Pancake, Waffle & Baking Mixes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Kodiak Cakes Power Cakes Protein Pancake Mix & Waffle- 100% Whole Grain Dark Chocolate (Pack of 3)
Kodiak Cakes Protein Pancake Flapjack Power Cup - Cinnamon and Maple Pancake Cups - Pancake Mix Just Add Water for Easy to Prepare Breakfast on the Go Cups, 2.26oz (Pack of 12)
Birch Benders Organic Pancake and Waffle Mix, Whole Grain, Classic, 48 oz (Pack of 3)
Paleo Pancake and Waffle Mix by Birch Benders, Made with Cassava, Coconut, Almond Flour, Just Add Water, 12 Ounce (Pack of 3)
Pillsbury Mini Sweet Biscuits, Honey Butter, 10.5 oz, 7 Count Box

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Pancake, Waffle & Baking Mixes product on Amazon has a high level of customer satisfaction. With an average rating of 4.55 out of 5 and over 10,000 reviews, it's clear that many customers are happy with their purchase. If you're considering purchasing this product, it's likely that you'll be satisfied with your purchase as well. However, it's always a good idea to read through some of the reviews to get a better sense of what other customers have experienced. Additionally, it's important to keep in mind that individual preferences can vary, so what works well for one person may not work as well for another. Overall, if you're in the market for Pancake, Waffle & Baking Mixes, this product seems like a good choice based on the high level of customer satisfaction. Just be sure to do your own research and read through some reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is morning, the most common location is grocery, the most common behavior is make pancake . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this Pancake, Waffle & Baking Mixes product is likely families with children, particularly those with a husband. The fact that "family" and "kid" are the top two mentioned users suggests that this product is likely being used to feed multiple people, likely for breakfast or brunch. Additionally, the fact that "husband" is the third most mentioned user suggests that this product may be purchased and used by women who are responsible for feeding their families. In terms of usage, it seems that the primary use for this product is to make pancakes, with "make pancake" being the top mentioned usage. This suggests that customers are likely looking for a quick and easy breakfast option that can feed multiple people. Additionally, "leisurely breakfast" is the second most mentioned usage, which suggests that customers may be using this product on weekends or other days when they have more time to enjoy a relaxed breakfast. In terms of places to use the product, the top three mentioned locations are grocery stores, microwaves, and pantries. This suggests that customers are likely purchasing this product at grocery stores and then storing it in their pantries for later use. The fact that microwaves are the second most mentioned location suggests that customers may be using this product to make quick and easy breakfasts on busy mornings. Based on this data, some suggestions for the customer profile might include targeting families with children, particularly those with a husband. Additionally, marketing efforts could focus on the convenience and ease of use of this product, particularly for busy mornings when customers may not have a lot of time to prepare breakfast. Finally, efforts could be made to highlight the versatility of this product, as it can be used to make pancakes as well as other baked goods.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are texture, pancake, taste, flavor, batter. The most mentioned elements about texture are bad(7.45%), weird(2.17%).
The top 5 positive reviews are taste, flavor, pancake, texture, mix. The most mentioned elements about taste are good(22.74%), tasty(1.23%).
