Over-The-Toilet Storage product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
2023/03/01
Top 1
Top 2
Average Ratings
4.2
Total Reviews
5,934
This insight is based on the data from the best seller products. The top 5 of them are:
Godboat Over The Toilet Storage, 2-Tier Bathroom Organizer Shelves, Multifunctional Toilet Rack,No Drilling Space Saver with Wall Mounting Design (White)
B0992Q678P
ALLZONE Bathroom Organizer, Over The Toilet Storage, 4-Tier Adjustable Shelves for Small Room, Saver Space, 92 to 116 Inch Tall, Black
B07NVZ7XSV

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Over-the-Toilet Storage product in question has a relatively high customer satisfaction rating of 4.2 out of 5, based on a total of 5934 reviews on Amazon. This suggests that the product is generally well-liked by customers who have purchased and used it. However, it's important to note that customer satisfaction can be influenced by a variety of factors, such as price, quality, ease of use, and durability. Therefore, it's important to consider these factors when making a purchasing decision. If you're considering purchasing an Over-the-Toilet Storage product, it may be helpful to read through some of the reviews on Amazon to get a better sense of what customers like and dislike about the product. Additionally, you may want to compare the price and features of different products to ensure that you're getting the best value for your money. Overall, it seems that the Over-the-Toilet Storage product in question has a relatively high level of customer satisfaction, but it's important to do your own research and consider your own needs and preferences before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is storage . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the Over-the-Toilet Storage product are the husband, daughter, and son. The husband has the highest number of mentions (84), followed by the son (36) and the daughter (34). This suggests that the product is popular among different family members, indicating its versatility and appeal to various household members. In terms of usage, the top three places where customers prefer to use this product are the bathroom, over the toilet, and the toilet bowl. The bathroom has a significantly higher number of mentions (1101), followed by over the toilet (109) and the toilet bowl (82). This indicates that customers primarily see the Over-the-Toilet Storage as a practical solution for organizing and maximizing space in their bathrooms. Regarding the usage of the product, the top two purposes mentioned are storage (24 mentions) and extra storage (20 mentions). This suggests that customers value the Over-the-Toilet Storage for its ability to provide additional storage options in their bathrooms. The product seems to fulfill a need for organizing toiletries, towels, and other bathroom essentials effectively. Based on this analysis, the customer profile for the Over-the-Toilet Storage product can be described as a family-oriented individual who values practicality and organization. They are likely to be homeowners or individuals responsible for managing their household. They prioritize maximizing space in their bathrooms and seek solutions that offer additional storage options. To cater to this customer profile, it would be beneficial to emphasize the product's versatility, durability, and ease of installation in marketing campaigns. Highlighting its ability to declutter and organize the bathroom effectively would also resonate with potential customers. Additionally, offering different sizes, designs, and customization options could further attract customers who have varying storage needs. Considering the family-oriented nature of the customer profile, offering bundle deals or discounts for multiple purchases could be an effective strategy. This would encourage customers to consider purchasing multiple units for different family members or multiple bathrooms in their homes. Overall, understanding the top users, preferred places of use, and usage purposes of the Over-the-Toilet Storage product provides valuable insights for tailoring marketing strategies and product development to meet the needs and preferences of the target customer profile.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are shelf, product, instruction, door, direction. The most mentioned elements about shelf are is not sturdy(1.52%), skosh flimsy(0.68%).
The top 5 positive reviews are shelf, product, instruction, color, assembly. The most mentioned elements about shelf are good quality(3.42%), good(1.95%).
Cons
shelf11.33%
is not sturdy1.52%
skosh flimsy0.68%
slip down0.46%
too deep0.46%
small0.38%
product8.06%
instruction7.60%
door4.49%
direction4.41%
Pros
shelf12.79%
good quality3.42%
good1.95%
work good1.38%
good size0.98%
can not be simpler0.33%
product11.24%
instruction8.47%
color5.37%
assembly4.15%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for Over-the-Toilet Storage is the shelf, accounting for 11.33% of the mentions. Additionally, the top five cons mentioned for this category are the shelf, product, instruction, door, and direction. On the other hand, the top pro aspect mentioned most is the shelf, accounting for 12.79% of the mentions. From this information, we can conclude that the shelf is a significant aspect of Over-the-Toilet Storage, both in terms of positive and negative feedback. It appears that the shelf is both appreciated and criticized by users. However, it's important to note that the cons mentioned are not solely related to the shelf but also include issues with the product, instructions, door, and direction. To improve product development and selection in this category, it would be beneficial to focus on addressing the mentioned cons. For example, ensuring that the shelf is sturdy, functional, and easy to assemble could help alleviate some of the negative feedback. Additionally, improving the overall quality of the product, providing clear and comprehensive instructions, and addressing any issues with the door or direction could enhance the user experience. Furthermore, it would be valuable to conduct further research and gather more specific feedback from users to identify other potential areas of improvement. This could involve analyzing customer reviews, conducting surveys, or seeking direct feedback from users to gain a deeper understanding of their needs and preferences. By addressing the cons and enhancing the overall user experience, product developers and selectors can strive to create Over-the-Toilet Storage options that are highly functional, durable, and meet the expectations of customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others11
sturdy2
adjust the height of the low shelf1
adjustable1
adjustable shelving1

