Pancakes product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
French Mini Pancakes 25 CT 2.20 LBS - SET OF 3
STREIT’S Low Sodium Potato Pancake Mix 6 Oz (Single)
NutriWise – High Protein 15g Pancake | 7/Box | Weight Loss, Diet, KETO Friendly, Hunger Control, Meal Replacement | Low Calorie, Low Carb, Low Sugar (Chocolate Chip)
ProtiDiet High Protein Pancake Mix, 15g Protein, Low Calorie, Low Sugar, Gluten Free, Ideal Protein Compatible, 7 Servings Per Box (Blueberry)
Jimmy Dean Pancakes and Sausage on a Stick Frozen Breakfast, 12 Count

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Pancakes product on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.15 out of 5 and a total of 289 reviews, it suggests that many customers have had a positive experience with this product. However, it's important to note that there may be some room for improvement, as the rating is not quite perfect. It's possible that some customers have had negative experiences or found the product to be lacking in some way. If you're considering purchasing this product, it's a good idea to read through some of the reviews to get a better sense of what customers are saying. Look for common themes or issues that come up repeatedly, as these may be important factors to consider before making a purchase. Overall, it seems that the Pancakes product on Amazon is generally well-regarded by customers, but it's always a good idea to do your research and read reviews before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is morning, the most common location is microwave, the most common behavior is easy breakfast . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the pancake product are kids, with 24 mentions, followed by sons with 10 mentions and daughters with 6 mentions. This suggests that the product is popular among families and is likely targeted towards children. When it comes to the places where this product is commonly used, the microwave takes the lead with 6 mentions, followed closely by the freezer with 5 mentions. This indicates that the product offers convenience and can be easily prepared or stored in these locations. Additionally, the mention of school (3 mentions) suggests that the product is also popular as a quick and easy breakfast option for children before heading to school. In terms of usage, the top two purposes for consuming this pancake product are as an easy breakfast (6 mentions) and as a snack (5 mentions). This implies that the product is versatile and can be enjoyed at different times of the day, catering to busy individuals or those looking for a quick and satisfying meal or snack. Based on this analysis, the customer profile for this pancake product seems to be families with children, particularly those who value convenience and are looking for quick and easy meal options. The product's appeal lies in its ability to provide a hassle-free breakfast or snack that can be prepared in the microwave or stored in the freezer. To further cater to this customer profile, the company could consider introducing more flavors or variations that specifically target children's preferences, such as fun shapes or character-themed pancakes. Additionally, marketing efforts could focus on highlighting the product's nutritional value and its suitability for busy families on the go.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pancake, blueberry flavor, bite size box, sausage, chocolate chip. The most mentioned elements about pancake are dry(8.33%), not fresh(8.33%).
The top 5 positive reviews are taste, flavor, pancake, breakfast, jimmy dean pancake and sausage on a stick. The most mentioned elements about taste are good(22.22%), tasty(5.56%).
not fresh8.33%
taste dry when8.33%
blueberry flavor8.33%
bite size box8.33%
chocolate chip8.33%
jimmy dean pancake and sausage on a stick2.78%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the overall sentiment towards pancakes is mixed. While taste is the most commonly mentioned pro aspect, the top 5 cons include pancake, blueberry flavor, bite size box, sausage, and chocolate chip. It's interesting to note that pancake appears in both the pro and con categories, indicating that people have varying opinions on this aspect. To improve product development and selection, it may be helpful to focus on improving the taste and texture of pancakes, as this is the most important aspect for consumers. Additionally, it may be worth exploring different flavor options beyond blueberry and chocolate chip, as these seem to be less popular. Finally, it may be helpful to consider offering larger serving sizes or more convenient packaging options, as the bite size box was mentioned as a con. Overall, by addressing these concerns and focusing on improving the taste and texture of pancakes, it may be possible to increase consumer satisfaction and drive sales in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy pancakes for various reasons. To conclude the buyer motivation for this category, it appears that customers are attracted to the convenience, taste, and versatility of pancakes. When it comes to the top feature in a product description, it is crucial to highlight the unique selling points and benefits of the pancakes. Some reasons why the product description is the top feature could include emphasizing the fluffy texture, the use of high-quality ingredients, the ease of preparation, and the wide range of flavors available. Additionally, mentioning any special dietary considerations, such as gluten-free or vegan options, can also be a significant selling point. Based on the given data, here are a few suggestions for optimizing an Amazon listing for pancakes: 1. Compelling Product Title: Craft a concise and attention-grabbing title that includes relevant keywords, such as "fluffy," "delicious," or "gourmet," to attract potential buyers. 2. Engaging Product Images: Include high-quality images that showcase the pancakes' appearance, toppings, and serving suggestions. Visuals can greatly influence a customer's decision to purchase. 3. Detailed Product Description: Provide a comprehensive description that highlights the unique features, flavors, and benefits of the pancakes. Use persuasive language to entice customers and address any potential concerns or questions they may have. 4. Positive Customer Reviews: Encourage satisfied customers to leave reviews, as positive feedback can significantly impact purchasing decisions. Respond to reviews promptly and professionally to build trust and credibility. 5. Enhanced Product Listings: Utilize Amazon's Enhanced Brand Content (EBC) or A+ Content features to create visually appealing and informative product descriptions. This can help differentiate your product from competitors and provide a better shopping experience for customers. Remember, optimizing an Amazon listing involves continuous monitoring and improvement. Regularly analyze customer feedback, track sales data, and stay updated on market trends to refine your listing and attract more customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
price cheap
do not make fat1
do not make fat
large more economical package1
more cost effective package
more maple syrup mix in1
more maple syrup mix in
more than 1 box1
2 box
more vanilla flavor1
more flavor
stock more of size1
stock big size

