Peeled product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Top 2
Top 3
Top 4
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
Cento Imported Italian Peeled Tomatoes, 14-Ounce Cans (Pack of 12)
Mutti Cherry Tomatoes (Ciliegini), 14 oz. | 12 Pack | Italy’s #1 Brand of Tomatoes | Fresh Taste for Cooking | Canned Tomatoes | Vegan Friendly & Gluten Free | No Additives or Preservatives
Amazon Brand - Happy Belly Whole Peeled Tomatoes, 14.5 Ounce
Cento San Marzano Organic Peeled Tomatoes 1.75 Pound (Pack of 6)
Cento San Marzano Peeled Tomatoes, 28 oz

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for the product in the Peeled category on Amazon is 4.55 out of 5. This indicates a high level of customer satisfaction overall. Additionally, with a total of 1807 reviews, it suggests that the product has been well-received and has garnered a significant amount of feedback from customers. Considering the positive average rating and the substantial number of reviews, it can be concluded that customers are generally satisfied with the product in the Peeled category. This high level of satisfaction could be attributed to various factors such as product quality, effectiveness, and value for money. Based on this conclusion, it is advisable for the seller or manufacturer to continue focusing on maintaining the quality and consistency of the product. They should also consider leveraging the positive customer feedback to further promote the product and attract more potential buyers. Additionally, actively engaging with customers by responding to their reviews and addressing any concerns or issues they may have can help enhance customer satisfaction and loyalty. Furthermore, it would be beneficial to monitor customer feedback regularly and identify any areas for improvement. This could involve analyzing customer reviews for common themes or suggestions, and using that information to make necessary adjustments or introduce new features that align with customer preferences. Overall, the high average rating and significant number of reviews indicate a positive customer satisfaction level for the product in the Peeled category. By maintaining product quality, actively engaging with customers, and continuously seeking ways to improve, the seller can further enhance customer satisfaction and drive more sales.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is family, the most commonly moment of use is christmas day, the most common location is grocery, the most common behavior is make pasta sauce . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are family, wife, and husband. Family is mentioned the most, indicating that this product is commonly used by households. The mentions of wife and husband suggest that it is also popular among individuals within a marital relationship. In terms of usage locations, the top three places to use this product are grocery, Italy, and pantry. The high number of mentions for grocery and pantry suggests that this product is commonly used in cooking at home. The significant number of mentions for Italy indicates that this product might be associated with Italian cuisine or is popular among those who enjoy Italian cooking. Regarding the usage of the product, the top two purposes are making pasta sauce and making pizza sauce. This suggests that the product is commonly used in Italian-inspired dishes, further reinforcing the connection to Italy mentioned earlier. Based on this analysis, the customer profile for this product seems to be families or individuals within a marital relationship who enjoy cooking at home, particularly Italian cuisine. They are likely to be interested in using this product to make pasta and pizza sauces, indicating a preference for homemade meals. To cater to this customer profile, it would be beneficial to emphasize the versatility of the product beyond just pasta and pizza sauces. Providing recipe ideas and variations for other Italian dishes could help expand its usage. Additionally, highlighting the convenience and quality of the product could appeal to busy families or individuals who value homemade meals but may not have the time to prepare everything from scratch. Considering the popularity of this product in Italy, targeting marketing efforts towards Italian cooking enthusiasts or promoting it as an authentic Italian ingredient could also be effective. Collaborating with influencers or chefs who specialize in Italian cuisine could help create awareness and generate interest among the target audience. Overall, understanding the customer profile and their preferences can guide product development, marketing strategies, and communication efforts to better cater to their needs and increase customer satisfaction.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are can, tomato, can opener, flavor, juice. The most mentioned elements about can are dent(48.95%), damage(1.58%).
The top 5 positive reviews are tomato, flavor, taste, quality, sauce. The most mentioned elements about tomato are delicious(7.14%), good(2.68%).
bent up1.05%
severely damage1.05%
can opener3.16%
good quality2.23%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the top con aspect mentioned most frequently in the category of Peeled is "can" with a percentage of 58.42%. Additionally, the top five cons of vacuum in this category are "can," "tomato," "can opener," "flavor," and "juice." On the other hand, the top pro aspect mentioned most is "tomato" with a percentage of 30.36%. The top five cons of the tip in this category are "tomato," "flavor," "taste," "quality," and "sauce." Based on this information, it appears that the use of cans is a significant concern for consumers in the Peeled category. This could imply that customers prefer alternative packaging options that are more convenient or environmentally friendly. The mention of "tomato" as both a pro and con aspect suggests that there might be mixed opinions regarding the quality or taste of the tomatoes used in these products. To improve product development and selection in this category, it would be beneficial to explore packaging alternatives to cans, such as pouches or jars, which may address the consumer concerns related to the "can" aspect. Additionally, it would be valuable to focus on enhancing the flavor, taste, and overall quality of the tomatoes used in peeled products. Conducting consumer surveys or taste tests could provide valuable insights into specific improvements that can be made. Overall, the sentiment analysis indicates that there are both positive and negative aspects associated with the Peeled category. By addressing the cons and capitalizing on the pros, product developers can create a more appealing and satisfying experience for consumers.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
good quality1
san merican1

