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Pens product research and customer review analysis

In today's rapidly growing and highly competitive e-commerce industry, it is becoming increasingly important for sellers to effectively select products, improve customer experience, and ultimately be able to increase their market sales and strengthen their brand. Amazon review analysis and consumer research can provide key insights into customer sentiment, preferences and behaviors that can help sellers make informed decisions on product selection and marketing strategies. By utilizing tools such as sentiment analysis, voice of customer, feedback analysis, product research, audience research, competitor analysis and Amazon ratings & reviews data to gain a better understanding of the customer base it becomes possible to create more targeted campaigns that meet customer needs and drive customer satisfaction.

Total ASIN: 10
Top 1
Average Ratings
Total Reviews
This insight is based on the data from the best seller products. The top 5 of them are:
iBayam Journal Planner Pens Colored Pens Fine Point Markers Fine Tip Drawing Pens Porous Fineliner Pen for Journaling Writing Note Taking Calendar Coloring Art Office Back to School Supplies, 18 Color

Sales, a key metric of costs and profits for any business, is the most intuitive and accessible data. With established social media platforms and advertising channels providing detailed insight in regards to website traffic, understanding consumer sentiment--i.e., volume--is one of the more challenging areas to analyze. Volume refers how people express their opinions on our brand's products/services/marketing efforts via various touchpoints; these voices come together as an aggregate that can tell us what consumers need or expect from us – why consumers make purchases with us over others.

Based on the data provided, it seems that the average rating for pens on Amazon is quite high at 4.7 out of 5. This indicates that customers are generally satisfied with their purchases. Additionally, with a total of 20,246 reviews, it suggests that there is a significant number of customers who have bought and reviewed pens on Amazon. The high average rating and large number of reviews indicate a positive customer satisfaction level. It implies that the majority of customers are happy with the quality, performance, and overall experience of the pens they purchased. This level of satisfaction is a good sign for potential buyers, as it suggests that they are likely to have a positive experience as well. Based on this information, my advice would be to consider purchasing pens from this category on Amazon. However, it's always a good idea to read individual reviews to get a better understanding of the specific features, pros, and cons of the pens you are interested in. This will help you make a more informed decision based on your personal preferences and requirements. Additionally, it's worth noting that while the average rating is high, it's important to consider the distribution of ratings as well. If there is a significant number of extremely positive or extremely negative reviews, it may be helpful to read those in order to understand any potential issues or concerns that customers have faced. Overall, the data suggests that customers are generally satisfied with the pens in this category on Amazon. Taking into account individual reviews and considering your own preferences will help ensure that you find the best pen for your needs.

Target your customers through customer profile

Voice of customer analysis and audience research are key elements when targeting customers through customer profile. By leveraging Amazon review analysis and other data sources, sellers can gain insights into their customers preferences and behaviors, which can be used to craft targeted solutions and develop a successful product profile. Additionally, this data can also be used to create more effective campaigns that attract the right customers and boost sales.

Customer Profile
The consumer group most commonly mentioned is daughter, the most commonly moment of use is christmas, the most common location is school, the most common behavior is gift give . By focusing on these key consumer characteristics, it is possible to identify pain points associated with consumer usage scenarios.
X-axis:topic. Y-axis:mentions. Red:reviews of 1-3 stars. Green:reviews of 4-5 stars

Based on the data provided, it is evident that the top three users of the product are daughter, kid, and granddaughter. This suggests that the product is popular among younger individuals, particularly children and grandchildren. These users may have a need for pens in various activities such as schoolwork, creative projects, or personal use. When it comes to the top three places to use the product, school takes the lead with 69 mentions, followed by college with 25 mentions, and office with 19 mentions. This indicates that the product is commonly used in educational settings, which aligns with the prominence of daughter, kid, and granddaughter as users. It also suggests that the product may be suitable for students of different age groups, from elementary school to college. In terms of usage, the data reveals that the most popular ways to utilize the product are as a gift (704 mentions) and for journaling (351 mentions). This implies that the product is often purchased as a present, possibly for occasions like birthdays or holidays. Additionally, the popularity of journaling indicates that the product may be favored by individuals who enjoy writing, expressing their thoughts, or keeping a diary. Based on this analysis, the customer profile for this product seems to be parents or grandparents who are looking for a suitable gift for their children or grandchildren. The product's appeal lies in its versatility, as it can be used for various purposes such as schoolwork, creative projects, and personal writing. To cater to this customer profile, it would be beneficial to emphasize the product's durability, ease of use, and potential for creativity. Additionally, marketing efforts could focus on highlighting the product's suitability for different age groups and its value as a thoughtful gift option.