do not0.93%
not bad at0.09%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the most common negative aspect of pancake, waffle, and baking mixes is texture, followed by issues with pancake, taste, flavor, and batter. On the positive side, taste is the most commonly mentioned pro aspect. To improve product development and selection, manufacturers should focus on improving the texture of their mixes, as this is the most commonly cited issue. Additionally, they should work on enhancing the flavor and taste of their products, as these are the most commonly cited positive aspects. One suggestion for product development could be to offer a wider variety of flavors and textures to appeal to different consumer preferences. For example, some consumers may prefer a fluffy texture while others may prefer a denser texture. Offering a range of options could help to attract a wider customer base. Overall, it is important for manufacturers to listen to customer feedback and make changes accordingly to improve their products and meet consumer needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high protein content4

Based on the data provided, it seems that customers are primarily motivated to buy Pancake, Waffle & Baking Mixes based on the product description. This suggests that customers are looking for detailed information about the product, such as ingredients, nutritional information, and cooking instructions. Other factors that influence customer purchasing decisions in this category include recommendations from friends and brand reputation. Customers may be more likely to try a new product if it comes highly recommended by someone they trust, or if they are familiar with the brand and have had positive experiences with their products in the past. To optimize Amazon listings for Pancake, Waffle & Baking Mixes, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. This could include information about the ingredients, nutritional value, and any unique selling points that set their product apart from competitors. Additionally, sellers should encourage customers to leave reviews and ratings, as positive feedback can help to build brand reputation and increase sales.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
price cheap
less pricey9
less expensive
more affordable
less costly
big package6
big package
package big
package large
small package
flavor improve6
flavor improve
change flavor
flavor improving
more flavorful product
revise flavor
bag big5
big bag
large bag
gluten free5
gluten free
gluten free version
gluten free mix
is not expensive5
is not expensive
is not pricey
product is not expensive
taste good

Based on the customer expectations mentioned, it seems that the customers are looking for a product that is both good in quality and affordable in price. The fact that "good" was mentioned the most suggests that customers are willing to pay a little more for a product that is of high quality. However, the mentions of "cheap" and "less pricey" indicate that price is still a significant factor in their decision-making process. For sellers in the Pancake, Waffle & Baking Mixes category, it is essential to prioritize product development that balances quality and affordability. This could mean investing in high-quality ingredients while also finding ways to keep the price point reasonable. Additionally, it may be helpful to offer different price points for different sizes or quantities of the product to appeal to a wider range of customers. In terms of marketing promotion factors, highlighting the quality of the product should be a top priority. This could include emphasizing the use of natural or organic ingredients, highlighting any awards or certifications the product has received, or showcasing positive customer reviews. Additionally, offering promotions or discounts on the product could help attract price-sensitive customers while still maintaining the perception of quality. Overall, the key to success in this category is finding a balance between quality and affordability and effectively communicating that balance to customers through marketing efforts.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This mix was such a great find! I picked it up when I needed to make breakfast for a gluten-free friend. I figured I make these for her, and make the rest of us traditional pancakes packed full of gluten and deliciousness. I mixed up a batch of the Birch Benders, was turned off by the slightly foamy texture, heated up and buttered my grill and by the time I turned back the BB mix had thickened up quite a bit. It was super easy to handle, poured well and created perfect pancakes that were easy to flip and cook. I wasn't sure how to tell when they were done, so I pulled them off when they were slightly browned, took a bite to see if it had cooked through. PANCAKE HEAVEN. I loved the texture, the thickness, the unique flavor. We ate the entire batch, and I added the pancake mix to my subscribe and save that day. These are the only pancakes I ever make now and we have them a few times a week. They're also fantastic for camping. Pre-portion the mix into bowls with a lid, then add water and mix at the campsite. They're much more forgiving and easier to cook than traditional pancakes, which makes them perfect for picky camp stoves.
I love Kodiak Cakes for their wholegrain flavor and high protein content, ensuring that the flapjacks or waffles will stick with me for longer. Plus, you can make either of these flavors with just water -- or add milk and/or eggs for more protein and nutrition. I'm partial to the buttermilk flavor over the birthday cake one, so I'm glad that this assortment contains two boxes of buttermilk to the one box of birthday cake. Both are made from wholegrain wheat and oat flours, giving the flapjacks/waffles a heartier flavor and texture. They may contain traces of soy, eggs, and tree nuts. The birthday cake flavor tastes of vanilla, as it should, and the mix contains rainbow sprinkles. Not surprisingly, it is sweeter than the buttermilk mix. The buttermilk flavor tastes more traditional and is good for waffles or pancakes. I give the birthday cake mix four stars, and the buttermilk, five. -- Debbie Lee Wesselmann
Not goodOct. 2019
Entire family disliked them. Very disappointed. Won't buy again.