Based on the data provided, it seems that customers are primarily motivated to buy this product in the "Peeled" category due to advertising attraction, recommendations from friends, and the product description. However, the product description stands out as the top feature influencing their purchasing decision, with 41.67% of mentions. There could be several reasons why the product description is the most influential factor. Firstly, a well-written and detailed product description helps customers understand the features, benefits, and specifications of the product. It provides them with the necessary information to make an informed decision. Additionally, a compelling product description can create a sense of trust and credibility, making customers more likely to purchase the product. Based on this information, here are a few suggestions for optimizing the Amazon listing: 1. Enhance the product description: Ensure that the product description is comprehensive, accurate, and engaging. Highlight the unique selling points, key features, and benefits of the product. Use clear and concise language, and consider incorporating bullet points or subheadings to make it easier for customers to scan through the information. 2. Include customer reviews: Positive customer reviews can significantly influence purchasing decisions. Consider featuring some of the most favorable reviews in the product description or creating a separate section for customer testimonials. This can help build trust and credibility. 3. Use high-quality images: Visuals play a crucial role in attracting customers. Include high-resolution images that showcase the product from different angles and highlight its key features. Images should accurately represent the product and provide a clear understanding of what customers can expect. 4. Optimize keywords: Conduct keyword research to identify relevant and popular search terms related to the product. Incorporate these keywords strategically throughout the product listing, including the title, bullet points, and product description. This can improve the visibility of the product in search results. 5. Consider video demonstrations: If applicable, consider creating a video demonstration or tutorial showcasing the product's usage and benefits. Videos can be highly engaging and provide customers with a better understanding of the product. By implementing these optimization strategies, you can enhance the product listing, attract more customers, and increase the likelihood of conversions.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
Need better quality control1
good quality control
arrive in good condition1
arrives in good condition
can do not come damaged1
can do not come damaged
can opener pop top on top1
can opener pop top on top
carry good quality can tomato1
carry good quality can tomato
certify for1
word certify
check inspect1

Analysis of Customer Expectations for the Peeled category: Based on the customer feedback, there are a few key expectations that sellers should consider when developing and marketing products in the Peeled category. The most prominent expectation mentioned by customers is the desire for affordable options, as "cheap" was mentioned twice. This indicates that price sensitivity is a significant factor for customers in this category. Another expectation highlighted by customers is the need for better quality control. This suggests that customers have encountered issues with the quality of peeled products in the past, such as inconsistency or subpar quality. Addressing this concern is crucial to meet customer expectations and build trust in the products offered. Additionally, one customer mentioned the desire to see new additions to the Peeled category. This indicates that customers are looking for variety and innovation in the products available. Introducing new options or variations within the Peeled category can help attract and retain customers who are seeking something different. Suggestions for product development prioritization: 1. Quality control: Prioritize improving quality control processes to ensure consistent and high-quality peeled products. This can involve implementing rigorous quality checks, sourcing from reliable suppliers, and addressing any issues promptly. 2. Affordability: While customers expect affordable options, it is important to strike a balance between price and quality. Focus on optimizing production costs, exploring cost-effective sourcing options, and finding ways to offer competitive prices without compromising on quality. 3. Innovation: Consider expanding the Peeled category by introducing new variations or flavors. Conduct market research to identify customer preferences and trends, and develop products that cater to those demands. This can help differentiate your offerings and attract customers looking for something unique. Suggestions for marketing promotion factors: 1. Value proposition: Emphasize the affordability of your peeled products in your marketing messages. Highlight any cost-saving benefits or competitive pricing strategies to appeal to price-conscious customers. 2. Quality assurance: Communicate your commitment to quality control and highlight any certifications or quality standards your products meet. This can help build trust and reassure customers about the reliability and consistency of your peeled products. 3. Product variety: Showcase the range of options available within the Peeled category. Highlight any new additions or variations to attract customers who are looking for something different or exciting. 4. Customer testimonials: Incorporate customer reviews and testimonials in your marketing materials to showcase positive experiences with your peeled products. This can help build credibility and influence potential customers' purchasing decisions. By prioritizing quality control, affordability, and innovation in product development, and effectively communicating these factors in marketing promotions, sellers can meet customer expectations and gain a competitive edge in the Peeled category.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Very pleased. Read so many reviews on similar tomatoes and these are the real deal. Has the seal on it. A Lil expensive but u get what u pay for. They are delicious
These tomatoes are totally fine, but I prefer both Carmelina Brands Italian Cherry Tomatoes and Sclafani Whole Peeled Tomatoes quite a bit over this one.
Karen M
I buy San Marzano DOP tomatoes quite a bit. These were very disappointing. The tomatoes were flat in taste. I used them in 3 different recipes and all came out quite awful. No amount of salt or other spices would salvage the recipe. I made the mistake of buying 3 cases based on other reviews and have thrown two cases away. Definitely not worth the money that I had spent.
Gordon F.
These are more expensive than other types, but worth every penny
Paul Heinrich
All four cans arrived with dents but the box they were shipped in had no damage.
This makes a completely authentic marinara sauce. This is the only canned tomato product I use for sauce.
I ordered these and received dent/creased cans. contacted customer service. They sent replacements...again...more dented cans. Out of 12 cans 3 were creased and 2 were dented! Guess now I'm kinda even since I had a few good cans from the first shipment! moral of the not order these cans of tomatoes!
A. J. Greco
Dented cans!Nov. 2013
Over half of the cans were dented upon arrival! I used to get a different brand but they stopped selling them as a subscription. Thought I would try cento. The tomatoes are okay and are packed in puree, not water, which I like, but The cans were dusty and dented and made me think twice about ordering again.
Brenda C.
magneficoOct. 2009
Excellent for pasta sauce and soups. Adds depth of flavor with a little hint of sweetness.
B. Weir
BasilNov. 2022
I ordered these as a substitute for the tomatoes I usually use because they were the only brand I could find that didn't list basil as an ingredient. There were basil leaves in the first can I opened.

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