Peanut-Butter product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 11
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Grandma's Peanut Butter Cookies, 2.5 Ounce (Pack of 60)
Pillsbury Soft Baked Cookies, Sugar with Icing, 9.53 oz, 18 ct
Little Debbie Nutty Buddy Chocolate Fudge & Peanut Butter Wafer Bars, 2 Bars per Package - 2.1, Oz 50.4 Ounce (Pack of 24)
Atkins Keto Peanut Butter Cups, Naturally Flavored, Zero Grams Added Sugar, Gluten Free, 20 Count
Lenny & Larry's Keto Cookie Variety Pack, Chocolate Chip and Peanut Butter, Plant Based Cookies, 1.6 Ounces, 16 Cookies Total

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the peanut butter product in question has a relatively high customer satisfaction rating of 4.38 out of 5, based on a total of 10,419 reviews on Amazon. This suggests that the majority of customers who have purchased and tried this product have been satisfied with its quality and taste. However, it's important to note that there may be some variation in individual preferences and tastes, so it's always a good idea to read through a variety of reviews before making a purchase decision. Additionally, it may be helpful to consider factors such as price, ingredients, and nutritional value when comparing different peanut butter products. Overall, if you're in the market for a peanut butter product, this one appears to be a solid choice based on its high customer satisfaction rating. Just be sure to do your own research and consider your own preferences before making a final decision.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is kid, the most commonly moment of use is everyday, the most common location is house, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the target customer profile for this peanut butter product is families with children, particularly those who have a grandmother in their household. The fact that "kid" and "family" are the top two most mentioned users suggests that this product is likely marketed towards families with young children who enjoy snacking on peanut butter. The top three places to use the product are all locations that are commonly associated with households, which further supports the idea that this product is intended for families. The fact that "freezer" is the second most mentioned location suggests that this product may be marketed as a long-lasting snack that can be stored for later use. The top two usages of the product are "snack" and "gift give," which suggests that this product may be marketed as a convenient and tasty snack option for families on-the-go, as well as a potential gift option for special occasions. Overall, the data suggests that the target customer profile for this peanut butter product is families with young children who are looking for a convenient and tasty snack option that can be stored for later use. To appeal to this customer profile, the product could be marketed as a healthy and delicious snack option that is perfect for busy families, as well as a thoughtful gift option for special occasions. Additionally, the product could be marketed as a versatile ingredient that can be used in a variety of recipes, such as sandwiches, smoothies, and baked goods.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are cooky, taste, texture, flavor, cookie. The most mentioned elements about cooky are stale(3.92%), hard(2.56%).
The top 5 positive reviews are taste, cooky, flavor, texture, cookie. The most mentioned elements about taste are good(20.88%), tasty(1.09%).
taste bad1.20%
not fresh0.90%
not bad at0.25%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the Peanut-Butter category has mixed sentiments. The top con aspect mentioned most is "cooky," which could refer to the texture or consistency of the product. Additionally, "taste," "texture," "flavor," and "cookie" are also mentioned as cons, which suggests that there may be some issues with the overall quality of the product. On the other hand, the top pro aspect mentioned most is "taste," which indicates that the flavor of the Peanut-Butter is generally well-liked. However, it's worth noting that taste is also mentioned as a con, which suggests that there may be some variability in the quality of the product. To improve the Peanut-Butter category, product development should focus on addressing the cons mentioned by consumers. This could involve improving the texture and consistency of the product, as well as enhancing the overall flavor and quality. Additionally, it may be helpful to conduct market research to better understand consumer preferences and develop products that meet their needs. In terms of product selection, consumers should look for Peanut-Butter products that have a good balance of taste, texture, and consistency. It may also be helpful to read reviews and conduct research to find products that have a good reputation for quality and flavor.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
come in different flavor1

