Peanut Butter Chips product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
REESE'S Peanut Butter Baking Chips, Bulk Gluten Free, 10 oz Bags (12 Count)
REESE'S Peanut Butter Baking Chips, Gluten Free, No Preservatives, 10 oz Bag
Reese's Baking Chips Peanut Butter Flavored, 10-Ounce Bags (Pack of 6)
Reese's Peanut Butter Baking Chips-10 oz
OliveNation Peanut Butter Baking Chips - 32 ounces

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the peanut butter chips product on Amazon has a relatively high customer satisfaction rating. With an average rating of 4.45 out of 5 and a total of 110 reviews, it appears that many customers are happy with their purchase. However, it's important to note that this data only represents a small portion of the overall customer base, and there may be some customers who have had negative experiences with the product. It's always a good idea to read through a variety of reviews before making a purchase to get a better understanding of the product's strengths and weaknesses. If you're considering purchasing peanut butter chips on Amazon, my advice would be to read through the reviews carefully and pay attention to any common themes or issues that customers have mentioned. Additionally, it may be helpful to look for products that have a higher number of reviews, as this can provide a more accurate representation of customer satisfaction.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is dog, the most commonly moment of use is cold winter, the most common location is car, the most common behavior is bake something . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are interested in Peanut Butter Chips are likely to be dog owners who enjoy baking. The fact that "dog" was mentioned three times suggests that these customers may be looking for a treat to give to their furry friends. Additionally, the fact that "bake something" was mentioned four times and "baking" was mentioned twice suggests that these customers enjoy spending time in the kitchen and may be looking for a versatile ingredient to use in their recipes. In terms of usage, it seems that Peanut Butter Chips are most commonly used for baking, which makes sense given their sweet and nutty flavor. The fact that "car" and "freezer" were mentioned once each suggests that these customers may be looking for a convenient snack to take on the go or to store for later. Based on this data, it may be helpful for the company to target dog owners who enjoy baking and spending time in the kitchen. They may also want to consider marketing Peanut Butter Chips as a versatile ingredient that can be used in a variety of recipes, from cookies to cakes to brownies. Additionally, they may want to highlight the convenience of Peanut Butter Chips as a snack that can be taken on the go or stored in the freezer for later.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 4 negative reviews are chip, flavor, quality control, bag. The most mentioned elements about chip are do not taste like peanut butter(20.00%), melt together(20.00%).
The top 5 positive reviews are flavor, peanut butter chip, taste, chip, peanut butter. The most mentioned elements about flavor are rich(15.38%), good(7.69%).
Grocery & Gourmet Food > Pantry Staples > Cooking & Baking > Baking Chips > Peanut Butter Chips
do not taste like peanut butter20.00%
melt together20.00%
quality control20.00%
peanut butter chip23.08%
peanut butter7.69%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that the top con aspect mentioned most for peanut butter chips is the presence of chips, which was mentioned by 40% of respondents. Other cons mentioned include flavor, quality control, and undefined issues with the bag. On the other hand, the top pro aspect mentioned most is flavor, which was mentioned by 23.08% of respondents. Overall, it seems that the flavor of peanut butter chips is generally well-liked, but the presence of chips is a common issue that could be improved upon. Additionally, quality control and packaging issues should be addressed to ensure a consistent and high-quality product. To improve product development and selection, manufacturers could consider experimenting with different chip sizes or textures to address the chip issue. They could also focus on improving quality control measures and ensuring that packaging is sturdy and reliable. Additionally, manufacturers could consider offering a wider variety of flavors to appeal to a broader range of consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
No Data
No data

Based on the mentions of undefined, undefined, and undefined, it seems that customers are motivated to buy Peanut Butter Chips for their delicious taste, convenience, and versatility in recipes. However, the top feature that influences their purchasing decision is the product description. To optimize the Amazon listing for Peanut Butter Chips, it is important to ensure that the product description is clear, concise, and highlights the key features and benefits of the product. Including high-quality images and customer reviews can also help to build trust and credibility with potential buyers. Additionally, using relevant keywords in the product title and description can improve visibility in search results and attract more potential customers.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
No data

Based on the information provided, it is unclear what the specific customer expectations are for peanut butter chips. However, we can make some general assumptions about what customers may be looking for in this product category. Firstly, customers may expect peanut butter chips to have a strong and authentic peanut butter flavor. This means that the chips should not taste artificial or overly sweet, but rather have a rich and nutty taste that is similar to actual peanut butter. Secondly, customers may expect peanut butter chips to have a satisfying texture. This could mean that the chips are crunchy or chewy, depending on personal preference. Additionally, customers may expect the chips to hold their shape well when baked into cookies or other baked goods. Finally, customers may expect peanut butter chips to be versatile and easy to use in a variety of recipes. This means that the chips should be able to be used in both sweet and savory dishes, and should be easy to incorporate into recipes without requiring any special preparation. To meet these customer expectations, sellers of peanut butter chips should prioritize product development that focuses on creating a high-quality, authentic peanut butter flavor. Additionally, they should consider the texture of the chips and how they will hold up in baked goods. Finally, they should ensure that the chips are versatile and easy to use in a variety of recipes. In terms of marketing promotion factors, sellers should focus on highlighting the unique flavor and texture of their peanut butter chips. They should also consider showcasing recipes that use the chips in creative and unexpected ways, to demonstrate their versatility. Finally, they should consider partnering with influencers or food bloggers who can help spread the word about their product to a wider audience.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

food prep sweetener
Erin Noone
Great sizeFeb. 2022
I bought these mini chips to make my own granola bars. The mini chips are great size for multi-use. I have only used them for granola bars but I could see myself using them as an ice cream topping or in brownies.
These peanut butter chips are delicious!!! The peanut butter has a very creamy, smooth, delicate taste. I have used them in cookies, but our favorite is just to eat them right our of the bag, like candy. I recommend leaving them at room temperature for best taste. ENJOY!
Tastes BurntNov. 2021
These came quickly and within their expiration date, but they taste burnt. It’s as if the peanuts used were over roasted or burnt and they used them anyway. They are completely unusable as they taste awful.
These chips do not taste like peanut butter at all. I was looking forward to baking with them. I wish I could get a refund because there is no point to use them.
The taste in my cookie mix was a little over powering!
Great stuffJan. 2022
Used these in my Christmas baking this year and was well satisfied with the product. It has great flavor, arrived as scheduled, got a lot of chips for the money. *S*
Nancy S
I didn't realize that these were mini chips, which ultimately didn't matter because they were wonderful! The flavor was amazing and consistency when melted was awesome. Couldn't recommend them any higher!
S. Colson
It made a very flavorful, creamy fudge.

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