Paper Towels product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Tork Multifold Hand Towel Natural H2, Universal, 100% Recycled Fibers, 250 Count (Pack of 16), MK520A
Pacific Blue Select 2-Ply Perforated Roll Paper Towels by Georgia-Pacific Pro, 100 Sheets Per Roll, 30 Rolls Per Case,white - 27300
Scott Shop Towels Original (75147), Blue, 55 Sheets/Standard Roll, 12 Rolls/Case, 660 Towels/Case
Pacific Blue Select Premium 2-Ply C-Fold Paper Towels by GP PRO (Georgia-Pacific), White, 23000, 120 Towels Per Pack, 12 Packs Per Case
Pacific Blue Basic Recycled Hardwound Paper Towel Rolls by GP PRO (Georgia-Pacific), Brown, 26301, 800 Feet Per Roll, 6 Rolls Per Case

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the paper towels in this category on Amazon have a high level of customer satisfaction. With an average rating of 4.51 out of 5 and a total of 8034 reviews, it's clear that many customers have had positive experiences with these products. If you're looking to purchase paper towels on Amazon, it's a good idea to take a look at the reviews and ratings for the products you're considering. This can give you a good idea of what to expect in terms of quality and customer satisfaction. Additionally, it's important to consider your own needs and preferences when selecting a product. For example, you may want to look for paper towels that are particularly absorbent or durable, depending on how you plan to use them.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is bathroom, the most common behavior is hand dry . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of this paper towel product are families, with the term "family" being mentioned the most frequently. This suggests that the product is likely being used for everyday household tasks, such as cleaning up spills and messes. The fact that "bathroom" and "kitchen" are the top two places to use the product also supports this idea, as these are typically the areas of the home where the most messes occur. The high number of mentions for "hand dry" also suggests that the product is being used for personal hygiene purposes, such as drying hands after washing them. Given that "garage" is the third most mentioned place to use the product, it's possible that some customers are also using it for more heavy-duty cleaning tasks, such as wiping down tools or cleaning up oil spills. Based on this data, it seems that the ideal customer profile for this product is likely a busy family with young children who are looking for a convenient and effective way to clean up messes around the house. To appeal to this demographic, the product could be marketed as a versatile and reliable solution for everyday cleaning tasks, with a focus on its ability to quickly and effectively clean up spills and messes in the kitchen, bathroom, and other areas of the home. Additionally, the product could be positioned as a more eco-friendly alternative to traditional paper towels, which may appeal to environmentally conscious consumers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are towel, paper towel, roll, quality, sheet. The most mentioned elements about towel are not the thick in the world(6.75%), not super absorbent(4.66%).
The top 5 positive reviews are towel, paper towel, quality, hand towel, makeup towel. The most mentioned elements about towel are solid(4.59%), thick(4.33%).
not the thick in the world6.75%
not super absorbent4.66%
come apart4.50%
is not a good quality2.89%
paper towel13.18%
absorb well3.94%
good for clean up mess and dry hand1.71%
paper towel14.04%
hand towel7.61%
makeup towel7.35%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most common complaint about paper towels is their quality, specifically related to their ability to effectively clean and absorb. Additionally, the mention of "towel" as a top con aspect across all categories suggests that consumers may be looking for more durable and absorbent options. On the positive side, the most commonly mentioned pro aspect is also related to the towel's ability to absorb, indicating that this is an important factor for consumers when selecting a paper towel. To improve product development and selection, manufacturers may want to focus on improving the quality and absorbency of their paper towels. Additionally, they may want to consider offering more durable options that can withstand heavy use without tearing or falling apart. Finally, it may be helpful to conduct further research to better understand consumer preferences and needs when it comes to paper towels, in order to develop products that better meet those needs.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
3 ply2
lint free2

Based on the data provided, it seems that customers are primarily motivated to buy paper towels based on the product description, followed by price and brand reputation. This suggests that customers are looking for specific features and benefits in their paper towels, such as absorbency, strength, and size, and are willing to pay a reasonable price for them. One reason why product description is the top feature is that customers want to know exactly what they are getting before they make a purchase. They want to know the size, thickness, and absorbency of the paper towels, as well as any other features that may be important to them, such as whether they are eco-friendly or come in a convenient dispenser. To optimize their Amazon listings for paper towels, sellers should focus on creating detailed and informative product descriptions that highlight the key features and benefits of their products. They should also consider offering competitive pricing and building a strong brand reputation through positive customer reviews and ratings. Additionally, they may want to consider offering bundle deals or other promotions to incentivize customers to buy in bulk.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long10
last long
last awhile
last forever
big roll5
roll big
big roll
large roll.i
mega roll
Could be a little more absorbent4
more absorbent
decent quality4
good quality
high quality

Based on the customer expectations mentioned, it is clear that the customers are looking for paper towels that are durable, soft, and thin. These expectations can be analyzed in the following ways: 1. Last long: Customers want paper towels that can withstand multiple uses without tearing or falling apart. This indicates that the quality of the paper towel is important to customers, and they are willing to pay more for a product that lasts longer. 2. Soft: Customers want paper towels that are gentle on their skin and do not cause irritation. This expectation is particularly important for customers who have sensitive skin or allergies. 3. Thinner: Customers want paper towels that are thin and easy to use. Thinner paper towels are more convenient to store and use, and they are also more environmentally friendly. Based on these expectations, sellers should prioritize product development that focuses on improving the quality of the paper towel while maintaining its softness and thinness. This can be achieved by using high-quality materials and advanced manufacturing techniques. In terms of marketing promotion factors, sellers should focus on highlighting the durability, softness, and thinness of their paper towels. They can also emphasize the environmental benefits of using thinner paper towels, such as reduced waste and lower shipping costs. Additionally, sellers can offer promotions and discounts to encourage customers to try their products and provide feedback on their experience. By listening to customer feedback and continuously improving their products, sellers can build a loyal customer base and increase sales.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Lasted long, isn't too hard. I love it, great price too
Tina Sharp
I’m glad I made the decision to order this large load. It last for about two months in my house
Great value and fast shipping. Great seller
BamboozledOct. 2019
These are pretty freaking terrible. I got them because people compared them to Costco’s brand. I now realize that’s a huge insult to Costco. Pls just buy literally any other brand.
Jim Capuano
Nice wipeApr. 2015
good buy!
Katie T.
just as described, a little on the thin side but no thinner than the cheap off brand at the grocery stores. these actually rip off well at the perferation line for me and at under 1.00 a roll they are cheaper than buying local! Overall extremely pleased we have been using these for about 5-6 months now with no problems!
M. Otte
Good value.Sept. 2014
Good value. They have the same pattern as the Pom paper towels (also made by GP) that I've purchased from Sam's Club in the past.
One StarNov. 2014
Poor paper towel
Awful qualityFeb. 2020
Extremely cheap quality not sturdy or good paper towels I couldn’t get a refund because I had used 2 rolls out of 30.
LaNisha Stagg
Five StarsJul. 2015
Good for the price.

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