Overhead Video product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the provided data for a product in the Overhead Video category on Amazon, it seems that the average ratings are not available (NaN), while the total number of reviews is 1633. This lack of average ratings could indicate that there might be some issues with the product's overall customer satisfaction. Without the average ratings, it is difficult to determine the exact level of customer satisfaction. However, the high number of reviews (1633) suggests that the product has garnered a significant amount of attention and feedback from customers. It is important to note that the absence of average ratings could be due to various reasons, such as insufficient data or a relatively new product. To improve customer satisfaction and gain more accurate insights, it would be beneficial to encourage customers to leave ratings and reviews. This can be done through various means, such as sending follow-up emails after purchase, offering incentives for leaving feedback, or actively engaging with customers on social media platforms. Additionally, it would be wise to analyze the existing reviews to identify any recurring issues or concerns raised by customers. This information can help in addressing those specific pain points and improving the product accordingly. Regularly monitoring customer feedback and promptly addressing any issues can significantly enhance customer satisfaction. In conclusion, while the lack of average ratings makes it challenging to assess customer satisfaction accurately, the high number of reviews indicates a significant level of customer engagement. Encouraging more customers to leave ratings and reviews, as well as addressing any recurring concerns, can help improve customer satisfaction and provide valuable insights for product enhancement.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is wife, the most commonly moment of use is night, the most common location is car, the most common behavior is drive . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Overhead Video product is most commonly used in cars and other vehicles, with the dash being a popular location for installation. The top three users of the product are the wife, husband, and daughter, with the wife being mentioned the most frequently. The top two usages of the product are for driving and travel. From this data, we can infer that the typical customer profile for this product is likely a family with children who frequently travel by car. The wife is likely the primary decision-maker when it comes to purchasing the product, with the husband and daughter also having a say. The product is likely used to keep children entertained during long car rides, making travel more enjoyable for the whole family. Based on this analysis, some suggestions for the customer profile could include marketing the product as a family-friendly entertainment solution for long car rides. Highlighting the ease of installation on the dash could also be a selling point for busy parents who want a quick and easy solution for keeping their children entertained on the go. Additionally, targeting ads towards families with young children could be an effective strategy for reaching the target audience.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, speed, instruction, display, speedometer. The most mentioned elements about product are considerably " off " on the speedometer(3.13%), cheaply make(0.63%).
The top 5 positive reviews are product, display, install, brightness, speedometer. The most mentioned elements about product are small(2.92%), accurate(0.87%).
considerably " off " on the speedometer3.13%
cheaply make0.63%
break within a week0.31%
cheap looking0.31%
easy to install0.87%
easy to read0.87%
good quality0.58%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the sentiment towards the Overhead Video category is mixed. While the top pro aspect mentioned most is the product itself, the top cons include issues with the product, speed, instructions, display, and speedometer. In terms of product development and selection, it may be beneficial for companies to focus on improving the overall quality and functionality of their products, as well as providing clear and easy-to-follow instructions. Additionally, addressing issues with speed and display could also improve customer satisfaction. Overall, while there are both pros and cons to the Overhead Video category, companies can work towards improving their products to better meet the needs and expectations of their customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
compass feature5
additional feature1

Based on the data provided, it seems that customers are primarily motivated to buy products in the Overhead Video category based on the product description. This is likely because customers want to know exactly what they are getting before making a purchase, and a detailed product description can help them make an informed decision. Some possible reasons why product description is the top feature could include the fact that customers want to know the specific features and capabilities of the product, as well as any potential limitations or drawbacks. Additionally, customers may be looking for specific details about the product's size, weight, and compatibility with other devices. To optimize an Amazon listing for a product in the Overhead Video category, it would be important to focus on creating a detailed and informative product description. This could include highlighting the key features and benefits of the product, as well as providing clear and accurate information about its size, weight, and compatibility. Additionally, it may be helpful to include high-quality images and videos that showcase the product in action, as well as customer reviews and ratings that provide social proof of its quality and effectiveness.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
brighter screen2
display brighter
display large brighter
direction good2
direction good
good direction
display large2
display large
more customizable2
more customizable
12v power with dlc connector1
12v power with dlc connector
2-3 adhesive pad1
adhesive pad
4 last1