Ship products your customers love through sentiment analysis

Through sentiment analysis, businesses can uncover consumer dissatisfaction with products, automatically decompose NR and PR, and present product quality issues, packaging suggestions, marketing loopholes, and inadequate service in a digitalized format. By finding problems in VOC and combining them with a set of quality problem solving processes (CTQs), businesses can form a closed loop from problem to action, thereby achieving continuous iteration and optimization of product quality. In addition, analyzing customer emotion data can help companies foresee emerging trends ahead of competitors and tailor their products to meet customers' needs.

Customer Sentiment
The top 5 negative reviews are pen, tip, ink, color, marker. The most mentioned elements about pen are dry out(6.55%), do not work(3.25%).
The top 5 positive reviews are color, pen, ink, tip, gel pen. The most mentioned elements about color are good(15.26%), vibrant(7.32%).
dry out6.55%
do not work3.25%
run out of ink quickly1.65%
difficult to use1.55%
leak ( and1.10%
look good3.96%
gel pen3.19%
Product pros and cons based on Amazon reviews. Consumers' sentiments which represent their opinions are identified using AI.

Based on the data provided, it seems that the most commonly mentioned con aspect of pens is related to the pen itself, accounting for 32.68% of the mentions. The top five cons mentioned for pens are the pen, tip, ink, color, and marker. On the other hand, the top pro aspect mentioned most is color, accounting for 36.99% of the mentions. From this data, we can conclude that there is a significant focus on the negative aspects of pens, particularly related to the pen itself, such as the tip, ink, and color. However, it is worth noting that color is also mentioned as a positive aspect, indicating that it can be a selling point for pens. To improve product development and selection in this category, it would be beneficial to address the common cons mentioned. For example, manufacturers could focus on improving the quality and durability of pen tips, ensuring a smooth and consistent ink flow, and offering a wide range of attractive colors. Additionally, it might be helpful to consider customer preferences for different types of pens, such as gel pens or markers, and offer a variety of options to cater to different needs. By addressing the cons and capitalizing on the pro aspect of color, companies can develop pens that are more appealing to customers and meet their expectations. Regularly seeking customer feedback and conducting market research can also provide valuable insights for product development and selection in this category.

Make the smartest sales decisions through Buyers Motivation

Making the smartest sales decisions requires understanding and responding to the voice of customer. This can be achieved by leveraging buyer motivation data, conducting competitor analysis, and engaging in thorough product research. Companies should seek to understand customer needs and preferences through surveys and feedback, analyze data from past purchases, and track market trends in order to develop effective pricing strategies. Additionally, businesses must focus on providing value to customers through competitive prices, relevant discounts, quality products, convenient services, and superior customer service. By taking into account buyer motivation and focusing on delivering value, businesses can make informed decisions that will lead to long-term success.

Buyers Motivation
Gain insight into the judgment of consumers (Top 5) when making purchase decisions, and optimize marketing strategies in a targeted manner.
variety in color5

Based on the data provided, it seems that customers primarily buy pens based on the product description. This suggests that customers are motivated by the information provided about the product, such as its features, quality, and functionality. A well-written and detailed product description can effectively communicate the benefits of the pen, making it an important factor in the purchasing decision. Some reasons why the product description is the top feature could be that customers want to ensure they are buying a pen that meets their specific needs. They may be looking for pens with certain ink types, tip sizes, or ergonomic designs. A comprehensive product description can provide all the necessary details, helping customers make an informed choice. Based on this information, here are a few suggestions for optimizing the Amazon listing: 1. Highlight key features: Ensure that the product description clearly highlights the unique features and benefits of the pen. This can help customers understand why it stands out from other options. 2. Use descriptive language: Use descriptive and engaging language to make the product description more appealing. Focus on the pen's performance, durability, and any additional features that make it a standout choice. 3. Include customer reviews: Incorporate positive customer reviews that specifically mention the product description. This can help build trust and credibility, as potential buyers can see that others found the description accurate and helpful. 4. Compare with competitors: Provide a brief comparison with similar pens in terms of features, quality, and price. This can help customers understand the value proposition of the pen and why it is worth purchasing. Remember, optimizing the product listing is an ongoing process. Regularly update the description based on customer feedback and market trends to ensure it remains relevant and compelling.

Understand customers need for prioritizing what to build next

Companies should prioritize what to build next by understanding their customers' needs. Amazon review analysis can help businesses better understand customer sentiment, while product research and competitor analysis can give insights into current and upcoming trends in the market. Moreover, customer expectations should be taken into account when developing new products or features. Ultimately, prioritizing what to build next based on an in-depth understanding of customer needs will enable a company to develop successful products that maintain customer satisfaction and loyalty.

