Oral product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/02/23
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.4
Total Reviews
12,183
This insight is based on the data from the best seller products. The top 5 of them are:
Thermometer, Oral Thermometer for Adults, Digital Thermometer for Fever with 60 Seconds (Blue)
B08LCXHBJT
Thermometer for Adults, Digital Oral Thermometer for Fever with 10 Seconds Fast Reading
B0B3J6K14B
Vicks SpeedRead V912US Digital Thermometer, 1 Count (Pack of 1)
B000GRXHIE
Thermometer for Adults, Oral Thermometer for Fever, Thermometer with Fever Alert, Memory Recall, C/F Switchable, Rectum Armpit Reading Thermometer for Whole Family, Gray
B09GFDHS54
Kinsa QuickCare Smart Thermometer for Fever - Digital Medical Baby, Kid and Adult Termometro - Accurate, Fast, FDA Cleared Thermometer for Oral, Armpit or Rectal Temperature Reading
B08FD28BTX

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the oral product in question has a relatively high customer satisfaction rating of 4.39 out of 5, based on a total of 12,183 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that without more specific information about the product itself, it's difficult to provide tailored advice. That being said, some general advice for maintaining high customer satisfaction in the oral category might include ensuring that the product is effective, easy to use, and made with high-quality materials. Additionally, providing clear instructions for use and addressing any customer concerns or complaints in a timely and professional manner can also help to maintain positive reviews and ratings.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is daily, the most common location is house, the most common behavior is covid . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product in question is likely an oral thermometer that is being used primarily for checking temperatures related to COVID-19. The top three users mentioned are "kid," "family," and "daughter," which suggests that parents are likely the primary purchasers and users of this product. Additionally, the top three places to use the product are "house," "medicine cabinet," and "school," which further supports the idea that parents are using this product to monitor their children's health. Given the focus on COVID-19 and the fact that the product is being used primarily by parents, it's likely that the customer profile for this product is families with young children who are concerned about keeping their kids healthy during the pandemic. To appeal to this customer profile, the product could be marketed as a reliable and easy-to-use tool for monitoring temperatures and staying on top of potential COVID-19 symptoms. Additionally, the product could be positioned as a must-have item for parents who want to ensure that their children are healthy and safe, both at home and at school.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are thermometer, battery, button, temp, display. The most mentioned elements about thermometer are didnt give any reading(4.32%), bad(4.13%).
The top 5 positive reviews are thermometer, temperature, product, tip, read. The most mentioned elements about thermometer are easy to use and read(18.85%), read fast(5.54%).
Cons
thermometer25.26%
didnt give any reading4.32%
bad4.13%
do not seem to read any other temperature other than 97 . 31.92%
no longer turn on1.63%
poorly make1.44%
battery8.74%
button7.20%
temp6.92%
display4.71%
Pros
thermometer34.81%
easy to use and read18.85%
read fast5.54%
easy to read and use4.42%
easy verification1.95%
dependable1.58%
temperature15.17%
product6.51%
tip6.33%
read4.89%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most frequently mentioned con aspect across different products in the Oral category is the thermometer. It appears in the top 1 con aspect for both the vacuum and the tip, and also in the top 5 cons for the vacuum, along with battery, button, temp, and display. Similarly, it is mentioned in the top 5 cons for the tip, along with temperature, product, tip, and read. On the positive side, the top 1 pro aspect mentioned most is also the thermometer, accounting for 34.81% of the mentions. This suggests that the presence of a thermometer is seen as a significant advantage in the Oral category. Based on this information, it is clear that the thermometer feature is both a pro and a con aspect in this category. While it is appreciated by some users, it also seems to be a source of dissatisfaction for others. Therefore, product development and selection should focus on improving the thermometer aspect to address the concerns raised by users. For instance, in the case of the vacuum, attention should be given to the battery life, button functionality, and temperature accuracy. Similarly, for the tip, improvements can be made in terms of product quality, tip design, and temperature reading accuracy. Overall, it is important for manufacturers to prioritize the development of reliable and accurate thermometers in oral products. Additionally, gathering more specific feedback from users about their experiences with the thermometer feature can help identify areas for improvement and guide product development efforts.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others34
accurate5
easy to read4
fast reading4
easy to use3

