Paper & Card Stock product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Neenah Premium Cardstock, 8.5" x 11", 65 lb/176 gsm, Bright White, 250 Sheets (91904)
NEENAH Creative Collection Classics Specialty Cardstock Starter Kit, 8.5 X 11 Inches, 72 Count Assortment (46407-02)
150 Sheets of Scrapbook Paper, Vintage Journaling Scrapbooking Supplies Craft Kits for Bullet Journals Junk Journal Planners Aesthetic Room Decor Wall Art Collage Album Cottagecore Picture Frames
Exact Laser, Inkjet Print Index Paper
Wausau Creative Collection Classics Specialty Cardstock Starter Kit, 12 X 12 Inches, 72 Count (46408-02)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the product in the Paper & Card Stock category on Amazon has a high level of customer satisfaction. With an average rating of 4.73 out of 5 and a total of 5397 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I cannot provide specific advice on this product, but generally speaking, it is important for sellers to continue to monitor customer feedback and make improvements to their products and services based on that feedback. Additionally, it is important to maintain high quality standards and provide excellent customer service to ensure continued customer satisfaction and positive reviews.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is classroom, the most common behavior is craft . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this product are children, with "kid" being mentioned 84 times. Additionally, it appears that the product is often used in educational settings, with "classroom" being mentioned 58 times and "bulletin board" being mentioned 43 times. The product is also frequently used for crafting purposes, with "craft" being mentioned 77 times and "create card" being mentioned 76 times. Given this information, it seems likely that the target customer profile for this product is parents and educators who are looking for high-quality paper and card stock for use in crafting and educational activities. The fact that the product is frequently used in classrooms suggests that it may be marketed towards teachers and school administrators, while the emphasis on crafting and card-making suggests that it may also appeal to parents who are looking for fun and creative activities to do with their children. To further appeal to this customer profile, it may be helpful to highlight the durability and versatility of the product, as well as its ability to inspire creativity and imagination. Additionally, marketing efforts could focus on the product's eco-friendliness and sustainability, as these are likely to be important considerations for many parents and educators. Finally, it may be helpful to offer bulk discounts or other incentives for customers who purchase large quantities of the product, as this is likely to be a common purchasing pattern for schools and other educational institutions.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are paper, color, cardstock, card stock, roll. The most mentioned elements about paper are flimsy feel(3.24%), easily rip(1.47%).
The top 5 positive reviews are paper, color, cardstock, quality, card stock. The most mentioned elements about paper are good quality(10.09%), durable(4.92%).
flimsy feel3.24%
easily rip1.47%
not bright white0.88%
card stock4.72%
good quality10.09%
thick enough3.11%
accepts dye and marker ink readily without smear0.09%
card stock6.30%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most significant aspect of the Paper & Card Stock category is paper, which is both the top pro and con mentioned. The top 5 cons are related to paper quality, color, and type, while the top 1 pro is also related to paper. Overall, the sentiment analysis suggests that there are both positive and negative aspects to this category. While paper is appreciated for its versatility and usefulness, there are also concerns about its quality and suitability for certain tasks. To improve product development and selection in this category, it may be helpful to focus on addressing the cons related to paper quality and color. This could involve offering a wider range of paper types and colors, as well as ensuring that the quality of the paper is consistent and reliable. Additionally, it may be helpful to consider the needs of different types of users, such as artists, designers, and office workers, and tailor products to their specific needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
100 count1
90 lb1
all the color1
assorted color1

Based on the data provided, it seems that customers primarily buy products in the Paper & Card Stock category due to the product description. This suggests that customers value detailed and accurate information about the product they are purchasing. A well-written product description can help customers understand the features, benefits, and potential uses of the paper or card stock, which in turn influences their buying decision. Some reasons why product description is the top feature could include: 1. Clarity: A clear and concise product description helps customers understand the specific attributes and qualities of the paper or card stock, such as its weight, size, texture, and intended use. 2. Differentiation: A well-crafted product description can highlight unique selling points, such as eco-friendly materials, durability, or special finishes, which can set a particular brand or product apart from competitors. 3. Informative: Customers often rely on product descriptions to determine if the paper or card stock meets their specific needs. Detailed information about compatibility with different printers, ink absorption, or archival quality can be crucial factors in their decision-making process. To optimize Amazon listings based on the data provided, here are a few suggestions: 1. Focus on Product Description: Ensure that the product description is comprehensive, accurate, and highlights the key features and benefits of the paper or card stock. Use clear language and bullet points to make it easy for customers to scan and understand the information. 2. Include High-Quality Images: Supplement the product description with high-resolution images that showcase the paper or card stock from different angles. This helps customers visualize the product and get a better sense of its quality. 3. Customer Reviews: Encourage customers to leave reviews after purchasing the product. Positive reviews can enhance the product's reputation and provide social proof, which can influence potential buyers. 4. Competitive Pricing: While price was not the top factor mentioned, it still plays a role in customer decision-making. Ensure that the pricing of the paper or card stock is competitive compared to similar products in the market. By focusing on these optimization strategies, you can enhance the product's visibility, attract more customers, and increase sales in the Paper & Card Stock category on Amazon.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
A little bit more thick.15
more thickness
card stock paper sturdier5
heavy card stock
card stock paper sturdier
sturdy card stock
thicker card stock
less colorful5
more color
paper thicker5
thicker paper
thick paper
good packaging4
good packaging
high quality packaging
packaging good
shipping packaging do good job
last long4
last long
last longer
add more color3
more color
lighter in weight3
heavier in weight

