Nursing Pads product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/02/10
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.1
Total Reviews
11,392
This insight is based on the data from the best seller products. The top 5 of them are:
Kindred Bravely Sublime Hands Free Pumping Bra | Patented All-in-One Pumping & Nursing Bra with EasyClip
B08DRRXT6Z
Medela Safe & Dry Ultra Thin Disposable Nursing Pads, 120 Count Breast Pads for Breastfeeding, Leakproof Design, Slender and Contoured for Optimal Fit and Discretion
B07K8BQFB4
SILVERETTE XL 原创银色哺乳杯 - 舒缓和保护您的哺乳乳头 - 意大利制造(XL + O- 手感)
B0B4H6GXCW
Medela Soothing Gel Pads for Breastfeeding, 4 Count Pack, Tender Care HydroGel Reusable Pads, Cooling Relief for Sore Nipples from Pumping or Nursing
B0011ECPA2
Momcozy Seamless Pumping Bra Hands Free, Comfort and Great Support Nursing and Pumping Bra, Fit for Spectra, Lansinoh, Philips Avent and More, Large Black
B09G6GKRLJ

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Nursing Pads category on Amazon has a relatively high level of customer satisfaction. With an average rating of 4.08 out of 5 and a total of 11,392 reviews, it suggests that customers are generally happy with the products in this category. However, it's important to note that customer satisfaction can vary depending on individual preferences and needs. It's always a good idea to read through reviews and do some research before making a purchase to ensure that the product meets your specific requirements. If you're considering purchasing nursing pads, my advice would be to look for products with high ratings and positive reviews. Additionally, consider factors such as material, size, and absorbency to find a product that will work best for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is mother, the most commonly moment of use is night, the most common location is around the house, the most common behavior is pump and . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Nursing Pads are mothers, with 387 mentions, followed by kids with 201 mentions and friends with 143 mentions. The top places to use the product are around the house, bed, and diaper bag, with the highest number of mentions being in the diaper bag category. The top two usages of the product are to pump and to use the pump, with 106 and 122 mentions, respectively. From this data, we can conclude that the Nursing Pads are primarily used by mothers who are likely breastfeeding their children. The fact that the product is used in the bed and around the house suggests that mothers are using the Nursing Pads for nighttime feedings and during the day when they are at home. The high number of mentions in the diaper bag category suggests that mothers are also using the product when they are out and about with their children. Based on this data, it would be beneficial for the company to target their marketing efforts towards mothers who are breastfeeding their children. They could also focus on promoting the convenience of the product, particularly for on-the-go use. Additionally, they could consider expanding their product line to include other breastfeeding-related products that would appeal to this customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pad, bra, strap, clip, extender piece. The most mentioned elements about pad are slim(1.61%), big(1.11%).
The top 5 positive reviews are pad, bra, size, quality, color. The most mentioned elements about pad are soft(5.61%), comfortable(2.76%).
Health & Household > Baby & Child Care > Personal Care > Nursing Pads
Cons
pad17.91%
slim1.61%
big1.11%
uncomfortable1.05%
stick to my breast0.93%
do not stay in place0.56%
bra8.83%
strap6.98%
clip0.56%
extender piece0.06%
Pros
pad16.36%
soft5.61%
comfortable2.76%
thick1.05%
effective protection against leakage0.52%
good quality0.52%
bra7.32%
size3.85%
quality3.09%
color2.57%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about nursing pads is the pad itself, with 17.91% of respondents mentioning it as a con. Other common cons include the bra, strap, clip, and extender piece. On the positive side, the most commonly mentioned pro aspect is also the pad, with 16.36% of respondents mentioning it. Overall, it seems that the quality of the pad is a crucial factor in determining customer satisfaction with nursing pads. It's essential to ensure that the pad is comfortable, absorbent, and doesn't leak. Additionally, it's crucial to consider the design of the nursing pad, including the bra, strap, clip, and extender piece, to ensure that it's easy to use and doesn't cause discomfort. To improve product development and selection, companies should focus on creating high-quality nursing pads that address the most common complaints. This could include developing more comfortable and absorbent pads, as well as improving the design of the bra, strap, clip, and extender piece. Additionally, companies should consider offering a range of sizes, colors, and quality options to meet the diverse needs of their customers. By doing so, they can improve customer satisfaction and loyalty, ultimately leading to increased sales and revenue.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others62
soft4
thick4
eco friendly3
leak proof3

