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Pain Relief Rubs product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 13
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Penetrex Joint & Muscle Therapy – 4oz Cream (3-Pack) – Intensive Concentrate for Joint and Muscle Recovery, Premium Formula with Arnica, Vitamin B6 and MSM Provides Relief for Back, Neck, Hands, Feet
Biofreeze Roll-On Pain-Relieving Gel 3 FL OZ, Colorless (Pack Of 3) Topical Pain Reliever For Muscles And Joints From Arthritis, Backache, Strains, Bruises, & Sprains (Package May Vary)
Ebanel 5% Lidocaine Numbing Cream Maximum Strength Liposomal Numb520 Topical Anesthetic Pain Relief Cream 12-Pack of 1.35 Oz with Aloe Vera, Vitamin E for Local and Anorectal Uses Hemorrhoid Treatment
Biofreeze Menthol Pain Relieving Gel Colorless Gel 3 FL OZ Tube For Pain Relief Associated With Sore Muscles, Arthritis, Simple Backaches, And Joint Pain (Packaging May Vary)
Biofreeze Pain Relief Roll-On, 3 oz. Roll-On, Fast Acting, Long Lasting & Powerful Topical Pain Reliever, Pack of 3 (Packaging May Vary) & Pain Relief Gel, 4 oz. Tube, Pack of 3 (Packaging May Vary)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Pain Relief Rubs category on Amazon has an average rating of 4.46 out of 5, based on a total of 20,834 reviews. This suggests that customers are generally satisfied with the products in this category. However, it's important to note that this data only represents a snapshot in time and may not be representative of the entire category. It's also possible that some products within the category may have higher or lower ratings than the average. If you're considering purchasing a pain relief rub from this category, it's important to read reviews carefully and consider factors such as the ingredients, price, and effectiveness of the product. Additionally, it may be helpful to consult with a healthcare professional to determine if a pain relief rub is the best option for your specific needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is everyday, the most common location is purse, the most common behavior is tattoo . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the Pain Relief Rubs product is most commonly used for tattoos and pain relief. The top three users of the product are husbands, friends, and mothers, indicating that the product may be popular among individuals who are looking to provide relief to loved ones who are experiencing pain. Additionally, the top three places to use the product are in a purse, at home, and in a hospital, suggesting that the product is used both for personal use and in medical settings. From this data, we can infer that the typical customer profile for this product may be someone who is caring for a loved one who is experiencing pain, or someone who is looking for relief from their own pain. They may be someone who is frequently on-the-go, as indicated by the popularity of using the product in a purse. They may also be someone who is health-conscious and interested in natural remedies, as pain relief rubs are often marketed as a natural alternative to traditional pain medication. Based on these findings, some suggestions for the customer profile may include marketing the product as a thoughtful gift for loved ones who are experiencing pain, highlighting the convenience of the product for on-the-go use, and emphasizing the natural ingredients and benefits of using a pain relief rub over traditional medication.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are product, smell, cream, roll on, bottle. The most mentioned elements about product are offer no pain relief(4.40%), do not last long(0.81%).
The top 5 positive reviews are product, roll on, cream, biofreeze, smell. The most mentioned elements about product are give pain relief(3.71%), great for muscle pain(2.76%).
offer no pain relief4.40%
do not last long0.81%
do not numb anything0.81%
do not work0.65%
do not numb0.49%
roll on2.93%
give pain relief3.71%
great for muscle pain2.76%
not greasy1.26%
do not smell0.75%
work well for people with knee pain0.69%
roll on13.44%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect mentioned for pain relief rubs is the product itself, which could refer to issues with effectiveness, texture, or other factors. Additionally, there are several specific cons mentioned, such as smell, creaminess, and issues with the roll-on or bottle applicator. On the positive side, the most commonly mentioned pro aspect is also the product itself, suggesting that when pain relief rubs work well, they are highly valued by users. To improve product development and selection in this category, it may be helpful to focus on addressing the specific cons mentioned by users, such as improving the texture or scent of the product, or finding ways to make the applicator more user-friendly. Additionally, it may be useful to conduct further research to better understand what factors contribute to the effectiveness of pain relief rubs, and to develop products that address these factors in a targeted way. Overall, by addressing user concerns and focusing on product effectiveness, pain relief rubs have the potential to be a highly valuable tool for those seeking relief from pain.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
natural ingredient2

Based on the data provided, it seems that customers are primarily motivated to buy pain relief rubs based on recommendations from friends and the product description. Brand reputation appears to be a less significant factor in the decision-making process. The fact that product description is the top feature suggests that customers are looking for detailed information about the product before making a purchase. This could include information about the ingredients, how the product works, and any potential side effects. Customers want to feel confident that the product will effectively relieve their pain before making a purchase. To optimize an Amazon listing for pain relief rubs, it would be important to focus on creating a detailed and informative product description. This could include highlighting the key ingredients and their benefits, providing information about how the product works, and including customer reviews and testimonials. Additionally, it may be helpful to encourage customers to leave reviews and share their experiences with the product, as this can help build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
longer lasting22
last longer
long lasting
last long18
last long
leg strong12
give relief10
more relief
relief even
large size8
big size
large size
size large
lasted longer8
lasted longer
roll on6
roll on
roll on …

Based on the customer expectations mentioned, it is clear that the primary concern for buyers of pain relief rubs is the effectiveness of the product. Customers want a product that works quickly and provides long-lasting relief from pain. This suggests that sellers should prioritize the development of products that are highly effective and have a long-lasting effect. In addition to effectiveness, customers also value products that are easy to use and apply. Sellers should consider developing products that are easy to apply and do not require a lot of effort or time to use. This could include products that come in a convenient roll-on or spray format. Marketing promotion factors should focus on highlighting the effectiveness and long-lasting benefits of the product. Sellers should consider using customer testimonials and reviews to showcase the product's effectiveness. They should also highlight any unique features or ingredients that set their product apart from competitors. Finally, sellers should consider offering promotions or discounts to encourage customers to try their product. This could include offering a free sample or a money-back guarantee to help build trust and confidence in the product. By prioritizing product development and marketing efforts around customer expectations, sellers can create a product that meets the needs of their target audience and stands out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

IT WORKS!!!Apr. 2021
I’ve tried so many different types of creams and ointments to help relieve the pain associated with my rheumatoid arthritis, and severe back pain. Nothing has ever worked until I found this product. I purchased it on a whim figuring it was worth a try. I’m so glad I did!! I’m going to purchase one for my parents as well. Finally, a product that lives up to what it says!
S. D.
worksNov. 2020
Used both for a back issue and a knee issue--it worked well.
I expected a lot more for the price I paid for this product for pain relief and range of motion it delivered none of these. The scent is not over powering like other products. Keep your money on this one.
don't botherJun. 2022
didn't do anything for my knee pain
Not goodJul. 2021
Did not like it . Never worked for me.
TemporaryApr. 2021
Works but very temporary.
yes it worksNov. 2020
helps with my carpal tunnel. highly recommend
Very goodJun. 2022
Great product! I'm on my feet a lot and this product has been very helpful
Mike Fusco
It works!Nov. 2020
I use for knees and shoulder pain. Works deep to diminish pain.
Works!Sept. 2021
I never write reviews, but this product absolutely worked for me! I have been told I have arthritis in my knee and need a knee replacement. I have pain and swelling that causes me to be unable to walk normally. I used this and after the first application the swelling was reduced by a lot! I apply it twice daily and can now walk better and longer than I could before. My pain has been reduced and I’m able to function so much better!

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