Based on the data provided, it seems that customers are primarily motivated to buy Over-the-Toilet Storage products based on the product description. This makes sense, as customers want to know exactly what they are buying and how it will meet their needs before making a purchase. Some possible reasons why the product description is the top feature could be that customers want to know the dimensions of the product to ensure it will fit in their bathroom, they want to know how much storage space it provides, and they want to know what materials it is made of to ensure durability and quality. To optimize an Amazon listing for Over-the-Toilet Storage products, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information about the dimensions, storage capacity, materials, and any unique features that set the product apart from competitors. Additionally, including high-quality images and customer reviews can help to build trust and credibility with potential buyers. Finally, pricing and advertising should also be considered, but it seems that the product description is the most important factor for buyers in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more sturdy feeling8
more sturdy
sturdy enough7
sturdy
semi-sturdy
sturdy good
leg sturdier6
sturdier
foot taller5
taller
additional shelf5
extra shelf
more shelf and hook
more shelf on top
more shelf separately
more shelving section
another shelf4
more shelf
third shelf
big4
big
cheap4
cheap
price cheap
pricing cheap
hold up4
hold up
shelf wider4
shelf deeper
shelf wider

Analysis of Customer Expectations for Over-the-Toilet Storage: Based on the customer feedback, it is evident that there are three key expectations that stand out in the Over-the-Toilet Storage category: a more sturdy feeling, sturdy enough construction, and a product that is a foot taller than the current offerings. These expectations are mentioned multiple times, indicating their significance to customers. 1. More sturdy feeling (8 mentions): Customers desire Over-the-Toilet Storage units that feel robust and durable. They want a product that can withstand regular use without any wobbling or instability. This expectation suggests that sellers should prioritize improving the overall build quality and materials used in their products. 2. Sturdy enough construction (7 mentions): While customers value sturdiness, they also emphasize that the product should be sturdy enough for its intended purpose. This expectation suggests that sellers should strike a balance between durability and cost-effectiveness. Ensuring that the product is sturdy enough to hold toiletries and other items without compromising on affordability will be crucial. 3. A foot taller (5 mentions): Customers express a desire for Over-the-Toilet Storage units that are taller than the current offerings. This expectation suggests that sellers should consider developing products that provide increased vertical storage space. By offering taller units, customers can maximize the storage capacity in their bathrooms, accommodating more items conveniently. Suggestions for Product Development Prioritization: 1. Focus on improving sturdiness: Sellers should invest in enhancing the overall build quality of their Over-the-Toilet Storage units. This could involve using stronger materials, reinforcing joints, and ensuring stability during use. 2. Offer taller options: Developing Over-the-Toilet Storage units that are a foot taller than the current offerings can attract customers seeking additional storage space. This could involve redesigning the product to accommodate taller shelves or extending the overall height. 3. Consider cost-effectiveness: While sturdiness is important, sellers should also prioritize cost-effectiveness. Balancing durability with affordability will help cater to a wider range of customers. Marketing Promotion Factors: 1. Highlight sturdiness and durability: In marketing campaigns, emphasize the improved build quality and materials used in the Over-the-Toilet Storage units. Showcase how the product can withstand regular use and provide long-lasting value. 2. Showcase increased storage capacity: Promote the taller design of the Over-the-Toilet Storage units, emphasizing the additional vertical space available for storing toiletries, towels, and other bathroom essentials. 3. Customer testimonials: Incorporate customer reviews and testimonials that highlight the sturdiness and taller design of the product. This can build trust and credibility among potential buyers. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their customers in the Over-the-Toilet Storage category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Kaiu
Purchased
Perfect size for my small space, but doors are a little flimsy. Need to put things in there that you won’t be using on a daily basis.
Jessica
Purchased
CheapApr. 2022
This is incredibly cheap. It feels like extremely soft foam/plastic and is kind of wobbly. It’s also very hard to assemble as the pieces have to all lay together before screwed into place. Every screw and puzzle looking piece is exposed.
Don’t waste your money. Very cheaply made.
Diana J.
Purchased
I'm so disappointed.... The cabinet is exactly what I needed for my tiny bathroom. So typical of my experience with Chinese imports, an essential piece was missing. Is this an oversight or an intentional scam? I'm glad it's Amazon Prime, so I should have no problem returning it. But I should know better in the future than to order this junk
Do not buyApr. 2022
This is NOT a good product. It is hard to assemble and it’s flimsy and cheap. The pieces don’t even fit together. I would not recommend this product to anyone.
Elaine
Purchased
Paper sizeSept. 2022
I did not find a roll that fit in the holder. The dispenser area does not allow paper to roll through even if you unroll to half the size of a reg size of paper. Item is smaller than it appears in photo. Cute but not functional.
McKenna
Purchased
Not the easiest to assemble. I do like this little bathroom cabinet but you get what you pay for. With it being on the lower price end its not super sturdy but it is still nice if you're not wanting to spend a whole lot.
What a junk! Pissed 😠 me off it’s very complicated to assemble bad product! Bad quality junky, junky, junky!!!
Literally a cardboard jigsaw puzzle. Punch out the interlocking pieces and put them together. For use in a bathroom where there will be moisture? I don't think so! This is a piece of junk. The design has merit if it were made of better material. I will give one star for design.
Terri
Purchased
I have not got it together YET do to it not having any makings on it to help with what pieces to put with what pieces . so it is going to take some time to do it... very sad NO LETTER OR NUMBER ON ANYTHING i GAVE IT A 1 STAR CUZ IT MADE ME GIVE IT SOMETHING TO SUBMIT :(

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