Omega-6 product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Natural Nutra Borage Oil, Omega 6 Essential Fatty Acids Supplement with GLA, Linoleic, Oleic and Palmitic Acid, Cold Pressed, Herbicide and Pesticide Free, 90 Softgels
Designs for Health GLA Softgels - Borage Oil Pills, 240mg Gamma Linolenic Acid from Borage Seed - Non-GMO Supplement, May Promote Healthy Skin + Hormonal Balance for Women (60 Softgels)
Nordic Naturals Nordic Beauty Borage Oil, Unflavored - 4 Ounces - Borage Seed Oil, Unique Omega-6 for Healthy and Hydrated Skin, 480 Milligrams of GLA - Non-GMO - Vegan, 48 Servings
Protocol For Life Balance - Borage / GLA 1,000 mg - Rich in Omega-6 Fatty Acids - Helps Reduce Inflammation, Supports Healthy Immune System, Joint Function, Hormonal Imbalances - 60 Softgels
Puritans Pride Borage Oil, 1 Gram

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the Omega-6 product on Amazon is 4.42, which indicates a relatively high level of customer satisfaction. With a total of 627 reviews, it suggests that there is a significant number of customers who have purchased and reviewed the product. The high average rating suggests that the majority of customers are satisfied with their purchase. This could be due to the product's effectiveness, quality, or other positive attributes. It's worth noting that customer satisfaction is subjective, and individual experiences may vary. Based on this information, my advice would be to continue focusing on maintaining the high level of customer satisfaction. It's important to consistently deliver a quality product and provide excellent customer service. Encouraging customers to leave reviews can also help in building trust and attracting more potential buyers. Additionally, monitoring customer feedback and addressing any concerns or issues promptly can further enhance customer satisfaction. This could involve actively engaging with customers, responding to their queries, and taking their feedback into consideration for product improvements. Overall, the data suggests that the Omega-6 product has been well-received by customers on Amazon. By prioritizing customer satisfaction and continuously striving for improvement, you can further enhance the product's success and maintain a positive reputation in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is night, the most common location is car, the most common behavior is sleep . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is associated with the Omega-6 category. The top three users mentioned are the husband (11 mentions), friend (8 mentions), and mother (6 mentions). This suggests that the product appeals to a diverse range of individuals, including close family members and friends. When it comes to the places where this product is commonly used, there is an equal mention of the car, construction, and fridge, with each place mentioned once. This indicates that the product has versatile applications and can be used in various settings. In terms of usage, the most frequently mentioned activities associated with the product are sleep (19 mentions) and bed (4 mentions). This suggests that the product is likely related to sleep or bedding, possibly indicating a sleep aid or a product that enhances comfort during sleep. Based on this analysis, it can be inferred that the target customer profile for this product could be individuals who prioritize their sleep and seek products that promote relaxation and comfort. The fact that the husband, friend, and mother are the top users mentioned implies that the product may appeal to a wide age range, from spouses to friends and even parents. To further refine the customer profile, it would be beneficial to gather additional information such as age range, gender, and specific needs or preferences related to sleep. This data would help in tailoring marketing strategies and product features to better meet the target audience's requirements. Additionally, considering the diverse places where the product is used, it might be worth exploring different marketing channels and partnerships. For example, targeting car enthusiasts or construction workers through relevant platforms or collaborations could help expand the product's reach and appeal. Overall, the analysis suggests that the product has potential in the Omega-6 category, with a customer profile that includes individuals who value sleep and seek comfort-enhancing products. By understanding the target audience's specific needs and preferences, the product can be further optimized to meet their expectations and gain a competitive edge in the market.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are taste, gummies, capsule, bottle, jar. The most mentioned elements about taste are bleh(3.70%), horrific(3.70%).
The top 5 positive reviews are taste, gummies, flavor, borage oil, oil. The most mentioned elements about taste are good(31.43%), not bad at(1.43%).
not that good3.70%
not bad at1.43%
borage oil8.57%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that taste is the most significant factor affecting consumer sentiment towards Omega-6 products. The top 1 con aspect mentioned most is taste, and it is also the top 1 pro aspect mentioned most. Additionally, gummies, capsules, bottles, and jars are also mentioned as cons, while flavor, borage oil, and oil are mentioned as cons of the tip. Overall, it seems that consumers are looking for Omega-6 products that taste good and are easy to consume. However, they may have concerns about the form in which the product is delivered, such as gummies, capsules, bottles, or jars. Additionally, some consumers may have concerns about the specific ingredients used in the product, such as borage oil. To address these concerns, product developers may want to focus on creating Omega-6 products that are both tasty and easy to consume. This could involve experimenting with different forms of delivery, such as powders or liquids, and using high-quality ingredients that are known to be well-tolerated by consumers. Additionally, it may be helpful to conduct consumer research to better understand what specific aspects of taste and delivery are most important to consumers when selecting Omega-6 products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
anti inflammatory property1
gluten free1
stop my hot flash1

