Paints product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 25
2023/02/15
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
10,831
This insight is based on the data from the best seller products. The top 5 of them are:
Liquitex BASICS Acrylic Paint, 946ml jar, Bright Aqua Green
B0BG13ZRJY
Apple Barrel Acrylic Paint, Dark Blue Gray 2 fl oz Classic Matte Acrylic Paint For Easy To Apply DIY Arts And Crafts, Art Supplies With A Matte Finish
B09V9YY42H
Angelus Acrylic Leather Paint Red 4oz
B01H0P3KWM
Apple Barrel Multi Surface Acrylic Paint, 2 oz, Black 2 Fl Oz
B07BG4NH83
Apple Barrel Acrylic Paint, 8 Fl Oz (Pack of 1), Country Gray
B00889ZDXY

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the paint products in the given category on Amazon is 4.7 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 10,831 reviews, it suggests that there is a significant number of customers who have purchased and reviewed these paint products. The high average rating and large number of reviews indicate that customers are generally satisfied with the quality and performance of the paints in this category. It suggests that the majority of customers have had positive experiences and are likely to recommend these products to others. Based on this information, my advice would be to continue providing high-quality paint products and maintaining a strong focus on customer satisfaction. It would be beneficial to encourage customers to leave reviews after their purchase, as positive reviews can help attract more potential buyers. Additionally, addressing any negative feedback or concerns promptly and effectively can further enhance customer satisfaction and loyalty. Regularly monitoring customer feedback and staying updated with the latest trends and preferences in the paint industry can also help in identifying areas for improvement or potential new product offerings. By consistently delivering excellent products and ensuring customer satisfaction, the brand can continue to thrive in the competitive market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is everyday, the most common location is leather furniture, the most common behavior is paint . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of customers who use this product are likely to be individuals who have a daughter and/or son, and who own leather furniture, a sofabed, or a couch. Additionally, it appears that the primary usage of this product is for painting, with a smaller subset of customers using it for cosplay. Given this information, it's possible that the customer profile for this product is likely to be individuals who are interested in home decor and DIY projects, particularly those who have children and are looking for a safe and effective way to paint their furniture. Additionally, the fact that some customers are using this product for cosplay suggests that there may be a niche market of individuals who are interested in using this product for creative projects. To better target this customer profile, it may be helpful to focus marketing efforts on social media platforms that are popular among DIY enthusiasts, such as Pinterest and Instagram. Additionally, highlighting the product's safety features and ease of use may be particularly appealing to parents who are looking for a way to involve their children in home improvement projects. Finally, offering tutorials or other resources that showcase the product's versatility (such as its use in cosplay) may help to attract a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are paint, color, bottle, leather, sofa. The most mentioned elements about paint are not do correctly(1.18%), flaky(0.88%).
The top 5 positive reviews are color, paint, product, apple barrel paint, couch. The most mentioned elements about color are good(16.31%), good match for(0.62%).
Cons
paint35.94%
not do correctly1.18%
flaky0.88%
come off easily0.88%
peel0.44%
coat over the imperfection0.15%
color13.55%
bottle3.53%
leather2.21%
sofa0.29%
Pros
color36.69%
good16.31%
good match for0.62%
match perfectly0.62%
saturate0.14%
exact0.05%
paint24.99%
product3.21%
apple barrel paint0.38%
couch0.34%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the category of paints is paint itself, followed by color, bottle, leather, and sofa. On the other hand, the top pro aspect mentioned is color. The cons mentioned suggest that there may be issues with the quality or application of the paint, as well as concerns about the color, bottle design, and potential damage to leather or sofas. These cons indicate that customers have experienced problems or have specific preferences in these areas. On the positive side, the pro aspect of color indicates that customers appreciate the variety and options available in terms of paint colors. This suggests that the category of paints is successful in providing a wide range of color choices to meet customer needs. Based on this analysis, there are a few suggestions for product development and selection. Firstly, it would be beneficial to address the concerns related to paint quality and application. This could involve improving the formulation or providing clearer instructions for use. Additionally, considering the feedback regarding color, it would be helpful to continue offering a diverse range of colors while ensuring that they meet customer expectations in terms of vibrancy and accuracy. Furthermore, addressing the issues related to bottle design could enhance the user experience. This might involve improving the functionality, ease of use, or even exploring alternative packaging options. Lastly, the concerns about potential damage to leather or sofas indicate a need for paints that are specifically designed for these surfaces. Developing specialized paint products that are safe and effective for use on such materials could be a valuable addition to the category. Overall, by addressing the cons and building upon the pro aspect of color, the category of paints can improve customer satisfaction and provide a more comprehensive range of products to meet various needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others13
brush2
come with the brush2
picture2
also1