Based on the data provided, it seems that customers primarily buy this oral product due to its product description. This indicates that customers are highly influenced by the information provided about the product, which helps them make informed purchasing decisions. The detailed and compelling product description seems to be the top reason why customers choose to buy this product. Some possible reasons why the product description is the top feature could be that it effectively highlights the unique selling points, benefits, and features of the product. It may also provide clear instructions on how to use the product and address any potential concerns or questions that customers may have. A well-crafted product description can create a sense of trust and confidence in the product, leading customers to make a purchase. Based on this information, some suggestions for Amazon listing optimization could include: 1. Enhance the product description: Ensure that the product description is comprehensive, engaging, and informative. Highlight the key features, benefits, and advantages of the product, making it stand out from competitors. 2. Use persuasive language: Craft the product description using persuasive language that appeals to the target audience. Focus on addressing their pain points and demonstrating how the product can solve their problems or improve their lives. 3. Include customer testimonials: Incorporate positive customer reviews and testimonials in the product description. This can help build trust and credibility, as customers often rely on the experiences of others when making purchasing decisions. 4. Optimize for search: Use relevant keywords in the product description to improve its visibility in search results. Conduct keyword research to identify the terms that potential customers are likely to use when searching for similar products. 5. Provide clear and accurate information: Ensure that the product description provides accurate details about the product, including its specifications, ingredients (if applicable), and any necessary warnings or precautions. This helps customers make informed decisions and reduces the likelihood of returns or negative reviews. By implementing these suggestions, you can optimize the Amazon listing for this oral product, attract more customers, and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
accurate thermometer25
accurate thermometer
thermometer
temp accurate
accurate but easy to use thermometer
accurate quick read thermometer
thermometer9
thermometer
easy to use thermometer
fresh thermometer
good thermometer
mercury thermometer
display large8
display big
large display
big display
display large
read out display large
last long8
last long
backlight7
backlight
back light display
backlight on display
backlit
display backlit
accurate6
accurate
beep5
beep
beep when do
read faster4
read faster
quicker reading
reading take long
work4
work
beeper louder3
beep louder
beep signal louder
beep sound louder

Analysis of Customer Expectations for Oral Thermometers: Based on the customer feedback, it is evident that accuracy is the most important factor for customers when it comes to oral thermometers. This is highlighted by the fact that "accurate thermometer" was mentioned 25 times, making it the most frequently mentioned expectation. Customers rely on oral thermometers to provide precise temperature readings, so ensuring accuracy should be the top priority for sellers in this category. Additionally, the term "thermometer" itself was mentioned 9 times, indicating that customers expect a reliable and functional device. This suggests that sellers should focus on developing thermometers that are not only accurate but also durable and easy to use. Providing clear instructions and user-friendly features can enhance the overall customer experience. Another expectation that emerged from the feedback is the desire for a large display. Customers mentioned this 8 times, indicating that they value a thermometer with a clear and easily readable screen. Sellers should consider incorporating larger displays into their product designs to meet this expectation and improve user convenience. Suggestions for Product Development Prioritization: 1. Accuracy: Invest in research and development to ensure the highest level of accuracy in temperature readings. Collaborate with experts in the field to improve the technology used in the thermometers. 2. Durability and Reliability: Focus on creating thermometers that are built to last. Use high-quality materials and conduct rigorous testing to ensure the devices can withstand regular use. 3. User-Friendly Design: Pay attention to the overall user experience. Make sure the thermometer is easy to handle, with clear instructions and intuitive features. Consider incorporating features like backlighting or color-coded indicators to enhance usability. 4. Large Display: Prioritize developing thermometers with larger displays to meet customer expectations. Ensure that the temperature readings are easily visible, even in low-light conditions. Marketing Promotion Factors: 1. Highlight Accuracy: Emphasize the accuracy of the thermometer in marketing materials and product descriptions. Use phrases like "clinically accurate" or "precise temperature readings" to instill confidence in potential customers. 2. User Testimonials: Share positive customer reviews and testimonials that highlight the accuracy, durability, and user-friendliness of the product. This can help build trust and credibility among potential buyers. 3. Clear and Attractive Packaging: Design packaging that clearly communicates the key features and benefits of the thermometer. Use visuals and concise messaging to grab the attention of customers and convey the product's value proposition. 4. Educational Content: Create informative content, such as blog posts or videos, that educate customers about the importance of accurate temperature measurement and how to use the thermometer effectively. This can position the brand as an authority in the field and help customers make informed purchasing decisions. By prioritizing accuracy, durability, user-friendliness, and a large display, and incorporating these factors into their marketing strategies, sellers can meet customer expectations and differentiate their oral thermometers in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

GreatSept. 2020
Everything was as expected!!!!
Gavin
Purchased
Great productAug. 2020
Great price accurate and well made
PerfectJan. 2021
Super fast & easy to use. I know I can always count on it reading my temperature correctly
B. Bade
Purchased
GreatSept. 2020
Works great...just what I wanted.
Andrea Hicks
Purchased
Awesome product!
Susan
Purchased
So happy tp have this on hand, especially during these trying times when it is necessary to know one's temperature. Will always be great to own! Thanks.
Paris
Purchased
Gets the job done
Rob
Purchased
Does the job!Oct. 2020
Simple and easy to use. This product was the right price and also easy to read.
works fine exactly how you imagine
don't buyFeb. 2022
as soon as I turned it on, it registered low power. They had installed the battery probably months ago. Don't buy it

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