Orbital Shakers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
ONiLAB Digital Orbital Shaker Adjustable Speed 100-500RPM, Capacity 7.5KGS,Orbital Rotator Shaker with Continuous Mode(do not Start time) or Timer Mode, LCD Display,Various Optional Platforms…
JOANLAB Lab Orbital Shaker Mixer 40-200rpm Adjustable, Timed and Continuous Modes,Digital Orbital Rotator Shaker (OS-20PRO)
Scientific Industries Vortex-Genie (G560) SI-0236 2 Shaker, 600 to 3200 RPM, 120 VAC
Orbital Shaker, Oscillator with Anti-Slip Pad, Adjustable Speed at 0-210rpm, 110V
VEVOR Orbital Rotator Shaker Adjustable Speed at 0-210 RPM Digital Orbital Shaker 0-15 min Orbital Oscillator with 12.4x8.6 Inch Working Platform Orbit Shaker for Chemical, Biological Laboratories

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Orbital Shaker product in question has a relatively high customer satisfaction rating. With an average rating of 4.43 out of 5 and a total of 58 reviews, it appears that customers are generally pleased with the product. However, it's important to note that this data only represents a small sample of customers who have purchased and reviewed the product on Amazon. It's possible that there are other customers who have had negative experiences with the product but have not left a review. If you're considering purchasing this Orbital Shaker, it's a good idea to read through the reviews carefully to get a sense of what customers like and dislike about the product. Additionally, you may want to consider other factors such as price, features, and brand reputation before making a final decision. Overall, based on the data provided, it seems that the Orbital Shaker is a solid choice for customers in need of this type of product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
No Data
No Data
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the top three users of the Orbital Shakers are not defined, as the data shows "undefined" for all three. However, the top three places to use this product are in a lab, common space, and a room. Additionally, the top two usages of the product are to go high speed and to grow suspension cells. From this data, it can be inferred that the Orbital Shakers are likely used in scientific or research settings, such as laboratories. The fact that the product is used to grow suspension cells suggests that it may be used in the field of biology or biotechnology. As for customer profile suggestions, it would be helpful to gather more information about the users of the product. For example, what types of labs or research facilities are using the Orbital Shakers? Are they primarily used in academic or industry settings? Additionally, it may be useful to gather feedback from current users to identify any pain points or areas for improvement in the product. This information could be used to refine the product and better target potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are motor, product, wheel, device . i, table. The most mentioned elements about motor are do not start until the control knob is almost halfway through its travel(33.33%).
The top 5 positive reviews are timer, product, operate, platform shaker, menu. The most mentioned elements about timer are good(20.00%).
do not start until the control knob is almost halfway through its travel33.33%
device . i33.33%
platform shaker10.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the motor is the most significant con aspect of Orbital Shakers, with 33.33% of respondents mentioning it. Other cons include issues with the product, wheels, device, table, and operating the timer, platform shaker, and menu. On the other hand, the most commonly mentioned pro aspect is the timer, with 20.00% of respondents mentioning it. Overall, it appears that there are some significant drawbacks to using Orbital Shakers, particularly related to the motor and product design. However, the timer is a useful feature that many users appreciate. To improve the product, manufacturers could focus on addressing the issues with the motor and product design. Additionally, they could consider adding more features that users find helpful, such as a more user-friendly menu or a more stable platform shaker. By addressing these concerns and adding more useful features, manufacturers could create a more appealing product that meets the needs of users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No data

Based on the data provided, it appears that customers primarily buy Orbital Shakers based on price. This suggests that they are likely looking for a cost-effective solution for their laboratory needs. However, without further information on the undefined mentions, it is difficult to draw a definitive conclusion on buyer motivation for this category. Given that product description is the top feature, it is important to ensure that the listing provides clear and detailed information about the product's features and benefits. This can include information on the shaker's speed, capacity, and any additional features that may be relevant to potential buyers. To optimize the Amazon listing for Orbital Shakers, it may be helpful to conduct keyword research to identify relevant search terms that potential buyers may be using. These keywords can then be incorporated into the product title, bullet points, and product description to improve visibility and attract more qualified traffic to the listing. Additionally, including high-quality images and videos can help to showcase the product and provide a better understanding of its capabilities.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
company label with manufacture date serial number1
company label with manufacture date serial number
good mate1
good mate
set day date1
set 24 hour or increment of day

Based on the customer expectations mentioned, it seems that customers in the Orbital Shakers category are looking for products that have clear labeling with important information such as the manufacture date and serial number. Additionally, customers are looking for shakers that are made with good quality materials and have the ability to set the day and date. To meet these expectations, sellers in this category should prioritize product development that focuses on clear labeling and high-quality materials. This could include developing labeling systems that are easy to read and understand, as well as using durable materials that can withstand frequent use. In terms of marketing promotion factors, sellers should focus on highlighting the features that meet customer expectations. This could include showcasing the labeling system and emphasizing the quality of materials used in the shaker. Additionally, sellers could consider offering promotions or discounts to customers who prioritize these features when making a purchase. Overall, by prioritizing product development and marketing efforts that meet customer expectations, sellers in the Orbital Shakers category can differentiate themselves from competitors and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Table is super lightweight so it doesn’t stay in place and will make a mess skipping all over the table. Cheap design for the price Approves returns but makes you pay for shipping Would never buy from this company again.
Fast deliveryNov. 2018
Like it
This vortex mixer is the standard for lab mixers. Its powerful, quiet and well balanced.
Jennifer O.
PurchasedEarly review
PerfectJun. 2019
Love it. It’s perfect for what I need. The rubber top pops off and then you can put an attachment into the slot
Nothing works better. Great fast service. Had it next day!
Super easy to use, just plug in and snap on the correct head. Touch pad works great for single tubes or whole plates. Very low table vibration so you don’t disturb anything on your work area. Would purchase again for our labs needs
edward Wagner
Works for what I want
Kyle Steward
Didn’t work well from the beginning, shorted out after 2 weeks light use.
Useful toolOct. 2019
Love it
Lei Z.
work wellJun. 2022
It works well for months now. Worth the price.

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