Based on the data provided, it seems that customers are primarily motivated to buy paints based on the product description, followed by price and advertising attraction. The product description being the top feature suggests that customers value detailed information about the product, such as its features, benefits, and usage instructions. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, paints come in various types, colors, and finishes, so customers want to ensure they are purchasing the right product for their specific needs. A well-written product description can provide clarity and help customers make informed decisions. Additionally, customers may be looking for specific features or qualities in paints, such as durability, coverage, or eco-friendliness, which can be effectively communicated through a detailed product description. Based on this information, here are some suggestions for optimizing Amazon listings in the paints category: 1. Focus on creating comprehensive and informative product descriptions that highlight the key features, benefits, and usage instructions of the paints. Include details about the type of paint, color options, finish, coverage, drying time, and any other relevant information that customers may find useful. 2. Use high-quality images that accurately represent the colors and finishes of the paints. Visuals play a crucial role in attracting customers and helping them visualize how the paint will look in their space. 3. Consider incorporating customer reviews and testimonials in the product description. Positive feedback from previous buyers can build trust and credibility, encouraging potential customers to make a purchase. 4. Highlight any unique selling points or competitive advantages of the paints, such as being eco-friendly, low VOC (volatile organic compounds), or long-lasting. These features can differentiate your product from competitors and attract environmentally conscious customers. 5. Optimize the pricing strategy by offering competitive prices or discounts. While price is not the top motivator, it still plays a significant role in customers' decision-making process. Consider running promotions or bundling options to attract price-sensitive buyers. Remember, continuously monitoring customer feedback and adapting your product descriptions based on customer needs and preferences is crucial for ongoing success in the paints category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big bottle7
big bottle
big container
bottle big
in big bottle
hold up6
hold up
'before picture5
before picture
before photo
before pic
color5
color
paint thicker5
paint thicker
thicker paint
paint thin out
base color4
white base
large size4
large size
big size
large
more4
more
brush3
brush
brush suppose in
paint brush
help3
help

Analysis of Customer Expectations for Paints: Based on the customer feedback, it is clear that color is a significant factor for customers when it comes to purchasing paints. The majority of customers mentioned altering the color, with two specific mentions, while one customer specifically mentioned black. Additionally, one customer expressed a desire for a color more towards a burgundy shade. These expectations highlight the importance of offering a wide range of color options to cater to different customer preferences. Sellers should prioritize product development in terms of color variety and customization. This could involve expanding the existing color palette, introducing new shades, or even offering the option for customers to create their own custom colors. To effectively market and promote their paint products, sellers should consider the following factors: 1. Color Customization: Emphasize the ability to alter colors according to individual preferences. Highlight the flexibility and options available to customers, showcasing the range of colors that can be achieved with the product. 2. Color Trends: Stay updated with current color trends in the market and promote paints that align with these trends. This can be done through social media campaigns, blog posts, or collaborating with interior designers to showcase popular color choices. 3. Color Samples: Provide customers with the opportunity to see and test the colors before making a purchase. Offering small sample sizes or color swatches can help customers make informed decisions and increase their confidence in the product. 4. Color Matching: Invest in technology or tools that allow customers to match colors accurately. This could involve providing color matching devices or partnering with professionals who can assist customers in finding the perfect shade. 5. Customer Education: Educate customers about the different types of paints available, their properties, and the impact of color on the overall aesthetic. This can be done through informative blog posts, video tutorials, or in-store demonstrations. By prioritizing color variety, customization, and effective marketing strategies, sellers can meet and exceed customer expectations in the paints category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

They leaked!!Jun. 2018
Purchased 2 bottles of liquitex paint. Both came with caps off & paint had leaked a small amount in the package. Seems like Liquitex should seal their caps. But for that I would give it a 5 star.
Jonetsky
Purchased
a classicFeb. 2014
good price for the size. I used it to make gesso and it looks great! Now I need the other colors in the spectrum to do some painting!
AngelBuyer
Purchased
This is a mustard color paint - it is not metallic.
sarah ansley
Purchased
The color of this paint is very shimmery and vibrant, which i love! However, the paint itself is very thin and somewhat watery. You will most likely need 3 or more coats so just keep that in mind when purchasing so you can purchase the proper amount for your project.
J
Purchased
These acrylics are so sheer. The problem with them being for beginners is that this is not a good representation of acrylic paints. I bought these for my nephews to play with when they come over (so they would stay out of my expensive acrylics). I wanted to test them out first and I was so disappointed. Acrylics are all about layering and texture and it’s very difficult to get that from this set.
Madison
Purchased
Great product and color for crafts
Val
Purchased
Got 7 bottles for a project. The color is beautiful and perfect for my crafts. Also at a very convenient price. I will buy more for my next project. I'm very pleased with my purchase.
Five StarsMay 2018
Very Happy with my purchase. Thanks.
Lisa
Purchased
Not too thin or translucent. Very good quality. I ordered white.
Bunny
Purchased
I was disappointed in the color of this paint because I was expecting a brighter gold color and this was too brown for my taste. The paint itself is good quality.

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