Pants product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Simple Joys by Carter's Baby Girls' Pant, Pack of 4
HonestBaby Baby 3-Pack Organic Cotton Footed Harem Pants
Gerber Baby Girls' 4-Pack Pants
Onesies Brand Baby 4 Pack Pants Mix N Match Newborn to 12m
Hudson Baby Unisex Baby Cotton Pants and Leggings

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the pants in question have a high level of customer satisfaction. With an average rating of 4.63 out of 5 and a total of 6125 reviews, it's clear that many customers have purchased and enjoyed these pants. If you're considering purchasing these pants, it's likely that you'll be satisfied with your purchase. However, it's always a good idea to read through some of the reviews to get a better sense of what customers are saying. Additionally, it's important to make sure that the pants meet your specific needs and preferences, such as size, style, and material. Overall, it seems that these pants are a popular and well-liked choice among customers in the pants category on Amazon. If you're in the market for a new pair of pants, it may be worth considering these as an option.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is son, the most commonly moment of use is winter lol, the most common location is daycare, the most common behavior is wash . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this product is likely parents or grandparents with young children or grandchildren. The fact that "son" is the most frequently mentioned user suggests that the product is primarily intended for boys, although it's possible that it could also be used by girls. The top three places to use the product are all related to the home, with daycare being the most frequently mentioned location. This suggests that the product is primarily intended for use in a domestic setting, rather than for outdoor activities or other types of outings. The top two uses of the product are washing and playing, which suggests that the product is designed to be durable and easy to clean. This is likely an important consideration for parents and grandparents who are looking for clothing that can withstand the wear and tear of daily use by active children. Overall, the data suggests that the target customer for this product is likely a parent or grandparent who is looking for durable, easy-to-clean pants for their young son or grandson. To appeal to this customer profile, the product should be marketed as a practical and reliable choice for everyday wear, with an emphasis on its durability and ease of care. Additionally, the product could be marketed as a fun and playful choice for young boys, with designs and colors that are appealing to children.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pant, quality, size, seam, side white line. The most mentioned elements about pant are get thin(5.63%), shrink in length after i wash it(3.83%).
The top 5 positive reviews are pant, material, color, panty, waist. The most mentioned elements about pant are fit good(3.20%), comfortable soft(2.67%).
get thin5.63%
shrink in length after i wash it3.83%
after one wash they look like bad pant0.68%
side white line0.23%
fit good3.20%
comfortable soft2.67%
comfortable when wear2.49%
fit my son wonderfully1.60%
nicely make1.25%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most for pants is the pant itself, which is also mentioned in the top 5 cons for vacuum and tip. This suggests that customers may have issues with the quality, material, and fit of the pants. However, it's worth noting that the top pro aspect mentioned most for pants is also the pant itself, indicating that customers do appreciate this feature when it's done well. To improve product development and selection, it may be helpful to focus on improving the quality and fit of the pants. This could involve using higher-quality materials, improving the construction of the pants, and offering a wider range of sizes and styles to accommodate different body types. Additionally, it may be helpful to gather more detailed feedback from customers to better understand their specific concerns and preferences. Overall, while there are some cons associated with pants, there are also clear pros that customers appreciate. By focusing on addressing the cons and building on the pros, it may be possible to create a more successful and satisfying product for customers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 % cotton2
bulky diaper1

Based on the data provided, it seems that customers are primarily motivated to buy pants based on the product description, followed by price and brand reputation. This suggests that customers are looking for detailed information about the pants they are considering purchasing, such as the materials used, the fit, and any special features. There could be several reasons why product description is the top feature. For one, customers may want to ensure that the pants they are buying will meet their specific needs and preferences. Additionally, with so many options available on the market, a detailed product description can help a particular pair of pants stand out from the competition. To optimize an Amazon listing for pants based on this data, it would be important to focus on creating a detailed and informative product description. This could include information about the materials used, the fit and sizing, any special features or design elements, and care instructions. Additionally, it may be helpful to include high-quality images that showcase the pants from multiple angles and in different lighting conditions. Finally, pricing and brand reputation should also be taken into consideration, but it seems that a strong product description is the most important factor for customers when making a purchasing decision.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size5
large size
size large
size up4
size up
cloth thicker3
fabric thicker
thicker fabric
fit until 3months2
fit through 6 month
fit more 3-6 month
do not shrink2
do not shrink
do not shrink shorten
extra length2
extra length
more length
fit in couple month2
fit in 3-6 month
fit in 6-9 month

Based on the customer expectations mentioned, it seems that size is a crucial factor for customers when it comes to purchasing pants. The fact that "large size" was mentioned five times and "size up" was mentioned four times indicates that customers are looking for pants that fit them well and are comfortable to wear. Additionally, the mention of "fit size 18 month pant" suggests that customers are looking for pants that are specifically designed for children of a certain age. To meet these expectations, sellers should prioritize product development that focuses on creating pants that come in a wide range of sizes, including larger sizes. They should also consider developing pants that are specifically designed for children of different ages, such as the 18-month size mentioned by the customer. Additionally, sellers should focus on creating pants that are comfortable to wear and made from high-quality materials. In terms of marketing promotion factors, sellers should highlight the range of sizes available for their pants and emphasize the comfort and quality of their products. They should also consider using customer reviews and testimonials to showcase the positive experiences that other customers have had with their pants. Finally, sellers should consider offering promotions or discounts to encourage customers to try their products and see for themselves how well they fit and how comfortable they are to wear.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Great fitting and comfortable
ComfortableApr. 2021
My daughter is 2 years old. She is big for her age. Knowing this. I ordered a 4t and they fit perfectly after washing and drying.
These pants are cute but cheap quality and two of the 3 pairs fell apart after a month— unfortunately right after the return window closed.
dirty and tornSept. 2020
I received theses items today and wow.. ripped and dirty. Such a shame.
Very cute!Mar. 2021
Very cute!
Run bigJan. 2022
These pants run big, I ordered a 0-3 and they fit more like a 3-6. Very disappointing
Ally Cat
Very cute!Aug. 2020
Soft, and plain. That’s all I needed 💖 decent quality for price!
PerfectApr. 2019
I like that it has the right amount of stretchiness lol there not too tight. pants have nice material
Material and fit is good but disappointed to get only 3
Very thinNov. 2021
I can see her diaper through it. So so thin

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