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Pancakes & Waffles product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Kodiak Cakes Power Cakes Protein Pancake Mix & Waffle- 100% Whole Grain Dark Chocolate (Pack of 3)
Kodiak Cakes Protein Pancake Flapjack Power Cup - Cinnamon and Maple Pancake Cups - Pancake Mix Just Add Water for Easy to Prepare Breakfast on the Go Cups, 2.26oz (Pack of 12)
King Arthur, Keto Wheat Pancake Mix, Sourced Non-GMO, Certified Kosher, Keto Friendly, 12 Oz, Packaging May Vary (Pack of 6)
Birch Benders Organic Pancake and Waffle Mix, Whole Grain, Classic, 48 oz (Pack of 3)
Paleo Pancake and Waffle Mix by Birch Benders, Made with Cassava, Coconut, Almond Flour, Just Add Water, 12 Ounce (Pack of 3)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for Pancakes & Waffles products on Amazon is 4.56 out of 5. This indicates a relatively high level of customer satisfaction. With a total of 10,054 reviews, it suggests that there is a significant number of customers who have purchased and reviewed products in this category. The high average rating implies that customers are generally pleased with the Pancakes & Waffles products they have purchased from Amazon. This positive feedback could be attributed to factors such as taste, quality, ease of preparation, and overall customer experience. Considering the high number of reviews, it is important to note that customer satisfaction is not guaranteed for every product in this category. It is advisable for potential buyers to read individual reviews and consider factors such as personal preferences, dietary restrictions, and specific product features before making a purchase. Additionally, it would be beneficial for customers to look for products with a substantial number of positive reviews and ratings, as this indicates a higher likelihood of satisfaction. They can also consider trying out different brands or variations within the Pancakes & Waffles category to find the ones that best suit their preferences. Overall, the data suggests that customers generally have a positive experience with Pancakes & Waffles products on Amazon. However, it is always wise to conduct thorough research and read customer reviews to ensure the best possible purchase decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is morning, the most common location is grocery, the most common behavior is make pancake . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the product, which falls under the category of Pancakes & Waffles, is primarily associated with family-oriented usage. The top three users mentioned are family (461 mentions), kid (410 mentions), and husband (240 mentions). This suggests that the product is popular among households with children, where it is likely enjoyed by the entire family during breakfast or other meal times. In terms of usage, the top two mentioned activities are making pancakes (247 mentions) and having a leisurely breakfast (141 mentions). This indicates that the product is commonly used to prepare pancakes, which aligns with its category. Additionally, the mention of a leisurely breakfast suggests that customers enjoy taking their time and savoring the meal, possibly on weekends or special occasions. When it comes to the top three places to use the product, grocery stores (67 mentions), microwaves (63 mentions), and New Orleans (59 mentions) are mentioned most frequently. While the mention of grocery stores and microwaves suggests convenience and ease of use, the mention of New Orleans is intriguing. It could imply that the product is associated with the city's culinary culture or that it is popular among residents or visitors to New Orleans. Based on this analysis, the customer profile for this product appears to be families with children who enjoy a leisurely breakfast, particularly on weekends or special occasions. They value convenience and ease of use, as indicated by the mentions of grocery stores and microwaves. The association with New Orleans could suggest a preference for unique flavors or a connection to the city's culinary traditions. To cater to this customer profile, it would be beneficial to emphasize the family-friendly aspect of the product in marketing campaigns. Highlighting its convenience and ease of use, particularly in relation to making pancakes, could also resonate with this audience. Additionally, exploring flavor variations inspired by New Orleans or promoting the product's compatibility with leisurely breakfasts could further engage this customer segment.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are texture, pancake, taste, batter, mix. The most mentioned elements about texture are bad(7.36%), weird(2.01%).
The top 5 positive reviews are taste, pancake, flavor, mix, texture. The most mentioned elements about taste are good(22.15%), tasty(1.14%).
do not1.00%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect in the Pancakes & Waffles category is texture, accounting for 18.56% of the mentions. The top five cons mentioned are texture, pancake, taste, batter, and mix. On the other hand, the top pro aspect mentioned most is taste, accounting for 24.82% of the mentions. From this data, we can conclude that texture is a significant concern for consumers when it comes to pancakes and waffles. It appears that people are dissatisfied with the texture of these products, which could be an area for improvement in product development. In terms of pros, taste is the most appreciated aspect of pancakes and waffles. This suggests that consumers generally enjoy the flavor of these products. Based on these findings, here are some suggestions for product development and selection: 1. Texture improvement: Manufacturers should focus on enhancing the texture of pancakes and waffles. Conducting research and development to create products with a more desirable texture could help address this common consumer concern. 2. Flavor variety: Since taste is highly valued by consumers, offering a wide range of flavors could be beneficial. Experimenting with different flavors and combinations could attract more customers and cater to diverse preferences. 3. Quality ingredients: Paying attention to the quality of ingredients used in pancake and waffle mixes can significantly impact the overall taste and texture. Using high-quality ingredients can enhance the consumer experience and potentially address some of the cons mentioned. 4. Consumer feedback: Continuously gathering feedback from consumers can provide valuable insights for product improvement. Conducting surveys, engaging with customers on social media, or encouraging reviews can help manufacturers understand specific pain points and preferences. By focusing on improving texture, offering a variety of flavors, using quality ingredients, and actively seeking consumer feedback, manufacturers can enhance the overall experience of pancakes and waffles, addressing the cons while capitalizing on the appreciated aspects like taste.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
high protein content4

