeding Maternity Bras Push Up Silk Seamless Pregnancy Bralette Underwear
B0B35YVBT2
Suekaphin 5PACK Nursing Bra Wireless Bra Women's Sleeping Maternity Bra Breastfeeding Bra
B07KTPJRCY

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Nursing & Maternity Bras on Amazon is 4.25, which indicates a relatively high level of customer satisfaction. Additionally, with a total of 29,080 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating suggests that customers are generally satisfied with the Nursing & Maternity Bras available on Amazon. This could be attributed to factors such as comfort, functionality, and overall quality of the products. The large number of reviews also indicates that there is a considerable demand for these bras, which further supports the notion that customers are finding them useful and satisfactory. Based on this information, it is safe to say that the Nursing & Maternity Bras in this category are well-received by customers. However, it is important to note that individual preferences may vary, and it is always advisable for customers to read through the reviews and product descriptions to find the best fit for their specific needs. If you are considering purchasing a Nursing & Maternity Bra, I would recommend taking the time to read through the reviews and pay attention to the features that are important to you. This will help you make an informed decision and choose a product that aligns with your requirements. Additionally, it may be helpful to consider factors such as sizing, material, and support level to ensure maximum comfort and satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is everyday, the most common location is around the house, the most common behavior is nurses . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is a nursing and maternity bra. The top three users of this product are mothers, daughters, and wives, with mothers being the most frequently mentioned. This suggests that the product is primarily marketed towards women who are pregnant or have recently given birth. The top three places to use the product are around the house, hospitals, and houses, which further supports the idea that the product is primarily used by women who are caring for a newborn or recovering from childbirth. The fact that nurses are the top usage of the product suggests that it is also commonly used in medical settings. Based on this data, it is likely that the customer profile for this product is women who are pregnant or have recently given birth, as well as medical professionals who work with these women. To appeal to this customer profile, the product should be marketed as comfortable, supportive, and easy to use, with features that make it convenient for nursing mothers to use both at home and in medical settings. Additionally, the product should be marketed towards women who value comfort and convenience, as well as those who prioritize the health and well-being of their newborns.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are bra, pad, strap, material, cup. The most mentioned elements about bra are uncomfortable(1.25%), small . i(0.83%).
The top 5 positive reviews are bra, fit, material, nursing bra, fabric. The most mentioned elements about bra are comfortable(14.66%), cute comfy(3.38%).
Cons
bra17.27%
uncomfortable1.25%
small . i0.83%
do not fit as it should0.60%
run small0.54%
super tight0.52%
pad10.41%
strap8.32%
material6.97%
cup4.44%
Pros
bra29.19%
comfortable14.66%
cute comfy3.38%
soft3.28%
good quality1.18%
supportive1.13%
fit15.64%
material11.95%
nursing bra5.22%
fabric4.69%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the bra aspect is the most significant factor in both the pros and cons of nursing and maternity bras. The top 1 con aspect mentioned most is bra, and the top 1 pro aspect mentioned most is also bra. This suggests that the fit and comfort of the bra are crucial to customers when selecting a nursing or maternity bra. The top 5 cons mentioned are bra, pad, strap, material, and cup. This indicates that customers are concerned about the overall design and construction of the bra, including the padding, straps, and cup size. The top 5 cons of the tip are bra, fit, material, nursing bra, and fabric, which further emphasizes the importance of the bra aspect in this category. As for the pros, the top 1 pro aspect mentioned most is bra, which suggests that customers appreciate a well-designed and comfortable bra. However, the data does not provide any further information about other positive aspects of nursing and maternity bras. Based on this data, it is clear that product development and selection should focus on improving the design and construction of the bra aspect of nursing and maternity bras. This could include using high-quality materials, improving the fit and comfort of the bra, and addressing common issues such as padding and cup size. Additionally, it may be helpful to gather more data on other positive aspects of nursing and maternity bras to better understand customer preferences and needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others114
size chart15
comfortable14
size8
comfort7

Based on the data provided, it seems that customers are primarily motivated to buy Nursing & Maternity Bras based on the product description. This is likely because these bras have specific features that are important to new mothers, such as easy access for breastfeeding and comfortable support during a time when their bodies are changing. Additionally, recommendations from friends are also a significant factor in purchasing decisions, which suggests that word-of-mouth marketing and social proof are important in this category. Price is also a consideration, but it appears to be less important than the product description and recommendations from friends. To optimize Amazon listings for Nursing & Maternity Bras, sellers should focus on creating detailed and informative product descriptions that highlight the unique features of their bras. They should also encourage customers to leave reviews and share their experiences with friends, as this can help build trust and credibility. Finally, sellers should consider offering competitive pricing to attract price-sensitive customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fit48
fit
fit
fit good
fit and
fit as expect
more size up46
size up
up size
size up size
bump up another size
size up or double upped
know sooner44
sooner
tell sooner
additional support42
more support
option for more support
more support-
large size40
large size
big size
large
size
medium or large
2 size down38
size go down
down size
size down
one size up
2 size up
correctly fit36
fit good
fit well
fit right
fit perfectly
fit correctly
big32
big
big size
large
make big
pad sewn in place29
pad sewn in place
pad sewn in
pad sew in
padding sew in
padding sewn in
medium27
medium

