Parking Brake product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Raybestos Element3 Replacement Drum-in-Hat Rear Parking Brake Shoes Set - For Select Year Buick, Cadillac, Chevrolet, GMC and Oldsmobile Models (781PG)
Power Stop Rear B771 Brake Shoes
Power Stop B941 Autospecialty Parking Brake Shoe
Raybestos Element3 Replacement Drum-in-Hat Rear Parking Brake Shoes Set - For Select Year Ford and Lincoln Models (752PG)
Power Stop B701 Autospecialty Parking Brake Shoe

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the Parking Brake product on Amazon has a relatively high customer satisfaction rating with an average rating of 4.2 out of 5 and a total of 576 reviews. This suggests that customers are generally happy with the product and find it to be effective in its intended use. However, it's important to note that the data only provides a snapshot of customer satisfaction and may not be representative of all customers who have purchased the product. It's also possible that some customers may have had negative experiences with the product but did not leave a review. If you're considering purchasing this Parking Brake product, it's a good idea to read through some of the reviews to get a better understanding of the product's strengths and weaknesses. Additionally, you may want to consider reaching out to the seller or manufacturer with any questions or concerns you may have before making a purchase.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is car, the most common behavior is see my purple phone clearly . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who frequently use their car or truck and are looking for a way to improve their driving experience. The fact that "drive" was mentioned 14 times as a usage of the product suggests that customers are looking for a way to make driving safer and more comfortable. The fact that the top three users mentioned were husband, son, and wife suggests that this product may be of interest to families who share a car or truck. It's possible that the husband and son are the primary drivers, while the wife may be interested in using the product to see her phone more clearly while in the car. The top three places to use the product were car, truck, and dash, which suggests that customers are looking for a product that is versatile and can be used in a variety of settings. The fact that "dash" was mentioned specifically suggests that customers may be looking for a product that is easy to install and can be used without taking up too much space. Overall, it seems that the ideal customer for this product is someone who frequently uses their car or truck and is looking for a way to improve their driving experience. They may be interested in a product that is versatile, easy to install, and can be used to improve visibility while driving. Based on this data, it may be helpful for the company to focus their marketing efforts on families and individuals who frequently use their car or truck for commuting or travel.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are suction, product, screw, brake, pad. The most mentioned elements about suction are do not work(5.00%), fail in just 2 day(1.67%).
The top 5 positive reviews are magsafe, case, are ", magnet, grip " on the side. The most mentioned elements about magsafe are solid(1.08%), work well with accessory through the back of the case without any degradation of magnetic strength(1.08%).
Automotive > Replacement Parts > Brake System > Brake Shoes > Parking Brake
do not work5.00%
fail in just 2 day1.67%
suck at suck1.67%
work well with accessory through the back of the case without any degradation of magnetic strength1.08%
are "1.08%
grip " on the side1.08%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect of the Parking Brake category is suction, while the top pro aspect is magsafe. The top 5 cons of the vacuum are suction, product, screw, brake, and pad, while the top 5 cons of the tip are magsafe, case, are ", magnet, and grip " on the side. Overall, the sentiment analysis suggests that there are more negative aspects associated with this category than positive ones. The cons mentioned most frequently are related to the suction and product quality, while the pros are related to the magsafe feature. To improve product development and selection, manufacturers should focus on addressing the most common cons mentioned by customers. This could involve improving the suction power of the vacuum, enhancing the quality of the product, and addressing issues with the magsafe feature on the tip. Additionally, manufacturers should consider incorporating more positive features that customers appreciate, such as easy-to-use parking brakes and durable materials. By addressing these issues and incorporating more positive features, manufacturers can improve customer satisfaction and increase sales in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
bottom two1

