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Peanut product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
La Tourangelle, French Roast Creamy Almond Butter, Kettle Roasted, Made with 2 Ingredients, No Sugar Added, No Palm Oil, Keto, 16 fl oz
LouAna Peanut Oil (3.0 GAL)
Kinloch Plantation Products Pecan Oil, One 1000 ML Bottle
4 Set Kinloch Plantation Products Pecan Oil, One 750 ML Bottle
Daana Organic Peanut Oil: COLD PRESSED (12 oz)

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the peanut product in question has a high level of customer satisfaction. With an average rating of 4.65 out of 5 and a total of 1521 reviews, it's clear that many customers have had positive experiences with this product. As an AI language model, I don't have access to the specific product details or reviews, but based on the data provided, it's safe to assume that this peanut product is of high quality and meets the expectations of customers. If you're considering purchasing this product, it's always a good idea to read through some of the reviews to get a better understanding of what customers are saying. Additionally, it's important to keep in mind that individual preferences and tastes can vary, so what works well for one person may not work as well for another. Overall, based on the data provided, it seems that this peanut product is a good choice for those looking for a high-quality option.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is fridge, the most common behavior is deep frying . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely to be individuals who prioritize their family and friends, as these were the top two categories of people mentioned. Additionally, the fact that the fridge and grocery store were the top two places to use the product suggests that these customers are likely to be health-conscious and interested in using fresh ingredients. The fact that deep frying was the top usage of the product suggests that these customers may be interested in indulgent, comfort foods, but the fact that cooking for others was also a top usage suggests that they may also be interested in sharing these foods with loved ones. Given that the category is peanut, it's likely that these customers are interested in using peanuts as a source of protein and flavor in their cooking. Based on this information, some suggestions for the customer profile might include: - Health-conscious individuals who prioritize fresh ingredients and are interested in using peanuts as a source of protein. - Individuals who enjoy indulgent, comfort foods but also enjoy sharing these foods with loved ones. - Customers who prioritize their family and friends and enjoy cooking for others.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are oil, bottle, can, lid, almond butter. The most mentioned elements about oil are average taste(1.54%), bleach(1.54%).
The top 5 positive reviews are flavor, oil, taste, peanut oil, product. The most mentioned elements about flavor are good(13.28%), rich(3.69%).
average taste1.54%
burn more fast1.54%
do not have a strong peanut flavor1.54%
almond butter3.08%
light enough1.48%
like like1.48%
peanut oil5.54%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the peanut category has both positive and negative aspects. The top pro aspect mentioned most is flavor, which suggests that people enjoy the taste of peanut products. However, the top con aspect mentioned most is oil, which may be a turn-off for some consumers. Other cons mentioned include issues with packaging, such as bottles, cans, and lids, as well as specific products like almond butter. It's worth noting that some of the cons mentioned, such as taste and product, are somewhat vague and could be related to a variety of factors. To improve product development and selection in the peanut category, it may be helpful to focus on addressing some of the common cons mentioned. For example, finding ways to reduce the amount of oil in peanut products or improving packaging to make it more user-friendly could be beneficial. Additionally, highlighting the positive aspects of the category, such as flavor, in marketing and advertising could help to attract more consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
jar etc1
like the smell1
look similar to my other bottle1

Based on the data above, it seems that customers are primarily motivated to buy peanut products based on price and brand reputation. However, it's interesting to note that product description is also a significant factor, with 20% of mentions. One possible reason why product description is so important in this category is that customers may be looking for specific types of peanuts (e.g. roasted, salted, unsalted, etc.) or may have dietary restrictions (e.g. gluten-free, organic, etc.). A detailed product description can help customers find the exact product they're looking for and make an informed purchase. To optimize their Amazon listings for this category, sellers should focus on creating detailed and accurate product descriptions that highlight the unique features and benefits of their peanut products. They should also consider using high-quality images and customer reviews to build trust and credibility with potential buyers. Additionally, sellers may want to experiment with pricing strategies and promotions to attract price-sensitive customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
bottle glass2
glass container
in glass bottle
almond taste1
more distinctly almond flavor
bolder flavor1
more assertive flavor
bottle design1
change functioning bottle design
bottle more flexible1
thicker-walled bottle
cap screw on side1
cap screw on tightly
container sturdier and cap good1
container sturdier and cap good
cooking oil come this way1
cooking oil come this way
decent spray nozzle1
decent oil mister sprayer

Based on the customer expectations mentioned, it seems that customers are looking for a peanut product that comes in a glass bottle, has a salty taste, and possibly has an almond flavor as well. To meet these expectations, sellers could consider developing a peanut product that is packaged in a glass bottle, which could help to differentiate their product from others on the market. Additionally, they could focus on creating a product that has a salty taste, which could be achieved through the use of different seasonings or by adding salt directly to the product. While the mention of almond flavor is not as strong as the other expectations, it could still be worth considering as a potential flavor option for the product. However, it's important to keep in mind that adding too many flavors could potentially dilute the overall taste of the product, so it may be best to focus on one or two key flavors. In terms of marketing promotion factors, sellers could highlight the glass packaging as a unique selling point, as well as the salty taste and any additional flavors that are included. They could also consider emphasizing the quality of the peanuts used in the product, as well as any other health benefits or nutritional information that may be relevant to customers. Overall, by prioritizing the development of a peanut product that meets these customer expectations and effectively promoting it to potential customers, sellers could potentially increase their sales and build a loyal customer base.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

My two cents
Great for different spreads or dressings. Great nutty flavor
Best oil!Aug. 2021
One of the beat oils I enjoy cooking with it or even putting it on a salad with just a little salt and pepper.
heather keith
This is my favorite brand of oil to cook with. Lots of flavor
A. Brennan
I use it for baking. Make a great cake that I call my almond oil pound cake. However, several times I have received cans that were leaking, with a mess to clean up in the shipping box. Unable to find it at a retail store.
Great almond oil
Regan House
been using it for some time, use it all the time, for cooking, popcorn, whatever. Very neutral and benign oil, this seems to be the most affordable variety of this kind that I have found. Good quality, good price = happy me.
The taste of this kind of reminds me of used oil. It is not very almond like at all. I used it to make mayonnaise and roasted some potatoes with it, and they turned out okay. For salad dressings, this is no where as good as using sesame oil or walnut oil. This oil is average tasting at best. I would not buy it again. If you buy this oil, make sure to keep it in the refrigerator after opening it. ​
Five StarsFeb. 2016
Awesome I love it. Smell like almonds. I use it forcing skin and hair.
I use this in my coffee and it gives a added nutty flavor which is delicious and adding healthier oils to my diet
Mix It UpOct. 2019
Love olive oil, but I ad almond oil to brown rice, walnut oil to my pumpkin bread recipe, pecan to backed beets... Well, you can imagine. Makes me rather popular with friends and family. Absolutely delectable!

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