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Peanut Sauce product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 12
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
A Taste of Thai Peanut Sauce Mix - 3.5oz Pack of 6 Pack Ready-to-Use Sauce Flavored with Classic Thai Spices | Use for Noodles Soups Stews Dips Salad Dressing & More | Non-GMO | Gluten-free
Annie Chun's Korean Sweet & Spicy (Go-Chu-Jang) Sauce, 10 Ounce (Pack of 6)
Stonewall Kitchen Wasabi Ginger Grille Sauce, 11 Ounces
A Taste of Thai Peanut Sauce Mix, 3.5 oz Box, 6 Piece
Sky Valley Organic Thai Peanut Sauce, 14.5 Ounce, 3-Pack

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, the average rating for the Peanut Sauce category on Amazon is 4.51, with a total of 823 reviews. This indicates a relatively high level of customer satisfaction overall. The average rating of 4.51 suggests that the majority of customers are pleased with the peanut sauce products available on Amazon. This positive feedback is a good sign for potential buyers, as it indicates that the majority of customers have had a satisfactory experience with their purchases. With a total of 823 reviews, it shows that there is a significant number of customers who have tried and reviewed peanut sauce products. This indicates a level of popularity and interest in this category. Based on this information, my advice would be to consider purchasing peanut sauce products from this category on Amazon. However, it is always important to read individual reviews and product descriptions to ensure that the specific product meets your personal preferences and requirements. Additionally, it would be beneficial to look for products with a higher number of reviews, as this indicates a larger sample size and more reliable feedback. Reading both positive and negative reviews can provide a well-rounded understanding of the product's strengths and weaknesses. Overall, the data suggests that customers are generally satisfied with peanut sauce products in this category on Amazon. By considering the average rating, total reviews, and individual feedback, you can make an informed decision and increase the likelihood of a positive purchasing experience.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is everyday, the most common location is grocery, the most common behavior is pan fry . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the primary users of the Peanut Sauce product are family members, followed by husbands and friends. This suggests that the product is likely being used in home-cooked meals and shared among loved ones. In terms of where the product is being used, the top two locations are grocery stores and restaurants, with grocery stores being mentioned slightly more frequently. This could indicate that customers are purchasing the product for home use, but also potentially using it as an ingredient in meals at restaurants. The top two uses of the product are pan frying and making pad thai, which suggests that customers are using the Peanut Sauce as a flavoring or sauce for stir-fry dishes. Based on this data, it seems that the customer profile for this product is likely someone who enjoys cooking at home and sharing meals with family and friends. They may also enjoy dining out and trying new dishes at restaurants. They are likely interested in Asian cuisine and enjoy using sauces and flavorings to enhance their meals. To appeal to this customer profile, the company could consider marketing the product as a versatile ingredient for home-cooked meals, highlighting its use in stir-fry dishes like pad thai. They could also consider partnering with restaurants to feature the Peanut Sauce in menu items, further increasing its exposure to potential customers.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are sauce, bottle, flavor, san j, hardboiled egg. The most mentioned elements about sauce are taste bad(5.88%), bad(2.94%).
The top 5 positive reviews are flavor, taste, sauce, meal, peanut sauce. The most mentioned elements about flavor are good(24.24%), like like(3.03%).
taste bad5.88%
come apart2.94%
dark than the other2.94%
expire in a few month after2.94%
san j5.88%
hardboiled egg2.94%
like like3.03%
have lot of depth1.01%
peanut sauce4.04%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the main con aspect mentioned for peanut sauce is its flavor, which is mentioned as a con in multiple categories such as vacuum, tip, and sauce. This suggests that there may be some dissatisfaction with the taste or overall flavor profile of peanut sauce. On the positive side, the top pro aspect mentioned most is flavor, indicating that there are people who enjoy the taste of peanut sauce. This suggests that there is a market for this product and that it has the potential to be well-received by those who appreciate its flavor. Based on the cons mentioned, it appears that there are some issues with the sauce itself, such as its consistency or perhaps the way it complements certain foods. Additionally, the mention of bottle and packaging as cons suggests that there may be room for improvement in terms of the product's presentation and ease of use. To address these concerns and improve product development, it would be beneficial to focus on enhancing the flavor of the peanut sauce. Conducting taste tests and gathering feedback from consumers can help identify any specific areas for improvement. Additionally, considering alternative packaging options that are more user-friendly and convenient could enhance the overall experience for customers. In terms of product selection, it would be wise to consider different variations of peanut sauce, such as different levels of spiciness or the inclusion of additional ingredients to cater to a wider range of tastes. This could help attract a larger customer base and provide more options for consumers who have specific preferences. Overall, by addressing the flavor concerns, improving packaging, and diversifying the product range, peanut sauce has the potential to become a more popular and well-received choice among consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy peanut sauce based on the product description. This suggests that customers are looking for detailed information about the product, such as its ingredients, flavor profile, and suggested uses. Brand reputation is also mentioned as a factor, albeit to a lesser extent. This suggests that customers may be more likely to purchase peanut sauce from a brand they trust or have had positive experiences with in the past. It's unclear what "undefined" refers to in this context, but it's possible that there are other factors influencing customer behavior that are not captured in the data provided. To optimize an Amazon listing for peanut sauce, it would be important to focus on creating a detailed and informative product description. This could include information about the ingredients, flavor profile, suggested uses, and any unique selling points that set the product apart from competitors. It may also be helpful to highlight any positive reviews or customer feedback that speaks to the quality of the product. Additionally, building a strong brand reputation through positive customer experiences and marketing efforts could help to further drive sales in this category.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
more sauce4
more sauce
more come sauce thick
less peanut more2
more peanut
more peanut butter
2nd bottle continue1
second bottle good
available in grocery store1
in local grocery store
bottle individually wrap1
bottle individually wrap
bulk or big size1
large bulk size
clearly describe about1
clearly describe about
describe flavor note1
flavor consistancy