Based on the data provided, it seems that customers are primarily motivated to buy pancakes and waffles based on the product description, brand reputation, and recommendations from friends. However, the product description appears to be the most influential factor, with 54.01% of mentions. There could be several reasons why the product description is the top feature for buyers in this category. Firstly, a well-written product description can effectively communicate the unique features, ingredients, and benefits of the pancakes and waffles. It helps customers understand what they can expect from the product and why it stands out from competitors. A detailed and enticing description can also create a sense of desire and anticipation, making customers more likely to make a purchase. Based on this information, here are some suggestions for optimizing an Amazon listing in this category: 1. Focus on creating a compelling and informative product description that highlights the key features, ingredients, and benefits of the pancakes and waffles. Use persuasive language to engage potential buyers and make them excited about the product. 2. Ensure that the product description is clear, concise, and easy to read. Use bullet points or subheadings to break down information and make it more scannable for customers. 3. Include high-quality images that showcase the pancakes and waffles in an appealing way. Visuals can enhance the product description and give customers a better idea of what they can expect. 4. Leverage the brand reputation by mentioning any accolades, certifications, or positive reviews the product has received. This can help build trust and credibility with potential buyers. 5. Encourage customers to leave reviews and ratings, as positive feedback can further enhance the brand reputation and influence future buyers. Remember, optimizing an Amazon listing is an ongoing process, so regularly monitor customer feedback, update the product description as needed, and stay responsive to customer inquiries to ensure a positive buying experience.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
price cheap
less pricey8
less expensive
more affordable
big package6
big package
package big
package large
small package
bag big5
big bag
large bag
flavor improve5
change flavor
flavor improve
more flavorful product
revise flavor
taste improve
taste good
100 % organic4
source 100 % organic ingredient
big box4
big box

Analysis of Customer Expectations for Pancakes & Waffles: Based on the customer expectations mentioned, it is clear that price plays a significant role in the decision-making process. Customers are looking for affordable options, as indicated by the frequent mentions of "cheap" and "less pricey." However, it is important to note that customers also value quality, as seen in the mentions of "good" products. To meet these expectations, sellers in the Pancakes & Waffles category should focus on striking a balance between affordability and quality. Here are some suggestions for product development prioritization and marketing promotion factors: 1. Price Range: Offer a range of options to cater to different customer budgets. Consider having both budget-friendly options and premium choices to accommodate a wider customer base. 2. Quality Ingredients: Emphasize the use of high-quality ingredients in your products. Highlight any unique or premium ingredients that set your pancakes and waffles apart from competitors. 3. Taste and Texture: Ensure that your pancakes and waffles are delicious and have a desirable texture. Conduct taste tests and gather feedback from customers to continuously improve the flavor and consistency of your products. 4. Variety: Offer a diverse range of flavors and toppings to cater to different preferences. Consider introducing seasonal or limited-edition options to keep customers excited and engaged. 5. Convenience: Consider offering ready-to-eat or easy-to-prepare options for customers who value convenience. This could include pre-mixed batter, frozen options, or pancake/waffle-making kits. 6. Packaging: Pay attention to attractive and informative packaging. Clearly communicate the product's features, ingredients, and any special selling points to catch the customer's attention. 7. Marketing Channels: Utilize various marketing channels to reach your target audience effectively. This could include social media platforms, food blogs, influencer collaborations, and partnerships with local cafes or restaurants. 8. Promotions and Discounts: Offer occasional promotions, discounts, or loyalty programs to incentivize customers to try your products. This can help attract new customers and encourage repeat purchases. 9. Customer Feedback: Actively seek and listen to customer feedback to understand their evolving needs and preferences. Use this feedback to continuously improve your products and address any concerns or issues. By prioritizing these factors in product development and marketing strategies, sellers in the Pancakes & Waffles category can meet customer expectations for affordability and quality, ultimately attracting and retaining a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Didn't care for it from the microwave, much better when cooked in a small skillet
Karl Kelley
Five StarsSept. 2016
Love hotcakes in a cup. Quick and I do not get hungry until lunch.
These tasted a little funny until I mixed half a serving of butter with them, now they're pretty good.
LoveJul. 2018
Didn’t think I would like this Very tasty
TasteDec. 2018
Don't like the taste of it too much and it gets mushy.
These flapjacks are tasty and perfect for the person who needs a quick bite while busy at work. Make sure to mix well!
YumApr. 2020
I cannot get enough Kodiak Cakes products. The pancakes are so good and easy to make. Just add a little water, cook for 1 minute in the microwave. I reccomend trying these or anyother products they make. I've never been disappointed.
way too $$$$$ for what it is and you can eat 2 (Im 5'2 weight 120lbs can eat 2) too expensive for what it is
Brenda B.
I bought these, not as an on-the-go snack, but because they were the only thing in the line that had maple flavor. I used them to make small 3" pancakes for freezable breakfast sandwiches similar to the McGriddle, only healthier. I used my own turkey sausage, etc. However, they ended up not being very cost effective for my purpose, as it took 4 containers to make enough pancakes for 6 breakfast sandwiches. As intended though, as an on-the-go treat, they are great!
Tastes Good!Jul. 2022
Bought on a whim as don't have a gluten problem. The extra protein attracted me while this was on sale. Somewhat surprisingly, it makes good-tasting pancakes!

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