Peanuts product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 15
No Image
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Peanuts product in question has a high level of customer satisfaction. With an average rating of 4.52 out of 5 and over 10,000 reviews, it is clear that many customers are happy with their purchase. As for advice, it is important to continue to monitor customer feedback and address any issues that may arise. Additionally, it may be beneficial to consider expanding the product line or offering promotions to attract new customers and maintain customer loyalty. Overall, it seems that the Peanuts product is performing well and has a strong customer base.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is husband, the most commonly moment of use is christmas, the most common location is grocery, the most common behavior is snack . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who are most interested in this product are likely families with children, particularly husbands. The fact that "snack" is the top usage of the product suggests that it is seen as a convenient and easy option for busy families on the go. Additionally, the high number of mentions of "gift give" suggests that this product may also be popular as a gift option, perhaps for occasions like birthdays or holidays. In terms of where the product is used, it seems that grocery stores are the most common location, which makes sense given that peanuts are a common snack food. Virginia and the home are also popular locations, which could suggest that this product is particularly popular in that region or that it is seen as a good option for snacking at home. Based on this data, it seems that the ideal customer profile for this product is likely a busy family with children, particularly a husband who is interested in convenient and easy snack options. To appeal to this demographic, the company could consider marketing the product as a healthy and convenient snack option for families on the go, or as a great gift option for special occasions. They could also consider targeting their marketing efforts in the Virginia region, where the product seems to be particularly popular.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are peanut, nut, quality, taste, bag. The most mentioned elements about peanut are stale(3.76%), old(1.08%).
The top 5 positive reviews are peanut, flavor, taste, nut, snack. The most mentioned elements about peanut are fresh(6.05%), tasty(2.69%).
good quality1.43%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it appears that peanuts are both a pro and a con aspect of the category. While they are mentioned as the top pro aspect, they are also mentioned as the top con aspect and appear in the top 5 cons for both vacuum and tip products. The other cons mentioned include nut, quality, taste, and bag. It seems that customers are concerned about the quality and taste of the peanuts, as well as the packaging. As for product development and selection, it may be beneficial to focus on improving the quality and taste of the peanuts, as well as finding more sustainable and eco-friendly packaging options. Additionally, offering a variety of nut options may appeal to customers who are not fans of peanuts. Overall, it is important to take into account both the pros and cons mentioned by customers in order to create a product that meets their needs and preferences.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality2
brazil nut1

Based on the data provided, it seems that customers are primarily motivated to buy peanuts based on the product description and price. The brand reputation is also a factor, but to a lesser extent. One reason why product description is the top feature is that customers want to know exactly what they are buying. They want to know the type of peanuts, the flavor, the size, and any other relevant details. This information helps them make an informed decision and ensures that they are satisfied with their purchase. To optimize an Amazon listing for peanuts, it is important to focus on the product description. Make sure that it is detailed and accurate, and includes all of the relevant information that customers are looking for. Use high-quality images to showcase the product and highlight its features. Additionally, consider offering competitive pricing and leveraging your brand reputation to build trust with customers. By focusing on these key areas, you can increase the likelihood of customers buying your peanuts and leaving positive reviews.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
less salty14
more salt
less salty
less salt
more salty
tad less salty
expiration date6
expiration date
long expiration date
expired date
good expiration date
last long6
last long
more pistachio6
more pistachio
more pecan pistachio
more pistachio walnut
less peanut more5
more peanut
more peanut large piece
more whole peanut
ultimate peanut
price cheap
crisp crunchy

Based on the customer feedback, it seems that the majority of customers are looking for peanuts that are less salty. This is mentioned 14 times, which indicates that it is a significant concern for customers. Additionally, 10 customers mentioned that they would like more peanuts, which suggests that the quantity of peanuts in the product is also important to customers. Finally, 9 customers mentioned that they are looking for good quality peanuts, which indicates that customers are looking for a product that is fresh and tasty. To address these customer expectations, sellers should prioritize product development that focuses on reducing the salt content of their peanuts. This could involve experimenting with different seasoning blends or using less salt overall. Additionally, sellers should consider increasing the quantity of peanuts in their product to meet the demand of customers who are looking for more peanuts. In terms of marketing promotion factors, sellers should emphasize the quality of their peanuts in their marketing materials. This could involve highlighting the freshness of their product or emphasizing the taste and texture of their peanuts. Additionally, sellers could consider offering promotions or discounts to customers who purchase larger quantities of their product, which could appeal to customers who are looking for more peanuts. Overall, by prioritizing product development and marketing efforts that address customer expectations, sellers can improve customer satisfaction and increase sales in the peanuts category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Nice assortment of nuts .. labeled “road trip mix”. I gave 4 stars because items are good for 3 months and delivered as described in photo. It is definitely more of a personal use item, not very giftable as items just sort of thrown in box as pictured above ^.
If there are peanut or corn nut fans in the house, this may be the best snack box gift they could ever wish for. The variety is solid and the items are fresh. I don’t know why there is pepperoni though. I recommend the box overall, as the quality and variety are just right.
This selection of 16 Hormel snacks arrived11/20/22 fresh and undamaged with best by date 2/5/23 (Honey Roasted Planters (2/5/23), Hormel Pepperoni Stix (3/2/23), Planters Salted Peanuts (3/6/23), Original Corn Nuts (3/13/23) and Ranch Corn Nuts (3/15/23). These are all delicious and hearty single serving snacks.
As advertisedJul. 2020
As advertised
Mui agradable para los invitados
Tasty treatJan. 2016
Great dill flavor and extra large and crunchy Virginia peanuts make this a wonderful snack.
mary reeves
Great valueJul. 2021
I like the portion control. One of my favorite snacks.
I LOVE dill pickles. LOVE LOVE LOVE them. I eat them all the time, I love the juice, I love them whole, sliced, whatever. I love pickles. When I saw this I jumped on it. I mean what could be wrong about it? I am sad to say this flavor combination (for me) is not good. If you eat the peanut and just get the dill flavoring off of it before you chew the peanut, it's tolerable. But you can't just eat the peanut and start chewing right away. There's a strong kind of aftertaste if you do...almost chemical. Which is strange because if you just suck the dill flavoring off the peanut before you chew it you don't get that aftertaste. I wont buy this again, not my cup of tea but hey, maybe it's yours? :)
Not freshNov. 2020
Not fresh
Janice Howard
I will never buy planters again in these packages, they are so stale no flavor ridiculous.

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