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Paint Primers & Sealers product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
2023/01/20
No Image
Average Ratings
4.7
Total Reviews
4,112
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Paint Primers & Sealers product in question has a high level of customer satisfaction. With an average rating of 4.68 out of 5 and a total of 4112 reviews, it suggests that many customers have had positive experiences with this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is always a good idea to read through customer reviews before making a purchase. This can help you get a better sense of the product's strengths and weaknesses, as well as any potential issues that other customers have experienced. Additionally, it's important to consider your own needs and preferences when selecting a product, as what works well for one person may not be the best fit for another.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is winter lol, the most common location is indoor, the most common behavior is seal acrylic painting . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who are interested in painting and DIY projects. The fact that the top two uses of the product are for sealing acrylic paintings and painting in general suggests that these customers are likely to be artists or individuals who enjoy painting as a hobby. The fact that the top three users mentioned are the husband, kid, and daughter suggests that this product may be popular among families who enjoy doing DIY projects together. The fact that the top three places to use the product are indoor, garage, and garden suggests that these customers may be interested in using the product for a variety of different projects, both inside and outside the home. Based on this data, it may be helpful for the company to target their marketing efforts towards families who enjoy DIY projects and individuals who are interested in painting and art. They may also want to consider highlighting the versatility of the product, as it can be used in a variety of different settings and for a variety of different projects. Additionally, they may want to consider offering tutorials or other resources to help customers get the most out of the product.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are smell, paint, product, primer, nozzle. The most mentioned elements about smell are solid(7.44%), overwhelm(1.38%).
The top 5 positive reviews are product, spray, primer, paint, gesso. The most mentioned elements about product are good quality(1.45%), easy to use(1.03%).
Cons
smell13.22%
solid7.44%
overwhelm1.38%
toxic1.38%
bad part0.55%
horrid0.55%
paint10.74%
product7.16%
primer6.06%
nozzle4.13%
Pros
product10.54%
good quality1.45%
easy to use1.03%
consistent0.41%
easy0.41%
is dry within a few hour0.41%
spray7.44%
primer7.23%
paint4.34%
gesso2.89%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about paint primers and sealers is their smell, which is mentioned by over 13% of users. Other common cons include issues with the product itself, such as problems with the paint, primer, or nozzle. On the positive side, the most commonly mentioned pro aspect is the product itself, which is praised by over 10% of users. Overall, it seems that there is room for improvement in the paint primers and sealers category, particularly when it comes to addressing issues with smell and product quality. To improve the user experience, manufacturers could focus on developing products that are less odorous and more reliable in terms of performance. Additionally, it may be helpful to provide more detailed information about the products, such as tips for application and troubleshooting common issues. When selecting paint primers and sealers, it may be helpful to read reviews and look for products that have a high percentage of positive feedback. It may also be useful to consider factors such as the type of surface being painted, the intended use of the product, and any specific requirements or preferences the user may have. By taking these factors into account, users can make more informed decisions and select products that are more likely to meet their needs and expectations.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others8
feedback1
good gloss sealer1
guarantee of a 100 % match to it1
leave a smooth finish than traditional mod podge1

Based on the data provided, it seems that customers are primarily motivated to buy paint primers and sealers based on the product description. This makes sense, as customers want to know exactly what they are buying and how it will benefit them. Additionally, brand reputation and advertising attraction also play a role in customer decision-making. Some reasons why product description is the top feature could include the fact that customers want to know the specific features and benefits of the product, as well as any potential drawbacks or limitations. They may also be looking for information on how to use the product, as well as any safety precautions or environmental considerations. To optimize an Amazon listing for paint primers and sealers, it would be important to focus on creating a detailed and informative product description that highlights the key features and benefits of the product. This could include information on the type of surface the primer or sealer is designed for, the coverage area, and any special features such as low VOC or quick-drying formulas. Additionally, it may be helpful to include customer reviews and ratings, as well as high-quality product images that showcase the product in use. Finally, it would be important to ensure that the product is listed in the correct category and that all relevant keywords are included in the listing to improve search visibility.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big can5
can big
large can
dry to matte finish5
matte finish
matte finishing product
last long4
last long
last long long
large size3
large size
brush for cradle cap2
brush attach cap
brush in cap
high gloss finish2
high gloss
suitable gloss finish
on half as good1
on half as good
1 gallon1
by gallon
16 oz tub1
64 ounce tub
2 can1
2-4 can

