Palettes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for palettes on Amazon is quite high at 4.66 out of 5. This indicates that customers are generally satisfied with the palettes they have purchased. Additionally, the fact that there are a total of 2853 reviews suggests that there is a significant number of customers who have shared their opinions on these products. Considering the high average rating and the substantial number of reviews, it can be concluded that palettes in this category are well-received by customers. This level of customer satisfaction is a positive sign for potential buyers who are looking for quality palettes on Amazon. Based on this information, my advice would be to consider purchasing palettes from this category on Amazon. However, it is always important to read individual reviews and consider personal preferences before making a final decision. Additionally, it may be helpful to look for palettes that have a higher number of reviews, as this indicates a larger sample size and more reliable feedback. Overall, the data suggests that customers are generally satisfied with palettes in this category on Amazon, making it a good option for those in search of quality makeup palettes.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is studio, the most common behavior is paint . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are kids, followed by daughters and friends. This suggests that the product may be popular among younger individuals who are interested in art and painting. In terms of where the product is used, it appears that studios and classrooms are the top two places, which further supports the idea that this product is popular among artists and students. Additionally, the fact that "desk" is also mentioned suggests that some users may be using the product for personal use at home. The top two usages of the product are paint and travel, which suggests that the product may be portable and easy to use on-the-go. This could be a selling point for customers who are looking for a convenient way to paint while traveling or on-the-go. Overall, based on this data, it seems that the customer profile for this product is likely younger individuals who are interested in art and painting, and who may be looking for a portable and convenient way to paint. To appeal to this customer profile, the product could be marketed as a fun and easy-to-use tool for creating art, with a focus on its portability and versatility. Additionally, the product could be marketed towards parents who are looking for a creative outlet for their children, or towards teachers who are looking for a tool to use in the classroom.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are paint, paper, sponge, lid, tray. The most mentioned elements about paint are isnt dry(4.02%), come off easily(2.01%).
The top 5 positive reviews are palette, size, paint, product, clean-up. The most mentioned elements about palette are good(1.51%), good quality(0.94%).
isnt dry4.02%
come off easily2.01%
dry so quickly0.80%
look stain0.80%
good quality0.94%
clean up easily0.38%
easy to clean0.38%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common con aspect of palettes is related to paint, with 18.88% of respondents mentioning it. Additionally, the top 5 cons of palettes include issues with paper, sponge, lid, and tray. On the other hand, the top pro aspect mentioned most is the palette itself, with 13.02% of respondents highlighting its benefits. Overall, it appears that palettes are a useful tool for artists, but there are some common issues that should be addressed. For example, the paint-related cons could be mitigated by developing palettes that are better suited for certain types of paint or that have features that make it easier to clean up. Additionally, the issues with paper, sponge, lid, and tray could be addressed by designing palettes that are more durable and easier to use. In terms of product development and selection, it would be helpful to conduct further research to better understand the specific pain points that artists experience when using palettes. This could involve surveying a larger sample of artists or conducting focus groups to gather more detailed feedback. Based on this information, product developers could work to create palettes that are more tailored to the needs of artists and that address the most common issues that they face.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
conserve paint1
easy to clean1

Based on the data provided, it seems that customers are primarily motivated to buy palettes based on recommendations from friends. This indicates that word-of-mouth plays a significant role in influencing their purchasing decisions. Additionally, the product description is the top feature that attracts buyers, with 24.14% of mentions. This suggests that customers rely heavily on the information provided about the product to make informed choices. To optimize the Amazon listing based on this data, here are a few suggestions: 1. Enhance the product description: Since it is the top feature that influences buyers, ensure that the product description is detailed, accurate, and highlights the unique selling points of the palette. Include information about the color range, quality, and any special features that make it stand out. 2. Use customer testimonials: Leverage the power of social proof by including customer testimonials in the product description. Positive reviews and experiences shared by satisfied customers can further validate the quality and desirability of the palette. 3. Highlight recommendations from friends: Since recommendations from friends play a significant role in purchasing decisions, consider incorporating this aspect into the product listing. For example, you could include a section where customers can share their experiences of recommending the palette to their friends. 4. Competitive pricing: While price was mentioned by 20.69% of customers, it is still an important factor. Ensure that the palette is competitively priced compared to similar products in the market. Highlight any discounts or special offers to attract price-conscious buyers. 5. Visual appeal: Palettes are often visually appealing products, so make sure to include high-quality images that showcase the colors and textures effectively. Visuals can greatly influence a customer's decision-making process. By implementing these suggestions, you can optimize the Amazon listing for palettes, attract more customers, and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big size
large size8
large size
big size
20 year2
10 year
20 year
along time ago2
long ago
long time ago
big version2
big version
large version
design good2
good design
extend life2
extend life
hold tray big2
good hold tray
tray large
paint help longevity2
longevity of paint use
paint usable long

