Nutritional Yeast product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/01/19
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.6
Total Reviews
10,527
This insight is based on the data from the best seller products. The top 5 of them are:
Bragg Premium Nutritional Yeast Seasoning - Vegan, Gluten Free – Good Source of Protein & Vitamins – Nutritious Savory Parmesan Cheese Substitute (Smoky BBQ, 3.0 Ounce (Pack of 1))
B09R32RGW3
Foods Alive Nutritional Yeast Flakes | Non-Fortified, Plant Based Protein, Vegan Cheese Powder Substitute, Versatile Seasoning for a Wide Range of Dishes (4-lbs (Pack of 1))
B07KMGLVGX
Frontier Co-op Nutritional Yeast Large-Flake 1lb
B000UY874C
KAL Nutritional Yeast Flakes, Fortified with B12, Folic Acid & Other B Vitamins, Unsweetened, Great Nutty Flavor, Vegan & Gluten Free, 60-Day Money Back Guarantee, Made in the USA, 62 Servings, 22oz
B07BXYSF1L
NOW Supplements, Nutritional Yeast Flakes, Fortified with Additional B-Vitamins, Super Food, 10-Ounce
B000MGR1N6

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Nutritional Yeast product on Amazon has a high level of customer satisfaction. With an average rating of 4.64 out of 5 and over 10,000 reviews, it is clear that many customers are happy with their purchase. If you are considering purchasing this product, it is important to read through the reviews to get a better understanding of what customers are saying. Look for common themes and pay attention to any negative reviews to see if there are any issues that may be a concern for you. Overall, it seems that this Nutritional Yeast product is a good choice for those looking for a high-quality product that is well-liked by customers. Just be sure to do your research and read through the reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is cheese substitute . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the Nutritional Yeast product is primarily associated with family, kids, and husbands. Family members seem to be the most vocal users, with 105 mentions, followed closely by kids with 95 mentions, and husbands with 81 mentions. This suggests that the product appeals to a wide range of individuals within a household setting. In terms of usage, the top two categories are as a cheese substitute (52 mentions) and in recipes (51 mentions). This indicates that customers are using Nutritional Yeast as a versatile ingredient to enhance the flavor and nutritional value of their meals. It is worth noting that the product is frequently used in the grocery (41 mentions), pantry (39 mentions), and kitchen (31 mentions), suggesting that it is a staple item in these areas. Based on this analysis, the customer profile for Nutritional Yeast can be described as health-conscious individuals who prioritize the well-being of their families. They are likely to be interested in finding healthier alternatives to traditional ingredients, such as cheese substitutes. These customers are also likely to enjoy cooking and experimenting with recipes, as indicated by the frequent usage of Nutritional Yeast in various dishes. To cater to this customer profile, it would be beneficial to provide recipe suggestions and cooking tips that highlight the versatility of Nutritional Yeast. Additionally, marketing efforts could focus on the product's health benefits and its ability to enhance the flavor of meals. Collaborating with influencers or creating content that showcases family-friendly recipes could also resonate well with this customer segment. Overall, the data suggests a strong association between Nutritional Yeast and family-oriented, health-conscious individuals who enjoy cooking and seek healthier alternatives in their meals.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, product, seal, flavor, nutritional yeast. The most mentioned elements about taste are is not right(0.98%), off(0.98%).
The top 5 positive reviews are taste, flavor, product, quality, nutritional yeast. The most mentioned elements about taste are good(21.92%), tasty(1.53%).
Cons
taste9.45%
is not right0.98%
off0.98%
bad0.65%
cheesy0.65%
horrific0.65%
product8.79%
seal7.49%
flavor7.17%
nutritional yeast5.21%
Pros
taste25.52%
good21.92%
tasty1.53%
enjoy0.40%
fresh0.27%
mild0.20%
flavor21.99%
product8.86%
quality7.20%
nutritional yeast5.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that taste is the most frequently mentioned aspect both as a con and a pro when it comes to nutritional yeast. The fact that taste is mentioned as a con by 9.45% of respondents suggests that there may be some dissatisfaction with the flavor profile of certain nutritional yeast products. On the other hand, taste is also mentioned as a pro by 25.52% of respondents, indicating that many people appreciate the taste of nutritional yeast. Looking at the top 5 cons mentioned, it appears that taste, product, seal, flavor, and nutritional yeast itself are areas of concern for some consumers. This suggests that there may be issues with the overall taste experience, the quality or consistency of the product, the packaging seal, and the flavor profile. These cons should be addressed to improve customer satisfaction. As for the pros, since taste is mentioned as the top aspect, it implies that many people enjoy the taste of nutritional yeast. This can be seen as a positive attribute for the category. To improve product development and selection, it would be beneficial to focus on enhancing the taste and flavor of nutritional yeast products. Conducting taste tests, gathering feedback from consumers, and experimenting with different flavor profiles could help in creating a more appealing product. Additionally, addressing concerns related to product quality, packaging seals, and nutritional yeast itself would contribute to a better overall customer experience. By addressing these cons and capitalizing on the pro aspect of taste, nutritional yeast products have the potential to become more popular and satisfy a wider range of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others29
nutritional value5
taste4
all of the essential vitamin in2
benefit2

