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Panels product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 16
2023/03/10
Top 1
Top 2
Top 3
Average Ratings
4.7
Total Reviews
41,204
This insight is based on the data from the best seller products. The top 5 of them are:
NICETOWN Blackout Beige Curtains 84 inch Long for Bedroom - Thermal Insulated Solid Grommet Vertical Drapes Room Darkening Drapes for Living Room (Set of 2, W37 x L84)
B0BBZFY8JR
LEMOMO Cappuccino Thermal Blackout Curtains/38 x 63 Inch/Set of 2 Panels Room Darkening Curtains for Bedroom
B08HYQXPWD

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for panels on Amazon is quite high at 4.7 out of 5. This indicates a high level of customer satisfaction overall. Additionally, the fact that there are a significant number of reviews, specifically 41,204, suggests that panels are a popular product category on Amazon. With such a high average rating and a large number of reviews, it can be inferred that customers are generally satisfied with the panels they purchase from Amazon. This level of satisfaction could be attributed to factors such as product quality, functionality, and customer service. Based on this information, my advice would be to continue focusing on maintaining the high quality of panels and ensuring excellent customer service. It would also be beneficial to encourage customers to leave reviews after their purchase, as this helps build trust and provides valuable feedback for potential buyers. Furthermore, it would be wise to monitor customer feedback and address any issues or concerns promptly. This will help maintain the positive reputation of panels on Amazon and further enhance customer satisfaction. Overall, the data suggests that panels are a well-regarded product category on Amazon, and by consistently delivering high-quality products and exceptional customer service, sellers can continue to meet and exceed customer expectations.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is night, the most common location is room, the most common behavior is light blocking . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the majority of users who mention this product are daughters, followed by husbands and friends. This suggests that the product may be popular among women who are looking for a way to improve their living space. In terms of where the product is used, it appears that the most popular places are rooms, bedrooms, and living rooms. This suggests that the product is versatile and can be used in a variety of settings. The top two uses of the product are light blocking and napping, which suggests that users are looking for a way to create a dark and comfortable environment for sleeping or resting. Overall, the data suggests that the ideal customer profile for this product is likely a woman who is looking for a way to improve her living space and create a comfortable environment for sleeping or resting. To appeal to this customer profile, the product could be marketed as a way to create a cozy and relaxing atmosphere in any room of the house. Additionally, the product could be marketed as a way to improve sleep quality by blocking out light and creating a peaceful environment for rest.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are curtain, material, fabric, weight, quality of the fabric. The most mentioned elements about curtain are not blackout(1.30%), bulky(1.23%).
The top 5 positive reviews are curtain, color, material, fabric, quality. The most mentioned elements about curtain are pretty(5.24%), good quality(4.17%).
Cons
curtain32.06%
not blackout1.30%
bulky1.23%
slim0.89%
short0.75%
not black out0.48%
material8.88%
fabric6.49%
weight0.31%
quality of the fabric0.17%
Pros
curtain30.99%
pretty5.24%
good quality4.17%
good3.30%
soft1.33%
do a good job block out sunlight0.02%
color20.60%
material12.09%
fabric8.68%
quality6.95%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect for panels is related to curtains, accounting for 32.06% of the mentions. The top five cons mentioned are curtain, material, fabric, weight, and quality of the fabric. On the other hand, the top pro aspect mentioned is also related to curtains, accounting for 30.99% of the mentions. From this information, we can conclude that curtains play a significant role in both the positive and negative aspects of panels. It appears that customers have mixed opinions about curtains, with some appreciating them as a pro aspect and others highlighting them as a con. The other cons mentioned include issues with material, fabric, weight, and quality. To improve product development and selection in this category, it would be beneficial to address the concerns related to curtains. Understanding why some customers view curtains as a positive aspect while others see them as a negative could help in refining the design or functionality of the panels. Additionally, focusing on improving the material, fabric, weight, and overall quality of the panels would likely enhance customer satisfaction. Considering the prominence of curtains in both the pros and cons, it might be worth conducting further research or gathering more specific feedback to gain a deeper understanding of customers' preferences and expectations regarding curtains in panels. This could help in tailoring the product to better meet their needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
others83
color24
block out light10
blackout curtain7
black out6

Based on the data provided, it seems that customers are primarily motivated to buy panels based on the product description. This suggests that customers are looking for detailed information about the product, such as its features, specifications, and benefits. There could be several reasons why product description is the top feature. For example, customers may want to ensure that the panel they are buying meets their specific needs and requirements. They may also be looking for information about the quality and durability of the product, as well as any additional features or benefits that it offers. To optimize an Amazon listing for panels, it would be important to focus on creating a detailed and informative product description. This could include highlighting the key features and benefits of the panel, as well as providing technical specifications and other relevant information. It may also be helpful to include customer reviews and ratings, as these can provide valuable insights into the product's performance and quality. Additionally, pricing and advertising should not be overlooked, as these factors can also influence customer buying decisions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
darker color60
darker color
darker
dark color
lighter color
darker shade
curtain48
curtain at night
blackout curtain
thicker curtain
curtain
long curtain
thinner30
thicker
thicker-
block light28
block light
block out more light
block more light
block out light
block enough light
wrinkle18
wrinkle
wrinkle come out
is not wrinkle
wrinkle-free
folded wrinkle
dark room16
room darker
darken room
room dark
room darken
darker room
longer16
longer
longer.yes
long length15
long
length long
color darker12
darker color
color darker
color lighter
make darker
wider around12
wider
wider in width
wider width