Analysis of Customer Expectations for Paper & Card Stock: When it comes to the category of Paper & Card Stock, it is important for sellers to understand the expectations of their customers. While the specific expectations are undefined in this case, we can make some general assumptions based on common customer needs and preferences. 1. Quality: Customers expect paper and card stock to be of high quality, with good durability and strength. They want products that can withstand various applications such as printing, crafting, and packaging. Sellers should prioritize sourcing materials that meet these quality standards and ensure that their products are reliable and long-lasting. 2. Variety: Customers often look for a wide range of options in terms of paper and card stock. This includes different sizes, weights, colors, and finishes. Offering a diverse selection allows customers to find the perfect product for their specific needs. Sellers should consider expanding their product range to cater to different preferences and applications. 3. Sustainability: In recent years, there has been a growing demand for eco-friendly and sustainable products. Customers are increasingly conscious of the environmental impact of their purchases. Sellers should prioritize offering paper and card stock that is sourced from sustainable materials, such as recycled or FSC-certified paper. Promoting the eco-friendly aspects of their products can attract environmentally conscious customers. Suggestions for Product Development Prioritization: 1. Conduct market research: Sellers should gather feedback from their existing customers and conduct market research to understand the specific needs and expectations of their target audience. This will help them identify areas for improvement and prioritize product development accordingly. 2. Focus on quality improvement: Investing in research and development to enhance the quality of paper and card stock products should be a priority. This can involve testing different materials, manufacturing techniques, and finishes to ensure that the products meet or exceed customer expectations. 3. Expand product range: Based on customer feedback and market research, sellers should consider expanding their product range to include a wider variety of paper and card stock options. This can include different sizes, weights, colors, and finishes to cater to diverse customer preferences. Suggestions for Marketing Promotion Factors: 1. Highlight product features: When promoting paper and card stock products, sellers should emphasize the key features that set their products apart. This can include qualities like durability, versatility, and eco-friendliness. Clear and concise product descriptions should be provided to help customers make informed purchasing decisions. 2. Showcase applications: Demonstrating the various applications of paper and card stock can be an effective marketing strategy. Sellers can showcase examples of how their products can be used for printing, crafting, packaging, or other creative projects. This helps customers visualize the potential uses and benefits of the products. 3. Leverage social media and online platforms: Utilize social media platforms and online marketplaces to reach a wider audience. Engage with customers through visually appealing content, tutorials, and customer testimonials. Encourage customers to share their experiences and creations using the products, which can generate positive word-of-mouth and attract new customers. By understanding customer expectations, prioritizing product development, and implementing effective marketing strategies, sellers in the Paper & Card Stock category can better meet the needs of their customers and drive business growth.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Indented rollAug. 2020
Bulletin paper roll came indented. Very frustrating. Due to the hectic start of the school year, I don’t have the time to return the paper.
Samsmom in nj
This paper is a good heavy weight and the color is gorgeous, although significantly darker than shown. I would describe it as midnight blue.
Very brightSept. 2019
Missed the return window. I realize it said canary but it was too bright. Can’t use it for the design needed. Packages are unopened. Any chance to extend the return window?
Worked for a lot of things for my girls emoji party! Great price you get a lot of footage on the roll. Used to wrap gifts and decor covering tables exc..
jessica todd
I got this to make giant origami with. It worked very well for that and its good quality paper. :)
BE AWARE: Paper is green on one side and white on the other. No where in the product description does it specify that. The project we were working on needed both sides green.
I usually love this kind of paper: easy to cut and put up, doesn’t fade, lasts a long time. And I took a chance by ordering online but it was a big amount for a reasonable price. The flaw? A huge wrinkle at the middle of the roll. Like the whole roll was bent. The shipping box looks fine so it must have happened before being shipped. And all the paper has a wrinkle in it. Doesn’t seem like a big deal right? Well I started putting it up and was hoping the wrinkles would be in just the first few layers. Nope it’s all the way through. I don’t want to take them down and start over but the wrinkles in all my boards bug me :(
William D.
The paper quality is fine, but the green color is brighter than what is pictured. It won’t work for the project I bought it for, but I’ll be able to use it for something else like Christmas wrapping paper
A little thinner than what I expected, but works great! The color is a beautiful peach hue.
Peach colorJul. 2019
I really love the peach color 🥰

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