Based on the data provided, it seems that customers are primarily motivated to buy nutritional yeast due to the product description. This suggests that customers are looking for detailed information about the product, such as its nutritional benefits, ingredients, and potential uses. Other factors that influence customer purchasing decisions include recommendations from friends and the brand reputation. Customers may be more likely to trust a product if it comes highly recommended by someone they know or if it is associated with a reputable brand. To optimize an Amazon listing for nutritional yeast, it would be important to focus on creating a detailed and informative product description. This could include information about the nutritional benefits of the product, as well as suggestions for how it can be used in cooking or baking. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Finally, it may be beneficial to highlight any unique features or benefits of the product, such as its organic or non-GMO status.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long9
last long
last awhile
100 % organic7
organic
non-fortified nutritional yeast7
nutritional yeast
nutritional yeast fortify with vitamin b12
nutritional yeast in bag
nutritional yeast sell like
unfortified version nutritional yeast
container5
container
good container
in container
last few month5
last month
last few month
last good month
last week
large flake4
large flake
more4
more
Need better quality control3
quality control
good quality control
bag big3
big bag
big package3
small package
large size package

Based on the customer expectations mentioned, it is clear that the primary concern for buyers of nutritional yeast is the longevity of the product. This suggests that sellers should prioritize developing products that have a longer shelf life, such as those that are vacuum-sealed or packaged in airtight containers. Another important factor for customers is the organic nature of the product. This indicates that sellers should focus on sourcing high-quality, organic ingredients for their nutritional yeast products. Additionally, sellers should consider obtaining organic certifications to further assure customers of the product's quality. The non-fortified aspect of nutritional yeast is also a key concern for customers. This suggests that sellers should prioritize developing products that are not fortified with synthetic vitamins or minerals. Instead, they should focus on providing a product that is naturally rich in nutrients. In terms of marketing promotion factors, sellers should emphasize the longevity, organic nature, and non-fortified aspects of their nutritional yeast products. They should also consider highlighting any unique features or benefits of their products, such as the use of specific strains of yeast or the inclusion of additional nutrients. Overall, sellers should prioritize product development that meets the expectations of customers in terms of longevity, organic nature, and non-fortification. By doing so, they can differentiate their products in a crowded market and attract customers who are looking for high-quality nutritional yeast products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Ashley Pierce
Purchased
Love this product. I find it to be identical to more expensive brands and exactly equal in quality.
Katie
Purchased
A vegan friend recommended this to me, saying it's highly nutritious and yummy. I didn't enjoy it much so I gave it to her in the end and she loves the stuff. So if you like this kinda stuff and are vegan it may be a good product for you.
Five StarsJul. 2015
We love Nutritional Yeast on our eggs every morning. Great product.
Gabe
Purchased
Five StarsApr. 2016
Super fresh, great product. Love NOW Foods
DPrice
Purchased
FlavorJan. 2021
I've tried a few brands of nutritional yeast. I rate this as the 2nd best flavor I've tried. However, cost wise; this brand was the best value. The flavor difference isn't dramatic, however the cost difference is. I'd recommend this brand over others, and it's what I'm buying more of.
Texas Gal
Purchased
I got these to make cheesy things based on a cookbook that I bought. The results were not what I expected. It's not cheesy, but it's close. Since I have discovered that I am lactose intolerant, I will just have to learn to like the taste.
Brenden
Purchased
Delicious flavor, fine texture, great for popcorn or adding to vegan recipes.
SM
Purchased
This product is a great addition to one's diet even if you're not a vegan. It contains B vitamins as well as other nutrients, and I sprinkle it on popcorn that I've cooked on the stove with coconut oil. I top it with a little himalayan sea salt and the popcorn tastes buttery and cheesy. I also like to stir in a couple tablespoons of the flakes into soup, which gives it a rich, nutty, cheesy flavor.
Tastes burnt and vaguely like rotten chicken. I will stick with Braggs!
Taste very good !! For vegans it is great at replacing parmesan in hot recipes. Arrived Fast!

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