Analysis of Customer Expectations for Nursing & Maternity Bras: Based on the mentioned customer expectations, it is clear that the most important factor for customers in this category is finding bras that correctly fit them during their nursing and maternity period. This expectation was mentioned 36 times, indicating its significance. Customers want bras that provide the right support and comfort, accommodating the changes in their body shape and size. The second most common expectation, mentioned 32 times, is for bras to be big. This suggests that customers are looking for bras with ample room and coverage to accommodate their changing breast size during pregnancy and nursing. They want bras that offer a generous cup size and band size options. Additionally, customers mentioned the desire for bras that are two sizes down, which was mentioned 38 times. This expectation indicates that customers want bras that can help them regain their pre-pregnancy shape and size, providing a sense of normalcy and confidence. Suggestions for Product Development Prioritization: 1. Focus on Fit: Given that correct fit was the most frequently mentioned expectation, it should be the top priority for product development. Invest in research and development to create bras that offer adjustable features, such as adjustable straps and band sizes, to accommodate the changing body shape of nursing and maternity customers. 2. Size Range: Expand the size range of bras to cater to customers who require larger cup sizes and band sizes. Offering a wide range of sizes will help ensure that customers can find bras that fit them comfortably throughout their pregnancy and nursing journey. 3. Postpartum Support: Develop bras specifically designed for postpartum use, addressing the expectation of bras that are two sizes down. These bras should provide support and compression to help new mothers regain their pre-pregnancy shape and feel confident. Suggestions for Marketing Promotion Factors: 1. Emphasize Fit and Comfort: Highlight the importance of correct fit and comfort in marketing campaigns. Use testimonials and customer reviews to showcase how your bras provide the perfect fit, ensuring customers feel supported and comfortable during their nursing and maternity period. 2. Body Positivity: Promote body positivity by showcasing diverse body types and sizes in your marketing materials. This will help customers feel represented and encourage them to embrace their changing bodies during this special time. 3. Educational Content: Create informative content that educates customers about the importance of wearing properly fitting nursing and maternity bras. Provide tips and guidance on how to measure for the correct size and explain the benefits of wearing bras designed specifically for this stage of life. By prioritizing fit, size range, and postpartum support in product development, and emphasizing fit, comfort, body positivity, and educational content in marketing promotions, sellers can better meet the expectations of customers in the Nursing & Maternity Bras category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

FalW.
Purchased
Love thisDec. 2022
Comfortable and works really well. True to size.
JG
Purchased
Overall, gets the job done. Cons: No support and I find the back and straps easily get twisted. Only wear when I need to pump. Pros: fits large breasts, stays in place while pumping.
Emily
Purchased
This is a good pumping bra. It held my spectra, Medela, and haakaa easily. The only thing I didn't like was it wasn't very supportive of the girls and I couldn't wear it as a normal nursing bra because it showed through shirts and the girls would kind of pop out through the pump holder parts.
Don’t buyApr. 2021
Didn’t not fit right and was not comfortable.
M.B. 29
Purchased
It’s comfortable and a game changer when pumping. More comfortable than the expensive ones in my opinion. I’m also a larger band size and this fits comfortably.
Must BUY!Apr. 2022
I went out on a limb and bought this one and one in black. Never tried them before but when they arrived I was very much impressed. Especially for the price I paid. The packaging was very nice. Didn’t even pay attention that it came with pads and an extender. My first impression was it might not fit. I’m a 44DD and got an XXL. And to my surprise it fit perfectly! The material is breathable, soft and I feel very secure wearing it. Honestly when I pump I feel practically naked but wearing this bra I felt more covered. My next concern was will it hold up my pump flangs? And it most definitely did. I didn’t have any issues with coverage or covering the sides of my boobs. It does give you a uniboob, which come on it’s a nursing/pumping bra. You can’t have everything. So if your thinking this is sexy your on the wrong item. Now I know it came with pad which were a surprise but I feel like I have to mention they didn’t irritate my already swollen nipples and kept me dry. So you can use them if you like I was using disposable one before. But these are clearly washable and I will be using these pad again.
Not greatJul. 2022
Order smaller not great product
Bigton16335
Purchased
Such a great price and these are a life saver for pumping!
M. Hoover
Purchased
NopeJun. 2020
So. Uncomfortable. Not for plus size or large breasts.
Home use onlyOct. 2021
Very thin for a heavy chested person. I sleep in this so I can pump at night. Can not be used to go out in this bra.

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