Oatmeal product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
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Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for oatmeal products in the Amazon Best Sellers Rank (BSR) category is 4.38 out of 5. This indicates a relatively high level of customer satisfaction. Additionally, with a total of 5886 reviews, it suggests that there is a significant number of customers who have purchased and reviewed oatmeal products on Amazon. The high average rating suggests that customers are generally pleased with the oatmeal products available in this category. It implies that the majority of customers have had positive experiences and are satisfied with their purchases. This level of satisfaction could be attributed to factors such as taste, quality, variety, and overall value for money. Based on this information, my advice would be to continue offering a diverse range of oatmeal products to cater to different customer preferences. It would also be beneficial to maintain the quality standards that have contributed to the high customer satisfaction. Additionally, encouraging customers to leave reviews and feedback can help gather more insights and further improve the products and customer experience. Overall, the data indicates that oatmeal products in the Amazon BSR category have been well-received by customers, with a high average rating and a significant number of reviews. By focusing on maintaining quality and variety, as well as actively engaging with customers, sellers can continue to meet and exceed customer expectations in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is freezer, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top users of the oatmeal product are kids, followed closely by husbands and families. This suggests that the product is likely popular among families with children, and may be seen as a convenient and healthy breakfast option for busy parents. In terms of where the product is used, the freezer is the most common location, followed by the grocery and grocery store. This suggests that customers may be stocking up on the product and storing it for later use, rather than purchasing it on a regular basis. The top usage of the product is as a snack, followed by a leisurely breakfast. This suggests that customers may be using the product as a quick and easy snack option, as well as a more relaxed breakfast option on weekends or days off. Overall, the data suggests that the customer profile for this oatmeal product is likely families with children who are looking for convenient and healthy breakfast options. To appeal to this customer base, the company could consider marketing the product as a quick and easy breakfast option for busy parents, as well as a healthy snack option for kids. They could also consider offering promotions or discounts for bulk purchases, to encourage customers to stock up on the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cooky, bag, taste, product, texture. The most mentioned elements about cooky are stale(5.25%), hard(4.14%).
The top 5 positive reviews are cooky, flavor, taste, texture, cookie. The most mentioned elements about cooky are soft(6.86%), delicious(6.44%).
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect in the category of oatmeal is "cooky," which is mentioned by 30.66% of respondents. Additionally, the top five cons mentioned are "cooky," "bag," "taste," "product," and "texture." On the other hand, the top pro aspect mentioned most is also "cooky," with a percentage of 23.80%. From this data, we can conclude that the taste and texture of oatmeal, specifically the "cooky" aspect, are significant factors influencing people's opinions. It appears that some individuals find the taste, texture, and overall product quality to be unsatisfactory. However, it's worth noting that a considerable number of respondents also appreciate the "cooky" aspect, indicating that it is a positive attribute for them. To improve product development and selection in the oatmeal category, it would be beneficial to address the cons mentioned. Firstly, the "cooky" aspect should be further investigated to understand why it is both a pro and a con. This could involve conducting consumer surveys or taste tests to gather more specific feedback. Additionally, the issues related to the "bag," "taste," and "texture" should be addressed to enhance the overall quality and satisfaction of the oatmeal products. Furthermore, it would be valuable to explore other aspects that could be potential pros for oatmeal. This could involve introducing new flavors, improving the taste and texture, or even considering additional health benefits. By focusing on these areas, oatmeal products can be developed and selected to cater to a wider range of consumer preferences and ultimately enhance customer satisfaction.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
gluten free2

Based on the data above, it seems that customers are primarily motivated to buy oatmeal based on the product description, followed by price and brand reputation. This suggests that customers are looking for specific details about the oatmeal, such as its ingredients, nutritional value, and flavor options, in order to make an informed purchasing decision. One reason why product description is the top feature is that oatmeal is a food item that people often consume for health reasons, such as to lower cholesterol or improve digestion. Therefore, customers want to know exactly what they are putting into their bodies and how it will benefit them. To optimize an Amazon listing for oatmeal, it is important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the ingredients, nutritional value, flavor options, and any health benefits associated with the oatmeal. Additionally, it may be helpful to include customer reviews and ratings, as these can provide social proof and help to build trust with potential buyers. Finally, pricing and brand reputation should also be taken into consideration, as these factors can influence a customer's decision to purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
not soft
big box6
big box
box big
good packaging5
packaging good
good packaging
package good
in variety dozen4
in variety dozen
long than 6 mo shelf life4
short shelf life
cheap price
cinnamon smell3
expiration date3
expiration date
expiration date longer