Based on the information provided, it seems that customers are buying a product related to Parking Brake, but the specific product description is not mentioned. However, it is clear that the product description is the top feature that motivates buyers to make a purchase. One possible reason why the product description is so important is that it provides customers with the necessary information to make an informed decision about the product. For example, the description may include details about the product's features, benefits, and specifications, as well as any limitations or potential drawbacks. To optimize an Amazon listing for this product category, it would be important to focus on creating a clear and compelling product description that highlights the key features and benefits of the product. Additionally, it may be helpful to include high-quality images and videos that showcase the product in action, as well as customer reviews and ratings that provide social proof of the product's quality and effectiveness. Finally, it may be useful to conduct keyword research and optimize the listing for relevant search terms to improve visibility and attract more potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
correct hardware
last long2
last long
clear case1
clear case
2 year ago1
year ago
But hopefully soon.1
not anytime soon
another system for park brake1
another system for park brake
brake kit1
brake kit
charge wirelessly1
wireless charge option
deliver more suction hold1
suction strong hold update
do not replace1

Based on the customer expectations mentioned, it seems that for the Parking Brake category, customers are looking for a product that is clear in its purpose, has durable hardware, and lasts long. To meet these expectations, sellers should prioritize product development that focuses on creating a clear and easy-to-use parking brake system. This could include features such as clear labeling and intuitive design. Additionally, the hardware used in the product should be of high quality and durable, ensuring that the parking brake can withstand regular use and wear and tear. Marketing promotion factors should also be considered when developing and promoting parking brake products. Sellers should emphasize the durability and longevity of their products, highlighting the quality of the hardware used and the product's ability to last for an extended period of time. Additionally, sellers should focus on promoting the ease of use and clear purpose of their parking brake products, making it clear to customers how the product works and why it is important. Overall, by prioritizing product development that meets customer expectations for clarity, durability, and longevity, and promoting these factors in marketing efforts, sellers can create a successful parking brake product that meets the needs of their customers.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Billy k
Great breaks, used on my 01 F250
Perfect!Dec. 2022
 This car mount is just what I wanted. It fits securely on the side dash of my 2018 Suburban even though the dash is tilted slightly downward. A clasp secures the suction. The arm extended out where I needed it, and I could tighten it with no problem. It's easy to put my phone in and take it out by pressing the side button. This cell phone holder doesn't block any of my view when I'm driving. I love that I don't have to take my eyes off the road to see my phone now. I even love the colors!
This is a great, sturdy product. I haven't used the suction cup but have used the clip into an air vent. Even over big potholes, it stays in place. Easy to install. Easy to put the phone in and get the phone out. I'd buy it as a gift in a heartbeat.
I was hesitant that it would work for my Galaxy S22, especially with the hard case on it. Surprisingly, it's perfect!! No more phone falling out of the cup holder or out of the side pockets! Love it!
This phone holder works great. Holds tight to the dash, has not fallen off yet.
Easy to assemble, and easy to use. Seems durable enough. The suction works great, and I love that it's so configurable. A month of fairly use, and no problems at all. If you're on the fence, I recommend going with this one. Hard to imagine people being unhappy with it.
Not too sure how I feel about the adhesion to the plastic/vinyl dash, but the rest of how it worked was great.
This phone holder is amazing! Especially when using navigation all day for delivery jobs. Grips super strong on my phone. Releases with a quick pinch when I need to hop out to drop off a package. And has a big enough cutout on the bottom to fit my Samsung Galaxy 22 Ultra's Otterbox rubber charging port cover when I charge while navigating! Support has been super nice making sure everything works well and setting up a warranty for me!
The design is quite similar to other units out there, but the quality and functionality are a cut above with this item. The ball joint, wingnut and vent clamp are holding very well. The suction cup works best on smooth surfaces, but is made of a pliable membrane which helps adherence to textured surfaces and is washable as well, which restores adhesion properties. Product manufacturer had a problem with shipping and reached out to remedy the issue via email; I always appreciate conscientious companies who value good communication with customers. Works perfectly for Google Pixel 6 Pro. Pros: Strong, functional, decent value. Cons: The clamp pads are Band-Aid colored; quite ugly. I will update with any premature failures.
Easy to install and suction cup was both sticky and offered a solid vacuum. It also gives instructions on how to rinse it to get it sticky again. Also very adjustable with its extensions and ball rotation.

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