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Outdoor Recreation product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Arctix womens Essential Insulated Bib Overalls
Arctix womens Insulated Snow Pants
Hanes Essentials Men's T-Shirt Pack, Men's Short Sleeve Tees, Crewneck Cotton T-Shirts for Men, Value Pack
Hydro Flask Wide Mouth Straw Lid
Carhartt Men's Knit Cuffed Beanie

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in question, which falls under the category of Outdoor Recreation, has a high level of customer satisfaction. With an average rating of 4.59 out of 5 and a total of 48,950 reviews, it is clear that many customers have purchased and enjoyed this product. As an AI language model, I cannot provide specific advice on the product itself, but I can suggest that potential buyers should read through the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, it may be helpful to compare this product to similar products in the same category to ensure that it meets the buyer's specific needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is summer, the most common location is gym, the most common behavior is workout . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the product is most commonly used by individuals who have a family, specifically a husband and daughter. This suggests that the product may be marketed towards families who enjoy outdoor activities together. Additionally, the fact that the product is frequently used for workouts and skiing suggests that it is designed for individuals who are active and enjoy outdoor recreation. The top places where the product is used are the gym, snow, and Jordan. While the gym and snow are fairly self-explanatory, the mention of Jordan is interesting and may suggest that the product is popular among individuals who enjoy hiking or exploring new places. Based on this data, it may be beneficial for the company to focus their marketing efforts on families who enjoy outdoor activities together, as well as individuals who are active and enjoy outdoor recreation. Additionally, they may want to consider targeting individuals who enjoy hiking or exploring new places, as this seems to be a common use case for the product. Finally, they may want to consider expanding their product line to include items specifically designed for these use cases, such as hiking gear or snow sports equipment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shirt, material, fit, stitching, 2xl. The most mentioned elements about shirt are slim(1.20%), soft(0.76%).
The top 5 positive reviews are fit, color, material, shirt, fabric. The most mentioned elements about fit are good(19.89%), nicely(0.38%).
Sports & Outdoors > Outdoor Recreation
shrink after wash and dry0.76%
shrink a lot0.52%
make out of lint roller material everything stick to them within 5 minute of put the0.02%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the cons outweigh the pros in the Outdoor Recreation category. The top 1 con aspect mentioned most is shirt, followed by material, fit, stitching, and 2xl. On the other hand, the top 1 pro aspect mentioned most is fit. The top 5 cons of the tip are fit, color, material, shirt, and fabric. It appears that the fit of the products is a crucial aspect for customers, as it is mentioned both as a pro and a con. This suggests that product development should focus on improving the fit of the products, as well as addressing the issues with the material, stitching, and sizing. In terms of product selection, it may be beneficial to prioritize products that have a good fit and high-quality materials. Additionally, it may be helpful to gather more specific feedback from customers to identify the exact issues they are experiencing with the products, and use this information to inform product development and selection. Overall, the data suggests that there is room for improvement in the Outdoor Recreation category, particularly in terms of fit and material quality. By addressing these issues, companies can improve customer satisfaction and loyalty, and ultimately increase sales.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 % cotton6
good quality5

Based on the data provided, it seems that customers in the Outdoor Recreation category are primarily motivated by the product description when making purchasing decisions. This could be because customers in this category are likely looking for specific features or benefits that the product can provide, such as durability, functionality, or ease of use. Other factors that may influence purchasing decisions in this category include price and brand reputation, although these factors appear to be less important than the product description. To optimize Amazon listings in this category, sellers should focus on creating detailed and accurate product descriptions that highlight the key features and benefits of their products. This could include using high-quality images, providing detailed specifications, and including customer reviews and ratings. Sellers should also consider pricing their products competitively and building a strong brand reputation through positive customer feedback and engagement. By focusing on these key factors, sellers can increase their chances of attracting and converting customers in the Outdoor Recreation category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long39
last long
last longer
last awhile
last forever
large size30
size large
large size
size big
fit good
fit fitted
fit properly
fit right
big size
last year18
last season
last year
last few year
last 2 year
last couple year
size up18
size up
size up or
stretch out10
stretch out
longer lasting9
last longer
do not shrink8
do not shrink
shrink up

Based on the customer feedback, it seems that the customers in the Outdoor Recreation category have high expectations for the products they purchase. The most frequently mentioned expectation is that the products should not shrink after washing, which suggests that customers are looking for durable and long-lasting products. Additionally, customers seem to prefer v-neck designs, which could be due to the comfort and style that this design offers. Finally, customers also value products with great stretch, which could be important for activities that require a lot of movement. Given these expectations, sellers in the Outdoor Recreation category should prioritize product development that focuses on durability, comfort, and flexibility. This could include using high-quality materials that are resistant to shrinking, incorporating v-neck designs into their products, and using materials that offer great stretch. Additionally, sellers should consider marketing their products based on these features, highlighting the durability, comfort, and flexibility of their products in their promotional materials. In terms of marketing promotion factors, sellers could consider partnering with influencers or athletes who are known for their outdoor activities to promote their products. They could also offer discounts or promotions to customers who leave reviews or share their experiences with the products on social media. Finally, sellers could consider offering a satisfaction guarantee or warranty to customers, which could help build trust and confidence in their products.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

My husband was really happy when he felt how warm they might be and then when he went to try them on realized there was an enormous hole on the butt! Super bummed.
No complaints. This kept me very warm while skiing and fit as expected for a good price.
mark adams
Was able to go to a football game in high 40s weather without needing a jacket. Recommend this.
This is an excellent thermal underwear and use for my bike rides in cold weather
ExcellentMar. 2021
My husband was very satisfied
RelaxMar. 2021
Great fit
Don Guerrero
ThermaljohnOct. 2020
Material feel ok hope it last a few uses.
warmFeb. 2021
warm and toasty a must have
monster x
Too smallJan. 2021
I ordered large and size was small.
Bought for a friend who works outside a lot. His response "Thanks, they're perrtty warm" So I bought him 4 more 😁

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