Analysis of Customer Expectations for Panels: Based on the provided information, it seems that customers have specific expectations when it comes to panels. The pattern of the panels is mentioned three times, indicating that customers value the visual appeal and design of the panels. They want options to choose from when it comes to color patterns, as mentioned twice. This suggests that customers appreciate customization and the ability to match the panels with their existing decor or personal preferences. Additionally, the fold line is mentioned twice, which implies that customers expect panels to be easily foldable or adjustable. This could be an important factor for customers who require flexibility in their usage or storage of the panels. Suggestions for Product Development Prioritization: 1. Focus on pattern variety: Invest in developing a wide range of patterns for panels to cater to different customer preferences. Conduct market research to identify popular patterns and stay updated with current design trends. 2. Enhance color options: Offer a diverse selection of color patterns to provide customers with ample choices. Consider collaborating with interior designers or color experts to create appealing and on-trend color combinations. 3. Improve foldability and adjustability: Prioritize product development efforts to make panels more user-friendly in terms of folding and adjusting. Explore innovative mechanisms or materials that allow for easy folding without compromising durability. Suggestions for Marketing Promotion Factors: 1. Highlight pattern options: Emphasize the variety of patterns available in your panels through marketing materials, such as product catalogs, website galleries, or social media posts. Showcase how different patterns can enhance various interior styles. 2. Showcase color customization: Promote the ability to choose color patterns that match customers' preferences or existing decor. Use visuals to demonstrate how different color combinations can transform a space. 3. Emphasize convenience: Highlight the foldability and adjustability features of the panels in marketing campaigns. Showcase scenarios where customers can easily fold and store the panels or adjust them to fit different spaces. 4. Customer testimonials: Incorporate customer testimonials or reviews that specifically mention the pattern options, color choices, and foldability of the panels. This can help build trust and credibility among potential buyers. By prioritizing these factors in product development and marketing promotion, sellers can align their offerings with customer expectations, differentiate themselves from competitors, and attract a wider customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

PatriotVet76
Purchased
Like most other reviews, I believe this is a quality product. They look great! However, there is one aspect of the curtains that is frustrating and potential buyers must be made aware of. As customary, the curtains are folded for shipment to the customer. Unfortunately, the folds leave significant wrinkles in the fabric, and they don't go away easily after the curtains are hung. My curtains have been hanging for nearly a week, and the wrinkles have not improved. I tried to eliminate the wrinkles using a commercial spray product. The product had no effect. I have not tried to use an iron or steam because I currently don't own an iron or steam device. I believe it's the responsibility of the vendor to be upfront about this significant issue, and not conveniently disregard it. The vendor SHOULD proactively provide an easy and inexpensive method(s) to eliminate the wrinkles. I firmly believe it should not be necessary for the customer to use trial and error methods to resolve a significant issue that detracts from the overall appearance of the product, and the vendor is well aware of.
I did not expect complete blackout when ordering yellow blackout curtains but these are pitiful. They blocked almost no light and turned a horrible shade of neon yellow/green when the light shined through them despite being a pretty yellow with no light. They even made the whole room look a weird shade of yellow/green. I had to get blackout fabric that cost more than what I paid for 2 curtains to add to the back and 2 hours of sewing to make them truly blackout. I so wish I had just spent $50 on better curtains to begin with!! I think the most frustrating part is once I added the WHITE blackout material lining these do truly function as blackout curtains. So it’s not impossible to make light yellow blackout curtains these are just a cheaply and poorly made product falsely advertised as made to block substantial light. I attached a picture showing the difference between the curtains the way they arrived (left in photo) and how much better they work once I added actual blackout material as a liner (right photo).
Works great but had to be ironed, not wrinkle free.
It’s a great curtain and will do the job but the color is a lot lighter then what it shows. I bought the Sea Teal but it’s a lot closer to the Blue Teal. Just keep in mind of the color.
Does the job!Jun. 2021
Overall does what it’s supposed to do. Keeps out a lot of the light and I hope it improves my sleep at night.
Drakelb
Purchased
If you're a vampire who likes just a little bit of light, then I'd say these are good for you. They make it about 99.9% blackout, with small areas that can let some light in. It's much better than just painting your entire window black and having neighbors talk about you....not that I've ever done that.
wvrobin7
Purchased
These are bright yellow and I love them. They have a pocket for the rod so I bought rings with clips and I love these curtains.
quiettiger
Purchased
Works greatApr. 2021
These curtains do an excellent job at blocking out light and providing insulation to keep the room warm/cool. Even on the brightest day it's very dark.
Kofi
Purchased
Not bad quality, not sheer at all color not well represented by picture
Maurice Romy
Purchased
This product was not of good quality and it started to discolor within a month and a half of not even direct sunlight. Yes I may live in Florida but the sun doesn’t hit my side of the building. I bought something much better and cheaper at Costco.

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