Analysis of Customer Expectations for Paint Primers & Sealers: Based on the customer feedback, there are a few key expectations that stand out for this category: a big can, a dry to matte finish, and long-lasting performance. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Big Can (5 mentions): Customers seem to value a larger quantity of paint primer or sealer. This could be due to the desire to cover larger areas or to have enough product for multiple applications. Sellers should consider offering different sizes, including larger cans, to cater to customers who prioritize quantity. Emphasize the value and convenience of a larger can in marketing materials. 2. Dry to Matte Finish (5 mentions): Customers consistently mention their preference for a dry to matte finish. This indicates that they want a primer or sealer that dries without a glossy or shiny appearance. Sellers should focus on developing products that provide a matte finish and highlight this feature in their marketing campaigns. Promote the benefits of a matte finish, such as its ability to create a smooth surface for paint application and its aesthetic appeal. 3. Last Long (4 mentions): Customers expect paint primers and sealers to have long-lasting performance. They want a product that can withstand wear and tear, resist peeling or chipping, and maintain its effectiveness over time. Sellers should prioritize product development efforts towards creating durable primers and sealers that offer extended protection. Highlight the longevity of the product in marketing materials, emphasizing its ability to save customers time and money in the long run. Suggestions for Product Development Prioritization: - Focus on developing larger-sized cans to cater to customers who value quantity. - Invest in research and development to create primers and sealers that offer a dry to matte finish. - Prioritize the formulation of long-lasting products that can withstand various environmental conditions. Marketing Promotion Factors: - Highlight the size options available, emphasizing the value of larger cans. - Emphasize the matte finish feature and its benefits, such as improved paint adhesion and a professional appearance. - Showcase the durability and longevity of the product, emphasizing its ability to protect surfaces for an extended period. By aligning product development efforts with these customer expectations and effectively promoting the key features, sellers can better cater to their target audience and differentiate their offerings in the market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Carolyn
Purchased
So... We’re painting miniatures, and we did a primer test. We choose a few “retail” hardware primers, as well some “miniature specialty” primers. This is my favorite. AP has great covering and is so light. And the color selection blows everyone else away. Sure, you may only really need “white, black, gray”... but why? I’ve actually base coated with some of their “primer” colors with no regrets. I’m becoming an AP Groupie. I own it.
I like Army Painter paints, but this primer has a tendency to spray on like Christmas Tree flocking. The result is a very powdery, uneven foundation.
Four StarsJul. 2017
good
Patrick
Purchased
DisappointingApr. 2022
Consistency was weird. Don’t recommend at all
I would give 0 stars if I could. Not even half way through the can it started spraying by itself until most of the air / paint was gone. Once I finally got it to stop it then would only spray thick globs (which ruined my miniatures I was priming). Complete junk. I think I primed 10 - 15 figures... Waste of money.
Not my first time using primer never have had issues with primer. I don't know if I just got a bad can but it just came out as dust barely painted the miniature I mostly just had white dust all over my garage and then it started spraying by itself until it just sprayed spittle
Uncle Jimmy
Purchased
Works WELL!Sept. 2020
They should have asked better rating questions. I still do not know what sheerness is and the thickness rating is misleading. This primer is amazing. It coats well and bonds as it dries so as long as you don't drown your miniature all the detail is still there. I prefer the white but i have tried their brown and blue. Each base gives you a slightly different final look. Which you can use to accentuate the same model on a team.
Joshua
Purchased
Last year was the first time I had tried this brand primer for Warhammer 40k guys and it worked fine. I ran out, and ordered another. The second can was complete garbage and any paint I tried to put on ran right off, or if it stuck at all discolored and turned a grayish shade. Its worth the extra money to go with one of the other top brands. Having to strip, repaint, and redo everything stinks.
TimeLord2
Purchased
I regret buying this only because white is not a good base for the things I am painting. Since I had to use it to fond that out, I'm stuck with a product I can't use anymore. I also don't really like how my paint sits on this primer. I don't have that issue with my grey or black.
Mandy Sanders
Purchased
I just started to put it on my table and it seems to be wiping the paint off. I painted the table 2 weeks ago so it's definitely dry. Also, I hate the smell. It doesn't smell natural at all. It's like pinesol/carwash. It's giving me a headache and I am afraid it's going to ruin the paint. Shipping took 11 days.

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