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Pastel Paper product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Amazon BSR product in the Pastel Paper category has a total of 1362 reviews but an average rating of NaN (not a number). This could be due to a variety of reasons, such as missing data or errors in the calculation of the average rating. Without knowing the specific product or reading the reviews, it is difficult to determine customer satisfaction. However, the fact that there are a significant number of reviews suggests that the product is popular and has been purchased by many customers. If you are considering purchasing this product, it is important to read through the reviews carefully to get a sense of the product's strengths and weaknesses. Look for patterns in the reviews, such as common complaints or issues that customers have experienced. This can help you make an informed decision about whether or not to purchase the product. Overall, it is important to remember that customer satisfaction is subjective and can vary from person to person. While the lack of an average rating may be concerning, it is not necessarily indicative of a poor product. Take the time to read through the reviews and make an informed decision based on your own needs and preferences.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is granddaughter, the most commonly moment of use is winter lol, the most common location is car, the most common behavior is pastel painting . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the pastel paper product are likely to be young children, specifically granddaughters and daughters. The product is also likely to be used in a variety of settings, including the car, art classrooms, and elementary schools. In terms of usage, the product is most commonly used for pastel painting, with color pencils being the second most popular medium. This suggests that the product is well-suited for artistic endeavors and may be particularly appealing to those who enjoy drawing and painting. Given this information, it may be useful for the company to target their marketing efforts towards parents and grandparents who have young children with an interest in art. They may also want to consider partnering with art teachers or schools to promote the product for use in the classroom. Additionally, the company may want to consider expanding their product line to include other art supplies that are commonly used with pastel paper, such as pastels and color pencils. This could help to increase sales and appeal to a wider range of customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are paper, corner, pad, page, quality. The most mentioned elements about paper are bad when painting(1.64%), can not hold layer(1.64%).
The top 5 positive reviews are paper, color, quality, texture, pastel. The most mentioned elements about paper are good quality(16.77%), good(2.40%).
bad when painting1.64%
can not hold layer1.64%
coarse for the chalk1.64%
curl awfully1.64%
difficult to depict still water scene1.64%
good quality16.77%
thick enough1.80%
look good1.20%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that paper is a significant aspect mentioned both as a con and a pro in the category of Pastel Paper. It is worth noting that paper is mentioned as a con more frequently than as a pro, with 26.23% of respondents mentioning it as a downside and 29.34% mentioning it as a positive aspect. The top cons mentioned for Pastel Paper include corner, pad, page, and quality. This suggests that users may have concerns about the durability and overall quality of the paper. Additionally, the mention of color, texture, and pastel as cons for the tip indicates that some users may not be satisfied with the performance or characteristics of the pastel medium itself. On the positive side, the top pro aspect mentioned most frequently is paper, indicating that a significant number of users appreciate the quality or other positive attributes of the paper used in pastel products. Based on these findings, it would be beneficial for product development to focus on improving the quality and durability of the paper used in pastel products. Addressing concerns related to corners, pads, and pages could enhance the overall user experience. Additionally, considering the feedback regarding color, texture, and pastel, manufacturers could work on developing pastel mediums that meet users' expectations in terms of performance and characteristics. When it comes to product selection, customers should consider the quality of the paper as a crucial factor. They should also pay attention to the specific features that are important to them, such as color, texture, and the overall performance of the pastel medium. Reading reviews and seeking recommendations from other users who have similar preferences can also be helpful in making an informed decision. Overall, by addressing the cons related to paper quality and pastel performance, and by considering user preferences, manufacturers can improve the selection and development of pastel paper products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
texture feel so good1

Based on the data provided, it seems that the primary motivation for customers to buy pastel paper is through word-of-mouth recommendations from friends. This is followed by advertising attraction and price, which are also important factors in the decision-making process. Given that product description is the top feature, it is important to ensure that the product listing on Amazon is optimized to provide customers with all the necessary information they need to make an informed decision. This includes providing a detailed description of the product, including its features, benefits, and any relevant specifications. It is also important to include high-quality images that showcase the product in use, as well as any relevant videos or customer reviews. To optimize the Amazon listing, it is recommended to focus on the following areas: 1. Product Description: Ensure that the product description is detailed and informative, highlighting the key features and benefits of the product. 2. Images: Include high-quality images that showcase the product in use, as well as any relevant videos or customer reviews. 3. Reviews: Encourage customers to leave reviews of the product, as this can help to build trust and credibility with potential buyers. 4. Pricing: Consider adjusting the pricing strategy to ensure that the product is competitively priced, while still offering good value for money. By focusing on these areas, it should be possible to optimize the Amazon listing for pastel paper and increase sales through improved visibility and customer engagement.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
large size3
large size
is not expensive2
is not expensive
not expensive
more tooth2
more " tooth
more tooth
2 pad1
double pad
5 different color1
more than five color and
arrive in good condition1
arrive in good condition
big box1
bluish tone option1
bluish tone option

Based on the customer expectations mentioned, it seems that customers are looking for large-sized pastel paper that is affordable and offers more value. To meet these expectations, sellers could prioritize product development by creating larger-sized pastel paper options that are competitively priced. They could also consider offering bulk discounts or bundle deals to provide customers with more value for their money. In terms of marketing promotion factors, sellers could highlight the large size and affordability of their pastel paper in their advertising campaigns. They could also emphasize any additional features or benefits that their product offers, such as high-quality paper texture or a wide range of color options. Overall, by focusing on meeting customer expectations for large size, affordability, and value, sellers can develop and market pastel paper products that are more likely to appeal to their target audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Nice paperDec. 2019
Bought at the request of my teen. It’s good paper. I love this brand of paper because it’s pretty good and not expensive. You can feel free to doodle away...
I checked with my grand daughter after she received the whole order. She was extremely happy to get the art supplies (for college). She said everything was just what she wanted plus I had added other items. I have used the same product in the past myself and found it was great paper to work with.
DamagedFeb. 2022
The sketch pad was detach from the actual pad. Papers were loose.
Three StarsJul. 2016
useful for pastels.
awesome priceDec. 2013
awesome price-good same trustedquailty-fast shipping-prices are always on sale which makes for alot to a craft inthusist...will buy more in future for me & my granddaughter
GreatAug. 2020
Great love this
Claire Hemme
Three StarsNov. 2016
cheaper pastels leave white spaces
justine sell
CrapAug. 2020
Oil pastel wouldn't blend will not buy again.
First of all, I'm a beginner with pastels. However when I tried using my pastels with this paper I was confused, especially when I was watching other tutorials. The paper does not seem to hold on to the pastels well, there's a lot of kick up and you'd end up using wayy more of the pastel than necessary to get color pay off. I'm sure there are far better papers out there for soft pastel.

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