Pastels product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
2023/01/17
Top 1
Top 2
Top 3
Top 4
Average Ratings
4.7
Total Reviews
5,126
This insight is based on the data from the best seller products. The top 5 of them are:
PanPastel 26605 Ultra Soft Artist Pastel, Chromium Oxide Green, 660.5
B001PCQUR4
Sakura XEP12 Cray-Pas Junior Artist Oil Pastels, 12 Count (Pack of 1), Multicolor
B0008F6CBS
HA SHI Soft Chalk Pastels, 24 Assorted Colors Non Toxic Art Supplies, Square Charcoal, Drawing Media for Artist Stick Pastel for Professional, Kids, Beauty Nail Art, Pan Chalk Pastel
B0B9XBMC3D
Zenacolor Oil Pastels for Artists (Set of 48) - pastel oil pastels for kids - High-Pigment Water-Resistant Oil Pastel Colors - Soft Texture, No Residue - Art Supplies for Artists
B09MW6GDWC
Sax Sulphite Drawing Paper,50 lb,9 x 12 Inches,Extra-White,Pack of 500 - 053925 & Elmer's Disappearing Purple School Glue Sticks,Washable,7 Grams,30 Count
B0BJPPXPLW

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for pastel products on Amazon is quite high at 4.74 out of 5. This indicates a generally positive customer satisfaction level. Additionally, with a total of 5126 reviews, it suggests that there is a significant number of customers who have purchased and reviewed pastels on Amazon. The high average rating implies that customers are generally satisfied with the quality, performance, and overall experience of the pastel products in this category. It is likely that these products have met or exceeded customer expectations, leading to positive reviews and ratings. Based on this information, my advice would be to continue focusing on maintaining the quality and performance of pastel products. Consistency in delivering high-quality items will help maintain customer satisfaction and positive reviews. Additionally, it would be beneficial to encourage customers to leave reviews after their purchase, as this can further enhance the credibility and reputation of the products in the pastel category. Furthermore, it would be helpful to analyze the feedback provided in the reviews to identify any areas for improvement or potential product enhancements. This can help address any customer concerns or suggestions, leading to even higher customer satisfaction levels in the future. Overall, the data suggests that pastel products in the given category on Amazon have been well-received by customers, indicating a positive customer satisfaction level. By continuing to prioritize quality, encouraging customer reviews, and addressing feedback, sellers can further enhance customer satisfaction and maintain a strong position in the market.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is christmas, the most common location is school, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
Who
When
Where
What
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are kids, daughters, and sons. Kids are mentioned the most, followed by daughters and then sons. This suggests that the product is popular among children, particularly girls. When it comes to the places where this product is commonly used, schools are mentioned the most, followed by classrooms and canvas. This indicates that the product is frequently used in educational settings, suggesting its relevance for art classes or creative activities within schools. In terms of usage, the top two purposes for this product are gift-giving and drawing. This implies that the product is often purchased as a gift, possibly for children's birthdays or special occasions. Additionally, it is used for drawing, indicating its suitability for artistic expression and creativity. Based on this analysis, the customer profile for this product can be described as parents or individuals looking for a gift for children, particularly daughters. They are likely interested in providing artistic opportunities for their children, either at home or in an educational setting. They may value the product's quality, safety, and ability to inspire creativity. To cater to this customer profile, it would be beneficial to emphasize the product's child-friendly features, such as non-toxic materials and vibrant colors. Marketing efforts could focus on the product's suitability for gifting, highlighting its ability to foster artistic expression and imagination. Collaborations with schools or art teachers could also be explored to promote the product's usage in educational settings. Overall, understanding the top users, places of use, and purposes for this product provides valuable insights for targeting the right audience and tailoring marketing strategies to meet their needs and preferences.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pastel, color, oil pastel, smell, stick. The most mentioned elements about pastel are small(2.80%), bad quality(1.40%).
The top 5 positive reviews are color, pastel, quality, oil pastel, product. The most mentioned elements about color are good(10.99%), vibrant(9.79%).
Cons
pastel12.62%
small2.80%
bad quality1.40%
do not blend well0.93%
bunch together to one side0.47%
chalky for draw0.47%
color12.62%
oil pastel7.48%
smell6.54%
stick4.21%
Pros
color38.87%
good10.99%
vibrant9.79%
look good3.49%
bright3.08%
rich2.14%
pastel9.12%
quality6.70%
oil pastel4.02%
product2.68%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the category of pastels has both pros and cons. The top pro aspect mentioned most is color, accounting for 38.87% of the responses. This suggests that people appreciate the vibrant and diverse range of colors available in pastels. On the other hand, the top con aspect mentioned most is pastel, which makes up 12.62% of the responses. This could imply that some users have concerns about the overall quality or performance of pastels in this category. Additionally, other cons mentioned include issues related to color, oil pastel, smell, stickiness, and product quality. To improve product development and selection in this category, it would be beneficial to address the cons mentioned. For instance, manufacturers could focus on enhancing the quality and performance of pastels, ensuring they are long-lasting and easy to work with. They could also work on minimizing any unpleasant smells associated with the product and reducing the stickiness that some users may find inconvenient. Furthermore, it would be helpful to conduct market research to understand the specific needs and preferences of pastel users. This could involve gathering feedback from artists, hobbyists, and other individuals who frequently use pastels. By understanding their requirements, manufacturers can develop products that cater to their needs, such as improved color selection, better oil pastel options, and higher overall product quality. In conclusion, while pastels offer a wide range of vibrant colors, there are some areas for improvement. By addressing the cons mentioned and focusing on product development based on user feedback, manufacturers can enhance the overall experience and satisfaction of pastel users.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
TopicMentions
blend artist are able to achieve1
carry case1
color1
durable1
easy to blend1

