Oil Filters & Accessories product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in the Oil Filters & Accessories category on Amazon has a high level of customer satisfaction. With an average rating of 4.78 out of 5 and a total of 3340 reviews, it suggests that the majority of customers are happy with their purchase. However, it's important to note that customer satisfaction can be subjective and may vary from person to person. It's also possible that some reviews may be biased or fake, so it's important to read through a variety of reviews before making a purchasing decision. If you're considering purchasing this product, my advice would be to read through the reviews carefully and pay attention to any common themes or issues that customers have mentioned. Additionally, it's always a good idea to compare this product with similar products in the same category to ensure that you're getting the best value for your money.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is daily, the most common location is car, the most common behavior is an oil change . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most likely to use this product are individuals who are concerned about maintaining their vehicles, particularly their cars. The fact that "car" was mentioned 211 times and "vehicles" and "motor vehicle" were also in the top three places to use the product suggests that these customers are likely to be car owners who are looking for ways to keep their vehicles running smoothly. The fact that "wife" was mentioned 21 times and "friend" and "family" were also in the top three users suggests that these customers may be individuals who are looking for ways to help their loved ones maintain their vehicles. This could indicate that the customers are likely to be caring and thoughtful individuals who are concerned about the well-being of their family and friends. The fact that "an oil change" was mentioned 22 times and "Lexus" was mentioned 7 times suggests that these customers are likely to be individuals who are interested in high-quality products that can help them maintain their vehicles. This could indicate that the customers are likely to be discerning and knowledgeable about their vehicles and are willing to invest in products that can help them keep their cars running smoothly. Based on this analysis, it may be helpful for the company to target customers who are car owners and who are concerned about maintaining their vehicles. The company may also want to target customers who are caring and thoughtful individuals who are interested in helping their loved ones maintain their vehicles. Additionally, the company may want to focus on marketing their products to customers who are knowledgeable about their vehicles and who are willing to invest in high-quality products that can help them keep their cars running smoothly.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are filter, nut, oil filter, seal, part where you place your tool. The most mentioned elements about filter are do not fit(1.95%), collapse(1.30%).
The top 5 positive reviews are filter, quality, oil filter, product, fit. The most mentioned elements about filter are good quality(10.56%), fit well(2.07%).
do not fit1.95%
do not work1.30%
start leak1.30%
bad quality0.65%
oil filter5.84%
part where you place your tool0.65%
good quality10.56%
fit well2.07%
easy to install1.66%
easy to put on and off0.83%
oil filter4.97%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the filter is the most important aspect of oil filters and accessories, with both the top pro and con aspects being related to it. The top 5 cons mentioned include the filter, nut, oil filter, seal, and part where you place your tool, while the top 5 pros include the filter, quality, oil filter, product, and fit. Overall, it appears that customers are most concerned with the quality and effectiveness of the filter, as well as its fit and ease of use. However, there are also some common complaints about the other components of the oil filter, such as the nut and seal, which may suggest that there is room for improvement in these areas. To improve product development and selection, it may be helpful to focus on improving the quality and durability of the filter, as well as making sure that it fits easily and securely onto the vehicle. Additionally, it may be worth exploring ways to simplify the other components of the oil filter, such as the nut and seal, to make them more user-friendly and less prone to issues. By addressing these concerns, it may be possible to create a more effective and user-friendly oil filter and accessories product line that meets the needs of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
easy to install2
allow you to take it off with a wrench1

Based on the data above, it seems that customers in the Oil Filters & Accessories category are primarily motivated by brand reputation and product description when making purchasing decisions. Price is also a factor, but to a lesser extent. The fact that product description is the top feature mentioned suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the materials used, the size and dimensions of the product, and any special features or benefits it offers. Customers want to know exactly what they are getting before they buy, and a clear and detailed product description can help them make an informed decision. To optimize Amazon listings in this category, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also work to build a strong brand reputation by providing high-quality products and excellent customer service. Finally, they should consider pricing their products competitively to attract price-sensitive customers while still maintaining a reasonable profit margin.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
high quality filter4
good filter
good quality filter
high quality filter
do not use oil filter2
filter keep oil cleaner long
oil filter
" install date miles " label area1
" install date miles " label area
7 16 " or ½1
1 16 or 1 8 " long
american make1
american make
auto ink refill1
automatic refill
black rubbery grip stuff on bottom1
black rubbery grip stuff on bottom
bolt small1
bolt small

Based on the customer expectations mentioned, it is clear that the primary concern for customers in the Oil Filters & Accessories category is the quality of the filter. Customers expect high-quality filters that can effectively remove impurities from the oil and ensure the smooth functioning of their vehicles. This expectation has been mentioned four times, indicating that it is a crucial factor for customers when choosing an oil filter. Another expectation that has been mentioned twice is that customers do not want oil filters that use oil. This could be due to environmental concerns or a preference for filters that are easier to dispose of. Therefore, sellers should consider developing oil filters that do not use oil to meet this expectation. One other expectation that has been mentioned is the need for an "install date miles" label area. This could be helpful for customers to keep track of when the filter was installed and when it needs to be replaced. Sellers should consider incorporating this feature into their products to meet this expectation. In terms of product development prioritization, sellers should focus on developing high-quality filters that do not use oil. These two expectations have been mentioned multiple times and are likely to be the most important factors for customers. Additionally, incorporating an "install date miles" label area could be a useful feature to differentiate their products from competitors. In terms of marketing promotion factors, sellers should highlight the quality of their filters and the fact that they do not use oil in their marketing materials. They should also emphasize the convenience of having an "install date miles" label area to appeal to customers who value organization and ease of use. By focusing on these factors, sellers can differentiate their products and attract customers who are looking for high-quality oil filters that meet their expectations.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Five StarsSept. 2014
Awesome price, and even with shipping included, it still doesn't come close to what Auto Repair / Retailers are asking for a lower quality filter.
Wonderful product. Works as desighned.
Best FilterDec. 2019
I have been using K&N for a while now on all my vehicles. Love the easy wrench off feature, 17mm and give it a twist, no more figuring out which wrench and then wrestling the filter and wrench together to twist off. If you are doing oil changes yourself, get this filter, and get it from Amazon, Walmart is as much as $7 more for the same filter.
Mike S.
I have always liked K&N filters, They are made well and trap dirt well. I do augment with a filter magnet as well. The best part is the nut at the bottom for easy removal. They can also be safety wired for racing.
w. clarke
I like the way these filters are built internally and with my truck they've built everything around the filter so the socket nut on the end is very helpful to apply and take off.
Great quality
Oil filters K&N the best on the market buy these for all of my cars trucks and motorcycles.
Lee Thomas
K & N customer service stinks. I tried to get an answer from them, as I could not find a wrench made to fit this odd size filter. K & Ns response was well don't use a wrench. If they ever had one stuck they would not have said anything that stupid.
Five StarsFeb. 2016
K&N and Wix are the best

Read More

VOC AI Inc. 8 The Green,Ste A, in the City of Dover County of Kent Zip Code: 19901Copyright © 2024 Shulex Inc. All Rights Reserved. Terms & Conditions Privacy Policy
This website uses cookies
VOC AI uses cookies to ensure the website works properly, to store some information about your preferences, devices, and past actions. This data is aggregated or statistical, which means that we will not be able to identify you individually. You can find more details about the cookies we use and how to withdraw consent in our Privacy Policy.
We use Google Analytics to improve user experience on our website. By continuing to use our site, you consent to the use of cookies and data collection by Google Analytics.
Are you happy to accept these cookies?
Accept all cookies
Reject all cookies