Outerwear product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Carhartt Men's Loose Fit Firm Duck Insulated Flannel-Lined Active Jacket

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for outerwear products on Amazon is 4.7 out of 5. This indicates a high level of customer satisfaction overall. With a total of 9447 reviews, it suggests that there is a significant number of customers who have purchased and reviewed outerwear items on Amazon. The high average rating implies that customers are generally pleased with the quality, fit, and performance of the outerwear products they have purchased. It also suggests that the majority of customers have had positive experiences with their purchases, as reflected in their reviews. Considering the high customer satisfaction level, it is safe to assume that the outerwear category on Amazon offers a wide range of quality products that meet customers' expectations. However, it is important to note that individual preferences may vary, and it's always a good idea to read through specific reviews to get a better understanding of the product's strengths and weaknesses. If you are considering purchasing outerwear on Amazon, it would be wise to take advantage of the large number of reviews available. Look for products with a significant number of positive reviews and pay attention to any recurring themes or concerns mentioned by customers. This will help you make a more informed decision and increase the likelihood of finding the right outerwear item that suits your needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is winter lol, the most common location is car, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are husbands, followed by sons and boyfriends. This suggests that the product may be more popular among men, or perhaps it is marketed towards men. In terms of where the product is used, the car is the most frequently mentioned location, followed by the house and school. This could indicate that the product is used for outdoor activities or commuting, as well as for everyday wear. The top two uses of the product are as a gift and as a Christmas gift, which suggests that the product may be popular as a present for loved ones. Finally, the product is categorized as outerwear, which implies that it is a type of clothing worn outside, such as a jacket or coat. Based on this data, it may be beneficial for the company to focus their marketing efforts towards men, particularly husbands, sons, and boyfriends. They may also want to highlight the product's versatility for use in various settings, such as commuting or outdoor activities. Additionally, emphasizing the product's popularity as a gift could help increase sales, especially during the holiday season.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are jacket, zipper, coat, hood, pocket. The most mentioned elements about jacket are slightly large(5.24%), run small(3.23%).
The top 5 positive reviews are jacket, fit, coat, quality, color. The most mentioned elements about jacket are warm enough(10.05%), good quality(4.73%).
slightly large5.24%
run small3.23%
get super stiff in the cold2.01%
do not fit right0.96%
warm enough10.05%
good quality4.73%
fit good3.41%
keep me warm3.01%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the jacket is the most mentioned aspect of the outerwear category, both in terms of pros and cons. While the top pro aspect mentioned is the jacket, the top 5 cons include the jacket, zipper, coat, hood, and pocket. This suggests that while the jacket is a popular and important aspect of outerwear, there are also several common issues that customers have with it. In terms of product development and selection, it may be beneficial for companies to focus on improving the quality and functionality of the jacket, as well as addressing common issues with the zipper, coat, hood, and pocket. Additionally, it may be helpful to offer a variety of colors and fits to appeal to a wider range of customers. Overall, the sentiment analysis suggests that while the jacket is a key aspect of outerwear, there is room for improvement in terms of addressing common issues and offering a wider range of options. By focusing on these areas, companies can better meet the needs and preferences of their customers and improve overall satisfaction with their products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers primarily buy outerwear based on the product description, brand reputation, and price. However, the product description appears to be the most influential factor, with 56.96% of mentions. This suggests that customers rely heavily on the information provided in the product description to make their purchasing decisions. There are several reasons why the product description is the top feature for buyers in this category. Firstly, outerwear is a product that requires specific details to ensure it meets the customer's needs, such as material, size, style, and functionality. A comprehensive and well-written product description can provide all the necessary information, helping customers make informed choices. To optimize Amazon listings based on this data, it is crucial to focus on improving the product descriptions. Here are some suggestions: 1. Provide detailed information: Ensure that the product description includes all relevant details about the outerwear, such as fabric type, insulation, waterproofing, and any special features. This will help customers understand the product better. 2. Highlight key benefits: Emphasize the unique selling points of the outerwear, such as its durability, versatility, or specific design elements. This can help differentiate the product from competitors and attract potential buyers. 3. Use clear and concise language: Write the product description in a way that is easy to understand, avoiding jargon or overly technical terms. This will make it accessible to a wider range of customers. 4. Include high-quality images: Supplement the product description with high-resolution images that showcase the outerwear from different angles. This will give customers a visual representation of the product and help them visualize wearing it. By optimizing the product descriptions on Amazon listings, sellers can effectively communicate the value and features of their outerwear, ultimately increasing the likelihood of customers choosing their products.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long17
last long
last for long
small size8
size small
small size
detachable hood8
hood detachable
hood removable
removable hood
last year7
last year
long length7
battery last longer6
battery last longer
battery life longer
battery longer
last many year6
last many year
last several year
last many many year
last numerous year
front pocket deep4
outside pocket deep
front pocket deep
front pockets handwarmers deep and small opening
slightly deep pocket