Analysis of Customer Expectations for Peanut Sauce: Based on the customer feedback, it is clear that there are a few key expectations for peanut sauce: more sauce, less peanut, and a thinner consistency. Let's break down these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. More Sauce: Customers have expressed a desire for a higher quantity of sauce. This suggests that they want to have enough sauce to generously coat their dishes without running out. To address this expectation, sellers could consider offering larger-sized bottles or packaging options that provide more sauce per serving. Emphasizing the generous quantity in marketing materials can also help attract customers who prioritize having an ample amount of sauce. 2. Less Peanut: Some customers have mentioned wanting less peanut in their peanut sauce. This could be due to personal preferences or dietary restrictions. To cater to this expectation, sellers could develop a variant of peanut sauce with a reduced peanut content. This could be achieved by using alternative ingredients or adjusting the recipe to strike a balance between the peanut flavor and other complementary flavors. Highlighting this variant as a peanut-reduced option in marketing campaigns can help attract customers who prefer a milder peanut taste. 3. Thinner Consistency: Customers have also expressed a preference for a thinner consistency in peanut sauce. This could be because they want a sauce that is easier to pour, drizzle, or mix with other ingredients. To meet this expectation, sellers can focus on developing a peanut sauce with a smoother and more liquid texture. This may involve adjusting the ingredient ratios or using different processing techniques. Promoting the sauce's smooth and pourable consistency in marketing materials can help appeal to customers who prioritize ease of use. Product Development Prioritization Suggestions: Based on the customer expectations, it would be beneficial for sellers to prioritize the following aspects in product development: 1. Quantity: Focus on offering larger-sized packaging options to meet the demand for more sauce per serving. 2. Variants: Develop a peanut-reduced variant to cater to customers who prefer less peanut in their sauce. 3. Consistency: Work on achieving a thinner and more pourable texture to meet the preference for a smoother sauce. Marketing Promotion Factors: To effectively promote peanut sauce and attract customers, sellers should consider the following factors: 1. Highlight Generosity: Emphasize the ample quantity of sauce provided in marketing materials to appeal to customers who prioritize having enough sauce. 2. Emphasize Peanut Reduction: Promote the peanut-reduced variant as a milder option for those who prefer a less pronounced peanut flavor. 3. Emphasize Ease of Use: Highlight the smooth and pourable consistency of the sauce to attract customers who value convenience and versatility in their cooking. By addressing these customer expectations and incorporating the suggested product development prioritization and marketing promotion factors, sellers can better meet the needs and preferences of their target audience in the peanut sauce category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Not spicy, ease of use. Family favorite
Great tasteMay 2022
Product was easy to make and was tasty. I did add a tad of peanut butter to intensify the peanut taste but was fine without it.
john lawson
Delicious peanut sauce mix ,good on lots of things ,make sure you get coconut milk to make it with ,A+++
Autumn pope
DeliciousJul. 2021
It's very good!
This is an awesome product. I use it in several pasta dishes. The shipper did a great job at getting the product to me quickly.
Suzanne C.
This is by far, the BEST green curry on the market. Spicier than I remembered but so very good.
I purchased two six packs of this and when I got the box home it said it expires July 2020. When I opened the packages, they expire even sooner in June 2020. Just be careful on the quantity you buy because the items are close to their expiration date. I don’t think I will ever use the quantity of this product before it expires on my pantry shelf.
greatJun. 2020
They are so easy to make. Just love them!
YummyApr. 2019
Love this stuff
Just delivered today 8/8/22 and expiration date 8/18/22. Does not give much time to use it b4 expiration date.

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