Customer Expectations
By understanding the specific reasons, manufacturers and retailers can develop products and marketing strategies that effectively address these needs and wants.
TopicMentionsReview Snippets
last long30
last long
last longer
last awhile
last forever
less ink16
more ink
enough ink
ink more black opaque
more ink disperse
4 last10
more color & style9
more color
longer lasting9
last longer
long lasting
color name6
color name
color name or number
identifying color name or number
colored pen work6
colored pen work
jell pen with tip to color
pen work
pen work on dark color paper
regular & neon pen
glitter more glittery6
more glitter
more color glitter shimmer
more glitter color
more glitter one
more with glitter

Analysis of Customer Expectations for Pens: Based on the customer feedback, it is evident that there are three key expectations for pens: longevity, ink efficiency, and enhanced color and style options. Let's delve deeper into each of these expectations and provide some suggestions for product development prioritization and marketing promotion factors. 1. Longevity (30 mentions): Customers highly value pens that last long. This expectation suggests that durability and reliability are crucial factors. To meet this expectation, sellers should focus on developing pens with sturdy materials, reinforced tips, and mechanisms that prevent ink leakage or drying out. Emphasize the durability and longevity of the pens in marketing campaigns to attract customers who prioritize longevity. 2. Less Ink Usage (16 mentions): Customers are concerned about ink consumption, indicating a desire for pens that are efficient and long-lasting in terms of ink usage. To address this expectation, sellers should consider developing pens with innovative ink flow systems that minimize wastage. Promote the ink efficiency of the pens, highlighting the extended writing life and reduced need for frequent refills. 3. More Color and Style Options (9 mentions): Customers are seeking pens that offer a variety of colors and styles. This expectation suggests a desire for pens that allow for personal expression and customization. To cater to this demand, sellers should expand their product range to include pens in different colors, patterns, and designs. Consider offering limited edition or seasonal collections to create a sense of exclusivity and encourage repeat purchases. Product Development Prioritization Suggestions: Based on the analysis, it is recommended that sellers prioritize the following aspects in product development: 1. Focus on durability and reliability to ensure pens last longer. 2. Invest in research and development to create ink flow systems that minimize ink wastage. 3. Expand the range of colors, patterns, and designs to offer more options to customers. Marketing Promotion Factors: To effectively promote pens and meet customer expectations, consider the following factors: 1. Highlight the durability and longevity of the pens in marketing materials. 2. Emphasize the ink efficiency and extended writing life of the pens. 3. Showcase the variety of colors, patterns, and designs available, emphasizing the ability to express personal style. 4. Leverage social media platforms and influencers to showcase the pens in creative and visually appealing ways. 5. Offer promotions and discounts to encourage customers to try different colors or styles. By aligning product development and marketing strategies with these customer expectations, sellers can better meet the needs of their target audience and differentiate themselves in the competitive pen market.

Shulex VOC is an AI-powered platform that helps companies gain valuable customer insights from Amazon review analysis. It works by providing users with core capabilities such as customer profiles, sentiment analysis, buyers motivation and customer expectations. This enables businesses to tap into the power of voice of customer, utilizing AI modeling for a comprehensive view of customer experience, product research & selection as well as optimizing quality and reputation. The insights gleaned from this data can then be implemented to foster a healthy relationship between customers and brand.


Amazon Reviews

Pens write nice was missing pink one. Waiting for exchange.
LOVE THESE!!! They are bright but not OVERPOWERING bright! They are perfect!!! These will PERFECTLY work for what in using them for (Bible journaling!)
nina lykins
I love these watercolor markers so much. The colors are so vibrant and great for making my Halloween cards.
Misty Hughes
They are see through.It is hard to see ink.looks more like highlighter pen
Teresa S
I bought this set of pens as a beginner learning modern calligraphy. I love the bright colors, and they are very easy to use, especially when I'm new to calligraphy AND left-handed. I love these, and will definitely buy them again, and other colors as well.
I picked these up at a local Michaels a week ago and opened them today. EVERY SINGLE PEN had the cap FILLED with ink which I poured out onto a tissue. I didn’t leave them in extreme heat or cold so I’m not sure how this could’ve happened. I might’ve left a 2 or 3 star rating if they showed up on my tan sketch pad, but literally the blue and red were the only ones that were noticeable and their impact was less than a highlighter marker.
Waiting...Dec. 2019
I purchased these for a Christmas gift...sure hope they arrive in time!
TOO DRYApr. 2022
Some markers are too dry for use. The ones that are usable are great.
Leah Jordan
I love the happiness of these colors! The are an amazing start for someone just beginning lettering, but as someone who has been on this journey awhile, I am obsessed with the Fudenosuke pens.
Not impressedApr. 2022
Not happy with the quality. They're lighter than a highlighter.

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