Packing Tape product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 17
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Duck HD Clear Heavy Duty Packing Tape Refill, 1.88 Inch x 54.6 Yard, 1 Roll (297438)
Duck Brand Standard Packaging Tape Refill, 4 Rolls, 1.88 Inch x 55 Yard, Clear (240238)
Grizzly Power Clear Packing Tape Refill Rolls for Shipping, Moving, Packaging - True 2 Inch x 65 Yards, 3 Inch Core, 2.8mil Thick, 36 Rolls Bulk Case
JARLINK Clear Packing Tape (12 Rolls), Heavy Duty Packaging Tape for Shipping Packaging Moving Sealing, 3.2mil Thick, 1.88 inches Wide, 60 Yards Per Roll, 720 Total Yards
Scotch Heavy Duty Packaging Tape, 1.88" x 54.6 yd, Designed for Packing, Shipping and Mailing, Strong Seal on All Box Types, 3" Core, Clear, 2 Dispensered Rolls (3850-2RD)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the packing tape product in question has a high level of customer satisfaction. With an average rating of 4.6 out of 5 and over 11,000 reviews, it's clear that many customers are happy with their purchase. If you're considering purchasing this product, it's likely that you'll be satisfied with its quality and performance. However, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, be sure to consider your specific needs and use case to ensure that this product is the right fit for you. Overall, it seems that this packing tape product is a solid choice for those in need of reliable and high-quality tape. With so many positive reviews, it's clear that many customers have had a positive experience with this product.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is house, the most common behavior is move . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the most frequently mentioned users of the packing tape are the husband, wife, and family. This suggests that the product is commonly used within a household setting, indicating its relevance in domestic activities. The husband is mentioned the most, followed closely by the wife, indicating that both genders are actively involved in using the product. In terms of usage locations, the house is mentioned significantly more than any other place, followed by the office and garage. This implies that the primary usage of the packing tape occurs within the confines of a home, but it also extends to office spaces and garages. This suggests that the product is versatile and can be utilized in various environments. The top two usages of the product are moving and sealing a lot of boxes. This indicates that customers primarily rely on the packing tape for securing their belongings during the process of moving or when dealing with a large number of boxes. This information is valuable for understanding the specific needs and requirements of the customers. Based on this analysis, the customer profile for the packing tape can be described as individuals or families who frequently engage in activities such as moving or organizing their belongings. They are likely to be homeowners or individuals who have a need for sealing boxes in their personal or professional lives. Understanding this profile can help in tailoring marketing strategies and product features to cater to their specific needs. To further enhance the customer profile, it would be beneficial to gather additional data on the age range, occupation, and specific needs of the customers. This information can help in refining the product and marketing approach, ensuring that it aligns with the preferences and requirements of the target audience. Additionally, conducting surveys or interviews with customers can provide valuable insights into their experiences and suggestions for product improvement.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are tape, sticky tape, adhesive, quality, roll. The most mentioned elements about tape are thinner(17.88%), come apart(5.29%).
The top 5 positive reviews are tape, adhesion, quality of the tape, stick, adhesive. The most mentioned elements about tape are solid(19.63%), stick remarkably well(5.03%).
come apart5.29%
tear loose4.28%
will not stick again2.64%
sticky tape6.84%
stick remarkably well5.03%
easy to add to my machine3.26%
hold up really well2.31%
quality of the tape9.92%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant issue with packing tape is its adhesion quality, with tape being mentioned as a con in both the top 1 and top 5 cons. However, it is also worth noting that tape is mentioned as a pro aspect, indicating that it is still an essential component of packing tape. Other cons mentioned include sticky tape, adhesive, and roll quality, which could be addressed through product development and selection. For example, manufacturers could focus on improving the adhesive quality of their tape or selecting higher quality materials for their rolls. On the positive side, the fact that tape is mentioned as a pro aspect suggests that it is still a critical component of packing tape and that consumers value its presence. This could be leveraged by manufacturers to highlight the quality of their tape and differentiate themselves from competitors. Overall, it seems that there is room for improvement in the packing tape category, particularly in terms of adhesion quality. Manufacturers could focus on developing products that address this issue while also highlighting the importance of tape in the packing process. By doing so, they could differentiate themselves from competitors and provide consumers with a better overall experience.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data above, it seems that customers are primarily motivated by price and product description when purchasing packing tape. Brand reputation is also a factor, but to a lesser extent. The fact that product description is the top feature mentioned suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the tape's strength, durability, and adhesive properties, as well as any other features that might be important to the customer. To optimize their Amazon listings for packing tape, sellers should focus on providing detailed and accurate product descriptions that highlight the tape's key features and benefits. They should also consider offering competitive pricing to attract price-sensitive customers, and building a strong brand reputation through positive customer reviews and feedback. Additionally, sellers may want to consider offering bundle deals or discounts for customers who purchase multiple rolls of tape at once, as this could help to increase sales and customer loyalty.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more tape11
thicker tape
more tape
contain more tape
more tape on roll
big roll7
big roll
large roll
large size roll
roll big
decent quality7
good quality
high quality
durable tape7
strong tape
good quality tape
high-quality tape
sturdy tape
thicker strong tape
last long7
last long
last awhile
thicker stickier
Adhesion could be better5
adhesion good
double or thicker tape5
thicker tape
heavy more substantial tape
tape thicker sturdier
thicker ship tape

Based on the customer feedback, it seems that the customers are looking for thinner packing tape with more tape in a big roll. This suggests that customers are looking for a product that is easy to use, provides more tape for their needs, and is convenient to store. To prioritize product development, sellers should focus on creating a thinner packing tape that still maintains its strength and durability. Additionally, they should consider increasing the amount of tape in each roll to meet the customer's demand for more tape. Finally, creating a larger roll size would provide customers with a more convenient and cost-effective option. In terms of marketing promotion factors, sellers should highlight the benefits of their thinner packing tape, such as its ease of use and ability to save space. They should also emphasize the increased amount of tape in each roll and the convenience of a larger roll size. Additionally, sellers could offer promotions or discounts to encourage customers to try their product and see the benefits for themselves. Overall, by prioritizing product development and marketing promotion factors based on customer expectations, sellers can create a product that meets the needs of their customers and stands out in a competitive market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

tape is very thin and not strong enough to do the job. the tape kept tearing off the roller and was too hard to use at all. I had to use 2 or 3 time more tape. do not recommend it
It is too fragile. When pulling the tape it keeps tearing at an angle and is difficult to start it again. I waste much of the tape.
Value for money
Mark A. Smith
JunkNov. 2020
Don’t buy this tape. It is so thin it tears in pieces. I wasted all that money.
Never ever by tape thinner than 1.8. That's the one you'll futs with, tears on you, and just plain drives you mad. Thicker than this might be ok but will be an issue when taping up an imperfect box, because it doesn't form to the shape well. So yeah....only 1.8 mil thick tape for me from now on
good qualityOct. 2018
good quality
Feeling kun
Good for packing
Not good for taping packages. Too flimsy and does not stick well. Never again!
Great value only complaint was hard to get stuck and a few rolls were damaged and they kept breaking. Other than that Great tape!
Too thinDec. 2020
Unfortunately, this tape is too thin and not strong enough to use on moving boxes. In fact, the tape kept tearing off the roller and was too hard to use at all.

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