Based on the data provided, it seems that customers are primarily motivated to buy this Omega-6 product based on recommendations from friends and the product description. Brand reputation appears to be a less significant factor in their decision-making process. The fact that product description is the top feature mentioned suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the ingredients, benefits, and usage instructions. Therefore, optimizing the product description on Amazon could be a key strategy for increasing sales in this category. Some suggestions for optimizing the Amazon listing based on the data above could include: 1. Including detailed information about the product in the description, highlighting its benefits and unique features. 2. Using customer reviews and testimonials to showcase the effectiveness of the product. 3. Including high-quality images that show the product in use and highlight its key features. 4. Offering promotions or discounts to incentivize customers to try the product and leave positive reviews. By focusing on these strategies, sellers can increase the likelihood that customers will choose their Omega-6 product over competitors, ultimately driving sales and revenue.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
help fight chronic inflammation2
help with pain inflammation
relieve inflammation
do not contain gelatin1
do not gelatin
do what say1
do what say
easy remove1
insert easy remove
good effect skin1
good effect skin
high dose1
high dose

Based on the customer expectations mentioned, it seems that there is a demand for Omega-6 products that can help fight chronic inflammation and provide more benefits, while also being affordable. To meet these expectations, sellers in this category should prioritize product development that focuses on the anti-inflammatory properties of Omega-6. This could involve using specific types of Omega-6 fatty acids, such as gamma-linolenic acid (GLA), which have been shown to have anti-inflammatory effects. Additionally, sellers could consider combining Omega-6 with other anti-inflammatory ingredients, such as Omega-3 or turmeric, to create a more potent product. In terms of marketing promotion factors, sellers should emphasize the anti-inflammatory benefits of their Omega-6 products in their messaging. This could involve highlighting the scientific research behind the anti-inflammatory properties of Omega-6, as well as sharing customer testimonials about how the product has helped them with chronic inflammation. Additionally, sellers could consider offering discounts or promotions to make their products more affordable and accessible to a wider range of customers. Overall, by prioritizing product development that focuses on anti-inflammatory properties and emphasizing these benefits in their marketing, sellers in the Omega-6 category can meet customer expectations and stand out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

I have psoriatic arthritis and adding this oil to my regime to protect my joints has been very welcomed. Less pain already in my hands and ankles. Recommended!
GoodJul. 2021
GreatApr. 2021
great quantity and price
Great product
UnderestimatedSept. 2018
Borage is a wonderful natural supplement. I am a big gardener and this stuff is a dynamic accumulator. It’s a very underestimated plant. I highly recommend it.
Helps with insomnia
Shawna Loss
ThanksJul. 2019
They work wonders!
Gardening Girl
PurchasedEarly review
Works for me!Oct. 2018
I’ve been using Borage Oil for a couple of months. Decided to try for arthritis in my hands, for me, it works as well,or better, than other natural remedies. Haven’t noticed any difference in my skin, but then I’m old so it might take awhile!
This is a great way to get your GLA through borage seed oil and you don't have to swallow pills! I take only half a teaspoon every other day so it lasts for quite awhile. Highly recommend.

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