Pectin product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Pomonas Pectin Universal 1.1 Ounce (Pack of 3)
Ball Real Fruit, Low or No-Sugar-Needed Pectin 5.4 oz. (Pack of 1)
Fruit Pectin by Hoosier Hill Farm, 6LB (Pack of 1)
Sure Jell Premium Fruit Pectin For Homemade Jams And Jellies, 100% Natural, 1.75 Ounce (Pack of 2)
Sure-Jell Certo Fruit Pectin, 2 pk

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it appears that the Pectin product in question has a high level of customer satisfaction. With an average rating of 4.61 out of 5 and a total of 2053 reviews, it is clear that many customers have had positive experiences with this product. As an AI language model, I don't have access to the specific reviews or feedback from customers, but based on the high average rating and large number of reviews, it can be inferred that customers are generally satisfied with the quality and effectiveness of this Pectin product. If you are considering purchasing this product, it is important to read through the reviews and do your own research to ensure that it meets your specific needs and expectations. Additionally, it may be helpful to compare this product to other similar products in the same category to determine which one is the best fit for you.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is friend, the most commonly moment of use is summer, the most common location is grocery, the most common behavior is make jam too . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it seems that the customers who use this product, which is Pectin, are primarily interested in making jam. The top two usages of the product are to make jam and to use it in jam. Additionally, the top three places to use the product are all related to grocery shopping, with grocery stores and pantries being mentioned. This suggests that customers who use this product are likely home cooks who enjoy making their own jam and are likely to purchase the product while grocery shopping. Furthermore, the top three users of the product are friends, family, and husbands, which suggests that the customers who use this product are likely to share their homemade jam with others. This could indicate that they value the quality of their homemade jam and take pride in sharing it with loved ones. Based on this data, it would be beneficial for the company to target home cooks who enjoy making their own jam and value high-quality ingredients. They could also consider marketing the product as a way to share homemade jam with friends and family. Additionally, the company could consider partnering with grocery stores to promote the product in-store and offer recipe ideas for using Pectin in homemade jam.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pectin, instruction, jelly, jam, dextrose. The most mentioned elements about pectin are can not be use(1.82%), clumpy(1.82%).
The top 5 positive reviews are product, pectin, instruction, direction, jelly. The most mentioned elements about product are easy to use(4.05%), allow me to make small amount ic jam(0.58%).
can not be use1.82%
do not set1.82%
hard as a rock1.82%
easy to use4.05%
allow me to make small amount ic jam0.58%
allow us to adjust the amount of fruit pectin need for those small batch0.58%
allow you to use as little or as much sugar as you want0.58%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that pectin is the most frequently mentioned con aspect in the category of Pectin. It appears in both the top 1 and top 5 cons for both vacuum and tip. This suggests that pectin might be a significant concern for consumers when it comes to selecting a pectin product. On the positive side, the top pro aspect mentioned most is the product itself, accounting for 16.18% of the mentions. This indicates that consumers appreciate the overall quality or effectiveness of the pectin products available. Considering the cons, apart from pectin, other frequently mentioned drawbacks include instructions, jelly, jam, and dextrose. This implies that consumers might have issues with the clarity or comprehensibility of the instructions provided, as well as concerns related to the texture or taste of the resulting jelly or jam. The inclusion of dextrose as a con suggests that some consumers might prefer pectin products without this particular ingredient. To improve product development and selection, it would be beneficial to address the concerns raised by consumers. Firstly, manufacturers should focus on improving the clarity and comprehensibility of the instructions provided with their pectin products. This can help users achieve better results and avoid any confusion or frustration. Additionally, it might be worth exploring alternatives or variations of pectin products that do not contain dextrose, as this seems to be a point of contention for some consumers. Furthermore, it would be valuable to conduct further research or gather feedback from consumers regarding their specific issues with jelly and jam. Understanding their preferences and concerns can guide product development to create pectin products that consistently deliver desirable textures and flavors. By addressing these cons and capitalizing on the positive sentiment towards the product itself, manufacturers can enhance the overall consumer experience and satisfaction with pectin products.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.

Based on the data provided, it seems that customers are primarily motivated to buy pectin based on the product description and recommendations from friends. Price is also a factor, but not as significant as the other two. One reason why product description is the top feature is that pectin is a specialized product that requires some knowledge to use effectively. Customers want to know exactly what they are getting and how to use it before making a purchase. A detailed product description can provide this information and help customers make an informed decision. To optimize an Amazon listing for pectin, it would be important to focus on the product description. This could include providing detailed information about the product, including its uses, benefits, and any special instructions for use. It may also be helpful to include customer reviews that highlight the effectiveness of the product and provide social proof to potential buyers. Additionally, it may be worth considering offering a bundle deal or discount to incentivize customers to purchase.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
fruit pectin2
fruit pectin
0 sugar1
15-25 % less sugar1
less sugar
2 year ago1
year ago
20 pound bag1
10 lb bag
add more chocolate1
add more sugar boil long
add pectin straight into prepared juice1
add pectin straight into prepared juice
additional information1
more information
ball in truly bulk size1
ball in truly bulk size

Based on the customer expectations mentioned, it seems that customers are looking for pectin products that are effective in setting fruit, contain no sugar, and are reliable for use in their work. To meet these expectations, sellers in the pectin category should prioritize product development that focuses on creating pectin products that are effective in setting fruit without the need for added sugar. This could involve using alternative sweeteners or natural fruit sugars to enhance the flavor of the product without compromising on its effectiveness. In addition, sellers should also focus on developing pectin products that are easy to use and reliable for customers in their work. This could involve creating products with clear instructions and packaging that is easy to store and use. When it comes to marketing promotion factors, sellers should highlight the benefits of their pectin products in terms of their effectiveness in setting fruit, their sugar-free formulation, and their reliability for use in work. They could also consider offering promotions or discounts to encourage customers to try their products and build brand loyalty. Overall, by prioritizing product development that meets customer expectations and highlighting the benefits of their products in marketing promotions, sellers in the pectin category can attract and retain customers and build a strong brand reputation.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

This product did not work for me at all. I followed the confusing instructions an it still did not jell.
Brian Loomey
Perfect consistency for my red pepper and Jalepeno jelly!
It's liquid.Sept. 2022
Bought it for a review that couldn't swap with powder. It worked.
Worked great to use up our ghost peppers from our garden to make jelly!
I trued this for the first time, and I love it for my jams/ jellies. I had a whole bunch of guavas that I picked and froze. Usually I stand over the pot for about 3 hours, stirring. This certo made it so much easier !! Thank u for having it
Michael S
EasyAug. 2021
Easy to use no cook jam
Thank youNov. 2021
Muy bueno
Easy to use. Cost way too much.
Edie Manring
works greatFeb. 2021
My first attempt at Christmas Jam and it turned out perfectly.
ComfortNov. 2021
Tommy Hilfiger only 1 pair is comfortable

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