Analysis of Customer Expectations for Oatmeal Category: Based on the mentions provided, it seems that customers have certain expectations for oatmeal products. The most frequently mentioned expectations are related to the softness of the oatmeal, with eight mentions. This suggests that customers prefer oatmeal that has a smooth and creamy texture, rather than being lumpy or grainy. The second most mentioned expectation is the size of the packaging, with six mentions of "big box." This indicates that customers may prefer larger quantities of oatmeal, possibly for convenience or to ensure they have an ample supply. Offering oatmeal in larger packaging options could be a way to meet this expectation. Additionally, the term "more" was mentioned six times, which suggests that customers desire variety and options within the oatmeal category. This could include different flavors, toppings, or even oatmeal blends with other grains or ingredients. Providing a diverse range of oatmeal products could help cater to this expectation. Suggestions for Product Development Prioritization: 1. Softness: Focus on developing oatmeal products with a smooth and creamy texture. This could involve refining the manufacturing process or using specific types of oats that result in a softer consistency. 2. Packaging Options: Consider offering oatmeal in larger packaging sizes to cater to customers who prefer buying in bulk. This could be particularly appealing to families or individuals who consume oatmeal regularly. 3. Variety: Prioritize product development efforts to introduce new flavors, toppings, and oatmeal blends. Conduct market research to identify popular flavor profiles and unique combinations that would resonate with customers. Suggestions for Marketing Promotion Factors: 1. Highlight Softness: Emphasize the smooth and creamy texture of the oatmeal in marketing materials. Use descriptive language and visuals to showcase the softness, which can help attract customers who prioritize this aspect. 2. Value of Big Box: Promote the convenience and cost-effectiveness of larger packaging options. Emphasize the benefits of buying in bulk, such as saving money and reducing the frequency of purchases. 3. Diverse Options: Showcase the variety of oatmeal products available, highlighting different flavors, toppings, and blends. Use engaging visuals and creative marketing campaigns to communicate the range of choices and appeal to customers looking for more options. By addressing these customer expectations and incorporating the suggested product development and marketing strategies, oatmeal sellers can better meet the needs and desires of their target audience, ultimately driving customer satisfaction and loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Thank you for being a quick transaction...the cookies were very fresh!!!
These were my dads favorite cookies. I can rarely find them at the grocery store anymore. Yummy cookies.
C. McNabb
As expectedSept. 2019
As expected
Mystery Lover
My uncle who is 100 loves these Windmill cookies; he’s been eating them for years. These cookies are always fresh and crispy, have a nice slightly molasses, brown sugar, cinnamon flavor. Great for dunking in coffee or milk.
Pretty decentDec. 2022
I have celiac disease and dairy allergy so these are a good option. The only cookie I didn't like was the chocolate chip ones. The snickerdoodle are my favorite. All the cookies are super soft.
TASTYApr. 2020
High price but a good cookie.
Taste is nearly identical to shortbread cookies. Texture is slightly crunchier, but otherwise (at least to me) the same.
Very goooood!Aug. 2017
I cannot even tell you how good these are! They're not exactly cookies, nor are they exactly crackers. They're just darn good, with brie or a slice of cheddar, with a little butter, or just your teeth. They are just like the ones I had in Nova Scotia - not as sweet as cookies are apt to be. I make them to give away at Christmas, and by eating these, I've learned to refine my recipe! Thank you.
YummyOct. 2021
Small in size but huge in flavor. Perfect combination of sweet, salty, crunchy. Not quite a cookie but too sweet to be a cracker. Try them!
Light and crispy Almond cookies

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