Based on the customer expectations mentioned, it seems that customers are looking for pancakes that are affordable, not too high in calories, and have a delicious flavor. To meet these expectations, sellers could consider developing pancakes that are made with healthier ingredients, such as whole wheat flour or almond flour, which can help reduce the calorie count. Additionally, they could experiment with different flavor combinations, such as blueberry or chocolate chip, to make the pancakes more appealing to customers. In terms of product development prioritization, sellers should focus on creating pancakes that are both affordable and healthy, as these are the two most important factors mentioned by customers. They could also consider offering different portion sizes to cater to customers who are looking for smaller or larger servings. When it comes to marketing promotion factors, sellers should highlight the affordability and health benefits of their pancakes, as these are the key factors that customers are looking for. They could also use social media platforms to showcase their different flavor options and engage with customers to get feedback and suggestions for new flavors. Overall, by prioritizing affordability, health, and flavor, sellers can create pancakes that meet the expectations of their customers and stand out in a crowded market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

robby lee
These pancakes are so delicious, it's difficult to imagine they somehow manage to pack them with something like 15 grams of protein per 100 calorie serving. For me, protein is important for muscle replenishment because I work out. But it also makes you feel full longer than most other breakfasts, at least in my experience. So the delicious taste is just a bonus. And the crunch of the chocolate chips are sort of the icing on the cake.
This is my favorite packaged potato pancake mix because of the low sodium and no sulfites. I not only use this mix for latkes but I also use it to make a quick kugel. I believe there is a recipe on the Streit's website for the kugel using this mix. Otherwise, just web search for how to make kugel with potato pancake mix. I used this mix to make kugel for Passover this year and it was truly delicious. I added a few carrots and some chopped broccoli for more flavor and texture.
Allison Kern
DisgustingMay 2019
Took one bite and early vomited. Too bad can't get money back
I bought this to try when I was waiting for my Optavia order to be delivered and it was delayed. I was so disappointed. It has a funny taste and smell. I figured how bad could chocolate chip pancake or waffle be? Very bad. I ended up throwing it out. I also bought Wonderslim pancakes and those taste great. Never again. Don't waste your money on Nutri Wise chocolate chip pancakes!
Love these pancakes. Eat one every day
Tastes sourApr. 2022
The portion size is good, price is fair, but the taste is somewhat sour. I don't know if this is suppose to taste like buttermilk, but before cooking the batter is very sour and after it's a hint of sourness. Definitely will not be repurchasing there.
I like the product, however the box always arrives smooshed/opened …. The shipping packaging should be improved
shannon kastl
DamagedMay 2021
The product itself is fine, but the packaging isn't secure. The boxes were completely damaged.
YummyOct. 2021
Great for when you want to have a pancake for breakfast. Use some blueberry Walden Farms sugar-free syrup and they’re great
The tasteMay 2020
I don't like the taste

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