Based on the customer feedback, it seems that the most important expectations for the Overhead Video category are related to the quality of the product. Customers are looking for a compass feature, which could be useful for navigation purposes, and they also want a good quality product that will last them a long time. Additionally, customers are looking for a brighter screen, which could improve the overall viewing experience. To prioritize product development, sellers should focus on improving the quality of their products. This could include adding a compass feature, improving the durability of the product, and enhancing the screen brightness. By doing so, sellers can meet the expectations of their customers and provide them with a product that they will be satisfied with. In terms of marketing promotion factors, sellers should focus on highlighting the quality of their products. This could include showcasing the durability of the product, the accuracy of the compass feature, and the brightness of the screen. Additionally, sellers could consider offering promotions or discounts to incentivize customers to purchase their products. Overall, by prioritizing product development and marketing promotion factors that align with customer expectations, sellers can improve their chances of success in the Overhead Video category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Grant Lampi
compass seems very accurate
Rae Bleu
This is an amazing product! I had built in head up display in my GMC Acadia and when I upgraded to a Honda Pilot I missed it so much. This was a lifesaver!
Works really good with GPS I don't use it with ODB2 connection.
Cool HUDMay 2020
First of all I have a 2004 honda civic ex so the description about this device is only compatible with 2008 and newer models is a bit misleading. It can work if your car has obd 2. The setup was fairly straightforward the box contains the hud, obd2 cable, a sticky base adhesive for the hud to mount to your dashboard, a micro USB to USB A cable(for those cars without obd 2) and a mirror like reflective plastic sheet to stick to your windshield. It took a minute for me to figure out how to place the hud so the letters would appear in the right direction on the reflective sheet but I ultimately figured it out. As other users have stated the hud speedometer is not calibrated out of the box. This is something you must do. If you do not calibrate it the speed you see will be off by 5 or more mph. I had to lower the default 107 down to 102 to see an increase in correct speed reporting. It also has lights at the bottom white, blue and red to indicate coolant temp which I found to be a neat feature. Overall I am pleased with the product but the speedometer issue can irk new users.
I just bought a 2018 Rav 4 and love evrything about it except the speedometer. It has a digital window which seems to be the best place to put a digital display of your speed. But no, Toyota decided to restrict the digital speedometer to higher trim lines and later models. I checked the review boards and found that other people had this same complaint. The analog speedometer goes to 140 mph and the speeds in the range that normal people would use are just too hard to read. I researched the possibility of changing out the speedometer but it got expensive fast. Then I ran into something called HUD and immediately thought of low income housing but found out it stands for heads up display. I looked at several models on Amazon and decided on the PHUD19 from Pyle. I was prepared to return it as soon as I found out it doesn't work or doesn't do what I need. As a result of my experiences the past few weeks, I felt compelled to tell other Rav 4 owners about this revelation. You plug it into the cigarette lighter and stick it to the top of your dashboard. (Installation complete) Then you crank up and go down the street. This little box informs you in very plain numbers what your speed is. What else were you expecting? It sticks to the dash using a sticky disk. The glue reminds me of what's on a post-it note. I would like to find out if replacement pads are available. Seems to me this glue has to wear out sooner or later. If not, I'll just use adhesive velcro strips. In my opinion, for $40, Pyle has a winner.
It took 5min to place/hook up, we unplug it as the instructions state to turn it off if not using the vehicle for longer than so long, but since we haven’t figured that out yet just unplug it. Was showing “double number” until I used the provided sheet - Works as expected for the price. Very happy. She did figure out she could leave it plugged in & it would turn off. However it started cutting out the past few days and no longer turns on now. 2 months of use. Maybe leaving it plugged in did it, or heat. I was going to buy another for my truck, not now unfortunately
John Martin
Easy as pie to use i bit off on speed but only one or two mph not bad for Satellite.
PHUD19Aug. 2019
Small and accurate
Great ProductJan. 2022
Very easy to setup and to use. A little slow to start but once it gets to the actually speed you are traveling it is quite accurate. I bought this for the MPH for my Japanese imported Land Cruiser. First I got it calculated by using one of my other vehicles that I know is dead on. Once mounted in my land Cruiser I checked the read out to the kilometers and it was dead on. Great Product...
John C
very easy read

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