Oral Care product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Waterpik Aquarius Water Flosser Professional with 7 Flossing Tips & TheraBreath Fresh Breath Dentist Formulated Oral Rinse, ICY Mint, 16 Ounce (Pack of 2)
Water Dental Flosser Cordless for Teeth - Nicwell 4 Modes Dental Oral Irrigator, Portable and Rechargeable IPX7 Waterproof Powerful Battery Life Water Teeth Cleaner Picks for Home Travel
Plackers Micro Mint Dental Floss Picks, 90 Count, Pack of 6, Green
DenTek Triple Clean Advanced Clean Floss Picks, No Break & No Shred Floss, 20 Count, 6 Pack
MasterMedi Tongue Scraper, Bad Breath Treatment for Adults & Kids, Medical Grade 100% Stainless Steel Tongue Scrapers for Oral Care, Easy to Use Tongue Cleaner with Ergonomic Design for Hygiene

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for oral care products in the given category on Amazon is 4.52, which indicates a relatively high level of customer satisfaction. Additionally, with a total of 37,115 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these products. The high average rating suggests that customers are generally satisfied with the oral care products available in this category. It implies that the majority of customers have had positive experiences and are likely to recommend these products to others. This level of customer satisfaction is a positive indicator for potential buyers, as it suggests that they can trust the quality and effectiveness of the products in this category. Based on this information, my advice would be to continue focusing on maintaining the high level of customer satisfaction. It is crucial to consistently deliver high-quality oral care products that meet or exceed customer expectations. Additionally, encouraging customers to leave reviews after their purchase can help build trust and attract more potential buyers. Furthermore, it would be beneficial to analyze the feedback provided in the reviews to identify any areas for improvement. This could involve addressing common concerns or suggestions mentioned by customers and incorporating them into product development or customer service strategies. Overall, the data indicates a positive customer satisfaction level for oral care products in this category. By maintaining this level of quality and actively seeking customer feedback, it is possible to further enhance customer satisfaction and attract more customers to the products in this category.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is travel . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product in question, which falls under the category of Oral Care, is primarily associated with three key users: husband, family, and kid. The husband is mentioned the most, followed closely by family and then the kid. This suggests that the product is popular among individuals who prioritize oral hygiene within their households. When it comes to the places where this product is commonly used, the top three locations are the bathroom, purse, and car. The bathroom is the most frequently mentioned place, indicating that users tend to incorporate the product into their daily oral care routines. The purse and car are also mentioned, suggesting that portability and convenience are important factors for customers. In terms of usage, the product is most commonly associated with travel, which is mentioned significantly more than any other usage. This implies that the product is seen as a convenient option for maintaining oral hygiene while on the go. Additionally, it is mentioned as a popular choice for gift-giving, albeit to a lesser extent. Based on this analysis, the customer profile for this product can be described as individuals who prioritize oral care within their households, with a particular focus on the husband, family, and kid. These customers value convenience and portability, as indicated by the usage of the product in places like the purse and car. They are likely to be frequent travelers who appreciate the product's ability to maintain oral hygiene while on the move. Furthermore, the product is also seen as a suitable gift option. To cater to this customer profile, it would be beneficial to emphasize the product's portability and convenience features in marketing campaigns. Highlighting its effectiveness for travel purposes and promoting it as a thoughtful gift option could also resonate well with potential customers. Additionally, considering the preferences of the husband, family, and kid, it would be valuable to develop product variations or marketing strategies that cater specifically to each of these user segments.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, floss, toothbrush, bristle, handle. The most mentioned elements about product are hard to floss(0.25%), stop work after 3 month(0.23%).
The top 5 positive reviews are product, toothbrush, floss, case, brush. The most mentioned elements about product are easy to use(1.73%), good quality(1.20%).
hard to floss0.25%
stop work after 3 month0.23%
cheaply make0.20%
hurt my teeth0.18%
easy to use1.73%
good quality1.20%
make floss fun and quick0.70%
easy to clean0.40%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect mentioned in the Oral Care category is related to the product itself, with a percentage of 7.67%. Additionally, the top 5 cons mentioned are related to specific products such as floss, toothbrush, bristle, and handle. On the other hand, the top 1 pro aspect mentioned is also related to the product, with a percentage of 8.31%. Overall, it appears that the quality of the product is a significant factor in determining the satisfaction of customers in the Oral Care category. Therefore, it is essential for companies to focus on developing high-quality products that meet the needs and expectations of their customers. Additionally, companies should pay attention to the specific products that customers are dissatisfied with, such as floss, toothbrush, bristle, and handle, and work to improve these areas. In terms of product development and selection, companies should consider conducting market research to better understand the needs and preferences of their target audience. This can help them develop products that are more likely to be well-received by customers. Additionally, companies should focus on creating products that are not only effective but also easy to use and convenient for customers. By doing so, they can improve customer satisfaction and loyalty in the Oral Care category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
soft bristle5