Based on the data above, it seems that customers are primarily motivated to buy peanut butter based on the product description, followed closely by price and brand reputation. This suggests that customers are looking for a clear and detailed description of the product, including information about its ingredients, nutritional value, and potential uses. One reason why product description is the top feature may be because customers are looking for specific types of peanut butter, such as organic, natural, or low-sugar varieties. A detailed product description can help customers find the exact type of peanut butter they are looking for, and can also help them understand the benefits and drawbacks of different options. To optimize their Amazon listings for this category, sellers should focus on creating detailed and informative product descriptions that highlight the unique features and benefits of their peanut butter. They should also consider offering competitive pricing and building a strong brand reputation through customer reviews and ratings. By focusing on these key factors, sellers can attract more customers and increase their sales in the highly competitive peanut butter market.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
cheap price
more peanut butter taste11
more peanut butter cooky
more peanut butter flavor
more chocolate more peanut flavor
peanut butter taste more like peanut butter
are not expensive10
are not expensive
are not pricey
are not expensive…
oatmeal cooky9
more oatmeal raisin cooky
more oatmeal peanut butter cooky
more peanut butter raisin cooky
more than 2 oatmeal raisin cooky
ore oatmeal raisin cooky
expiration date7
expiration date
late expiration date
short expiration date
less peanut more6
more peanut butter
less cookie more peanut butter
more peanutty
less pricey6
less expensive
more affordable
choose cooky
cooky good
good cooky
read about cooky
taste like cooky

Analysis of Customer Expectations for Peanut Butter Category: Based on the customer feedback, it is evident that there are three key expectations for peanut butter: affordability, quantity, and a stronger peanut butter taste. Customers mentioned these expectations multiple times, indicating their importance. Let's delve deeper into each expectation and provide some suggestions for product development prioritization and marketing promotion factors. 1. Affordability (11 mentions): Customers are looking for peanut butter that is reasonably priced. This suggests that sellers should consider offering products at competitive prices to attract price-conscious consumers. Exploring cost-effective sourcing methods, optimizing production processes, or offering discounts and promotions could help meet this expectation. 2. Quantity (11 mentions): Customers desire more peanut butter, indicating a preference for larger quantities or bulk options. Sellers should consider offering different sizes or packaging options to cater to various customer needs. This could include family-sized jars, multipacks, or even subscription-based models for regular peanut butter consumers. 3. Stronger Peanut Butter Taste (11 mentions): Customers expressed a desire for a more pronounced peanut butter taste. This expectation suggests that sellers should focus on enhancing the flavor profile of their products. Experimenting with different roasting techniques, using high-quality peanuts, or incorporating natural flavor enhancers could help create a peanut butter with a richer and more satisfying taste. Product Development Prioritization Suggestions: 1. Improve affordability: Prioritize cost optimization strategies to offer competitive prices without compromising quality. 2. Increase quantity options: Develop packaging options that cater to different customer preferences, such as larger sizes or multipacks. 3. Enhance flavor profile: Invest in research and development to create a peanut butter with a stronger and more enjoyable taste. Marketing Promotion Factors Suggestions: 1. Highlight affordability: Emphasize competitive pricing through marketing campaigns, price comparisons, or limited-time offers. 2. Showcase quantity options: Promote the availability of different packaging sizes or bulk options to appeal to customers seeking larger quantities. 3. Emphasize enhanced taste: Communicate the improved flavor profile through product descriptions, customer testimonials, or taste tests to entice peanut butter enthusiasts. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs of their target audience and gain a competitive edge in the peanut butter market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

FreshSept. 2021
So fresh and yummy!
No flavorOct. 2021
Bland, bland, bland. I ordered chocolate chip, sugar and peanut butter. Every cookie tasted exactly the same. There wasn’t a hint of peanut butter in it. The sugar & pb were drizzled with white icing / chocolate and it still didn’t have any flavor but it did make them a giant mess to eat. I’ve never had a chocolate chip cookie that has a decent amount of chips in it that you can’t taste. Horrible.
NastyJul. 2022
All melts and stale tasting. They also had so much salt, just gross. We tossed them in the garbage.
SaltySept. 2021
We love peanut butter but no one, not even the kids like these. They are super salty.
Becky Wantuch
No flavor.Sept. 2022
No peanut butter flavor. Cookies stuck together and melted.
They tasted old and very gross. I wouldn’t even put these out for Santa.
judy hampton
All 4 packages of these cookies are melted, stuck together and broken.
N. Toliber
YuckOct. 2021
Do not waste your money! These were horrible in texture and taste. I felt like I was chewing on sand flaky sugar dough! I told my son to take those to school and give them away! I tried to give them a try, but they were unbearable!
Teresa Todd
so grossJan. 2022
they came in an undamaged box, but were all smashed together and moist and the flavor is just terrible
Cassie T
Recieved them and they were completely melted together. They smell great, just hoping that after putting in the refrigerator that they come apart for my kids lunches.

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