We are fans of the frozen Kodiak waffles and pancakes, so we were excited to try these mixes. My kid loved both flavors, although the birthday cake flavor was the clear winner. These are a great alternative to the frozen ones - makes a weekend breakfast nicer. They are both easy to use, and include recipes for other ways to use the mixes. I love that they are made from whole grain wheat and whole grain oat flour, and that they are packed with protein. My kid is a carb-lover, so it's difficult for me to get them to eat enough protein. These help. Buttermilk: These cook up to thick, fluffy pancakes. They taste a LOT better than the ones I make from scratch using whole grain wheat flour. My kid actually loved these. They are not too sweet, which I prefer. The brown sugar provides a depth of flavor that white sugar does not. I did use milk instead of water, plus an egg. The box has recipes to make chocolate chip cookies or muffins using this mix. 1 serving, which is (3) 4" pancakes, has 14 grams protein, 3 grams sugar (2 of which are added), 5 grams fiber, 380 mg sodium. Buttermilk Ingredients: 100% whole grain wheat flour, 100% whole grain oat flour, wheat protein isolate, whey protein concentrate, brown sugar, milk protein concentrate, buttermilk, leavening (monocalcium phosphate, sodium bicarbonate), sea salt. ---------- Birthday cake: I appreciate that the sprinkles are colored with vegetable sources (beet juice, turmeric, spirulina, etc) instead of chemicals. The box has recipes to make cupcakes or cookies using this mix. 1 serving, which is (3) 4" pancakes, has 14 grams protein, 9 grams sugar (8 of which are added), 3 grams fiber, 360 mg sodium Birthday Cake Ingredients: 100% whole grain wheat flour, 100% whole grain oat flour, wheat protein isolate, cane sugar, sprinkles (sugar, palm kernel & palm oil, corn starch [colored with beet juice, vegetable juice, annatto extract, spirulina extract, turmeric, beta-carotene, paprika oleoresin], sunflower lecithin, carnauba wax), whey protein concentrate, milk protein concentrate, buttermilk, leavening (monocalcium phosphate, baking soda), light molasses (refinery syrup, cane molasses), natural flavor, sea salt.
This is my go to paleo pancake mix! Super easy and no guilt. Plus you can customize by adding your own ingredients! I sometimes like chocolate chips, sea salt, cinnamon or banana. My daughter loves them too. It’s a win win!
OMGMar. 2021
These pancakes are so filling! They're made with solid ingredients, and so easy to cook. I usually cook up a couple the night before, then pop them in the microwave for breakfast the next day, because I can't really be trusted to cook over an open flame when I first wake up in the morning. I bought them to see if they'd fill me up and keep me from snacking, and am thrilled to report they are doing just that!
I love this pancake mix for weekly pancakes with my family. I follow a keto diet (my family does not), and I am able to enjoy our weekend tradition without sacrificing dietary goals. How I make my pancakes: 1/3 cup batter, slightly under 1/3 cup water, and I add 1 egg for extra fat and protein. Makes two generous size pancakes. I top them with a tablespoon or two of butter (gotta love keto!), a dash of cinnamon, and either a.) a tablespoon or two of peanut butter, and a few sugar free chocolate chips, or b.) a few blackberries and sugar free whipped cream. Needless to say, this brand of pancake batter is a staple in my pantry.
Great for camping! Easy mix, add fresh blueberries or fruit for a complete breakfast meal
There is such a nasty after taste. I’m not sure what causes it. The cassava flour? Yuck!
The first order batch digested well ...the second on the comeback RIPPED A HOLE IN MY STOMACH LIKE POISON. YES I HAD TO TAKE A SICK DAY BURN LIKE ACID FEEL AWFUL.

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