Based on the data provided, it seems that customers in the Oral Care category are primarily motivated to purchase products based on recommendations from friends. This suggests that word-of-mouth marketing and social proof are important factors in driving sales in this category. However, it's also worth noting that product description is the second most mentioned factor, indicating that customers are paying close attention to the details of the products they are considering. This could be because oral care is a sensitive and important aspect of personal hygiene, and customers want to make sure they are choosing the right product for their needs. To optimize Amazon listings in this category, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their products. They should also encourage satisfied customers to leave reviews and ratings, as this can help build social proof and increase the likelihood of recommendations from friends. Additionally, sellers may want to consider offering competitive pricing to attract price-sensitive customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long82
last long
last longer
last forever
last long than
last longer…
2 year ago25
year ago
know sooner24
last year22
last year
last few year
last several year
last 2 year
last 3 year
4 last16
last more than year13
last for many year
last more than 18 month
last for several year
last long than 2 year
last long than few year
longer lasting13
last longer
case for travel12
travel case
good travel case or closure

Based on the customer expectations mentioned, it seems that longevity is a top priority for customers in the Oral Care category. This could mean that customers are looking for products that provide long-lasting effects, such as toothpaste that keeps their teeth clean and fresh for an extended period of time or mouthwash that provides long-lasting freshness. The fact that "2 year ago" was mentioned frequently could suggest that customers are looking for products that have a long shelf life or that they can use for an extended period of time before needing to replace them. This could be an important factor for sellers to consider when developing new products or marketing existing ones. The mention of "know sooner" could indicate that customers are looking for products that provide quick results or that they can see the benefits of quickly. This could be an important factor for sellers to consider when developing new products or marketing existing ones, as customers may be more likely to purchase products that provide quick and noticeable results. Based on these customer expectations, sellers in the Oral Care category may want to prioritize product development that focuses on longevity and quick results. They may also want to consider marketing factors that emphasize these benefits, such as highlighting the long-lasting effects of their products or showcasing before-and-after results that demonstrate the quick benefits of using their products. Additionally, sellers may want to consider offering promotions or discounts that encourage customers to try their products and see the benefits for themselves. By focusing on these customer expectations and prioritizing product development and marketing efforts accordingly, sellers in the Oral Care category can better meet the needs and expectations of their customers and drive sales and customer loyalty.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Chris C.
Okay, it's a powerful little sonic screwdriver....I mean, toothbrush, but that itsy bitsy little toothbrush head is ridiculously small! I tried to find a larger substitute head for it, but couldn't. Oh, and let's forget that this unit does NOT come with any wall adapter for the USB plug! What's up with that? Ended up getting the Colgate Sonic toothbrush with a large toothbrush head for $6 at Target.
This Sonicare is a fantastic toothbrush, my dentist highly recommends my use of it.
I have had sonicare toothbrushes for close to 10 years and generally satisfied with the product. I recently bought a 4100, and in the product description, they stated I would get a free brush head by registering. However, after registering online, and then calling customer support, I was told I would get the promised free brush head only if I subscribed to one of their quartely delivery plans. I did not do so, but wanted to highlight for future purchasers that Sonicare is using deceptive marketing practices. Personally, I no longer trust them.
Avid Reader
I am a big fan of Sonicare toothbrushes. Sonicare kept my teeth healthy for many years during a long lapse between dentist visits. Now that I am getting regular dentist care again I rely on Sonicare to keep my teeth and gums healthy. My dentist confirms these ultrasonic brushes do an amazing job keeping teeth and gums clean if you use them regularly and properly.
Dose the jobJan. 2023
Dose the job all tho feel like like brush head is too small and have to take more time on brushing my teeth it’s a okay toothbrush
CleansFeb. 2022
Product cleans teeth well.
Stopped working after three weeks, it was probably defective and sold as new. Never again I'll buy electric things on Amazon
Nice basic Sonicare tooth brush. It cost $50. FYI, Sonicare makes a full size kids toothbrush that works just like other Sonicare adult toothbrushes and it’s only $29 on Amazon. Save yourself $20, get the kids version. There is even a Sonicare app for your phone or tablet that uses cartoon characters to coach kids in how to properly brush teeth.
Does not come with charger or travel case. The included instructions are VERY SPECIFIC about the power requirements and have a WARNING not to use wrong voltage charger. (All USB wall chargers carry different amps and a low amperage charger may damage your long term battery life.) When the package is opened you receive a note telling you to order a free charger from customer support online. EXCEPT the customer support page offers no way to actually order the charger. When you phone customer support representative they have no idea what you are talking about and try to SELL you a replacement instead.
Came with a USB cord with no plug-in power source, and is a lightweight, tiny knock-off of a real Sonicare. DO NOT BUY.

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