Analysis of Customer Expectations for Outerwear: Based on the mentioned customer expectations, it is clear that durability and longevity are of utmost importance to customers in the outerwear category. This suggests that customers are looking for products that can withstand wear and tear over an extended period. Sellers should prioritize developing outerwear items that are made from high-quality materials and have reinforced stitching to ensure longevity. Emphasizing the durability and long-lasting nature of the products in marketing campaigns can also help attract customers who value these qualities. Another significant expectation is the desire for small-sized outerwear. This indicates that customers prefer garments that are not bulky or oversized, allowing for ease of movement and a more streamlined appearance. Sellers should focus on creating outerwear items that are designed to be lightweight and have a slim fit, without compromising on functionality or warmth. Highlighting the compact nature of the products in marketing materials can help appeal to customers who prioritize convenience and mobility. Additionally, customers have expressed a preference for outerwear with deep front pockets. This suggests that practicality and functionality are important factors for customers in this category. Sellers should consider incorporating spacious and well-designed pockets into their outerwear products, allowing customers to conveniently store their belongings. Promoting the presence of deep front pockets in marketing campaigns can attract customers who value practicality and easy access to their essentials. Suggestions for Product Development Prioritization: 1. Focus on durability: Invest in high-quality materials and reinforce stitching to ensure that the outerwear items can withstand regular use and last for a long time. 2. Emphasize lightweight design: Prioritize creating outerwear that is lightweight and offers a slim fit, providing customers with comfort and ease of movement. 3. Optimize pocket design: Develop outerwear with deep front pockets that are spacious and well-designed, allowing customers to conveniently store their belongings. Marketing Promotion Factors: 1. Highlight durability: Emphasize the longevity and durability of the outerwear items in marketing campaigns to attract customers who value long-lasting products. 2. Showcase compactness: Promote the small size and streamlined appearance of the outerwear, appealing to customers who prioritize convenience and mobility. 3. Emphasize practicality: Highlight the presence of deep front pockets and their functionality, catering to customers who value easy access to their essentials while wearing outerwear. By understanding and addressing these customer expectations, sellers can develop and market outerwear products that align with what customers are looking for, ultimately increasing customer satisfaction and driving sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Jason D.
The coat looks and feels great! My only issue with it is the zipper. I read thru some reviews and was shocked to see no one else complained about it, in fact- I think one person said the zipper was great. Mine is stiff, hard to go up n down, and hard to get started after connecting them at bottom… I’m gonna keep it for a bit and see if maybe the zipper will wear in? But the zipper made me think it’s fake… it’s that hard to work it
My husband lives this jacket! He originally got a 3X (his usual size) but we had to exchange for a 2x. He's a husky guy. 5"9" over 200 lb so it's difficult for him to find a good jacket, especially when he's picky lol.
This is the perfect jacket for anyone who works outside the length of the sleeves the length of the body the hood everything is perfect been six for Wayne 194 it’s tough to find jackets long enough but the tall extra-large fit perfect couldn’t ask for anything better again when you want quality you buy Carhart it will outlast you.
Best sweaterFeb. 2021
Awesome. Best I've ever owned by far. More than I expected. After about a year my zipper broke off. Other than that. way better than expected
mery avis
A mi esposo le agradó mucho, el color y lo cómodo que se siente.
Beth Deverick
This jacket keeps my husband very warm at work. We live in Colorado and he is outside 75 percent of his day
Five StarsJan. 2015
Love it
R. Henderson
What ever the size the coat was it was not what I ordered
Doesn’t fitOct. 2019
Old jacket was the same size and this came fitting very loose. First time I’ve ever bought clothes on line. Very disappointed and have to return
Sarah Gilvin
Present for my husbands birthday. Great price and Durable material

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