Based on the customer expectations mentioned, it seems that size is a significant factor for customers when it comes to palettes. The words "big" and "large size" were mentioned multiple times, indicating that customers are looking for palettes that offer a lot of product. Additionally, the mention of a "full pan" suggests that customers want palettes that are fully stocked with product. Sellers in this category should prioritize developing palettes that are larger in size and offer a lot of product. This could mean creating palettes with more shades or larger pans. Additionally, sellers should consider marketing their palettes as being "big" or "large" to appeal to customers who are looking for these features. In terms of marketing promotion factors, sellers should focus on highlighting the size and amount of product in their palettes. This could include using images that show the size of the palette or the amount of product in each pan. Additionally, sellers could consider offering promotions or discounts on larger palettes to incentivize customers to purchase them. Overall, it's clear that customers in this category are looking for palettes that offer a lot of product. By prioritizing product development and marketing efforts around this expectation, sellers can better meet the needs of their customers and drive sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Mike b
As expectedFeb. 2019
Good valueNov. 2022
These pallets are a good value. They are very thin and somewhat flexible, so do not expect them to be very sturdy. However, they will function perfectly well for painting and are a great, inexpensive tool for artists.
I am using them when I'm painting with acrylic paints. I really like how there is plenty of room to mix up my own colors and put good variety of colors on one pallet, and I don't have to worry about running out of room.
Prior to requesting this I was looking into prefilled watercolor pans in tins. But instead of using one already made, I had such a fun time filling this up with tube watercolors to dry in it, and coming up with my own palette and color combinations. After researching the difference between half and full pans, I wanted a tin with full pans so it would be easier to get brushes into the pans. After using this, I'm glad I went with this one, since it's hard to imagine using smaller ones. It's so nice that this came with the pans, and with enough that they're jammed in pretty well, and don't slide around. As for the quality, there are some scratches in the finish where there's no coating. It's not too bad, and I'm sure with use the whole thing is going to look pretty messy, anyway. But I did dock a star because I'd like for things to look new when new, and let me be the one to break them in. Otherwise, I do really like it, though.
Doctor J
Like itNov. 2022
It arrived on time and it works
LeaksNov. 2022
I like it, other than the fact that it leaked the first day I used it. Doesn't feel super sturdy. Don't buy if you need to travel with watercolor paints.
L. Crane
I used it at an oil painting class once, closed and latched it, put it in my bag, opened it back up two days later and the hinges had broken. I really don't think I banged it around or anything, there's just a tiny piece of plastic holding the two halves together and it broke off. I fixed it with masking tape so it kind of works now but looks crappy. A lot of people like it though so I guess I got a defective one!
Eunice Taylor
Used it for watercolors.
i'm a watercolor and gouache artist, and i have multiple palettes for different types of paintings i do, so i picked this up for a full pan palette to hold at least 24 full pans. i was shocked at how well made it looks- the base of the box has rolled edges which are important to me as the ones without the rounded edges can and have cut me. i didn't measure it against my other larger palettes but i am going to say it's similar in size. the only thing i didn't like was the sticker on the top but that is easily removed, so no harm/no foul the one i ordered came with full pans, 26 of them. i'm actually good with that because i can fit in a half pan of onetz (oxgall for flow) so all in all i recommend it as the price is good, it appears sturdy, and shipping was lightening fast
I ordered a two metal palettes, one of these and one from another brand. I have a two new sets of watercolors from different manufacturers and wanted to dedicate a palette to each one. The only palette I didn’t return was this one. The other brand that is about the same price as this was much more cheaply constructed. I am happy with what I got for the price.

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