Based on the data provided, it seems that customers are primarily motivated to buy nursing pads based on the product description. This is likely because nursing pads are a product that requires a certain level of trust and reliability, and customers want to be sure that they are getting a product that will meet their needs. A clear and detailed product description can help to establish this trust and give customers the information they need to make an informed purchase. Other factors that may influence customer motivation include recommendations from friends and price. Recommendations from friends can be a powerful motivator, as customers are often more likely to trust the opinions of people they know and respect. Price is also important, as customers want to feel like they are getting a good value for their money. To optimize an Amazon listing for nursing pads, it is important to focus on the product description. This should be clear, detailed, and provide all the information that customers need to make an informed purchase. It may also be helpful to include customer reviews and ratings, as these can help to establish trust and credibility. Additionally, it may be worth considering offering promotions or discounts to help make the product more appealing to price-conscious customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
know sooner20
sooner
soft17
soft
softer
work12
work
good11
good
big9
big
large
adhesive strong8
adhesive strong
adhesion strong
adhesive
adhesive good
adhesive stick good
petite size7
small size
small
thinner7
thicker
thinner
Could be a little more absorbent7
more absorbency
more absorbent
large size7
large size
large

Based on the customer expectations mentioned, it seems that the most important factor for customers when it comes to nursing pads is their effectiveness in preventing leaks during breastfeeding. This is reflected in the high number of mentions of the word "work". Customers want nursing pads that are reliable and can be trusted to do their job well. The mention of "big cup size" suggests that customers also value comfort and a good fit. Nursing pads that are too small or too large can be uncomfortable and may not provide adequate coverage. The mention of "literally put" may indicate that customers are looking for nursing pads that are easy to use and convenient. Products that are difficult to use or require a lot of effort may not be as appealing to customers. Based on these expectations, sellers should prioritize product development that focuses on improving the effectiveness of their nursing pads in preventing leaks. They should also consider developing products that offer a comfortable fit and are easy to use. In terms of marketing promotion factors, sellers should highlight the effectiveness of their nursing pads in preventing leaks and emphasize the comfort and convenience of their products. They should also consider offering promotions or discounts to encourage customers to try their products and build brand loyalty. Additionally, sellers should consider partnering with influencers or mommy bloggers to promote their products and reach a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Kaylie
Purchased
Did not love this bra. Wanted to after all the good reviews. Way too small, short return window. Waste of money for sure.
Brittany
Purchased
I really wanted to like this bra, but it didn’t work for me, however, Kindred Bravely has great customer service! 1. Flange openings stretched within the first week and when reported to customer service, KB sent a replacement free of charge. 2. The material, or layers, make the bra too tight even when straps are loosened, weird. I am 95% sure this bra caused blocked ducts twice. Overall opinion: good idea, bad design, not worth the money.
Hbreault
Purchased
WORTH IT!Sept. 2020
If you’ve good a larger bust buy from KB. It’s pricey but sooo worth it. Plus if you pump at work this thing is a MUST HAVE. I’ve told all my milky mama friends about this bra. I’m cheap. I’m always looking for a bargain buy. I bought about 4 different pumping bras and not one was worth a damn. This, however, is worth EVERY SINGLE PENNY. Don’t waste your time trying something else just get this one!!
Michele
Purchased
Not well madeJun. 2021
I’ve had this bra for a couple of months and the holes for the pump have started to come undone and have stretched so much they no longer hold in the flange. From day one the straps rubbed on my back so badly they caused sores. I have bought other bras from kindred bravely that are great. This one is not.
Katie
Purchased
The clasps are different on this bra than on the one I bought directly from kindred bravely. To nurse I have to unclasp both clasps instead of just one. It’s odd. I LOVE my bra from kindred...this was is just different.
I don't usually do reviews on products but I felt compelled to write one for this bra. As a woman who is "well-endowded", I always have a hard time finding bras that fit comfortably and provide the support my back needs. I am pleased to say (and was honestly really shocked) at how well this bra provides both comfort and support! Also, I had some questions about the product and one of the company's reps, Denise, was super helpful. She was quick to respond to me through their online chat box. If you're wanting a bra that provides comfort and support AND want reassurance of excellent customer service, look no further than Kindred Bravely's hands free nursing bra!
Laura Katz
Purchased
Although it digs into my shoulders a little, that’s a small price to pay for the life-changing magic of this bra. I don’t have to change bras to pump at work anymore! It’s saves time and makes life easier.
Mijo
Purchased
Seemed a little tight but size guide suggested I get the small...so I did. I’ve been wearing it a lot it still feels tight and the pump slits leave indents on my breasts. I wonder if sizing up would help and also wish they offered the busty sizes on amazon.
Nicholas
Purchased
Ordered two of these so that I could wear them for easy pumping when going back to work! They fit as expected (have a little bit of a gap on the outside of the cup). HOWEVER, the place where the straps connect in the back have some kind of sharp glue or connecting piece that jabs into my back and makes the bra uncomfortable all day. :(
Love it!!!!Mar. 2021
Absolutely love this bra, it does great with or without pumping.

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