Based on the data provided, it seems that customers are primarily motivated to buy pastels based on the product description. This could be because pastels are a unique and specialized product, and customers want to ensure that they are getting the right type of pastel for their needs. Additionally, the price is also a significant factor, as customers want to ensure that they are getting a good value for their money. Finally, recommendations from friends also play a role in customer motivation, as customers may trust the opinions of people they know. Given that product description is the top feature, it is important for sellers to focus on optimizing their Amazon listings to highlight the unique features and benefits of their pastels. This could include using high-quality images and detailed descriptions that highlight the texture, color, and other important features of the pastels. Additionally, sellers may want to consider offering bundle deals or discounts to incentivize customers to purchase their products. Finally, it may be helpful to encourage satisfied customers to leave reviews and recommendations on the Amazon listing, as this can help to build trust and credibility with potential buyers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
big6
big
last long4
last long
good3
good
improvement packaging3
improvement in packaging
package more appealing
packaging more secure
large size3
big size
large
large size
blend good2
blend nicer
good blending
color blend good2
blend color
pastel blend well
creamy2
creamy
more creamy
good packaging2
package good
good protection2
good protect

Analysis of Customer Expectations for Pastels: When it comes to the category of Pastels, it seems that the customer expectations are currently undefined. The mentions of "undefined" indicate that there is a lack of clarity or specific information about what customers expect from products in this category. To better understand customer expectations, it would be helpful to conduct market research, surveys, or engage with potential customers to gather their insights and preferences. Suggestions for Product Development Prioritization: 1. Research and Understand Customer Needs: Conduct market research to identify the specific needs and preferences of customers interested in pastels. This could involve understanding their preferred color range, quality expectations, packaging preferences, and any additional features they may desire. 2. Quality and Performance: Prioritize the development of pastels that offer high-quality pigments, smooth application, and good color payoff. Customers often appreciate products that are long-lasting, blendable, and provide vibrant colors. 3. Variety and Range: Consider offering a wide range of colors to cater to different customer preferences. This could include both traditional pastel shades as well as unique and trendy options. Providing variety allows customers to find the perfect shades for their artistic projects. 4. Packaging and Presentation: Pay attention to the packaging design, as it can greatly influence customer perception. Consider creating visually appealing packaging that is functional, easy to use, and protects the pastels from damage. Suggestions for Marketing Promotion Factors: 1. Targeted Marketing: Identify the target audience for pastels and tailor marketing efforts accordingly. This could involve reaching out to artists, art students, hobbyists, or professionals through platforms they frequent, such as art supply stores, online art communities, or social media groups. 2. Demonstrations and Tutorials: Showcase the versatility and capabilities of pastels through demonstrations and tutorials. This can help potential customers understand the various techniques and effects that can be achieved with pastels, sparking their interest and encouraging them to try the product. 3. Influencer Collaborations: Collaborate with artists, art influencers, or content creators who specialize in pastels. Their endorsement and creative content can help raise awareness and generate interest among their followers. 4. Customer Reviews and Testimonials: Encourage customers who have used your pastels to share their experiences and reviews. Positive testimonials can build trust and credibility, influencing potential customers to choose your brand. Remember, these suggestions are based on the assumption that customer expectations for pastels are currently undefined. Conducting thorough market research and engaging with customers directly will provide more accurate insights to guide product development and marketing strategies.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.

FAQs

Amazon Reviews

Kerry
Purchased
Purchased to add color to crepe paper flowers worked perfectly
D.DW
Purchased
Came in perfect condition! All of my art projects look like paintings because I used these!
Only one of these arrived cracked, not a huge deal but worth the mention. I love how vibrant these colors are and easy to blend for a beginner like myself.
Maya
PurchasedEarly review
GreatAug. 2020
Used for pigment
Love TheseJul. 2021
I actually use these to shade dollhouse miniatures I make in polymer clay. The shades are amazing and these are nice and soft.
Our 13 year old granddaughter likes to draw, so we bought here different types of art supplies. She is willing to try the chalk and can hardly wait to see what she does.
wa
Purchased
like intense vibrant hues
Got to use with my markers and pencils. Beautiful color range. Can be vibrant or will tone down nicely. Blend well. Am a beginner with pastels as a coloring medium and they are fairly easy to use so far. Can’t wait to play some more to see what I can get them to do. Not as messy to use as I thought they would be (thought there would be much more dust).
Howard Lin
PurchasedEarly review
We need soft pastels for kids art camp. This material turns out to be great and easy for little one to manage. Price is the most reasonable too. The material is very pigmented. Kids need to use it under adult supervision, because can get messy! But beautiful colors.
Vivid colors, variety, sharp edges all make creating artwork a pleasure!

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