On-Dash Cameras product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Garmin Dash Cam 47, 1080p and 140-degree FOV, Monitor Your Vehicle While Away w/ New Connected Features, Voice Control, Compact and Discreet, Includes Memory Card
Rove R2- 4K Dash Cam Built in WiFi GPS Car Dashboard Camera Recorder with UHD 2160P, 2.4" LCD, 150° Wide Angle, WDR, Night Vision
REDTIGER Dash Cam Front Rear, 4K/2.5K Full HD Dash Camera for Cars, Free 32GB SD Card, Built-in Wi-Fi GPS, 3.16” IPS Screen, Night Vision, 170°Wide Angle, WDR, 24H Parking Mode
70mai Smart Dash Cam 1S, 1080P Full HD, Smart Dash Camera for Cars, Sony IMX307, Built-in G-Sensor, WDR, Powerful Night Vision
Dash Cam Front and Rear, Mini Dash Cam 1080P Full HD with 32GB SD Card, 2.45 inch IPS Screen, 2 Mounting Ways, Night Vision, WDR, Accident Lock, Loop Recording, Parking Monitor, Motion Detection

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for On-Dash Cameras on Amazon is 4.35, which indicates a relatively high level of customer satisfaction. With a total of 10,900 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating implies that customers are generally pleased with their On-Dash Cameras. This could be due to factors such as good video quality, ease of installation, reliable performance, and helpful features. The large number of reviews also indicates that there is a considerable demand for On-Dash Cameras on Amazon. Based on this information, my advice would be to consider purchasing an On-Dash Camera from this category if you are in need of one. However, it is always important to read individual reviews and consider your specific requirements before making a purchase. Look for reviews that mention features that are important to you, such as night vision, parking mode, or smartphone connectivity. Additionally, it may be helpful to compare different models within the On-Dash Cameras category to find the one that best suits your needs. Pay attention to customer feedback regarding reliability, durability, and customer support, as these factors can greatly impact your overall satisfaction with the product. Remember, while the average rating and total reviews provide a general indication of customer satisfaction, it is always beneficial to do thorough research and consider individual preferences before making a purchase decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is night, the most common location is car, the most common behavior is drive . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the On-Dash Cameras are primarily used in cars and other vehicles, with the windshield being the most common location for installation. The top two usages of the product are for driving and traveling, indicating that customers are likely using the cameras to capture footage of their journeys. In terms of user demographics, the top three mentions are wife, husband, and family, suggesting that the product is popular among families and couples who may be using the cameras to document road trips or for safety purposes. This could indicate that the product is marketed towards families and couples who prioritize safety and documentation of their travels. Based on this data, some suggestions for the customer profile could include targeting families and couples who enjoy road trips and prioritize safety. Marketing efforts could focus on the product's ability to capture high-quality footage of journeys and provide peace of mind while driving. Additionally, highlighting the product's ease of use and installation could appeal to customers who may not be tech-savvy.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are camera, app, product, screen, suction cup. The most mentioned elements about camera are small(1.04%), do not work(0.84%).
The top 5 positive reviews are camera, video, picture quality, quality, install. The most mentioned elements about camera are good quality(2.01%), easy to setup and use(1.46%).
do not work0.84%
get hot0.48%
bad quality0.48%
randomly turn off and on0.48%
suction cup2.12%
good quality2.01%
easy to setup and use1.46%
easy to install1.32%
picture quality10.10%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the camera is the most significant aspect of On-Dash Cameras, both in terms of pros and cons. While it is the most mentioned pro aspect, it is also the most mentioned con aspect. Other cons mentioned include the app, product, screen, suction cup, video, picture quality, quality, and installation. Overall, the sentiment analysis suggests that there is a mixed sentiment towards On-Dash Cameras. While the camera is a significant pro, the cons mentioned suggest that there is room for improvement in terms of product development and selection. For example, manufacturers could focus on improving the app, screen, suction cup, and installation process to make the product more user-friendly. Additionally, they could work on improving the video and picture quality to enhance the overall user experience. In conclusion, while On-Dash Cameras have their pros and cons, there is room for improvement in terms of product development and selection. By addressing the cons mentioned and improving the overall user experience, manufacturers can create a more positive sentiment towards this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
parking mode4
picture quality4
rear camera4

Based on the data provided, it seems that customers are primarily motivated to buy On-Dash Cameras based on the product description. This makes sense, as customers want to know exactly what they are buying and what features the camera has before making a purchase. Additionally, the fact that the product is recommended by friends is also a significant factor, indicating that word-of-mouth marketing is effective in this category. Some reasons why the product description is the top feature could be that customers want to know the camera's resolution, field of view, and other technical specifications. They may also want to know if the camera has any additional features, such as night vision or motion detection. A clear and detailed product description can help customers make an informed decision and feel confident in their purchase. To optimize an Amazon listing for On-Dash Cameras, it would be important to focus on creating a detailed and informative product description. This could include bullet points highlighting the camera's key features, as well as high-quality images and videos demonstrating the camera in action. Additionally, encouraging customers to leave reviews and ratings can help build trust and credibility for the product. Finally, offering competitive pricing and promotions could also help attract customers to the listing.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
dash cam11
dash cam
dash cam for rear window
dash cam record action
dash cam with gps
improve on
last long9
last long
last longer
display large7
screen big
big display
screen large
front camera7
rear camera
access to front camera
front back camera
rear facing camera
good night vision7
night vision good
good night vision
picture night vision good
change firmware update6
firmware update
update firmware
memory card6
memory card
memory card include

Analysis of Customer Expectations for On-Dash Cameras: Based on the data you provided, it seems that customers have a positive perception of On-Dash Cameras, with "good" being mentioned 19 times. This indicates that customers generally have high expectations for the product category. Additionally, "dash cam" was mentioned 11 times, suggesting that customers specifically seek out this feature when considering a purchase. Furthermore, "improvement" was mentioned 11 times, indicating that customers are looking for continuous enhancements in the product. Given these insights, here are some suggestions for sellers regarding product development prioritization and marketing promotion factors: 1. Quality and Reliability: Focus on developing On-Dash Cameras that are durable, reliable, and provide high-quality video footage. Customers expect their dash cams to capture clear and accurate recordings, so investing in advanced technology and superior components can help meet these expectations. 2. Enhanced Features: Consider incorporating additional features that customers value, such as GPS tracking, parking mode, or advanced driver assistance systems (ADAS). These features can provide added value and differentiate your product from competitors. 3. User-Friendly Design: Ensure that the dash cams are easy to install, operate, and navigate. Customers appreciate intuitive interfaces and hassle-free experiences, so prioritize user-friendly designs and clear instructions. 4. Continuous Improvement: Actively seek customer feedback and use it to drive product improvements. Regularly update your dash cams with firmware upgrades to address any reported issues and introduce new features based on customer demands. 5. Customer Support: Provide excellent customer support to address any concerns or issues that customers may have. Offering responsive and knowledgeable support can enhance customer satisfaction and build trust in your brand. 6. Marketing and Education: Educate potential customers about the benefits of using On-Dash Cameras, such as increased safety, evidence in case of accidents, and potential insurance discounts. Utilize various marketing channels, including social media, online reviews, and partnerships with influencers, to reach a wider audience. 7. Competitive Pricing: Consider the pricing strategy for your On-Dash Cameras. While customers expect quality, they also appreciate competitive pricing. Conduct market research to understand the pricing landscape and ensure your products offer good value for money. By prioritizing these factors, sellers can align their product development and marketing efforts with customer expectations, leading to increased customer satisfaction and loyalty in the competitive On-Dash Camera market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Chuck X
Easiest install for power to my dash cam. Wish I'd have known about this item when I put in my other 2.
Just what I needed. Made running the wire for my dash cam very simple. 15 Volkswagen Passat.
The power kit works as advertised with my dashcam. The installation tool made the installation much easier. It is rated at 5 VDC @ 2 amp.
I’ve used these in the past for an older car and they do work and is nice but I just got a new Ford Escape 2022 and these do not work. All the fuses for the escape are recessed and these fuse adapter just aren’t long enough to fit inside the fuse box so they don’t work. Hopefully they can update the fuses to be longer in the future.
Eli H.
After connecting direct to my car battery it drains it says will kill the camera when voltage drops to a certain point
Thanks sellerAug. 2021
Very good item
Don't Buy!Jan. 2021
The instructions are not good and they don't give you a constant power and ACC power like other brands do.
soul guy
Needed this to power new mirror dash cam. I hate to have it powered via cigarette lighter (which is used to power cell phone mainly) and have exposed wire hang there. With this I could hide the wire and plug it to the breakers box under the panel. It provides 5 volts to camera and even cuts off the power of your battery voltage falls under certain number (I think it's 11.7 volts) if you plug it into all the time live circuit. I chose circuit which gets power only when car is running so it does not apply to my setting. It comes with 4 different circuit plugs and breakers so it can cover most/all of the cars. You can plug it in existing circuit by pulling out the breaker and plugging appropriate wire plug with associate breaker in line with the wire and then plugging original breaker into below that one or you can plug it into empty circuit breaker plug if you have any. Also you need to pay attention in which direction (up or down) you plug it so you definitely need volt meter in each case. The reason I took one start off is that this is not clearly explained in instructions, but I found video on YouTube.
I bought this hardwire kit for my new dash cam. It seems to be of decent quality and it does what it's supposed to. The reason for the 3 star review is due to the manufacturer putting the wrong length cable in the package. The product description on Amazon says 11.5-ft.. What I received was the 6.5-ft. size. The box was either marked incorrectly or the wrong size was put in the box. The 6.5-ft. length was about 4 inches shorter than I needed....so I had to reroute the cable to get the extra inches needed to make it to the fuse box. If you can't pack the product correctly, you don't get 5 stars.
The thing shuts down at red lights when I'm still charging over 13volts. I understand the safety feature but it does not work right. As soon as I accelerate, it comes back on. Pretty stupid.

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